Chapter-I

Industry Overview

Plastic bottle is one commodity that is used mostly in the retailing industry for packaging water and
liquid in general. This goes to show that there is indeed a very large market for plastic bottles in our
world; hence loads of investors are pitching their tent in the plastic bottle manufacturing industry.
Businesses in the plastic bottle manufacturing industry are involved in the manufacturing of a wide
range of bottles from various plastic compounds based on their end use. These bottles are then sold
to beverage, food and chemical manufacturers to use as packaging for soft drinks, milk, condiments,
household and automotive chemicals. This industry does not manufacture reusable plastic bottles or
other plastic containers.
The fact that plastic is used in the packaging of various staple consumer products, from vending
machine sodas to family-sized bottles of detergent make it a viable industry to invest in. Nevertheless,
the prevalence of plastic containers and bottles has not immunized the Plastic Bottle Manufacturing
industry to economic volatility. Industry revenue is expected to rise in 2018.
Additionally, mergers and acquisitions among large players have increased rapidly, enabling
established players to increase their market share in a mature industry. Large players can more easily
undertake product development, giving them an edge over competitors. Consumer spending will also
continue to increase, resulting in revenue increasing over the five years to 2022.
The Plastic Bottle Manufacturing industry is a profitable industry and it is open for any aspiring
entrepreneur to come in and establish his or her business. You can choose to start on a small scale or
you can choose to start on a large scale with standard manufacturing factories in India where you can
get cheaper labour and raw materials.
 Chapter-II

Executive Summary

BENGAL POLYPET, a partnership firm is planning to start its way with by taking over the existing
business from a proprietorship firm named Bengal Polypet (Prop: Moumita Karmakar), with a view to
manufacture pet bottles in Kolkata. At the Initial stage, we are going to two distinct line of bottles-
250ml, 500ml, 1-litter, and 2-litter bottles.

Name of Company : BENGAL POLYPET (Partnership Firm)

Manufacturing Factory Location : JIRAT ROAD, VILL-BAIGACHI, P.O: ASHOK NAGAR, DIST: NORTH 24
PARAGANAS,PIN-743222

Products Type : bottles-250ml, 500ml, 1-litter, and 2-litter bottles.

Raw Materials : P-Fom , Dispenser P-Fom etc.

Bengal Polypet , Plastic Bottle Manufacturing firm will be involved in the manufacturing of a wide
range of plastic bottles such as beverage bottles and food bottles. We are set to service a wide range
of clientele not just in the West Bengal but also all parts of India.
We are aware that there are several plastic bottle manufacturing companies all around India, which is
why we spent time and resources to conduct thorough feasibility studies and market survey so as to
be well positioned to favourably compete with all our competitors.
Bengal Polypet, Plastic Bottle Manufacturing firm will ensure that all the plastic bottles that leave our
factory are of the highest quality, highly durable and affordable. We want to build a business with a
wide range of clientele base that cuts across businesses in the fast-moving consumer goods (FMCG)
sector. We are also planning to form a good markeinting and relationship team which will enable us
manage a one on one relationship with our customers no matter how large they are.
Bengal Polypet , Plastic Bottle Manufacturing firm will at all times demonstrate her commitment to
sustainability, both individually and as a firm, by actively participating in our communities and
integrating sustainable business practices wherever possible. We will ensure that we hold ourselves
accountable to the highest standards by meeting our customers’ needs precisely and completely
whenever they patronize our products.

Brief Financial and Operational Results

Years(Audited) 2015-2016 2016-2017 2017-2018

Turnover 632.46 490.83 350.26

Networth 62.03 33.09 66.51

PAT 14.11 5.40 6.37

PBT 14.11 5.40 6.37

Depreciation 8.60 9.48 6.37

Cash Accruals 22.71 14.88 12.74

TOL:TNW 2.16 3.93 1.96

Current Ratio 0.81 0.75 1.19

Summary of project cost and loan requirements.

Amount in. Rs.

Cost of The Total Project Promoters’ Bank finance Promoters’
project Cost Margin(%) Amount Contribution

Machinery 1,24,92,680.00 25% 93,69,510.00 31,23,170.00

Total Cost of the 1,24,92,680.00 93,69,510.00 31,23,170.00

Project.

