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    Case Study 10

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    jell
    This document is a case study assignment submitted by Angeles Timothy Randell, a third year civil engineering student at the Technological University of the Philippines. The assignment discusses the case of Pretty Dove Development Corporation and its president, Engr. Abrera. It presents the problem that the company's sales growth may have reached its peak. It also discusses the marketing manager's recommendation to design new products and Engr. Abrera's thoughts on what strategic move to make next. The assignment then provides a solution, suggesting creating new product designs or hiring fresh graduates with new ideas, scouting for new lands to develop, and expanding to other rural areas for long-term growth.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Case Study 10

    Uploaded by

    jell
    113 views2 pages
    This document is a case study assignment submitted by Angeles Timothy Randell, a third year civil engineering student at the Technological University of the Philippines. The assignment discusses the case of Pretty Dove Development Corporation and its president, Engr. Abrera. It presents the problem that the company's sales growth may have reached its peak. It also discusses the marketing manager's recommendation to design new products and Engr. Abrera's thoughts on what strategic move to make next. The assignment then provides a solution, suggesting creating new product designs or hiring fresh graduates with new ideas, scouting for new lands to develop, and expanding to other rural areas for long-term growth.

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    373226358-CASE-STUDY-10-docx.docx

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    This document is a case study assignment submitted by Angeles Timothy Randell, a third year civil engineering student at the Technological University of the Philippines. The assignment discusses the case of Pretty Dove Development Corporation and its president, Engr. Abrera. It presents the problem that the company's sales growth may have reached its peak. It also discusses the marketing manager's recommendation to design new products and Engr. Abrera's thoughts on what strategic move to make next. The assignment then provides a solution, suggesting creating new product designs or hiring fresh graduates with new ideas, scouting for new lands to develop, and expanding to other rural areas for long-term growth.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    113 views2 pages

    Case Study 10

    Uploaded by

    jell
    This document is a case study assignment submitted by Angeles Timothy Randell, a third year civil engineering student at the Technological University of the Philippines. The assignment discusses the case of Pretty Dove Development Corporation and its president, Engr. Abrera. It presents the problem that the company's sales growth may have reached its peak. It also discusses the marketing manager's recommendation to design new products and Engr. Abrera's thoughts on what strategic move to make next. The assignment then provides a solution, suggesting creating new product designs or hiring fresh graduates with new ideas, scouting for new lands to develop, and expanding to other rural areas for long-term growth.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    TECHNOLOGICAL UNIVERSITY OF THE PHILIPPINES

    Ayala Blvd., cor. San Marcelino St., Manila City

    COLLEGE OF ENGINEERING

    DEPARTMENT OF CIVIL ENGINEERING

    ENGINEERING MANAGEMENT

    ASSIGNMENT #10

    CASE STUDY

    PRETTY DOVE DEVELOPMENT CORPORATION: I’ll Follow the Boys

    Angeles, Timothy Randell

    14-205-098

    BSCE-3C

    Submitted on:

    March 22, 2017

    Engr. A. Arcibal

    Instructor
    Problem

    1. Engr. Abrera’s company’s sales growth may have reached its peak

    2. Her marketing manager recommended that maybe it is time to consider designing new
    products

    3. She is in deep thoughts on what move she should make.

    Solution

    Start by creating new product designs, here if Engr. Abrera can’t make one hiring freshly
    graduate will be the best move. Fresh graduates means fresh new ideas. With that aside, scouting
    for new lands to develop will be next, with the help of the marketing manager’s and her
    experience they should be able to find a suitable land to be develop. Thus in doing all of this the
    problems are solve temporally. For a long-term plan it would be better to expand the company
    reaching out to other rural areas to be develop.

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