CHAPTER ONE

THE PROBLEM AND ITS SETTING

Introduction

Packaging is one of the factors needed in producing a product. Whether the

business is ready to create product packaging, it must still think if the overall look of the

product’s package is essential and durable for the product. The main purpose of the

packaging is to protect the item from harm. It must be appropriate to the product being

sold. Kotler (2004), saw the role of packaging as a communication tool is becoming

more and more important due to factors including the increase in self-service at the

point-of-sale and the more complex needs of service related to the product. Based from

Popai (1998), that “at the point-of-sale in supermarkets and hypermarkets where people

buy large quantities of groceries, as well as in specialized chains with more assortment,

the uninformed consumer chooses mostly in the basis of packaging. Packaging

however consists of all the activities of designing and producing the container or

wrapper for a product. Consumers sometimes purchase a product base on how the

product is package which normally affects their buying decision making. Packaging

must be unique from its competitors to attract consumers in buying such products.

Consumers are increasingly paying attention to package format and design. Whether

they do it consciously or not, packaging will continue to play an increasing role in

purchase decisions. In summary, consumers expect more of an experience with their

packaging and want to be engaged and entertained. Due to the need for brand

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recognition and variant identification and information, the next generation of branded

products need to look at design as a bigger part of the brand, not just to create

connections, but to drive experiences (Stephenson, 2017). This research study

introduced origami as an alternative and unique packaging that are very different in

ordinary packaging of cookies.

Origami is the art of folding papers into sculptures of animals, plants, human

figures, and variety of other shapes. The Japanese word “origami” is the combination of

“oru,” which means “fold,” and “kami”, which means “paper”. It is not clear when or

where the art of paper folding started, but it is believed that first attempts at paper

folding had to have coincided with the invention of paper in China, around 100 BCE. In

traditional origami, the initial sheet of paper should be convex, which is usually in a

square or a rectangular shape. Also, it is forbidden to use scissors or glue in origami.

Origami has been the subject of many studies from both artistic and mathematical

perspectives. Mathematical studies of origami have led to a topic called “computational

origami”. Computational origami is a recent topic in computer science, which focuses on

efficient algorithms for solving origami problems. The best-known origami model is the

Japanese paper crane. For all the designs begin with a square paper whose sides may

have different colors, prints, or patterns. Due to traditional Japanese origami, being

treated since the Edo period (1603-1867) is often more severe about these conventions,

sometimes it is simply cut or drawn only by paper but not nonsquare shapes. The

principle of origami is also used in stent, packaging and other engineering applications.

The oldest known written document about Japanese origami is the Senbanzuru Orikata

it means “How To Fold One Thousand Cranes” surfaced in 1797. such as “origami
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foldability” and “origami design” the two main problems in the computational origami.

Extensive work has been done in computational origami area, however, further

discussion in computational origami is out of the scope of this study. Some terms which

are frequently used in origami and in this thesis are explained next.

The Origami originated from Japan. It shows how the Japanese became creative in

the study of Colorful Art and the unique cover with other colors of art paper. It's often

seen during occasions in japan or even in homes making it their display.

Statement of the Problem

Research study aims to find out the Feasibility of Making Origami-Designed

Packages of Wrapping Cookies.

This research study aims to know the following:

1. How possible can origami be used as an alternative way of packaging cookie

products?

2. How to make the design of origami packaging beautiful, orderly and able to

protect the quality of cookie products?

Scope and Delimitation of the Study

The origami packaging-design is only limited for wrapping cookies. The materials

such as colored papers and other art materials can easily be found in any book and

school supplies stores although, sometimes the price can be quite more expensive at

some stores, the most important thing is that the business people make the best out of

it. The respondents of the survey are also limited to Senior High School students of

Immaculate Heart of Mary College.

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Significance of the Study

Origami is a kind of paper with different designs that can be also be used in

packaging cookies. Compared to the ordinary way of packaging cookies, the

researchers can be more creative. Using origami as a way of wrapping a cookie, can be

very environmental-friendly, because it uses paper and reduces the usage of plastics. A

unique way of packaging can also attract consumers in buying such products. It is also

helpful for future ABM students required in selling products for their business class, to

help them formulate new ideas in packaging products from the knowledge acquired

from this research study. For those who want to sell cookies yet has only limited source

of capital. Lastly, it is also essential for the future young entrepreneurs, they can take in

to account the factors or primary variables of this study as basis for implementing a

unique and different way of packaging cookies when they proceed to a food business

venture.

