Maximum Achievement

By Brian Tracy
 Nature is neutral – She gives you back what you put in.

 Fable: Many years ago, in ancient Greece, a traveller met an old man
on the road and asked him how to get to Mount Olympus. The old man, who
happened to be Socrates, replied by saying, “If you really want to get to
Mount Olympus, just make sure that every step you take is in that direction.”

 Sir Isaac Newton is generally considered to be the greatest scientist

who ever lived. In his later years, he was asked how it was that he, one man,
had managed to make such significant contributions to the world of science.
He replied: “By thinking of nothing else.”

 Success begins with you exercising your power of choice and using it
to take systematic, purposeful control over the thoughts you hold in your
conscious mind.

 By rigorously disciplining yourself to talk and think about only the

things you do want and refusing to dwell on those you don’t; want you begin
your journey towards the stars !

 To become all you can be you must live more consciously, you must
become more alert, more aware and more awake. You must take more
control over your own thought process so you move in the direction of your
choosing rather than steering blindly on mental auto pilot.

 Every experience is a positive experience if you choose to view it as an

opportunity for growth and self mastery.

 Life is a series of events and experiences that are conspiring towards

me achieving a great goal and making a great contribution to mankind.

Immutable laws of the universe:

 
 Law of Control – You feel positive about yourself to the degree to
which you feel you are in control of your own life. You apply this law by
choosing consciously to view yourself as an active creative influence in your
own life.
 Law of Cause and Effect – For every effect in your life their is a
specific cause. Everything happens for a reason, their are no accidents.
Specific causes for success and happiness, you reap what you sow.
 Law of Belief – Whatever you believe with feeling becomes your
reality. You trigger the law of belief by believing your life and experiences
are leading you towards something important.
 Law of expectations –  Whatever you expect, with confidence
becomes your own, self fulfilling prophecy. Expect to be happy successful
and liked. Apply this by confidently expecting to gain something worth while
from everything that happens to you. Make your life into an adventure! Go
around all day thinking something wonderful is about to happen !
 Law of Attraction – You are a living magnet, you invariably attract
people and situations into your life in harmony with your dominant thoughts.
Discipline yourself by keeping your thoughts on what you want and refusing
to think about what you do not want.
 Law of Correspondence – That your outer world is a reflection of
your inner world. Your relationships in the outer world correspond to your
“true self”. Your outer world of health & income depend on the inner
attitudes of your mind.
 Law of Subconscious Activity – Any idea or thought that you accept
as “true” in your conscious mind will be accepted unquestioningly by your
sub-conscious mind and your sub-conscious will immediately being work to
bring it into your reality. All your words, actions and body language set a
pattern consistent with your dominant thoughts and goals.
 Law of Concentration – Whatever you dwell upon, grows. Whatever
you think about something the more it becomes a part of your reality. Dwell
 on thoughts of love, courage, hope, confidence etc and meditate on these
daily.
 Law of Substitution – Your conscious mind can only hold one thought
at a time and you can substitute one thought for another. This “crowding
out” principle deliberately allows you to replace a negative though with a
positive thought. This allows you control of your emotional life. Stop thinking
about the problem and start thinking about the Solution.
 Whatever you want, wants you.

 Leo Tolstoy story, tells kids to go into a garden and not think of a white
rabbit and they will find the secret to happiness , they cannot do this. The
white rabbit is the excuses people use. Don’t make excuses !

 We are all self employed no matter who signs the paycheck. Any
company you work for is your company !

 Take full responsibility for all results, successes and failures.

 Holding grudges and anger towards people you feel may have hurt you
is the number 1 cause of mental illness.

 The law of forgiveness !

 The inability to forgive lies at the root of resentment, guilt and allot of
negative emotions.

 Put your desire to live a good life and have a good character higher
than any negative emotion.

 Forgive your parents. Forgive everyone else. Forgive Yourself.

 Overtime in your life you create your innermost convictions of what is

possible of you.

Steps to Activating your Subconscious Mind

1. Verbalisation – Articulate in words the desired outcome.
2. Visualisation – Creating a clear mental picture of what the outcome
will look like.
3. Emotionalisation – Creating the emotion and feeling of satisfaction
and pleasure that would accompany the resolved situation.
4. Releasing all concern  – While you turn your mind to other things.
5. Realisation -The appearance of the solution the achievement of your
goal.
 Push yourself outside your comfort zone, Do this consciously otherwise
your subconscious will always try to keep you in it.

 If something is worth doing right, then its worth doing awkwardly at

first.

 Success = Goals, and all else is commentary.

 Learn to set out and achieve goals naturally.

 Your only limitation is your desire, how badly do you want it ?

 You are equipped with a success mechanism and a failure mechanism.

Your failure mechanism is your natural tendency to follow the path of least
resistance, your impulse towards immediate gratification, with little or no
concern for the long term consequences of your actions. Your success
mechanism can override your failure mechanism. Your success mechanism is
triggered by a goal. The bigger your goal and the more intensely you desire
it the more likely you will be to exert your powers of self discipline and
willpower, the more capable you will be at making yourself do the things you
need to do to get where you want to go.

 “First Decide exactly what it is you want. Most people never do that.
Second determine the price you will have to pay to get it and then resolve to
pay that price” – H.L. Hunt, his formulae for success.