Means Of Finance

Capital Fund 30,75,670.00

93,69,510.00 -

Term
Loan
Loan
Fund Working 1,00,00,000.00 -
Capital
Loan
 Chapter-III

Manufacturing Process

Since its invention, Plastic has become an integral part of our everyday life. Plastic production is in
high demand as it is used in various forms for modern innovation and many other fields as well.
Everything from table and chairs in our living rooms to storage boxes in our kitchens are made of
plastic. Being attractive, useful, light weight and low in cost, plastic product are a consumer’s delight.
Plastic bottle is one of such products.

These plastic bottles are manufactured using the stretch blow molded technology. Polyvinyl chloride
and poly ethylene triathlete are used in the stretch blow/ moulded Technic. The plastic bottle made
using the stretch blow moulded Technics are in high demand in the developed nations and so,
manufacturing and export of these plastic bottles are in high demand in our country. The PET bottles
being transparent, heat resistant, Gas resistant and unbreakable are in demand the beverage
packaging industry. Raw material needed for PET, PP, PVC bottles are available in our country.
Polymer is one of the most important raw materials used in manufacturing of these plastic products.
These products are not only of a use and throw nature but can also be recycled and reused for
manufacturing other products.
Plastic Bottle MachineAll these products are made under the supervision and guidance of technical
experts, who have vast knowledge and experience and their formulas and plans are followed. Since
production of plastic good involved use of chemicals, the manufacturing unit must be setup up away
from residential area. Industry experts and scientist should be consulted in understanding and
preparing the chemical composition of the plastic and skilled manpower should be used for
production.
Government has strict laws and regulations regarding use of chemicals in any industry and hence it is
important to have all the necessary approvals and sanctions and start production only under
supervision of an expert.

Plastic is vastly used in packaging beauty products, food products and beverages. Iron and steel
containers have been replaced by plastic containers in our kitchens and all the big industries. We
often see disposed water and cold drink plastic bottles around us. These bottles are picked up by the
rag pickers who collect them and sell it to scrap dealers who later sell it to packaging companies for
recycling and reuse. This is just brief information on the plastic manufacturing industry which is
otherwise a vast project which would require a big industrial setup and monetary investment. It is
advised that only after careful market research, calculation, investment plan, calculated profitability
risks and guidance of technical experts should one enter the plastic manufacturing business.
Our Product Offering
Bengal Polypet , Plastic Bottle Manufacturing firm is in the plastic bottle manufacturing industry to
manufacture a wide range of plastic bottles for a wide range of clients.
We will do all that is permitted by the law of in India to achieve our business goal, aim and ambition.
Our product offerings are listed below;
 Manufacturing HDPE plastic bottles
 Manufacturing PET plastic bottles

 Manufacturing PVC plastic bottles

Our Vision Statement

Our vision is to become the leading brand in the plastic bottle manufacturing industry in India.

 Our Mission Statement

Our mission is to establish a world – class plastic bottle manufacturing company whose products will
not only be used by both small and large corporations in the FMCG sector in India , but also be
exported to other countries of the world.

 Our Business Structure

Our intention of starting our plastic bottle manufacturing company is to build a standard company in
India. Although our plastic bottle manufacturing company might not be much big, but we will ensure
that we put the right structures in place that will support the kind of growth that we have in mind while
setting up the business.
We will make sure that we employ people that are qualified, honest, customer centric and are ready to
work to help us build a prosperous business that will benefit all the stake holders. As a matter of fact,
profit-sharing arrangement will be made available to all our senior management staff and it will be
based on their performance for a period of ten years or more.
In view of that, we have decided to hire qualified and competent hands to occupy the following
positions;
 Partners (Owner)
 Factory Manager

 Human Resources and Admin Manager

 Merchandise Manager

 Sales and Marketing Manager

 Plastic Bottle Machine Operators

 Accountants/Cashiers

 Customer Services Executive

Roles and Responsibilities
Partners – (Owners):
 Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching,
counseling, and disciplining managers; communicating values, strategies, and objectives;
assigning accountabilities; planning, monitoring, and appraising job results; developing
incentives; developing a climate for offering information and opinions.
 Creates, communicates, and implements the organization’s vision, mission, and overall
direction – i.e. leading the development and implementation of the overall organization’s
strategy.

 Liable for fixing prices and signing business deals

 Responsible for providing direction for the business

 Responsible for signing checks and documents on behalf of the company

 Evaluates the success of the organization

Admin and HR Manager

 Responsible for overseeing the smooth running of HR and administrative tasks for the
organization
 Maintains office supplies by checking stocks; placing and expediting orders; evaluating new
products.

