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100% Online: MSC and LLM Courses Offered in Exclusive Partnership With Robert Kennedy College

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100% ONLINE

MSc and LLM courses


offered in exclusive
partnership with
Robert Kennedy College
About the University of Salford

About the University of Salford

Founded in 1896 the University has a successful global


presence and a turnover of £189m. Our four colleges, You can benefit from the outstanding teaching and
nine schools, 20,000 students and 2,500 staff have all research expertise of the University of Salford from
grown to serve the needs of industry, commerce and wherever you are in the world.
education.

Salford University Business School


At Salford Business School we have a clear vision – to
excel in teaching, research, innovation and engage-
ment; core beliefs that lie at the heart of the success of
the School, its graduates and its business partners.

We are committed to developing business leaders


and managers that are equipped for next-generation
practice in the global marketplace. The contemporary
business world operates on an increasingly global scale
and this agenda sits at the very heart of how Salford
Business School engages with its students and partner
organisations.

From Salford to the World


Thanks to an exclusive partnership with the Robert
Kennedy College in Zürich, Switzerland, the University
of Salford Business School MSc Programmes in Global
Management, Project Management, Financial Services
Management, Marketing, and Procurement, Logistics
and Supply Chain Management, Human Resource
Management and Development, Information Systems
Management, International Banking and Finance,
Accounting and Finance, International Business with
Law, International Corporate Finance, International
Events Management, Digital Business, Fraud and Risk
Management, Finance and Investment Management,
International Business and LLM International Commer-
cial Law are now available on a Global basis via online
learning.

1
The Programmes

100% ONLINE PROGRAMMES

MSc Global Management MSc Accounting and Finance

MSc Project Management MSc International Business with Law

MSc Financial Services Management MSc International Corporate Finance

MSc Marketing MSc International Events


Management
MSc Procurement,
Logistics and Supply Chain MSc Digital Business
Management
MSc Fraud and Risk Management
MSc Human Resource Management
MSc Finance and Investment
and Development
Management
MSc Information Systems
MSc International Business
Management
LLM International Commercial Law
MSc International Banking and
Finance

2
The Programmes at a Glance

The Programmes at a Glance

Duration UK Postgraduate Loans for Master’s Study. The fees are


Minimum 12 months, maximum three years for the entire programme, and include all the courses as
well as supervision for the final dissertation.

Study Online, graduate on-campus


Our MSc and LLM programmes are available 100% Worldwide Recognition
Online but you are invited to attend the graduation All the University of Salford degree programmes offered
ceremony held in Salford-Manchester, England. Attend- online are Recognised Worldwide. The University of Sal-
ance to the graduation ceremony is entirely optional. ford received a Royal Charter in 1967 from Her Majesty
the Queen. The University of Salford is fully recognised
by the British Government.
Delivery Method
100% online via OnlineCampus (an interactive online
learning environment) with intensive class discussion and Admission Requirements
collaboration. Normally a minimum 2:2 honours degree or equivalent.
A wide range of professional qualifications are also ac-
cepted either in partial or complete fulfilment of entry
Places requirements.
Strictly limited to 90 per intake (6 start dates per year) We welcome applications from students who may not
have formal/traditional entry criteria but who have
Tuition Fees relevant experience or the ability to pursue the course
15,000 CHF (Swiss Francs). You might be eligible for successfully.
a bursary of 2000 CHF (Swiss Francs) reducing your A student whose first language is not English will be
tuition fees to 13,000 CHF (Swiss Francs). This fee required to achieve IELTS 6.5 or above with no individual
includes online library access (including ebooks), element below 5.5, or equivalent recognised English test.
OnlineCampus access, graduation fees, and University Alternatively suitable evidence of working or studying
matriculation fees. Fees are payable in interest free in an English-speaking environment will usually be suf-
instalments, however, the programme is not eligible for ficient to demonstrate an acceptable English level.

Applicant Profile
The suite of Salford online Masters programmes is ideal
for graduates and working professionals across sectors,
who would like to increase their academic credentials
with a postgraduate qualification recognized worldwide
while pursuing their career. Applicants must be able to
demonstrate a high level of flexibility and appreciation
of blended learning methods, which will contribute to
their success on the course.

3
The University of Salford Online Masters Programmes

The University of Salford Online Masters


Programmes

Founded in 1896 the University of Salford expertise Recognised Worldwide


is helping to transform individuals and communities All the University of Salford Masters degree pro-
through excellent teaching, research, innovation and grammes offered online are Recognised Worldwide,
engagement. whether undertaken online or on campus.

Salford Business School enjoys an excellent national The University of Salford received a Royal Charter in
and international reputation for its courses, teaching 1967 from Her Majesty the Queen.
quality and the progression of students into responsible
positions across a variety of industries. The University of Salford is fully recognised by the Brit-
ish Government and is duly listed on the United King-
Through an Exclusive Partnership with the dom’s Department for Business, Innovation and Skills
Robert Kennedy College, the Salford Business School list of recognised UK awarding institutions.
Masters programmes are now available 100% online. All
programmes can be completed in as little as one year. After successfully completing your studies online you
will receive a degree from the University of Salford that
is recognised Worldwide.

4
MSc Global Management

MSc Global Management

3 good reasons to study Global Course Details


Management at Salford: At Salford we integrate marketing theory and practice
through four core modules in order to provide you with
❙ Enhance your career prospects with an excellent
a critical understanding of marketing in both com-
masters qualification specialising in global business
mercial and non commercial sectors. We are approved
and management
and accredited by the Chartered Institute of Market-
❙ Build on existing management skills to strengthen ing (CIM), which means that as graduates you will be
your personal performance and benefit your organi- eligible for direct entry onto the CIM’s Professional
sation Postgraduate Diploma, subject to you also obtaining
appropriate senior marketing management experience.
❙ Put global management theory into real practice
with an exciting Business Innovation Project
Strategic International Business Management
This course is designed for graduates from a non- You will gain a thorough grounding in the major issues
business discipline wanting to develop their skills and and perspectives of management, with a particular
knowledge in order to become a successful manager in focus on strategic, global and organisational issues in
a global business organisation. an international context. You will also get an overview of
key issues and decisions relating to the social responsi-
You will learn about and critically evaluate evidence- bilities of corporate management. You will be encour-
based best practice to inform and improve your own aged to think critically about theory and practice in an
skills. ethical and professional manner.

If you are already working as a manager, you will seri- International Financial Management
ously enhance your capabilities, improve your career Examine the impact of such factors as exchange rates,
prospects, and achieve a highly-regarded management inflation rates and interest rates on the management of
qualification. firms in an international/global context. You will be able
to devise and evaluate a risk management strategy for
the uncertain world of international financial markets
using financial instruments such as swaps, options and
futures. Emphasis is placed on factors that differentiate
multinational from domestic financial management. This
module also offers the opportunity to develop practical
analytical and presentational skills by applying theory
and concepts to international financial databases.

5
MSc Global Management

MSc Global Management

Marketing and Services Management


Develop an understanding of the role of marketing with-
in the global organisation and the processes involved,
with particular emphasis on the service sector. You will
gain knowledge and skills applicable to managing qual-
ity and a wide-ranging analysis of the issues involved in
managing the strategic marketing/management func-
tions within a global service context. In drawing from
findings from research and practice, emphasis is placed
on a number of theoretical perspectives that enable you
to develop the ability to critically evaluate and analyse
service management opportunities and problems at a
global scale.