 You have to pay the price for success in advance. When you have sown
you will reap. Cause and effect. Action, Reaction.

 The Greatest single enemy for your potential for greater success and
achievement is your comfort zone, your tendency to get stuck in a rut and
never change, even positive, that will get you out of it.
 All growth requires change and change is inevitable. Goals allow you to
control the direction of change in your life allowing it to be self determined.

 People who do not have goals are doomed forever to work for those
that do.

 The fear of failure is because people do not understand that t is

impossible to succeed without failure.

 Success is a numbers game. There is a direct relationship between the

number of things you attempts and your ability of ultimately succeeding.

 It took Thomas Edison 11,000 experiments before he discovered the

carbon filament for the light bulb. A journalist once asked him why he
persisted, he said “you do not understand the way the world works, I have
successfully identified 5000 ways that will not work, that just puts me 5000
ways closer to the way that will work”.

 Vince Lombardi once said on losing a football game “We didn’t lose, we
just ran out of time”.

 Accept temporary setbacks and obstacles as the inevitable price to pay

for any great success in life.

12 Step Goal Setting System

1. Desire – Burning, Intense, Desire. The motivational force of power to
overcome the fear or inertia that holds most people back. Dwell on your
desires till they override and push aside your fears. Desires are personal,
decide what YOU really want !
2. Belief – Conviction ! You must absolutely believe it is possible to
achieve your goal. You must have complete faith that you desire the goal
and it will come to you exactly when you are ready for it. Nurture your faith
and beliefs until they deepen to an absolute conviction that your goal is
attainable. Belief is the catalyst to activate your subconscious.
3. Write It Down – Goals that are not in writing are not goals at all they
are merely wishes. When you write a goal down you crystallise it and make it
tangible.
4. Make a list of all the ways you will benefit from achieving the
goal – Reasons why are forces that intensify your desire. Motivation depends
on your motive and the more reasons you have the more motivated you will
 be. Your reasons why must be uplifting and inspiring, they must be big
enough to drive you onward. It is when you have big reasons for achieving
your goal that you develop the intensity and purpose that makes you
irresistible. If your reasons are big enough, your beliefs solid enough and
your desires intense enough nothing can stop you.
5. Analyse your starting point – Determining your starting point gives
you a baseline to measure your progress and lets you know exactly how
much you have to do to achieve. The clearer you are about where you are
coming from the more likely you will be to get where you want to go.
6. Set a deadline – Set a deadline on all tangible goals. People resist
setting deadlines for fear of not meeting [Link] about your goal by
projecting forward till after you have completed it and imagine the steps you
took to get there. Then think backwards from the achievement to the goal.
7. Make a list of all the obstacles that stand between you and the
achievement of your goal – If there are no obstacles it is probably not a
goal and more likely an activity. Make a list of obstacles then arrange them
in order of biggest to smallest. The biggest obstacle is your rock. You will
need to remove this first. Obstacles are the flip side of success and
achievement. Your rock may be internal or external – Be honest !
8. Identify the Additional information you will need to achieve
your goal – The most successful people have more essential information
than others. Make a list of all the information, skills, talents, abilities and
experience will need then make a plan to learn, buy, borrow or attain these
as quick as possible.
9. Make a list of all the people who’s help and co-operation you
will require – TO accomplish anything worthwhile you will need other
people, people will help you accomplish your goals once you have shown
them a willingness to help achieve theirs. Make a list and order it !
10. Make a plan – Write out in detail what you want, when you want it ,
why you want it then make a list of activities ordered by priority. Many
activities can be worked on simultaneously or others have to be done in
sequence. Once you have all the actions listed in value for the plan, then
START! The more detailed and better organised your plans the more likely
you are to reach your goals exactly as you have desired them.
11. Visualisation -Create a clear mental picture of your goal as it would
appear if it was already achieved. Project this picture over and over again in
the screen of your mind, with emotion !
12. Make the decision in advance that you will never give up ! –
Back your goals and plans with persistence and determination. Never
consider the possibility of failure. Never think about quitting, hold on no
matter what happens of all qualities to develop your ability to persevere is
the most important.
 Mark each day with an accomplishment of some kind !

 Accept the powers of your super conscious mind!

 Learn from every experience, refuse to get upset, keep your mind calm
and focused on your goals.

How to bring all the powers of the super conscious mind to bear on a
single issue

1. Define the problem or goal clearly. Preferably in writing. Exactly what

is it you want to achieve, exactly what is the problem ?
2. Gather as much information as you can, do research ask questions,
actively seek the answer you need.
3. Consciously try to solve the problem by reviewing all the information
you have gathered.
4. If you still have not solved the problem consciously then turn it over to
your super conscious mind. The way you would a balloon and let it float
away.
5. Get your conscious mind busy elsewhere. Turn you attention away. and
let your super conscious mind take care of your problem for you.

Social Skills
 Great way to raise an objection is to put it into the mouth of an
imaginary third person e.g. “What would our customers think if they knew
that” or “Wouldn’t someone in this position think this” etc.

 Smile

 Express appreciation

 Express approval

 Correct in private, praise in public.

 Active listening.

 Practice the art of conversation!

Live joyously filling your thoughts with love, passion and
forgiveness !