 Ensures operation of equipment by completing preventive maintenance requirements; calling

for repairs.

 Defining job positions for recruitment and managing interviewing process

 Carrying out induction for new team members

 Responsible for training, evaluation and assessment of employees

 Responsible for arranging travel, meetings and appointments

 Oversee the smooth running of the daily office activities.

Factory Manager:
 Responsible for managing the daily activities in the plastic bottle manufacturing factory
 Ensures that proper records of plastic bottle are kept and warehouse does not run out of
finished products

 Ensure that the factory is in tip top shape and products are easy to locate

 Controls plastic bottle distribution and supply inventory

 Supervises the workforce in the plastic bottle manufacturing factory.

Merchandise Manager
 Manages vendor relations, market visits, and the ongoing education and development of the
organizations’ buying teams
 Helps to ensure that quality raw materials are purchased and used
  Responsible for planning sales, monitoring inventory, selecting the merchandise, and writing
and pricing orders to vendors

Sales and Marketing Manager

 Manages external research and coordinate all the internal sources of information to retain the
organizations’ best customers and attract new ones
 Models demographic information and analyze the volumes of transactional data generated by
customer purchases

 Identifies, prioritizes, and reaches out to new partners, and business opportunities et al

 Identifies development opportunities; follows up on development leads and contacts;

participates in the structuring and financing of projects; assures the completion of
development projects.

 Responsible for supervising implementation, advocate for the customer’s needs, and
communicate with clients

 Develops, executes and evaluates new plans for increasing sales

 Represents the company in strategic meetings

 Help increase sales and growth for the company

Plastic Bottles Machine Operators

 Responsible for operating the machine used in the manufacturing of HDPE plastic bottles
 Responsible for operating the machine used in the manufacturing of PET plastic bottles

 Responsible for operating the machine used in the manufacturing of PVC plastic bottles

Accountant/Cashier:
 Responsible for preparing financial reports, budgets, and financial statements for the
organization
 Provides managements with financial analyses, development budgets, and accounting
reports; analyzes financial feasibility for the most complex proposed projects; conducts
market research to forecast trends and business conditions.

 Responsible for financial forecasting and risks analysis.

 Performs cash management, general ledger accounting, and financial reporting

 Accountable for developing and managing financial systems and policies

 Responsible for administering payrolls

 Ensures compliance with taxation legislation

 Handles all financial transactions for the organization

 Serves as internal auditor for the organization

Client Service Executive

 Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the
client with a personalized customer service experience of the highest level
  Through interaction with customers on the phone, uses every opportunity to build client’s
interest in the company’s products and services

 Manages administrative duties assigned by the human resources and admin manager in an
effective and timely manner

 Consistently stays abreast of any new information on the organizations’ products, promotional
campaigns etc. to ensure accurate and helpful information is supplied to customers when they
make enquiries

Chapter-IV

SWOT Analysis
Bengal Polypet , Plastic Bottle Manufacturing firm is in business to become one of the leading plastic
bottle manufacturing companies in the India and we are fully aware that it will take the right business
concept, management and organizational structure to achieve our goal.
We know that there are several plastic bottle manufacturing companies all over India and even in the
same location where we intend locating ours, which is why we are following the due process of
establishing a business.
We know that if a proper SWOT analysis is conducted for our business, we will be able to position our
business to maximize our strength, leverage on the opportunities that will be available to us, mitigate
our risks and be equipped to confront our threats.
Bengal Polypet , Plastic Bottle Manufacturing firm employed the services of an expert HR and
Business Analyst with bias in the manufacturing industry to help us conduct a thorough SWOT
analysis and to help us create a business model that will help us achieve our business goals and
objectives.
This is the summary of the SWOT analysis that was conducted for Bengal Polypet , Plastic Bottle
Manufacturing firm;
 Strength:

Our main strength lies in the high quality of our finished plastic bottles, the power of our team and the
state of the art plastic bottle manufacturing factory that we own. We have a team of highly trained and
experienced professionals that can go all the way to produce top notch plastic bottles. We are well
positioned in the heart of Kolkata and we know we will attract loads of clients from the first day we
open our factory.
 Weakness:
A major weakness that may count against us is the fact that we are a new in plastic bottle
manufacturing company and we don’t have the financial capacity to compete with multi – million
dollars’ companies in the industry when it comes to manufacturing plastic bottles at a rock bottom
prices. So also, we may not have enough cash reserve to promote our business the way we would
want to do.
 Opportunities:

The fact that we are going to be operating our plastic bottle manufacturing company in india provides
us with unlimited opportunities to sell our products to a large number of corporations. We have been
able to conduct thorough feasibility studies and market survey and we know what our potential clients
will be expecting from us; we are well positioned to take on the opportunities that will come our way.
 Threat:

Just like any other business, one of the major threats that we are likely going to face is economic
downturn. Another threat that may likely confront us is the arrival of a new plastic bottle manufacturing
company in same location where ours is located. So also, unfavorable government policies may also
pose a threat for businesses such as ours.