Operations and Information Management


You will develop an in-depth understanding of the
increasingly important field of operations and informa-
tion management. You will also gain an overview of how
to improve different types of operations and informa-
tion systems contributing to a company’s competitive-
ness and strategy. You will develop your knowledge
of concepts, techniques and models that are used for
planning, managing and improving operations and MIS
in manufacturing and service organisations.

Research Methods Live Class


One week intensive live lectures online to prepare for
your final dissertation.

Dissertation Work
A conventional dissertation of 12,000 to 15,000 words,
consisting of research question, aims and objectives,
rationale for undertaking the study, literature review,
research methodology, analysis of findings, conclusions
and recommendation

6
MSc Project Management

MSc Project Management

3 good reasons to study Project Course Details


Management at Salford: At Salford we integrate marketing theory and practice
through four core modules in order to provide you with
❙ Gain the necessary skills to become a Project Man-
a critical understanding of marketing in both com-
agement Practitioner of the PMI, the world’s leading
mercial and non commercial sectors. We are approved
professional association for project managers
and accredited by the Chartered Institute of Market-
❙ Study a degree backed by cutting-edge research to ing (CIM), which means that as graduates you will be
become a practitioner in this fast-growth business eligible for direct entry onto the CIM’s Professional
sector Postgraduate Diploma, subject to you also obtaining
appropriate senior marketing management experience.
❙ Put project management theory into real practice with
an exciting Business Innovation Project
Advanced Project and Logistics Management
In Advanced Project and Logistics Management you
This course will provide you with a comprehensive will evaluate contemporary research in logistics and
understanding of project management. During your project management, critically analyse advances in pro-
time with us, you’ll gain fresh insight into best practice, ject and programme management and review emerging
via access to the latest academic research and case technologies and innovations in logistics and project
studies. You’ll also develop new skills which will enable management such as big data analytics and virtual
you to manage projects in manufacturing, service, technologies.
social enterprise, charity or public organisations.

7
MSc Project Management

MSc Project Management

Operations and Information Management


Through this module you will critically analyse the
theory, concepts and models of operations and informa-
tion management. Operations and Information Manage-
ment provides you with an overview of how to improve
different types of operations and information systems
as well as contributing to a company’s competitiveness
and strategy.

Procurement, Risk and Contract Management


The Procurement Risk and Contract Management mod-
ule provides you with an overview of project risk and
aids you in the development of the skills needed to ef-
fectively manage procurement processes in a multitude
of environments.

Project Management, Leadership and Skills: Planning and


Control
You will learn about the approaches, skills and methods
of effective project management, and the tools and
techniques required for planning, control, teamwork,
leadership and other key processes. All of these quali-
ties will develop your ability to lead complex projects.

Research Methods Live Class


One week intensive live lectures online to prepare for
your final dissertation.

Dissertation Work
A conventional dissertation of 12,000 to 15,000 words,
consisting of research question, aims and objectives,
rationale for undertaking the study, literature review,
research methodology, analysis of findings, conclusions
and recommendations.

8
MSc Financial Services Management

MSc Financial Services Management

3 good reasons to study Financial Course Details


Services Management at Salford: At Salford we integrate marketing theory and practice
through four core modules in order to provide you with
❙ A course that equips you with the necessary theory
a critical understanding of marketing in both com-
and skills to work successfully in the rapidly expand-
mercial and non commercial sectors. We are approved
ing financial services industry
and accredited by the Chartered Institute of Market-
❙ Excellent career potential and the opportunity to ing (CIM), which means that as graduates you will be
take a Business Innovation Project, enhancing your eligible for direct entry onto the CIM’s Professional
practical skills and experience Postgraduate Diploma, subject to you also obtaining
appropriate senior marketing management experience.
❙ Choose to take a one to three-month Assessed
Internship with an employer, supported by Salford
Corporate and Quantitative Finance
Business School
In this module, you will critically assess modern cor-
porate governance in light of the recent financial crisis
This course offers you an exciting opportunity to join and review the ethical issues in running modern firms.
one of the world’s most dynamic growth sectors, with You will also critically assess modern capital structure
relevance to areas including property, transport, ship- theory, the risks and opportunities involved in mergers
ping insurance, credit cards, wealth management and and acquisitions and the limitations and applications of
home and commercial mortgages. statistical methods in finance.

The fast-paced subject of financial services manage- Digital Marketing Analytics and Strategy
ment also offers significant opportunities in banking The module combines two interesting topics in the field
and finance as these arenas have recognised the need of digital marketing:
to re-think their strategies. The chance to develop long i. Digital Marketing strategies
and profitable client and customer relationships is open ii. Marketing/Digital Analytics
to firms which are thinking and acting strategically, by
embracing new approaches, working creatively and The first part of the module looks at digital marketing
innovating to effectively manage costs and improve the strategy development, the critical components of a
understanding of individual customer’s needs. digital marketing strategy and its strategic significance.
Interesting topics like buyer persona development,
customer journey mapping etc. will form this part of the
module. At the end of the first part of the module you
will be required to develop a digital marketing strategy
for a firm of your choice. This ties into what you have
learned and provides a platform to apply the principles
and frameworks that you have learned. The second
part of the module looks at digital analytics. In this
part we work on a google analytics data set and try to
conduct advanced data analysis to bring out interest-

9
MSc Financial Services Management

MSc Financial Services Management

ing patterns and messages. Ultimately all marketing is


data driven and hence a marketer should have a good
grasp for data analysis. The main aim of this part of
the module is to develop an ability to spot patterns in
data, conduct basic data analysis and to appreciate
how data analysis could inform and enrich marketing
decision making.

Equity Valuation and Financial Statement Analysis


This module involves the evaluation of the theoreti-
cal basis of modern equity valuation and the concepts
behind financial reporting. You will examine the impact
of market and accounting based factors on the per-
formance of firm equity value and devise strategies to
minimise the risks associated with equity valuation.

Mobile Banking and Financial Innovation


Through Mobile Banking and Financial Innovation you
will examine financial and costing models for digital
banking. Through this module you will also conduct
stakeholder audits, identify key business trajectories
and develop marketing strategies and cash movement
plans.

Research Methods Live Class


One week intensive live lectures online to prepare for
your final dissertation.

Dissertation Work
A conventional dissertation of 12,000 to 15,000 words,
consisting of research question, aims and objectives,
rationale for undertaking the study, literature review,
research methodology, analysis of findings, conclusions
and recommendations.

10
MSc Marketing

MSc Marketing

3 good reasons to study Marketing at Course Details


Salford: At Salford we integrate marketing theory and practice
through four core modules in order to provide you with
❙ Enhance your employability with specialist and in-
a critical understanding of marketing in both com-
demand marketing skills on this CIM-approved and
mercial and non commercial sectors. We are approved
accredited course
and accredited by the Chartered Institute of Market-
❙ Develop your expertise in search and social media ing (CIM), which means that as graduates you will be
marketing eligible for direct entry onto the CIM’s Professional
Postgraduate Diploma, subject to you also obtaining
❙ Put marketing theory into real practice with an excit-
appropriate senior marketing management experience.
ing Business Innovation Project

Digital Marketing Analytics and Strategy


This course will equip you with the latest marketing The module combines two interesting topics in the field
knowledge and skills needed to succeed in today’s of digital marketing:
demanding global economy. i. Digital Marketing strategies
ii. Marketing/Digital Analytics
During your time with us, you’ll examine products and
services which are highly desirable to consumers, while The first part of the module looks at digital marketing
running real-life campaigns in search and social media strategy development, the critical components of a
marketing to establish appropriate pricing and presen- digital marketing strategy and its strategic significance.
tation. This is a research informed programme with a Interesting topics like buyer persona development,
highly practical slant. customer journey mapping etc. will form this part of the
module. At the end of the first part of the module you
On completion of the course, you will be in a strong will be required to develop a digital marketing strategy
position to take advantage of a wide range of manage- for a firm of your choice. This ties into what you have
rial career opportunities. learned and provides a platform to apply the principles
and frameworks that you have learned. The second
part of the module looks at digital analytics. In this
part we work on a google analytics data set and try to
conduct advanced data analysis to bring out interest-
ing patterns and messages. Ultimately all marketing is
data driven and hence a marketer should have a good
grasp for data analysis. The main aim of this part of
the module is to develop an ability to spot patterns in
data, conduct basic data analysis and to appreciate
how data analysis could inform and enrich marketing
decision making.

