How to convince others to hire you

USE PERSONALITY AI TO

GET HIRED
By Greg Skloot, President of

USING PERSONALITY AI TO GET HIRED 1

TABLE OF CONTENTS
GETTING HIRED IS HARD 3

UNDERSTANDING PERSONALITY 5

CONVINCE ANYONE TO HIRE YOU 10

Convince a D-type to hire you

Convince an I-type to hire you

Convince a S-type to hire you

Convince a C-type to hire you

INTERVIEW TO IMPRESS 15
Intro

Getting hired
is hard
 MY JOB ISHIRED
GETTING TALKING
IS HARD
TO PEOPLE

What is it about the modern job hunt

that makes it so tedious, stressful, and
just plain exhausting? Most likely, it’s
the nearly five months of vigorous labor,
resumé adjustments, follow-up calls, and
cookie-cutter interviews most people work
through to finally land a job. In the lead-up
to getting hired, there are unacknowledged
applications, detached rejections, ignored
emails, and continued financial stressors
which weigh on the hearts of every job-
seeker.

While looking for a new job seems daunting, it’s better than staying in a position not right for you.
Armed with personality insights, it’s entirely possible to skew the odds of the hunt in your favor by
communicating with the interviewer in their preferred style.

The interview is arguably the most important part of applying for a job; it can lead to you either
landing or losing the position. You might be the most qualified candidate, but a bad interview will
often lead hiring managers to pick a different person.

In order to do your part to impress the interviewer, you need to effectively communicate
your experience and skill set in a way that best relates to their personality.

While it may seem trivial or unrelated, personality plays a key role in the hiring process, just as it does
in our everyday lives. You can avoid the stress of being unprepared by making an effort to better
understand how to effectively communicate with and appeal to the hiring manager. The best way to
do this is by understanding personality.

USING PERSONALITY AI TO GET HIRED 4

Section 1

Understanding
personality
 MY JOB IS TALKINGPERSONALITY
UNDERSTANDING PERSONALITY
TO PEOPLE

Historically, the only way you would be able to fully understand someone’s personality is to know
them really well, which takes lots of time and emotional intelligence, or to have them take a
personality test. Both of these approaches require you have an established relationship with the
person, which doesn’t tend to work in the world of outreach communication, since we are often
trying to connect with new people who we have never spoken with before.

Thankfully, there is a new technology that unlocks another way to learn about someone’s
personality without an assessment - Personality AI. We wrote about this in detail in another
ebook titled, very cleverly, Personality AI (which you can download free on Crystal’s website).
This new technology analyzes publicly available information on websites like LinkedIn to predict
someone’s personality, using artificial intelligence and machine learning. We built our product,
Crystal, to harness Personality AI and enable anyone to identify personalities online to improve
their communication and build stronger relationships, all based on the core principle of empathy.

USING PERSONALITY AI TO GET HIRED 6

 Without getting too technical, when Crystal determines someone’s personality, it uses a
framework called DISC to classify their personality into a few categories which we refer to as D
(dominance), I (influence), S (steadiness), and C (conscientiousness). Each of us has a primary DISC
type in one of these categories and sometimes a secondary DISC type in another. To keep things
simple, we separate these into easy-to-remember labels called Archetypes.

You can see them all on this graphic called the Personality Map:

Iniator Influ
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Driv er
M
DI o
Di Id va
ain

to
pt

r
Ca

Enc
ect

our
chit

age
Dc

Is
Quesoner Ar

r Harmonizer
CD

IS

lor
Cd

Si
Ske

nse
pc

Cou
C

An
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te

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or

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SC
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Edit
or lanner
Stabilizer P

GI VING FEEDBACK 7
 Below is a breakdown of common personality traits
within each of the categories in DISC.

D Personality Types: Captains, Drivers, Initiators, Architects

• Motivated by control over the future and personal authority
• Tend to prefer instant, concrete results and having an advantage over competition
• Communicate clearly and succinctly

I Personality Types: Influencer, Motivator, Encourager, Harmonizer

• Motivated by innovative, unique, creative ideas and excited by the future
• Tend to prefer building new relationships and experiences
• Communicate in a casual, expressive way

S Personality Types: Counselor, Supporter, Planner, Stabilizer

• Motivated by peace, safety, and others’ wellbeing
• Tend to prefer security, reliability and trust
• Communicate in a friendly and genuine way

C Personality Types: Editor, Analyst, Skeptic, Questioner

• Motivated by logic, information, and problem solving
• Tend to prefer accurate information and quality solutions (quality over quantity)
• Communicate in a business-like, fact-based way

These differences are extremely important for your approach in every conversation. For example,
someone who is a warm, people-oriented Supporter (S) is less likely to feel comfortable in a
logical discussion about facts and data. They’d usually prefer to engage in more personal, get-to-
know-you conversation. An Analyst (C), on the other hand, tends to enjoy learning more about
specific, concrete information, and would, therefore, prefer a logic-driven discussion.

By understanding someone’s personality type, you can learn how to best communicate with them.

GI VING FEEDBACK 8
 Personality in Hiring

Our personality filters the way we interpret the world around us; whether it’s what movies we
like, how we like to communicate, or what we like to do for fun, many of our choices can be
linked back to our personalities. So, when someone addresses us in a way that comes naturally
to ourselves, we are more inclined to like them. For example, someone who’s warm and casual
in conversation is more likely to get along with another warm, casual person than they are with
someone who is more formal and reserved.

Understanding someone’s personality can prevent you from missing out on important opportunities.
By learning to understand personality differences and adapt your communication style to fit the
other person, you are more likely to make a good impression and get the job you deserve.

