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    Strategic Management and Business Model Innovation

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    Josemaría Weston
    The document discusses various techniques for conducting external strategic analysis, including brainstorming, brainwriting, scenario planning, focus groups, PESTLE analysis, and Porter's Five Forces model. It provides descriptions and examples of how to use each technique to analyze external factors that may impact a company's strategy. For example, it explains how to use brainwriting and scenario planning to identify and develop scenarios around key external drivers and uncertainties that could influence a company's future development.

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    Strategic Management and Business Model Innovation

    Uploaded by

    Josemaría Weston
    42 views11 pages
    The document discusses various techniques for conducting external strategic analysis, including brainstorming, brainwriting, scenario planning, focus groups, PESTLE analysis, and Porter's Five Forces model. It provides descriptions and examples of how to use each technique to analyze external factors that may impact a company's strategy. For example, it explains how to use brainwriting and scenario planning to identify and develop scenarios around key external drivers and uncertainties that could influence a company's future development.

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    External Strategic Analysis

    Original Title

    External_Strategic_Analysis

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    The document discusses various techniques for conducting external strategic analysis, including brainstorming, brainwriting, scenario planning, focus groups, PESTLE analysis, and Porter's Five Forces model. It provides descriptions and examples of how to use each technique to analyze external factors that may impact a company's strategy. For example, it explains how to use brainwriting and scenario planning to identify and develop scenarios around key external drivers and uncertainties that could influence a company's future development.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    42 views11 pages

    Strategic Management and Business Model Innovation

    Uploaded by

    Josemaría Weston
    The document discusses various techniques for conducting external strategic analysis, including brainstorming, brainwriting, scenario planning, focus groups, PESTLE analysis, and Porter's Five Forces model. It provides descriptions and examples of how to use each technique to analyze external factors that may impact a company's strategy. For example, it explains how to use brainwriting and scenario planning to identify and develop scenarios around key external drivers and uncertainties that could influence a company's future development.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 11

    Strategic Management and

    Business Model Innovation


    External Strategic Analysis

    2OP326
    Winter Semester 2019
    Tomáš Sadílek
    tomas.sadilek@vse.cz
    Presentation Structure
    • External Analysis

    • Brainstorming and Brainwriting

    • Scenario Planning

    • Focus Groups

    • PESTLE Analysis

    • Porter´s Five Forces

    • The Delta Model


    External Analysis – Brainstorming and Brainwritting
    • A group creativity technique (up to 12 members)

    • To find a conclusion for a specific problem by gathering a list of ideas spontaneously


    contributed by group members.

    • Rules

    • Defend judgement (no critisism, welcome new and wild ideas, do not rush)

    • Reach for quantity (combine and improve ideas, individual and group ideas)

    • Group passing technique

    • Brainwritting (6 – 3 – 5 method)

    • 6 participants has to write down 3 ideas on the worksheet within 5 minutes


    In-group Task – Brainwritting
    • You are owner of a family slaughterhause (butchery) and you would like to
    expand your production and sales but you do not know where to start.

    • Use a brainwritting method to define as many as possible factors that


    important to take into consideration.

    Idea 1 Idea 2 Idea 3


    Group member 1
    Group member 2
    Group member 3
    Group member 4
    Group member 5
    Group member 6
    External Analysis – Scenario Plannning
    1. Decide drivers for change/assumptions
    • What are the most important factors that influences external environment of the company?

    2. Bring drivers together into a viable framework


    • How are relations between these factors and real situation in the company?

    3. Produce 7–9 initial mini-scenarios


    • F.x.: If prices on the market prices fall down, we have to find out more customers.
    Delphi Method
    4. Reduce to 2–3 scenarios • 8 – 12 experts
    • Anonymous
    5. Draft the scenarios • Rounds of questions
    • Answer open questions about future
    development
    6. Identify the issues arising • In each round, experts can change their
    • What is the greatest impact on the future of the company? answers
    In-group Task – Scenario Planning
    • Use a list of possible factors from the previous case.

    • Now, develop a scenario about possible future development.


    1. Decide drivers for change/assumptions

    2. Bring drivers together into a viable framework

    3. Produce 7–9 initial mini-scenarios

    4. Reduce to 2–3 scenarios

    5. Draft the scenarios

    6. Identify the issues arising


    External Analysis – Focus Group
    • Research technique in quantitative research

    • Discussion of 6 – 12 people sitting in the circle

    • Moderator asks open questions

    • Participants have an oppourtunity to interact and change their answers

    • All verbal and non-verbal communication is recorded and analysed


    External Analysis – PESTLE Analysis
    Suppliers concentration
    Switching costs
    Subtitutes
    Competition

    External factors +
    Economics of scale Subtsitutes and their:
    Product differentiation price, number, switching
    Brand value and equity costs, ease, availability
    Customer loyalty

    Sustainable competitive
    advantage through innovation
    Level of advertising expense
    Powerful competitive strategy
    Firm concentration Buyers concentration
    Switching costs
    Buyer information
    Price sensitivity
    Product uniqueness

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