11
MSc Marketing

MSc Marketing

International Relationship Management Research Methods Live Class


Central to modern international business is the develop- One week intensive live lectures online to prepare for
ment and maintenance of relationships with key stake- your final dissertation.
holders such as customers and suppliers. This module
will develop your awareness of culture in international Dissertation Work
marketing communications and business-to-business A conventional dissertation of 12,000 to 15,000 words,
relationships. In addition to traditional communications consisting of research question, aims and objectives,
such as advertising, you will also look at how social me- rationale for undertaking the study, literature review,
dia can be used to engage with consumers from differ- research methodology, analysis of findings, conclusions
ent cultural backgrounds. You will also learn how global and recommendations.
supply chains across a range of organisations and sec-
tors can be managed responsibly and sustainably.

Marketing Management
This module aims to enhance your understanding of
the theory and practice of marketing management. You
will learn to deploy the marketing mix to contemporary
brands both theoretically and practically as well as
developing your ability to make strategic observations
and recommendations for marketing management. The
module is assessed by a 5000 word case study analysis
of a specified real life company where students are en-
couraged to undertake secondary research based on a
country market of their choice to support their analysis.

Offline and Online Consumer Behaviour


This module focuses on understanding Consumer Be-
haviour, both in Online and Offline (Brick-and-Mortar)
settings. You will examine a range of relevant consumer
behaviour theories and their implications for marketing
managers in relation to understanding consumers. You
will also enhance your understanding of contemporary
issues that influence consumers and how these impact
marketers in designing, implementing and evaluating
marketing strategies. The module is assessed by a port-
folio report as well as a group project, that will require
of you to demonstrate your critical understanding of the
concepts, theories and debates that inform consumer
behaviour and their practical implications for marketers,
policy makers and consumers themselves.

12
MSc Procurement, Logistics and Supply Chain Management

MSc Procurement, Logistics and Supply Chain


Management

3 good reasons to study Course Details


Procurement, Logistics and Supply At Salford we integrate marketing theory and practice
Chain Management at Salford: through four core modules in order to provide you with
a critical understanding of marketing in both com-
❙ Study a programme accredited by the Chartered mercial and non commercial sectors. We are approved
Institute of Purchasing and Supply (CIPS) and accredited by the Chartered Institute of Market-
ing (CIM), which means that as graduates you will be
❙ Enhance your employability and prepare for a mana-
eligible for direct entry onto the CIM’s Professional
gerial, consulting or operational role
Postgraduate Diploma, subject to you also obtaining
❙ Put logistics theory into real practice with an excit- appropriate senior marketing management experience.
ing Business Innovation Project
Advanced Project and Logistics Management
In Advanced Project and Logistics Management you
This course is informed by the very latest academic re-
will evaluate contemporary research in logistics and
search and provides you with an in-depth understand-
project management, critically analyse advances in pro-
ing of procurement, warehousing, stores management,
ject and programme management and review emerging
transportation and shipping, inventory planning and
technologies and innovations in logistics and project
contract management.
management such as big data analytics and virtual
technologies.
You will review these topics in a supply chain context
and benefit from a programme fully accredited by the
Global Supply Chain Management
Chartered Institute of Purchasing and Supply (CIPS).
The aim of this module is to enable you to develop
Full membership of CIPS is available to successful
an in depth understanding of the critical nature and
graduates of this programme who fulfil the institute’s
meaning of global supply chain management and its
conditions on post-graduate experience, achieve suc-
application across a range of organisations and sectors
cess in all modules, and the dissertation in the field.
internationally. You will learn how to critically evaluate
the contribution of global logistics and supply chain to
an organisation’s competitive advantage and improve
your ability to recognise and implement sustainable ap-
proaches to supply chain management.

13
MSc Procurement, Logistics and Supply Chain Management

MSc Procurement, Logistics and Supply Chain


Management

Operations and Information Management


Through this module you will critically analyse the
theory, concepts and models of operations and informa-
tion management. Operations and Information Manage-
ment provides you with an overview of how to improve
different types of operations and information systems
as well as contributing to a company’s competitiveness
and strategy.

Procurement, Risk and Contract Management


The Procurement Risk and Contract Management mod-
ule provides you with an overview of project risk and
aids you in the development of the skills needed to ef-
fectively manage procurement processes in a multitude
of environments.

Research Methods Live Class


One week intensive live lectures online to prepare for
your final dissertation.

Dissertation Work
A conventional dissertation of 12,000 to 15,000 words,
consisting of research question, aims and objectives,
rationale for undertaking the study, literature review,
research methodology, analysis of findings, conclusions
and recommendations.

14
MSc Human Resource Management and Development

MSc Human Resource Management and


Development

3 good reasons to study Human Course Details


Resource Management and At Salford we integrate marketing theory and practice
Development at Salford: through four core modules in order to provide you with
a critical understanding of marketing in both com-
❙ Gain a qualification in human resources manage- mercial and non commercial sectors. We are approved
ment, recognised widely as an increasingly impor- and accredited by the Chartered Institute of Market-
tant component of all businesses strategic objec- ing (CIM), which means that as graduates you will be
tives eligible for direct entry onto the CIM’s Professional
Postgraduate Diploma, subject to you also obtaining
❙ Understand how to adapt to the evolving human
appropriate senior marketing management experience.
resources challenges resulting from factors such as
skills shortages, flexible working arrangements and
Developing Strategic Leadership Skills
global organisations
In addition to understanding how you may organise
❙ Enhance your employability by developing the skills and manage people, it is essential to develop a critical
needed to motivate, manage and reward employees self-awareness and understanding of different leader-
ship styles and skills and how these can be applied
This course is ideal if you want to specialise in human
to a range of situations. This module will develop your
resource management.
self-awareness and understanding of leadership skills
and behaviours and how these can motivate and en-
You will develop your understanding of HRM practices
gage employees - including those from different cultural
across a variety of organisational settings, with an
contexts - and secure their commitment in times of
emphasis on strategic, international and comparative
both stability and change. This will include learning how
analysis.
to manage inter-personal conflict and how to create
cohesive and effective teams for the benefit of both or-
ganisations and employees through the use of different
strategies such as flexible working.

Employment Relations and Law


On this module, you will compare and contrast different
approaches to handling employment disputes in differ-
ent national settings, examining the role of trade unions
and other non-union groups in different countries. You
will look at employment law in a variety of national
contexts, and how this impacts on multinational organi-
sations, reviewing contemporary industrial disputes
for how these have affected organisations’ processes
including employee engagement, diversity manage-
ment, employee communication and involvement and
participation and change management.

