Nike is an American company that designs, develops and markets athletic footwear, apparel, equipment and accessories. It is the world's largest supplier of athletic shoes and apparel. Nike motivates its employees by providing a positive work environment, competitive compensation and benefits, opportunities for development, and emphasizing work-life balance. The company promotes wellness through on-site fitness facilities, meditation rooms, and stress management programs. Nike's mission of expanding human potential drives it to create innovative products sustainably and positively impact the communities in which it operates.
Nike is an American company that designs, develops and markets athletic footwear, apparel, equipment and accessories. It is the world's largest supplier of athletic shoes and apparel. Nike motivates its employees by providing a positive work environment, competitive compensation and benefits, opportunities for development, and emphasizing work-life balance. The company promotes wellness through on-site fitness facilities, meditation rooms, and stress management programs. Nike's mission of expanding human potential drives it to create innovative products sustainably and positively impact the communities in which it operates.
Nike is an American company that designs, develops and markets athletic footwear, apparel, equipment and accessories. It is the world's largest supplier of athletic shoes and apparel. Nike motivates its employees by providing a positive work environment, competitive compensation and benefits, opportunities for development, and emphasizing work-life balance. The company promotes wellness through on-site fitness facilities, meditation rooms, and stress management programs. Nike's mission of expanding human potential drives it to create innovative products sustainably and positively impact the communities in which it operates.
Nike is an American company that designs, develops and markets athletic footwear, apparel, equipment and accessories. It is the world's largest supplier of athletic shoes and apparel. Nike motivates its employees by providing a positive work environment, competitive compensation and benefits, opportunities for development, and emphasizing work-life balance. The company promotes wellness through on-site fitness facilities, meditation rooms, and stress management programs. Nike's mission of expanding human potential drives it to create innovative products sustainably and positively impact the communities in which it operates.
We would first like to thank our advisor Mr. A.Srinivasa Rao at NIFT, Hyderabad. The door to Prof. Srinivasa Rao’s office was always open whenever we ran into a trouble spot or had a question about the research or writing. He consistently allowed this assignmnet to be our own work, but steered us in the right direction whenever he thought we needed it.
Lastly, we express our profound gratitude to our parents for providing us with unfailing support and continuous encouragement throughout the study. This accomplishment would not have been possible without them. Thank you. About the Brand Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$24.1 billion in its fiscal year 2012 (ending May 31, 2012). As of 2012, it employed more than 44,000 people worldwide. In 2014 the brand alone was valued at $19 billion, making it the most valuable brand among sports businesses. As of 2017, the Nike brand is valued at $29.6 billion. Nike ranked No. 89 in the 2018 Fortune 500 list of the largest United States corporations by total revenue. The company was founded on January 25, 1964, as Blue Ribbon Sports, by Bill Bowerman and Phil Knight, and officially became Nike, Inc. on May 30, 1971. The company takes its name from Nike, the Greek goddess of victory. Nike markets its products under its own brand, as well as Nike Golf, Nike Pro, Nike+, Air Jordan, Nike Blazers, Air Force 1, Nike Dunk, Air Max, Foamposite, Nike Skateboarding, Nike CR7, and subsidiaries including Brand Jordan, Hurley International and Converse. Nike also owned Bauer Hockey (later renamed Nike Bauer) from 1995 to 2008, and previously owned Cole Haan and Umbro. In addition to manufacturing sportswear and equipment, the company operates retail stores under the Niketown name. Nike sponsors many high-profile athletes and sports teams around the world, with the highly recognized trademarks of "Just Do It" and the Swoosh logo. Mission Their mission is what drives us to do everything possible to expand human potential. They do that by creating groundbreaking sport innovations, by making our products more sustainably, by building a creative and diverse global team and by making a positive impact in communities where we live and work. How NIKE motivate its Employees?
Nike motivates it employees by making them feel as if their work has more in common with Mother Teresa than Henry
Ford. Their guiding philosophy has the power to
influence, inspire and challenge employees on a daily basis. Nike Corporation global strategy for human resources (HR) is to help unleash this potential across every area of their business by enabling leaders to make great decisions that, in turn, enable Nike’s business growth. Their HR function supports growth goals as partners to their leaders to ensure they evolve the organisation to support all of their brands, ensure operational and functional excellence, and plan the size and cost of their global workforce. Moreover, Nike Corporation challenged employees through group exercises and brainstorming sessions to define how the future could look and how they would get there. Furthermore, employees’ insights during that exercise helped them to shape their business approach to sustainability and employees’ roles in delivering on that.
Nike has a lush headquarters, which is not shoving basketball stats down their throats. They also pay them well. Managers are role models who inspire their teams, live the passion of Nike Corporation and promote creative environments for best thinking and work. Nike’s commitment to its workforce includes enabling managers and leaders to be levers for accelerating the company’s growth.
They also invest in their leaders by providing learning and development opportunities that teach managers how to amplify their employees’ talent, energy and capabilities. “Being a “talent multiplier” is not about making people work harder, but about engaging them in a way that helps them produce better and more relevant work.” by the senior management of Nike Corporation said. Therefore, to ensure Nike to continue to grow, Nike Corporation is investing significantly in the areas of sustainable talent practices and infrastructure.
Nike celebrates and rewards successful employee results through excellent benefits and rewards. Nike offers competitive total compensation, including benefits that provide employees the opportunity to stay fit, ensure the wellness of their families and create a positive working environment. (Nike report, 2011) As a global company, every geographic location is different, but each provides for variable health coverage, fitness center memberships, time off, retirement savings and more. Total benefits packages depend on position, location and years with the company. The range of benefits available includes:
● Health insurance
● Life and accident insurance
● Disability insurance
● Retirement savings plan with a company contribution
● Employee stock purchase plan (15 percent discount)
● Paid vacations and holidays
● Paid sabbaticals
● Product discounts
● Onsite fitness center/fitness discounts
● Transportation allowance/discount
Stress Management in Nike
Nike is a company that promotes meditation and a stable well-being. The company’s motto “just do it” applies to maintaining a healthy work environment. As any seasoned worker knows, work stress can be extremely overwhelming. Stress comes from all kinds of sources. There are task, role, interpersonal and physical demands that put pressure on an individual. Aside from workplace demands, people are also juggling home and personal life demands.
Nike, being the promoter of positivity, pushes their employees to maintain a healthy lifestyle, inside and outside of the workplace. In doing so, Nike gives employees access to relaxation rooms. Employees are encouraged to nap, pray and meditate as needed in these quiet rooms. Within the office meditation and yoga classes are offered. Nike Tennessee is a prime result that illustrates the use effective tasks to encourage employee well-being. In 2008, Nike Tennessee received recognition for it’s psychologically healthy workplace.
The employer has was one of five to receive an award from the American Psychological Association (APA) that year. Nike Tennessee made efforts to encourage employee involvement, health and safety, employee growth development, work-life balances and employee recognition. One factor that earned Nike this award is the company’s stress management and employee wellness programs. 80% of the workforce leave work feeling accomplished, due to the inspiration and innovation.
By prioritizing health, employees are able to expand their projects and exceed sales goals. The organizational methods introduced prevent extreme distress and eliminates stress-causing demands.
Nike is a major enforcer of goal-setting. Preventive stress management can be
achieved through goal-setting, employees are motivated to participate in deterring goals, which leads to increased performance. Nike is an employer who embraces the connection and develops a high-performing workforce. As Nike's motto states, “just do it” and you can succeed. One can develop order and stay positive to reduce stress just as Nike enforces.
References ● About the Brand https://www.nike.com/in/
● Motivation of Employees https://nike1020.wordpress.com/motivation/
