Portakabin

1. Why does Portakabin divide the market up into segments?
Portakabin is a highly operated business, industry which designs and

delivers modular building. Due to high competitive market and many
competitors doing same business portakabin focus in customer satisfaction
and providing quality goods and services. Protakabin produce both modular
building and single module building. Protakabin not only provide buildings
it provides offices, medical centers and schools.
Portakabin divides the market into different segments such as

manufacturing, education, health to identify and meet the needs of
customers in those areas. Customers play a vital role in business success so
the business nsut understand what customers exactly want and provide
those goods and services that they want. It focuses on each segments and
providing outstanding good and services to meet customers wants. satisfied
customers come back for more product and also recommend the business
to their friends.
Therefore, portakabin wants to satisfy their existing customers and bring

new customers through loyal customer’s recommendation and provide
good service to the existing customer.
2. Why is word of mouth recommendation important for portakabin? If you
were the marketing manager at portakabin, suggest 3 ideas to encourage
word of mouth.
Portakabin is a one the highly competitive company including Google,

Waitrose, nokia , starbucks etc . for company like portakabin mouth
recommendation is important because it gives better qualitative data. They
will get accurate customers opinion, idea, dissatisfaction etc and focuses on
improving that. More satisfied customers lead to more sales.
If I were the marketing manager at the portakabin I would take customers

opinion advice weather it is positive or negative and improve on what they
are pointing out so that the customers feels happy that we listened about
her opinion and will recommend to other people. I would treat customers
with respect and smile on our face and make customer comfortable.
Interacting with your customer, making them comfortable and giving them
good services can increase word of recommendation and it is important
because it helps to increase customer’s loyalty and it increases
recommendation.
3. What are the uses and the importance of market research to portakabin?
Collecting and analyzing data about customers and relationship between

product and band is called marketing research. Marketing research plays
vital role in developing new product and existing one. Portakabin uses
primary market research, secondary market research and ad hoc research
to find out their customers need.
Through primary research they focus on interviews and groups and get
qualitative data through their opinions, views and comments. They get to
know what customers want. Through secondary research they use already
published data which provides market and industry quantitative in statistic
form which also helps them increase their sales. Marketing research is
important to find out the new product or services customers may want. Ad
hoc research focuses on developing a specific new product or finding out
how to develop an existing one. Eg: portakabin developed the new ultima
vision range in response to the need to provide existing buildings with more
lights.
Market research helps increase loyal customers and through market

research we get to know the new things products that customer wants and
market research helps protakabin to improve their product through
customer’s ideas, views, comments.
4. What is portakabin’s USP?
USP stands for its unique selling point. Portakabin has being surviving and
winning its competitors because of its unique selling point and positioned
its brand at the top in the market by offering high quality buildings and high
levels of services and giving customers confidence and peace of mind.
They deliver goods on time and budget. The portakabin sales customer
charter gives an additional 12 months product warranty free of charge if
there is delay. It gives customer confidence and becomes a loyal customer.
Portakabin’s unique selling point helps increase the sales and buy the trust
of loyal customers by providing high quality products and services and
others things.
5. Describe portakabin’s marketing mix, product, price, promotion, and place

that has contributed to its success.
Marketing mix is the balance of elements needed for effecting marketing
which includes product, price, promotion, place and also positioning which
is described below;
 Product and price
As for product and price portakabin sales customers charter has
given an additional; 12 months product warrenty free of charges if
there is delay. Portakabin develop new product and develop also
the existing one and sell it to the market. They take the view,
comments of customers and develop that product which satisfies
customers need and wants. As for the price they provide warranty,
discounts etc on several occations and give discounts to loyal
customers.
 Promotion and place

Due to promotion those “prospects” (possible customers) can
actually turn into actual customers. Through advertisement,
communication, sales contact. They connect through customers
through various ways such as paid advertisement at targeted
channels, trade magazines, direct mail, public relation, website
etc. it tries to persuade them through website by giving them
several information about product and services.
Portakabin is giving high satisfaction to its new and existing customers by

giving clients quality product and highest service level and by becoming one
of the trusted brand.

Portakabin

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1. Why does Portakabin divide the market up into segments?

Portakabin is a highly operated business, industry which designs and

Portakabin divides the market into different segments such as

Therefore, portakabin wants to satisfy their existing customers and bring

Portakabin is a one the highly competitive company including Google,

If I were the marketing manager at the portakabin I would take customers

Collecting and analyzing data about customers and relationship between

Market research helps increase loyal customers and through market

5. Describe portakabin’s marketing mix, product, price, promotion, and place

 Promotion and place

Portakabin is giving high satisfaction to its new and existing customers by

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