15
MSc Human Resource Management and Development

MSc Human Resource Management and


Development

Human Resource Management and Development in a your final dissertation.


Global Context
This module is designed to prepare students to un- Dissertation Work
dertake the role of a HR manager in an international A conventional dissertation of 12,000 to 15,000 words,
context. To enable you to do this, you will examine the consisting of research question, aims and objectives,
changing nature of organisations in a global context, rationale for undertaking the study, literature review,
and the debates around whether HR policy and practice research methodology, analysis of findings, conclusions
is becoming truly global or whether national and cul- and recommendations.
tural sensibilities prevent this. You will also be equipped
with the skills needed to apply theoretical concepts
relating to organisation design and development in
practice.

Resourcing for High Performance


You will look at the changing nature of the workforce
and the way in which increasing diversity can be an
organisational asset. You will develop your strategic
skills, looking at analysis of trends, developing effective,
legally compliant resourcing and retention strategies
and evaluating process, policies and practices for
recruitment and performance. As you develop your
interviewing skills, you will be encouraged to reflect on
your own performance. You will use class-based perfor-
mance management scenarios with fellow students to
analyse real-world performance management scenarios
and discuss different approaches to handling perfor-
mance conversations. An important part of this module
looks at a critical understanding of performance and
performance management, including high performance
work practices, and the boundary between motivation
for performance and abuse. You will also consider how
to advise business managers in their setting of perfor-
mance priorities, objectives and targets.

Research Methods Live Class


One week intensive live lectures online to prepare for

16
MSc Information Systems Management

MSc Information Systems Management

3 good reasons to study Information Course Details


Systems Management at Salford: At Salford we integrate marketing theory and practice
through four core modules in order to provide you
❙ Developing critical thinking and employability skills
with a critical understanding of marketing in both
in high demand from a range of employers
commercial and non commercial sectors. We are
❙ Put Information Systems theory into real practice approved and accredited by the Chartered Institute
with an exciting Business Innovation Project of Marketing (CIM), which means that as graduates
you will be eligible for direct entry onto the CIM’s
❙ Benefit from a course backed by cutting-edge
Professional Postgraduate Diploma, subject to you also
research in Information Systems at Salford Business
obtaining appropriate senior marketing management
School
experience.

This course gives you an opportunity to develop a de- Digital Marketing Analytics and Strategy
tailed understanding of the role of information systems The module combines two interesting topics in the field
and technology (IS/T) in businesses around the world, of digital marketing:
along with a critical awareness of current and emerging i. Digital Marketing strategies
issues in this continually developing sector. ii. Marketing/Digital Analytics

You will learn from our expert team and external guest The first part of the module looks at digital marketing
speakers, renowned for their specialist knowledge. You strategy development, the critical components of a
will also enjoy the programme’s emphasis on debate, digital marketing strategy and its strategic significance.
critique and interaction with other students and staff. Interesting topics like buyer persona development,
customer journey mapping etc. will form this part of the
On completion of your course you will have the neces- module. At the end of the first part of the module you
sary skills to become an effective IS/T manager with will be required to develop a digital marketing strategy
strategically valuable capabilities in IS/T. for a firm of your choice. This ties into what you have
learned and provides a platform to apply the principles
and frameworks that you have learned. The second
part of the module looks at digital analytics. In this
part we work on a google analytics data set and try to
conduct advanced data analysis to bring out interest-
ing patterns and messages. Ultimately all marketing is
data driven and hence a marketer should have a good
grasp for data analysis. The main aim of this part of
the module is to develop an ability to spot patterns in
data, conduct basic data analysis and to appreciate
how data analysis could inform and enrich marketing

17
MSc Information Systems Management

MSc Information Systems Management

decision making. leadership and other key processes. All of these quali-
ties will develop your ability to lead complex projects.
Information Systems and Digital Transformation
Most businesses are undergoing some form of digital
Research Methods Live Class
transformation, this module has been designed with
One week intensive live lectures online to prepare for
business leaders to take a critical overview of the pro-
your final dissertation.
cesses that are involved. You will develop a theoretical
and practical understanding of the needs of organisa-
Dissertation Work
tions when strategically planning transformation and
A conventional dissertation of 12,000 to 15,000 words,
integrating business information systems. You will also
consisting of research question, aims and objectives,
achieve a holistic knowledge of the critical role of IS/T,
rationale for undertaking the study, literature review,
both at corporate and business levels, enabling you to
be ready to support and deliver professional, ethical
and legal services in IS/T transformation.

Innovative Problem Solving


This work-based module has been developed to ensure
that you will gain an awareness and appreciation of the
innovative, exploitative nature of emerging and disrup-
tive technologies and open-source possibilities. You
will gain the knowledge obtained by problem analysis,
to design creative solutions to meet information needs
of defined and potential user communities. This might
include the elderly, disabled or the third sector groups.
You will be tasked with innovatively problem solving
real life case studies in purpose built developmental
spaces. This exciting module has a continuous digital
portfolio assessment to showcase the progress of your
DIY innovative designs.

Project Management, Leadership and Skills: Planning and


Control
You will learn about the approaches, skills and methods
of effective project management, and the tools and
techniques required for planning, control, teamwork,

18
MSc International Banking and Finance

MSc International Banking and Finance

3 good reasons to study International Course Details


Banking and Finance at Salford: At Salford we integrate marketing theory and practice
through four core modules in order to provide you
❙ Equip yourself for a career in the rapidly expanding
with a critical understanding of marketing in both
banking and finance industry
commercial and non commercial sectors. We are
❙ Take a Business Innovation Project to enhance your approved and accredited by the Chartered Institute
practical skills and experience of Marketing (CIM), which means that as graduates
you will be eligible for direct entry onto the CIM’s
❙ Develop expertise in Banking and Finance
Professional Postgraduate Diploma, subject to you also
obtaining appropriate senior marketing management
This course has been designed specifically to enhance experience.
your knowledge of the banking and finance industry
and improve your employability prospects. Bank Financial Management and International Banking
This module equips you with the tools of analysis to
You will learn about key challenges in the current global understand the basic mechanics of banks’ financial
economic environment, consider issues from around instruments and their roles in promoting efficiency in
the world, and analyse and evaluate problems to iden- the financial markets. You will apply critical frameworks
tify the best solutions to improve international banking to evaluate the globalisation of financial markets and
and finance strategies and practice. the continuing liberalisation of economies around the
world.
Banking continues to experience a number of problems
requiring the development of new opportunities and Corporate and Quantitative Finance
you will find this course is relevant, innovative and chal- In this module, you will critically assess modern cor-
lenging. porate governance in light of the recent financial crisis
and review the ethical issues in running modern firms.
You will also critically assess modern capital structure
theory, the risks and opportunities involved in mergers
and acquisitions and the limitations and applications of
statistical methods in finance.

Equity Valuation and Financial Statement Analysis


This module involves the evaluation of the theoreti-
cal basis of modern equity valuation and the concepts
behind financial reporting. You will examine the impact
of market and accounting based factors on the per-
formance of firm equity value and devise strategies to
minimise the risks associated with equity valuation.

19
MSc International Banking and Finance

MSc International Banking and Finance

Financial Engineering and Risk Management


Through this module you will critically evaluate the
limitations and alternative forms of quantifiable risk
and devise strategies to mitigate risk in using financial
engineering instruments.

Research Methods Live Class


One week intensive live lectures online to prepare for
your final dissertation.