USING PRICING
PITCH PERSONALITY AI TO GET HIRED 9
Section 2

Convince anyone
to hire you
 CONVINCE
MY A D-TYPE
UNDERSTANDING
JOB IS TALKING TO PEOPLE
HIRE YOU
PERSONALITY
TO

Assertive, straightforward D-types can seem intimidating in interviews; however, they

generally appreciate when a candidate is confident of their own abilities and can remain
focused and formal in an interview. Make sure to avoid bringing in too many unnecessary
personal details or talking more than the questions require. Be prepared to give direct
examples of your past experience.

If you’re looking to convince a D-type Ask questions like…

to hire you, use phrases like:
• What measurable growth would you like
• What do you want out of this? to see?

• I’m ready to get started... • What are the daily expectations for
this role?
• Really appreciate the time...
• What are you expecting from the person
• What’s important to you right now?
who fills this position?

• Is there any reason you think I wouldn’t be a

good fit for this role?

D Personality Types Captains, Drivers, Initiators, Architects

Do Don’t

• Project boldness and self-confidence • Take too much time to get to your
• Offer to provide examples of your point
work • Hesitate to talk about money
• Focus on your ability to work quickly • Rely too much on external references
• Use a serious, intense tone • Be overly open before building trust

USING PERSONALITY AI TO GET HIRED 11

 CONVINCE
MY AN I-TYPE
UNDERSTANDING
JOB IS TALKING TOPEOPLE
HIRE YOU
PERSONALITY
TO

Creative, enthusiastic I-types appreciate the chance to get to know more about a person.
When interviewing with an I-type, try to maintain an optimistic, casual tone, while
sharing your past experience in an engaging, story-filled way. Make an effort to identify
a shared interest with the interviewer. After the interview, initiate a follow-up, but avoid
being overly pushy or demanding.

If you’re looking to convince an I-type Ask questions like…

to hire you, use phrases like:
• Where do you hope the company is in
• It would be great to meet in person... five years?

• I like to solve problems with an • What does your company prioritize in

experimental approach... terms of culture?

• I can tell you a story about that... • What are you most looking for in new
hires?
• I believe we share a few things in
common… • How would you like your group to make a
difference in the world?

I Personality Types Influencer, Motivator, Encourager, Harmonizer

Do Don’t

• Tell stories about your experience • Dwell too much on your past
• Focus on your ability to be creative accomplishments

• Use a casual, light-hearted tone • Use overly general, bland language

• Point out a mutual connection or • Wait for them to follow up

interest • Focus too much on their problems

USING PERSONALITY AI TO GET HIRED 12

 CONVINCE
MY AN S-TYPE
UNDERSTANDING
JOB IS TALKING TOPEOPLE
HIRE YOU
PERSONALITY
TO

Thoughtful, people-oriented S-types tend to focus on reliability and loyalty when hiring.
Use a warm, casual tone to discuss your previous work experience and avoid rushing the
conversation. If possible, provide solid, trustworthy references, which will help S-types
trust your authenticity more. Don’t expect the decision to be quick, since S-types generally
prefer to take their time.

If you’re looking to convince an S-type Ask questions like…

to hire you, use phrases like:
• What do you enjoy most about your
• I’m very open to learning... team?

• I try to be as diligent and consistent • How do you think your organization

as possible... helps others?

• I would love to work on this... • What have you learned most from your
job?
• I can provide references for you to
speak with… • What is the daily routine like?

S Personality Types Counselor, Supporter, Planner, Stabilizer

Do Don’t

• Project openness and positivity • Be too direct about your personal

• Focus on your consistency and ambitions
diligence • Downplay the competence of the
• Use a warm, friendly tone existing team

• Offer to provide references • Move the conversation too quickly

• Imply that you will make many
immediate changes

USING PERSONALITY AI TO GET HIRED 13

 CONVINCE
MY A C-TYPEPERSONALITY
UNDERSTANDING
JOB IS TALKING TO HIRE
TO YOU
PEOPLE

Analytical, thorough C-types generally focus on quality and efficiency. When interviewing
with a C-type, answer every question completely and be prepared to back up claims
about past experience with measurable results or other evidence. Make sure to convey a
strong sense of professionalism throughout the discussion and avoid bringing in personal
information unrelated to the job.

If you’re looking to convince a C-type Ask questions like…

to hire you, use phrases like:
• What are the day-to-day operations here
• I focus on producing high quality results... like?

• I know you probably have questions, like... • What expectations do you have for those
coming into your company?
• I have so much respect for what you all
have accomplished... • What is the company’s communication
like?
• I am confident in my ability to…
• How does your company adapt to new or
unexpected circumstances?

C Personality Types Editor, Analyst, Skeptic, Questioner

Do Don’t

• Focus on your ability to produce • Be overly enthusiastic or optimistic

high quality results • Initiate physical touch unless
• Offer to answer questions they have they do
in writing • Ask about personal details unless
• Use a calm, collected tone they do
• Project certainty and competence • Bring other people into the meeting
unannounced

USING PERSONALITY AI TO GET HIRED 14

 Interview to Impress

Ultimately, much of the hiring process comes down to making a good impression on the interviewer.
If you get an interview, you likely have the experience they’re looking for; they’re usually
determining how well you will fit with the team. By practicing effective, empathetic communication,
you’ll show the hiring manager you are someone people will want to work with.

Getting hired can be incredibly difficult; personality insights through tools like Crystal
can make it easier to make the best impression and land the job of your dreams.

USING PERSONALITY AI TO GET HIRED 15

 Understand anyone’s
communication style
Thousands of professionals globally use Crystal to communicate more
effectively, write more persuasively, and build trust faster with new people.

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