Market Problems and Opportunities
Market Problems and Opportunities
Market Problems and Opportunities
Opportunities
Buzz Session
Process Questions:
1. What are the persistent problems in the
country that affects economy and the
market as a whole?
2. How does this affect entrepreneurs and
business people?
3. How can this problems be converted into
opportunities?
ROLE PLAY
1. The same 4 groups will be given different
Filipino Values and Culture that may have an
effect towards economic growth and
development:
G1: Colonial Mentality
G2: Manana Habit
G3: Bahala na/Hiya
G4: Crab Mentality
2. They will have 5 – 8 minutes to prepare and 3
minutes to present
ROLE PLAY
Rubrics:
• Creativity 20
• Relevance 10
• Organization 10
• Teamwork 10
ROLE PLAY
Process Questions:
1. How does this values affect our growth and
development economically and as
entrepreneurs?
2. When does this values become positive or
negative?
3. How can we use this values in terms of seeking,
screening and seizing opportunities?
PROBLEMS FACED BY
CONSUMERS
• PRODUCT BREAKAGE
• HIGH PRICES OF PRODUCTS
• POOR QUALITY OF PRODUCTS
• INADEQUATE GUARANTEES AND WARRANTIES
• FAILURE TO LIVE UP TO ADVERTISING CLAIMS
• POOR QUALITY OF AFTER SALE SERVICE
• MISLEADING PACKAGING AND LABELING
PROBLEMS FACED BY
CONSUMERS
• FAILURE OF COMPANY COMPLAINT
HANDLING
• DANGEROUS PRODUCTS
• ABSENCE OF RELIABLE PRODUCTS SERVICES
INFORMATION
• FEELING THAT CONSUMER COMPLAINTS ARE
WASTE OF TIME
Opportunity
• a favorable juncture of circumstances
MERRIAM-WEBSTER DICTIONARY
Problem or Opportunity?
Problem or Opportunity?
Problem or Opportunity?
Problem or Opportunity?
Problem or Opportunity?
Identifying Opportunity
•Observing Market Trends
•Solving the Problems
•Finding Gaps
Observing Market Trends
ECONOMIC
FORCES
SOCIAL NEW
FORCES BUSINESS BUSINESS
PRODUCT OR PRODUCT
TECHNOLOGICAL OPPORTUNITY AND
ADVANCES GAP SERVICES
IDEAS
POLITICAL AND
REGULATORY
CHANGES
Seeking Opportunity
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Screening Opportunity
• You have looked at your surrounding environment.
• You have considered the trends in the market
place.
• You have an idea of what products or services
people are looking for.
• You have familiarized yourself with current and
future advances in technology.
• At this point, you should already have a list of
possible opportunities and business proposals that
you can take on as an entrepreneur.
https://hs.bayanlearningsystems.ph/course/index.php?categoryid=12
Seizing Opportunity
• the entrepreneur must determine exactly
what critical factors cause business
opportunities to succeed and what critical
factors cause it to fail.
https://hs.bayanlearningsystems.ph/course/index.php?categoryid=12
Entrepreneurs provide…
• Employment
• Taxes
• Capital Base
• Profits
• People Empowerment and Social Mobility
• Healthy Competition
Market Need
• Analyzing market need focuses on the
questions:
1. Who will get interested with the product?
2. What does the market need or want?
3. Who is buying the product? How much?
Where and why?
Slogan/Poster Making
1. The class will again be divided in a group of 4;
2. Pick among possible problems faced by the
markets or in general currently.
3. Using a 1/2 Manila paper or cartolina, create a
poster of a product with a catchy slogan that
may be able to solve such problem.
4. A representative will then present it to the
class.
Slogan/Poster Making
Rubrics:
• Creativity 20
• Relevance 10
• Organization 10
• Teamwork 10
ASSIGNMENT
• Answer the ff;
1. What is a product?
2. What are the different factors of production?
Describe.
3. What is a unique selling proposition and value
proposition?
4. How do we write one?
As a group:
Pick 3 initial products to propose for business plan and
prepare to share in the first week of February.