Dissertation Work
A conventional dissertation of 12,000 to 15,000 words,
consisting of research question, aims and objectives,
rationale for undertaking the study, literature review,
research methodology, analysis of findings, conclusions
and recommendations.

20
MSc Accounting and Finance

MSc Accounting and Finance

3 good reasons to study Accounting rate financial decisions.

and Finance at Salford:


Course Details
❙ Equip yourself for a career in the rapidly expanding
accounting and finance industry At Salford we integrate marketing theory and practice
through four core modules in order to provide you
❙ Learn in an internationally-orientated environment with a critical understanding of marketing in both
with access to a global network of like-minded pro- commercial and non commercial sectors. We are
fessionals approved and accredited by the Chartered Institute
❙ A programme that equips you with the necessary of Marketing (CIM), which means that as graduates
theory and skills to work successfully in professional you will be eligible for direct entry onto the CIM’s
accountancy services and corporate sectors Professional Postgraduate Diploma, subject to you also
obtaining appropriate senior marketing management
experience.
The aim of this course is to provide you with the ad-
vanced level skills and knowledge required by person- Corporate and Quantitative Finance
nel in the accounting, finance, and corporate financial In this module, you will critically assess modern cor-
industry sectors. porate governance in light of the recent financial crisis
and review the ethical issues in running modern firms.
On completion of the course you will be able to take You will also critically assess modern capital structure
advantage of opportunities in either managerial or theory, the risks and opportunities involved in mergers
consulting roles in the corporate sector and finance and acquisitions and the limitations and applications of
industries. statistical methods in finance

You will be equipped with the advanced level skills and Equity Valuation and Financial Statement Analysis
understanding necessary to effectively and efficiently This module involves the evaluation of the theoreti-
perform tasks relevant to the corporations or organisa- cal basis of modern equity valuation and the concepts
tions involved with accounting and finance. behind financial reporting. You will examine the impact
of market and accounting based factors on the per-
You will be able to work effectively in teams and inde- formance of firm equity value and devise strategies to
pendently, to evaluate critically, think creatively and minimise the risks associated with equity valuation.
communicate effectively with respect to issues in differ-
ent areas of accounting and finance; and to recognise Financial and Management Accounting
good practice in the analysis, planning and manage- This module gives you a theoretical and practical
ment of accounting policies and corporate financial introduction to financial accounting and management
strategies. accounting. Upon completion, you will have an under-
standing of basic financial and management accounting
You also develop an advanced level of understanding of methods, financial statements and the major problems
research methods and their application to a wide range associated with interpreting accounting information us-
of accounting reporting, accounting policies and corpo-

21
MSc Accounting and Finance

MSc Accounting and Finance

ing International Accounting Standards.

Risk, Portfolio and Investment Analysis


Risk Portfolio and Investment Analysis aims to help you
understand and apply the general principles behind
modern risk management approaches. In this mod-
ule, you will devise strategies to use modern portfolio
management approaches and critically evaluate the
limitations of modern statistical techniques in making
financial decisions.

Research Methods Live Class


One week intensive live lectures online to prepare for
your final dissertation.

Dissertation Work
A conventional dissertation of 12,000 to 15,000 words,
consisting of research question, aims and objectives,
rationale for undertaking the study, literature review,
research methodology, analysis of findings, conclusions
and recommendations.

22
MSc International Business with Law

MSc International Business with Law

3 good reasons to study International Course Details


Business with Law at Salford: At Salford we integrate marketing theory and practice
through four core modules in order to provide you
❙ A practical course with an international focus that
with a critical understanding of marketing in both
offers the opportunity to gain a broad overview of in-
commercial and non commercial sectors. We are
ternational business, including the role of law in the
approved and accredited by the Chartered Institute
sphere of international business, before specialising
of Marketing (CIM), which means that as graduates
in your chosen area
you will be eligible for direct entry onto the CIM’s
❙ Develop expertise in both business and law Professional Postgraduate Diploma, subject to you also
obtaining appropriate senior marketing management
❙ Learn in an internationally-orientated environment
experience.
with access to a global network of like-minded pro-
fessionals
Human Resource Management and Development in a
Global Context
This course is ideal if you want to develop your knowl- This module is designed to prepare students to un-
edge of business and law in an international context. dertake the role of a HR manager in an international
Your learning will enable you to perform effectively in context. To enable you to do this, you will examine the
the development and implementation of international changing nature of organisations in a global context,
business strategy, which in turn will greatly enhance and the debates around whether HR policy and practice
your employability. You’ll also become skilled at working is becoming truly global or whether national and cul-
alone and with teams to systematically and creatively tural sensibilities prevent this. You will also be equipped
apply theory and practical solutions that resolve inter- with the skills needed to apply theoretical concepts
national business problems. relating to organisation design and development in
practice.

International Business in Practice


This module will allow you to understand the theory
of cross-cultural interaction and different cultural
identities and to see the ways in which these influence
management practice in the areas of ethics, leadership,
decision-making, communication and negotiation.

International Business Law


Depending on your current role or your future career
aspirations, you may need a more detailed understand-

23
MSc International Business with Law

MSc International Business with Law

ing of the role of law in the sphere of international busi-


ness. This module will develop your understanding of
how international trade and investment law influences a
firm’s strategy and its international business operations,
and the impact that the international legal environ-
ment has on wider societal interests such as the natural
environment and human health. You will also acquire
the skills needed to access, analyse and interpret legal
and regulatory material in order to create strategic solu-
tions for international expansion by a firm, taking into
account the firm’s external and internal legal environ-
ments.

International Strategic Management


In this era of globalisation it is essential for companies
to understand the different international environments
of the markets in which they may operate, and how
these influence value-adding activities and decision-
making. This module will develop your understanding
of these different international environments in terms
of the opportunities and threats that they present and
show you how they can underpin a sustained competi-
tive advantage in the international arena. The module
concludes with an analysis of the different ways in
which companies can enter their chosen country.

Research Methods Live Class


One week intensive live lectures online to prepare for
your final dissertation.

Dissertation Work
A conventional dissertation of 12,000 to 15,000 words,
consisting of research question, aims and objectives,
rationale for undertaking the study, literature review,
research methodology, analysis of findings, conclusions
and recommendations.

24
MSc International Corporate Finance

MSc International Corporate Finance

3 good reasons to study International Course Details


Corporate Finance at Salford: At Salford we integrate marketing theory and practice
through four core modules in order to provide you with
❙ Develop your knowledge and skills to manage com-
a critical understanding of marketing in both com-
plex financial situations at a global level
mercial and non commercial sectors. We are approved
❙ Equip yourself for a career in the rapidly expanding and accredited by the Chartered Institute of Market-
international corporate finance industry ing (CIM), which means that as graduates you will be
eligible for direct entry onto the CIM’s Professional
❙ Learn in an internationally-orientated environment
Postgraduate Diploma, subject to you also obtaining
with access to a global network of like-minded pro-
appropriate senior marketing management experience.
fessionals

Corporate and Quantitative Finance


This course gives you the opportunity to develop a In this module, you will critically assess modern cor-
detailed understanding of the practical applications of porate governance in light of the recent financial crisis
modern finance theories in the financial world. and review the ethical issues in running modern firms.
You will also critically assess modern capital structure
You will learn from specialist staff with expertise in theory, the risks and opportunities involved in mergers
accounting, finance, economics and management. On and acquisitions and the limitations and applications of
completion of your course you will be able to apply statistical methods in finance.
your skills in areas including valuation, investment and
financial decision-making, risk management and deriva- Equity Valuation and Financial Statement Analysis
tives, financial instruments and markets, mergers and This module involves the evaluation of the theoreti-
acquisitions, and corporate restructuring in developed cal basis of modern equity valuation and the concepts
and emerging markets. behind financial reporting. You will examine the impact
of market and accounting based factors on the per-
You will also be able to make key financial and strategic formance of firm equity value and devise strategies to
decisions in the daily operations of any organisation. minimise the risks associated with equity valuation.
These qualities are highly prized by international corpo-
rations. International Finance and Corporate Financial Strategy
You will examine the impact of factors such as ex-
change rates, inflation rates and interest rates on the
performance of firms to assess their significance in
decision making in an international context. You will
explore the most important issues in corporate finance
and critically evaluate principles and practices guiding
financial management of multinational enterprise.

