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BSBA II-A
Activity 1.7.1
1. Core Benefit – The core benefit is the fundamental need or wants that the
Ex: The core benefit of a hotel is to provide somewhere to rest or sleep when
Ex: In a hotel this could mean a bed, towels, a bathroom, a mirror, and a
wardrobe.
3. Expected Product- The expected product is the set of failures that the
Ex: In a hotel example, this would include clean sheets, some clean towels, Wi-fi,
extra features, or services that help differentiate the product from its competitors.
transformation the product might undergo in the future. In simple language, this
means that to continue to surprise and delight customers the product must be
augmented. Ex: In a hotel, this could mean a different gift placed in the room
each time a customer stays. For example, it could be some chocolates on the
product in this way the hotel will continue to delight and surprise the customers
Activity 1.7.2
Samsung Inc
Samsung Laptop
Galaxy Smart Phones
Galaxy J4
Galaxy J3
Pro Dual
sim
Galaxy J3
pro
Samsung Tablet Samsung Watch