Chapter-V
Market Analysis
 Market Trends

Trends in the plastic bottle manufacturing industry shows that plastic will remain a more effective,
lower-cost alternative to glass or metal packaging. Food producers purchased more plastic bottles to
meet increasing product demand and as demand for bottled water and sports drinks increases,
demand for plastic bottles will expand.
The conditions in the Plastic Bottle Manufacturing industry have been relatively volatile. The revenue
generated in the industry is heavily influenced by national demand for consumer goods (water, liquids
and milk etc.), as the majority of the products that are produced in the industry are sold for
downstream use in the fast-moving consumer goods (FMCG) sector.
Lastly, as part of marketing strategies, plastic bottle manufacturing companies now ensure that they
go beyond mass production of plastic bottles to producing customized plastic bottles for bigger
corporations who are in the fast-moving consumer goods sector.
 Our Target Market

There is hardly any company that is into the production of liquid related products that do not make use
of plastic bottles in packaging their products.
In view of that, we have positioned our plastic bottle manufacturing company to service a wide range
of clientele in india and other parts of the world. We have conducted our market research and
feasibility studies and we have ideas of what our target market would be expecting from us.
We in the plastic bottle manufacturing industry to supply our products to the following fast-moving
consumer goods (FMCG) organizations;
 Bottle water production companies
 Milk production companies

 Pharmaceutical companies

 Carbonated drinks production companies

  Chemical manufacturing companies

Our Competitive Advantage

A close examination of the plastic bottle manufacturing industry reveals that the market has become
much more intensely competitive over the last decade. As a matter of fact, you have to be highly
creative with your market approach, be customer centric and proactive if you must survive in this
industry. We are aware of the competition and we are prepared to compete favorably with other
leading plastic bottle manufacturing companies in India.
Lastly, our employees will be well taken care of, and their welfare package will be among the best
within our category in the industry meaning that they will be more than willing to build the business
with us and help deliver our set goals and achieve all our aims and objectives. We will also give good
working conditions and commissions to freelance sales agents that we will recruit from time to time.

Chapter-VI
Sales & Marketing Strategy

 Sources of Income

Bengal Polypet , Plastic Bottle Manufacturing firm is in business to manufacture and supply plastic
bottles in India and other parts of the world. We are in the plastic bottle manufacturing industry to
maximize profits and we are going to go all the way out to ensure that we achieve or business goals
and objectives.
Bengal Polypet , Plastic Bottle Manufacturing firm will generate income by selling the following
products;
 Beverage bottles
 Food bottles

 Household product bottles

 Automotive and industrial product bottles

 HDPE plastic bottles

 PET plastic bottles

 PVC plastic bottles

Sales Forecast
The plastic bottle manufacturing industry has a wide range of customers that cut across various
manufacturing industries especially players in the fast-moving consumer goods (FMCG) sector.
We are well positioned to take on the available market in india of course the rest of the world and we
are quite optimistic that we will meet our set target of generating enough income / profits from the first
six months of operation and grow the business and our clientele base.
We have been able to critically examine the plastic bottle manufacturing industry, we have analyzed
our chances in the industry and we have been able to come up with the following sales forecast. The
sales projection is based on information gathered on the field and some assumptions:
 Year 2017-2018 : Rs. 3.50 cr
 Year 2018-2019 : Rs. 3.65 cr

 Year 2019-2020 : Rs. 4.30 cr

N.B: This projection is done based on what is obtainable in the industry and with the assumption that
there won’t be any major economic meltdown and there won’t be any major competitor manufacturing
or retailing same design of plastic bottles as we do within same location. Please note that the above
projection might be lower and at the same time it might be higher.