Risk, Portfolio and Investment Analysis


Risk Portfolio and Investment Analysis aims to help you

25
MSc International Corporate Finance

MSc International Corporate Finance

understand and apply the general principles behind


modern risk management approaches. In this mod-
ule, you will devise strategies to use modern portfolio
management approaches and critically evaluate the
limitations of modern statistical techniques in making
financial decisions.

Research Methods Live Class


One week intensive live lectures online to prepare for
your final dissertation.

Dissertation Work
A conventional dissertation of 12,000 to 15,000 words,
consisting of research question, aims and objectives,
rationale for undertaking the study, literature review,
research methodology, analysis of findings, conclusions
and recommendations.

26
MSc International Events Management

MSc International Events Management

3 good reasons to study International Course Details


Events Management at Salford: At Salford we integrate marketing theory and practice
through four core modules in order to provide you with
❙ With our international focus you will meet the needs
a critical understanding of marketing in both com-
of employers in the events industry as the sector
mercial and non commercial sectors. We are approved
continues to develop on a global stage
and accredited by the Chartered Institute of Market-
❙ Combine events management theory and practice ing (CIM), which means that as graduates you will be
to plan deliver live business-facing events as part of eligible for direct entry onto the CIM’s Professional
your course Postgraduate Diploma, subject to you also obtaining
appropriate senior marketing management experience.
❙ Learn in an internationally-orientated environment
with access to a global network of like-minded pro-
Digital Business and Entrepreneurship
fessionals
The Digital Business and Entrepreneurship module
has been designed specifically to equip you with the
You will gain a detailed understanding of the theory and practical and theoretical skills needed for contemporary
practical applications needed to become a successful business settings; you will gain an understanding of the
events manager in this globally defining industry. role of inactive business models (think Uber) that can
exploit innovative and disruptive technologies such as
This programme enables you to work on group projects drones, robotics, and wearable tech. There is a focus on
and business simulations designed to improve your entrepreneurial skills essential for those starting their
experience and practical events management skills. own businesses and also for those working in digital
You will learn about the strategies involved in hosting business settings. The module will encourage you to
international events from music festivals to corporate critically assess how social, disruptive and innovative
hospitality and from business related meetings to con- technologies can become key business enablers and
ferences and exhibitions. facilitate strategic competitive advantages.

You can choose to enjoy the challenges of a six-month Principles and Practices of International Events Manage-
industrial placement in the UK or overseas, as part of a ment
work experience option in the events industry. Through this module, you will develop an in-depth
understanding of the concept, range, significance, roles,
dimensions and characteristics of contemporary inter-
national events through a balance of virtual and physi-
cal environments. You will work on real event problems
and enhance your project planning, problem solving
and communication skills.

27
MSc International Events Management

MSc International Events Management

Project Management, Leadership and Skills: Planning and


Control
You will learn about the approaches, skills and methods
of effective project management, and the tools and
techniques required for planning, control, teamwork,
leadership and other key processes. All of these quali-
ties will develop your ability to lead complex projects.

Search and Social Media Marketing


This modules provides an introduction to search and
social media marketing and its strategic benefits to
organisations. Through Search and Social Media
Marketing, you will develop a critical understanding of
the strategies, theories, trends and techniques used in
Search Engine Optimisation (SEO) and Social Me-
dia Optimisation (SMO) as well as the practical skills
required for the implementation and evaluation of these
activities.

Research Methods Live Class


One week intensive live lectures online to prepare for
your final dissertation.

Dissertation Work
A conventional dissertation of 12,000 to 15,000 words,
consisting of research question, aims and objectives,
rationale for undertaking the study, literature review,
research methodology, analysis of findings, conclusions
and recommendations.

28
MSc Digital Business

MSc Digital Business

3 good reasons to study Digital setting at MediaCityUK, acknowledged nationally and


internationally as a leading digital region. The pro-
Business at Salford: gramme is highly industry-focussed and culminates
in the Industry Collaboration Project. You will choose
❙ Develop skills and knowledge to succeed in digitally one of four options to look at a real industry problem
transforming environment and provide researched solutions, helping you put your
❙ Be critically aware of the capabilities of emerging learning into practice.
technologies

❙ Gain practical and transferable digital skills and Course Details


techniques
At Salford we integrate marketing theory and practice
through four core modules in order to provide you with
In how we communicate, behave and conduct business; a critical understanding of marketing in both com-
it is hard to ignore how the world is rapidly changing mercial and non commercial sectors. We are approved
around us. The question is, have you got the skills to and accredited by the Chartered Institute of Market-
succeed in this ever changing digital landscape? Devel- ing (CIM), which means that as graduates you will be
oped in response to a shortage of digital skills identified eligible for direct entry onto the CIM’s Professional
both nationally and globally, our master’s in Digital Postgraduate Diploma, subject to you also obtaining
Business has been designed to provide you with key appropriate senior marketing management experience.
practical skills for the current marketplace, including
problem solving, strategic planning and critical thinking. Digital Business and Entrepreneurship
The Digital Business and Entrepreneurship module
You will be taught by a team of internationally recog- has been designed specifically to equip you with the
nised experts based in the award winning Centre for practical and theoretical skills needed for contemporary
Digital Business at Salford Business School and you will business settings; you will gain an understanding of the
look at the technologies driving successful organisa- role of inactive business models (think Uber) that can
tions and the opportunities they give for business exploit innovative and disruptive technologies such as
development. drones, robotics, and wearable tech. There is a focus on
entrepreneurial skills essential for those starting their
You will consider a wide range of business areas own businesses and also for those working in digital
touched by technological developments including business settings. The module will encourage you to
autonomous delivery vehicles, new forms of currency, critically assess how social, disruptive and innovative
ambient beacons and sensing technologies as well as technologies can become key business enablers and
increasingly customised workplace and social experi- facilitate strategic competitive advantages.
ences. We have an excellent track record of bringing
together students and digital business owners to solve Search and Social Media Marketing
business problems and for work-based teaching or live This module aims to develop core skills in social media-
projects. based targeting and communication strategies. The
module covers a host of topics that looks at the strate-
The programme takes advantage of Salford’s digital

29
MSc Digital Business

MSc Digital Business

gic analysis of social media platforms from a communi- rationale for undertaking the study, literature review,
cations perspective, key metrics, tools, techniques and research methodology, analysis of findings, conclusions
strategy development frameworks. The module also
aims to develop capabilities in search engine optimisa-
tion and search engine marketing, site audit, content
optimization etc. A comprehensive coverage of market-
ing communication through social media is achieved
through intensive case discussion sessions, group
activities, practitioner lectures and insightful study
materials. This module is accredited by the Institute of
Direct and Digital Marketing (IDM).

