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    Position Paper - E - Commerce

    Uploaded by

    Rhyza Mariele Grapilon
    1) E-commerce in the Philippines is growing but still considered nascent compared to countries like China and the US due to issues with infrastructure and payment security. 2) Strong infrastructure like internet connectivity and a secure payment system are needed to fuel e-commerce growth. The Philippine government should address these issues to increase online business attractiveness and demand. 3) A new trend in social e-commerce leverages people's influence over others' buying decisions online. Businesses should capitalize on information sharing to entice customers and increase sales.

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    Position Paper - E - Commerce

    Uploaded by

    Rhyza Mariele Grapilon
    607 views1 page
    1) E-commerce in the Philippines is growing but still considered nascent compared to countries like China and the US due to issues with infrastructure and payment security. 2) Strong infrastructure like internet connectivity and a secure payment system are needed to fuel e-commerce growth. The Philippine government should address these issues to increase online business attractiveness and demand. 3) A new trend in social e-commerce leverages people's influence over others' buying decisions online. Businesses should capitalize on information sharing to entice customers and increase sales.

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    Position Paper for E-commerce

    Original Title

    Position Paper_E_Commerce

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    1) E-commerce in the Philippines is growing but still considered nascent compared to countries like China and the US due to issues with infrastructure and payment security. 2) Strong infrastructure like internet connectivity and a secure payment system are needed to fuel e-commerce growth. The Philippine government should address these issues to increase online business attractiveness and demand. 3) A new trend in social e-commerce leverages people's influence over others' buying decisions online. Businesses should capitalize on information sharing to entice customers and increase sales.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    607 views1 page

    Position Paper - E - Commerce

    Uploaded by

    Rhyza Mariele Grapilon
    1) E-commerce in the Philippines is growing but still considered nascent compared to countries like China and the US due to issues with infrastructure and payment security. 2) Strong infrastructure like internet connectivity and a secure payment system are needed to fuel e-commerce growth. The Philippine government should address these issues to increase online business attractiveness and demand. 3) A new trend in social e-commerce leverages people's influence over others' buying decisions online. Businesses should capitalize on information sharing to entice customers and increase sales.

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    © All Rights Reserved
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    of 1

    Jhon Nikko M.

    Dimazana

    APPMATH – S53

    Position Paper: New Trends in E-Commerce


    The rapid growth of E-commerce in the Philippines can be attributed to tech-savvy shoppers
    who value convenience and broad selection of products. However, E-commerce in the Philippines and
    the ASEAN region in general is still considered to be in its infancy compared to E-commerce in China and
    US.

    According to Professor Jack Xu, the biggest factors that help E-commerce are strong
    infrastructure and a secure payment system. These fueled the incredible growth of online businesses in
    China. I agree with Professor Xu when he gave a rating of 2 to the E-commerce in Philippines in a scale of
    1 to 5, 5 being the highest. Connectivity in the Philippines is still a big opportunity area until today
    despite the advances in technology. Globally, our internet infrastructure is lagging. Moreover,
    fraudulent payment transactions are also very common in PH. This negatively impacts the attractiveness
    of online businesses.

    Clearly, the PH government should intervene in making the internet infrastructure in the
    country stable, fast and cheap. This will not only increase the demand of online products and services,
    but it will also impact other businesses especially the BPO industry. Also, to help E-commerce businesses
    gain wider acceptance in the country, the government should address the payment security issues either
    by enforcing stricter regulations or by mandating secure payment platforms for those who are engaging
    in online transactions.

    Another important point in the forum that I agree with is the new trend on Social E-commerce.
    It is true that most of the time, people buy new products because it was introduced to them by
    someone they follow online, a celebrity, a family member or a friend. This trend should be leveraged by
    entrepreneurs and businessmen especially those who are in E-commerce business. Information flow
    strongly affects the buying decisions of online consumers. If people saw things that interest them, there
    is a possibility that they will like to see more of these kinds. This is the basis of the advertising model of
    successful online businesses. They use short videos, news clips, twits, etc. to entice customers to visit
    and search through their page and ultimately to make them buy their products online.

    E-commerce has introduced a new business model which according to Professor Xu is called
    “Attention Economy”. People’s attention is the holy grail of every marketer. Once they’re able to
    capture attention, it’s almost equivalent to a sale. This business model is rapidly gaining popularity
    online. Businesses invest a great deal of money just to build an enticing online page. However, Philippine
    local businesses have not fully adapted this business model yet. Professor Xu cited that even the leading
    retailer in the country, SM has not yet achieved an enticing online page. If local businesses in the
    Philippines were to compete globally, they need to embrace E-commerce and come to terms with the
    rapidly changing trends in the online business.

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