 Marketing Strategy and Sales Strategy

Before choosing a location for Bengal Polypet , Plastic Bottle Manufacturing firm, we conducted a
thorough market survey and feasibility studies in order for us to be able to penetrate the available
market.We have detailed information and data that we were able to utilize to structure our business to
attract the number of customers we want to attract per time.
In summary, Bengal Polypet , Plastic Bottle Manufacturing firm will adopt the following sales and
marketing approach to win customers over;
 Introduce our plastic bottle manufacturing company by sending introductory letters alongside
our brochure to manufacturing organizations, stores and key stake holders in the industry
 Ensure that we manufacture a wide range of plastic bottles and related packaging materials

 Make use of attractive hand bills to create awareness and also to give direction to our factory

 Position our signage / flexi banners at strategic places all around West Bengal.

 Create a loyalty plan that will enable us reward our regular customers

 List our business and products on yellow pages ads (local directories)

 Leverage on the internet to promote our products

 Engage in direct marketing and sales

 Encourage the use of Word of mouth marketing (referrals)

Publicity and Advertising Strategy

Even though our plastic bottle manufacturing company is well positioned, we will still go ahead to
intensify publicity for the business. We are going to explore all available means to promote our firm.
Bengal Polypet , Plastic Bottle Manufacturing firm has a long – term plan of opening our factories in
key locations in india which is why we will deliberately build our brand to be well accepted in India
before venturing out.
As a matter of fact, our publicity and advertising strategy is not solely for winning customers over but
to effectively communicate our brand. Here are the platforms we intend leveraging on to promote and
advertise Bengal Polypet , Plastic Bottle Manufacturing firm;
 Place adverts on community based newspapers, radio and TV stations.
 Encourage the use of word of mouth publicity from our loyal customers

 Leverage on the internet and social media platforms to promote our business.
  Ensure that our we position our banners and billboards in strategic positions all around West
Bengal and Other Parts of India.

 Distribute our fliers and handbills in target areas in and around our neighborhood

 Brand all our official cars and trucks and ensure that all our staff members and management
staff wear our branded shirt or cap at regular intervals.

Our Pricing Strategy

Aside from quality, pricing is one of the key factors that gives leverage to plastic bottle manufacturing
companies, it is normal for consumers to go to places where they can get plastic bottles at cheaper
prices which will always attract loads of clients.
 Payment Options

The payment policy adopted by Bengal Polypet , Plastic Bottle Manufacturing firm. is all inclusive
because we are quite aware that different customers prefer different payment options as it suits them
but at the same time, we will ensure that we abide by the financial rules and regulation of India.
Here are the payment options that Bengal Polypet , Plastic Bottle Manufacturing firm will make
available to her clients;
 Payment via bank transfer
 Payment with cash (Upto Rs. 10,000/-) Only

 Payment via Point of Sale Machine (POS)

 Payment via online bank transfer

 Payment via cheques

 Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for
the purchase of our plastic bottles without any stress on their part.

Chapter-VII

Sustainability and Expansion Strategy

The future of a business lies in the number of loyal customers they have, the capacity and
competence of their employees, their investment strategy and the business structure. If all of these
factors are missing from a business, then it won’t be long before the business close shop.
One of our major goals of starting Bengal Polypet , Plastic Bottle Manufacturing firm is to build a
business that will survive off its own cash flow without the need for injecting finance from external
sources once the business is officially running.
We know that one of the ways of gaining approval and winning customers over is to manufacture
durable and quality plastic bottles and to retail them a little bit cheaper than what is obtainable in the
market and we are well prepared to survive on lower profit margin for a while.
Bengal Polypet , Plastic Bottle Manufacturing firm will make sure that the right foundation, structures
and processes are put in place to ensure that our staff welfare are well taken of. Our organisation
culture is designed to drive our business to greater heights and training and retraining of our
workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our partners and it will be
based on their performance of the firm. We know that if that is put in place, we will be able to
successfully hire and retain the best hands we can get in the industry; they will be more committed to
help us build the business of our dreams.
Check List/Milestone
 Generating capital from Partners : Completed
 Applications for Loan from the bank: In Progress

 Design of The Firm Logo: In Progress

 Printing of Promotional Materials: In Progress

 Recruitment of employees: In Progress

 Purchase of machines and equipment: Completed

 Creating Official Website for the Company: In Progress

 Compilation of the list of sizes and shapes of plastic bottles that we will be
manufacturing: Completed

 Establishing business relationship with vendors – supplier of plastic bottle making raw
materials, key stakeholders and suppliers of plastic bottles: In Progress.

Credit Monitoring Arrangement (CMA) Data

Of
BENGAL POLYPET