Information Systems and Digital Transformation


Most businesses are undergoing some form of digital
transformation, this module has been designed with
business leaders to take a critical overview of the pro-
cesses that are involved. You will develop a theoretical
and practical understanding of the needs of organisa-
tions when strategically planning transformation and
integrating business information systems. You will also
achieve a holistic knowledge of the critical role of IS/T,
both at corporate and business levels, enabling you to
be ready to support and deliver professional, ethical
and legal services in IS/T transformation.

Project Management, Leadership and Skills, Planning and


Control
You will learn about the approaches, skills and methods
of effective project management, and the tools and
techniques required for planning, control, teamwork,
leadership and other key processes. All of these quali-
ties will develop your ability to lead complex projects.

Research Methods Live Class


One week intensive live lectures online to prepare for
your final dissertation.

Dissertation Work
A conventional dissertation of 12,000 to 15,000 words,
consisting of research question, aims and objectives,

30
MSc Fraud and Risk Management

MSc Fraud and Risk Management

3 good reasons to study Fraud and Course Details


Risk Management at Salford: At Salford we integrate marketing theory and practice
through four core modules in order to provide you with
❙ Explore the impact of technology on fraud
a critical understanding of marketing in both com-
❙ Gain practical and transferable skills mercial and non commercial sectors. We are approved
and accredited by the Chartered Institute of Market-
❙ Develop an understanding of fraud and the motiva-
ing (CIM), which means that as graduates you will be
tions behind it
eligible for direct entry onto the CIM’s Professional
Postgraduate Diploma, subject to you also obtaining
In recent years the nature of fraud has changed and the appropriate senior marketing management experience.
impact of information technology means that there are
now opportunities to commit fraud that did not exist in Mobile Banking and Financial Innovation
the past. Through Mobile Banking and Financial Innovation you
will examine financial and costing models for digital
This exciting new programme aims to fill a gap where banking. Through this module you will also conduct
professional financial fraud is examined from differ- stakeholder audits, identify key business trajectories
ent viewpoints including financial fraud, accounting and develop marketing strategies and cash movement
fraud and banking fraud. It will provide students with plans.
an understanding of what motivates fraud and how to
detect it. You will not only obtain theoretical skills, you International Corporate Law and Governance
will also obtain practical skills and an awareness of the International Corporate Law and Governance provides
limitations of the theory that you are being taught. you with an advanced knowledge and understanding
of the fundamental legal concepts that characterise
Highly industry-focussed, the programme culminates international corporate identity and activity. You will
in the Industry Collaboration Project. You will choose also develop a critical perspective of the theoretical
one of four options to look at a real industry problem framework underpinning corporate governance theories
and provide researched solutions, helping you put your and strategies.
learning into practice
Bank Financial Management and International Banking
This module equips you with the tools of analysis to
understand the basic mechanics of banks’ financial
instruments and their roles in promoting efficiency in
the financial markets. You will apply critical frameworks
to evaluate the globalisation of financial markets and
the continuing liberalisation of economies around the
world.

31
MSc Fraud and Risk Management

MSc Fraud and Risk Management

Fraud Risk Management Dissertation Work


In Fraud Risk Management you will evaluate contem- A conventional dissertation of 12,000 to 15,000 words,
porary research in the nature of fraud with a particular consisting of research question, aims and objectives,
focus on Financial Statement Fraud. This module will rationale for undertaking the study, literature review,
prepare you for further research into fraud and for the research methodology, analysis of findings, conclusions
application of relevant theories. and recommendations.

Research Methods Live Class


One week intensive live lectures online to prepare for
your final dissertation.

32
MSc Finance and Investment Management

MSc Finance and Investment Management

Your studies will cover modern finance and investment Course Details
theory to provide you with solid foundations and practi-
cal business techniques so that you are fully aware of At Salford we integrate marketing theory and practice
the implications and assumptions in use. You will learn through four core modules in order to provide you with
to critically appreciate the limitations of modern finance a critical understanding of marketing in both com-
and investment methodologies and to apply them in mercial and non commercial sectors. We are approved
different contexts. and accredited by the Chartered Institute of Market-
ing (CIM), which means that as graduates you will be
The programme is industry-focussed and makes exten- eligible for direct entry onto the CIM’s Professional
sive use of real-world examples to examine the applica- Postgraduate Diploma, subject to you also obtaining
tion of your learning. In the final semester, you will work appropriate senior marketing management experience.
on the Industry Collaboration Project, a live industry
brief either for your own employer or with another or- Risk, Portfolio and Investment Analysis
ganisation. You will choose one of four options to look Risk Portfolio and Investment Analysis aims to help you
at a real industry problem and provide researched solu- understand and apply the general principles behind
tions, helping you put your learning into practice. modern risk management approaches. In this mod-
ule, you will devise strategies to use modern portfolio
management approaches and critically evaluate the
limitations of modern statistical techniques in making
financial decisions.

Corporate and Quantitative Finance


IIn this module, you will critically assess modern cor-
porate governance in light of the recent financial crisis
and review the ethical issues in running modern firms.
You will also critically assess modern capital structure
theory, the risks and opportunities involved in mergers
and acquisitions and the limitations and applications of
statistical methods in finance.

Fixed Income and Derivative Securities Analysis


This module aims to help you understand and apply the
general principles behind the valuation of fixed income
and derivative securities. You will devise strategies to
solve problems facing institutional investors, govern-
ments and transnational bodies.

33
MSc Finance and Investment Management

MSc Finance and Investment Management

Equity Valuation and Financial Analysis Dissertation Work


This module involves the evaluation of the theoreti- A conventional dissertation of 12,000 to 15,000 words,
cal basis of modern equity valuation and the concepts consisting of research question, aims and objectives,
behind financial reporting. You will examine the impact rationale for undertaking the study, literature review,
of market and accounting based factors on the per- research methodology, analysis of findings, conclusions
formance of firm equity value and devise strategies to and recommendations.
minimise the risks associated with equity valuation.

Research Methods Live Class


One week intensive live lectures online to prepare for
your final dissertation.

34
MSc International Business

MSc International Business

3 good reasons to study International At Salford we integrate marketing theory and practice
through four core modules in order to provide you with
Business at Salford: a critical understanding of marketing in both com-
mercial and non commercial sectors. We are approved
❙ Develop an appreciation of international influences and accredited by the Chartered Institute of Market-
on business ing (CIM), which means that as graduates you will be
❙ Enhance your employability with practical skills and eligible for direct entry onto the CIM’s Professional
knowledge Postgraduate Diploma, subject to you also obtaining
appropriate senior marketing management experience.
❙ Explore the international activities of business or-
ganisations Human Resource Management and Development in a
Global Context
This course is aimed at students with a background This module is designed to prepare you to undertake
in business or business-related studies, who wish to the role of a HR manager in an international context.
further their knowledge of international business. Each To enable you to do this, you will examine the chang-
module emphasises the global nature of business, so ing nature of organisations in a global context, and
you can gain a greater appreciation of cultural, social, the debates around whether HR policy and practice is
political, legal and sustainability factors affecting busi- becoming truly global or whether national and cultural
ness. sensibilities prevent this. You will also be equipped with
the skills needed to apply theoretical concepts relating
The programme is highly industry-focussed and cul- to organisation design and development in practice.
minates in the Industry Collaboration Project. You will
choose one of four options to look at a real industry International Relationship Management
problem and provide researched solutions, helping you Central to modern international business is the develop-
put your learning into practice. ment and maintenance of relationships with key stake-
holders such as customers and suppliers. This module
During your time with us, you’ll develop an integrated will develop your awareness of culture in international
and critically-aware understanding of the international marketing communications and business-to-business
activities of business organisations, at both the strategic relationships. In addition to traditional communications
and operational level. This understanding is necessary such as advertising, you will also look at how social me-
if you want to effectively develop and execute interna- dia can be used to engage with consumers from differ-
tional business strategy and operations. ent cultural backgrounds. You will also learn how global
supply chains across a range of organisations and sec-
You will also develop your personal skills for example tors can be managed responsibly and sustainably.
in team-working; collecting and evaluating information;
and developing and implementing strategies. International Strategic Management
In this era of globalisation it is essential for companies
to understand the different international environments
Course Details of the markets in which they may operate, and how
these influence value-adding activities and decision-

