Social Networks
Social Networks
Social Networks
Do the names Facebook, Instagram, or Twitter ring a bell? They probably do because they are some of the
most popular sites on the internet today. They're called social networking sites because they allow people to
interact by sharing news and personal information, photos, videos, as well as communicate through chatting
or messaging one another.
There are hundreds, if not thousands of social networking sites on the internet. Facebook is the most popular,
with about a billion people using it every day. Twitter, a microblogging site that limits "tweets" (short text
posts) to 280 characters, is also very popular (President Donald Trump is especially fond of Twitter and tweets
multiple times daily). Other popular sites include Instagram, where people share photos and videos they've
taken; Snapchat, a mobile-only messaging app; Pinterest, which is like a giant online scrapbook; and YouTube,
the mega-video site.
The common thread between all of these social networks is that they provide a place for people to interact,
share content and ideas, and stay in touch with one another.
As internet connections became faster and computers more powerful, social media became more popular.
Facebook was launched in 2004, first as a social networking site for college students. YouTube launched the
following year, allowing people to post videos they made or found online. Twitter launched in 2006. The
appeal wasn't just being able to connect and share with others; there was also a chance you could become
famous. (Justin Bieber, who began posting videos of his performances in 2007 when he was 12, was one of
YouTube's first stars).
The debut of Apple's iPhone in 2007 ushered in the era of the smartphone. Now, people could take their social
networking with them wherever they went, accessing their favorite sites at the tap of an app.
Over the next decade, a whole new generation of social networking sites designed to take advantage of the
smartphone's multimedia capabilities emerged. Instagram and Pinterest began in 2010, Snapchat and WeChat
in 2011, Telegram in 2013. All of these companies rely on the desire of users to communicate with each other,
thereby creating the content that others want to consume.
Key Vocabulary
Now that you know a little about the history of social media, it's time to test your knowledge. Look at this list
of words used in the essay and define each of them. When you're finished, use a dictionary to check your
answers.
social network
to ring a bell
site
to interact
content
internet
multimedia
smartphone
app
web
to contribute
to browse a site
to create
code / coding
blog
to post
to comment on
to take by storm
the rest was history
platform
to consume