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    Mohan Subramanian
    This 3 sentence summary provides the high level information about the document: The document appears to be a project report submitted by Kevin A. Daniel to the University of Madras to fulfill the requirements for a Master of Business Administration degree, where he examines the brand preference and purchase behavior of Honda car owners in Chennai city under the guidance of his professor Mr. N.V. Ramachandran.

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    Front Page

    Uploaded by

    Mohan Subramanian
    27 views1 page
    This 3 sentence summary provides the high level information about the document: The document appears to be a project report submitted by Kevin A. Daniel to the University of Madras to fulfill the requirements for a Master of Business Administration degree, where he examines the brand preference and purchase behavior of Honda car owners in Chennai city under the guidance of his professor Mr. N.V. Ramachandran.

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    This 3 sentence summary provides the high level information about the document: The document appears to be a project report submitted by Kevin A. Daniel to the University of Madras to fulfill the requirements for a Master of Business Administration degree, where he examines the brand preference and purchase behavior of Honda car owners in Chennai city under the guidance of his professor Mr. N.V. Ramachandran.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    27 views1 page

    Front Page

    Uploaded by

    Mohan Subramanian
    This 3 sentence summary provides the high level information about the document: The document appears to be a project report submitted by Kevin A. Daniel to the University of Madras to fulfill the requirements for a Master of Business Administration degree, where he examines the brand preference and purchase behavior of Honda car owners in Chennai city under the guidance of his professor Mr. N.V. Ramachandran.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 1

    “BRAND PREFERNCE AND PURCHASE BEHAVIOR OF HONDA CAR

    OWNERS IN CHENNAI CITY”

    A PROJECT REPORT
    Submitted to the
    UNIVERSITY OF MADRAS
    In partial fulfillment of the requirement
    For the award of the degree of
    MASTER OF BUSINESS ADMINISTRATION
    By
    KEVIN A. DANIEL
    (REGISTER No: 711600167)
    Under the guidance of

    Mr. N.V. RAMACHANDRAN MBA, M.Phil, MLM, PGDPM, Ph.D

    Asst. Professor, Department of Management Studies

    DEPARTMENT OF MANAGEMENT STUDIES


    SRM ARTS AND SCIENCE COLLEGE,
    KATTANKULATHUR-603203
    KANCHEEPURAM DIST
    APRIL - 2018

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