35
MSc International Business

MSc International Business

making. This module will develop your understanding


of these different international environments in terms
of the opportunities and threats that they present and
show you how they can underpin a sustained competi-
tive advantage in the international arena.

International Business in Practice


This module will allow you to understand the theory
of cross-cultural interaction and different cultural
identities and to see the ways in which these influence
management practice in the areas of ethics, leadership,
decision-making, communication and negotiation.

Research Methods Live Class


One week intensive live lectures online to prepare for
your final dissertation.

Dissertation Work
A conventional dissertation of 12,000 to 15,000 words,
consisting of research question, aims and objectives,
rationale for undertaking the study, literature review,
research methodology, analysis of findings, conclusions
and recommendations.

36
LLM International Commercial Law

LLM International Commercial Law

3 good reasons to study International commercial law, including: International Sale of Goods,
International Intellectual Property Law, International
Commercial Law at Salford: Corporate Law and Governance, and Advanced Con-
tract Law and Negotiation.
❙ Offers the highly prestigious Master’s of Laws quali-
fication Delivery is concentrated on a contextual business bias,
❙ Gives law graduates the opportunity to take taught and students benefit from the networking and employ-
modules in advanced international commercial law ment prospects offered by a large and dynamic Busi-
subjects ness School.

❙ Learn in an internationally-orientated environment At the final stage of study students will have to pursue
with access to a global network of like-minded pro- a traditional research dissertation in order to complete
fessionals the programme.

This course provides law graduates with the opportu- Course Details
nity for advanced learning in key areas of international

37
LLM International Commercial Law

LLM International Commercial Law

Both in the UK and overseas the internationally fo-


cussed LLM is a ‘gold standard’ qualification for entry
into the legal profession, as the focus of specialisation
has increasingly shifted to international legal practice.

In the corporate business world, the LLM carries a simi-


lar cachet to the Executive MBA, while offering greater
specialism in its content.

In many European jurisdictions, the LLM is a compul-


sory prerequisite for entry into the legal profession.

Students will take the modules below (four modules


and final business innovation project/dissertation) in a
sequence dependent on their start date.

International Law of the Sale of Goods


You will develop an in-depth understanding of the role
of law in the sphere of international business transac-
tions and acquire advanced knowledge, understand-
ing and expertise in the law applicable to international
agreements and their negotiation. You will develop
a general range of transferable and generic skills in
problem-solving and reasoning, negotiation, time-
management and written and oral communication, as
well as your capacity for critical analysis and logical
thinking.

38
LLM International Commercial Law

LLM International Commercial Law

International Intellectual Property Law


You will learn about the fundamental legal concepts of
Intellectual Property within a global commercial setting Advanced Contract Law and Negotiation
and about EU Intellectual Property Law and how it op- You will gain a thorough grounding in the major issues
erates in a global context. You will also gain an in-depth and perspectives of the law, with a particular focus on
understanding of the global regulation and policy- contractual terms relating to the international sale of
making that underpins the commercial exploitation of goods, intellectual property rights and corporate ar-
Intellectual Property Rights. You will develop a general rangements. You will also get an overview of the strate-
range of transferable and generic skills in problem- gic importance of skilled negotiation in the execution of
solving and reasoning, negotiation, time-management trans-national business contracts. You will develop your
and written and oral communication, as well as your knowledge of the strategies, tools and skills for effective
capacity for critical analysis and logical thinking. negotiation of trans-national business contracts.

International Corporate Law and Governance Research Methods Live Class


You will develop an understanding of the fundamental One week intensive live lectures online to prepare for
legal concepts that characterise corporate identity and your final dissertation.
activity in a global context and gain an advanced and
analytical knowledge of the theoretical framework un- Dissertation Work
derpinning corporate governance theories and strate- A conventional dissertation of 12,000 to 15,000 words,
gies, and the varied approaches to their regulation. You consisting of research question, aims and objectives,
will apply in a comparative manner these concepts of rationale for undertaking the study, literature review,
corporate identity and corporate governance to at least research methodology, analysis of findings, conclusions
two regional models of corporate governance (indica- and recommendations.
tively from Anglo-American, Western European and
Asia-Pacific). You will be encouraged to think critically
about theory and practice in an ethical and professional
manner.

39
MSc courses and LLM International Commercial
Law

SWISS QUALITY E D U C AT I O N

Please fill this form and send it together with: Send the form, Curriculum Vitae, statement and certificates to:
• Latest Résumé/Curriculum Vitae Telefax: + 41 58 122 1112
• A 300 words personal statement about your ambition and motivation to E-mail: salford@rkc.edu (scanned),
study in this Masters programme Airmail: Robert Kennedy College Zürich GmbH – Technoparkstrasse 1, 8005
• Copy of your degree certificates and/or diplomas. Zürich, Switzerland

Programme

MSc Global Management MSc Accounting and Finance


MSc Financial Services Management MSc International Business with Law
MSc Marketing MSc International Corporate Finance
MSc Project Management MSc International Events Management
MSc Procurement, Logistics and Supply Chain MSc Digital Business
Management MSc Fraud and Risk Management
MSc Human Resource Management and Develop- MSc Finance and Investment Management
MSc Information Systems Management MSc International Business
MSc International Banking and Finance LLM International Commercial Law

First Name Last Name

E-mail Date of Birth Gender Male Fe-

Residence Address

Country Profession

Highest Qualification Academic

Daytime Phone Evening Phone

I will be paying the 100 Swiss Francs application fee by:


* In either case we will send you the payment instructions as soon as your application is received

Bank Trans- Credit Card

The overall tuition fees including registration will amount to 15’000 Swiss Francs.
In case of admission you will need to pay the registration fee of 1’000 Swiss Francs as acceptance of the admission offer. Tuition
fees will usually be invoiced on a monthly basis over 12, 18 or 24 months.
Please note that we do not offer any scholarship or financial assistance.

Can you confirm that you have sufficient funds?

I hereby apply to enroll at


the Robert Kennedy College Date Signature

Robert Kennedy College Zürich GmbH


Technoparkstrasse 1 Phone: +41 58 122 1111 www.salford.rkc.edu
8005 Zürich, Switzerland Fax: + 41 58 122 1112 salford@rkc.edu
University of Salford
MSc courses and LLM International Commercial Law
offered in exclusive partnership with:

SWISS QUALITY E D U C AT I O N
Technoparkstrasse 1 – 8005 Zürich – Switzerland
T. +41 58 122 1111 – F. + 41 58 122 1112
www.salford.rkc.edu – salford@rkc.edu

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