Hypothesis

Positive Hypothesis: Origami-designed for wrapping cookies has effectively reached

its due to the diversity of packaging.

Alternative Hypothesis: Origami-designed packaging has not effectively reached its

due to the diversity of packaging.

Definition of Terms

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Origami: This refers to as an inclusive term for all folding skills, regardless of their

culture of origin. In this study, origami refers as a design for wrapping

cookies.

Consumer Motivation: This refers to a response or action of the consumers towards

the product. In this study, consumer motivation refers to the respondents’

approach or response to the product.

Consumer Classes: This refers to the status of the consumer in the economy. In this

study, consumer classes refer to the respondents’ status.

Delineation: This refers to drawing the lines which exhibit the form of a thin.

Stretching, designing, and representing something. In this study, delineation

refers to the folding the paper into a box-shaped origami design.

Packaging: The process of designing, analyzing, and producing packages. In this

study, packaging refers to the wrapping of cookies using origami design.

Tools: This refers to the device or implement, especially one held in the hand, used to

carry out a particular function. In this study, tools refer to fold using a flat

surface for effectiveness.

Response to price: This refers to the reaction of the consumers towards the price

of a particular product. In this study, reason to price refers to the reaction of the

consumers to the price of the materials used.

Sales Promotion: This refers to the marketing activities other than personal selling,

advertising, and publicity that stimulate consumer purchasing and enhance

dealer effectiveness. In this study, sales promotion refers to the advertising the

concept of using origami design as a package for cookies.

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Point-of-Sale: This refers to the place at which goods are retailed. In this study, point-

of-sale refers to the setting in which the consumers will buy a certain product.

Complex: This refers to consisting of many different and connected parts. In this study,

complex refers to the different consumer behavior of the respondents that will

lead to complex results of the study.

Brand Recognition: is one of two components of brand awareness. In this study,

Brand Recognition refers to introducing a new way of wrapping cookies which is

the use of origami.

CHAPTER TWO

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 REVIEW OF RELATED LITERATURE AND STUDIES

I. Ordinary Packaging

A. Literature

Sutaria 2018, said that the stroll through the biscuits and cookies aisle in

supermarkets introduces consumers to a number of attractive packaging styles.

Packaging is a critical step in the entire process of production and processing of biscuits

and cookies, and these products have many competitors in the marketplace.

Flexible and effective packaging formats are being increasingly adopted to enhance

consumer experience through prioritizing communication, convenience, and

containment. Vendors are currently experimenting with attractive, effective, and cleaner

packaging styles to create a greater appeal among the target audience.

Recently, Bosch Packaging Technology introduced a ‘Two-in-One’ biscuit packaging

system to maximum flexibility. This newest biscuit technology offers packaging solutions

for smaller on-the-go packs that provides a package with flexibility so that it can respond

to the market trends. Sutaria said that you need to be innovative and creative when you

enter this kind of food business because cookie products are prevalent to the market so

the competition is higher.

Based from Johns Byrne, there are 3 factors in making a good packaging design.

These are attractiveness, uniqueness and effectiveness. A more effective packaging

design is more than visuals, it must always be appropriate for the product being

packaged. It is also one way of determining a certain brand of a product. Unique

structures differentiate the product from its competitors.

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B. Studies

Based from the study of (Simms & Trott, 2010), packaging plays a crucial role in

product success, especially in the fast-moving consumer goods industry and exercises

a significant effect on consumers' buying decisions. In fact, changes in retailing and

marketing have given packaging a central role in large and well-developed industry in

emerging consumer society (Porter, 1999). It is observed that most of consumers make

their purchase decision at the store shelf; his evidence highlights the importance of

packaging in affecting consumers' point-of-purchase decisions.

II. Origami Packaging

Different designs that can be made from origami are one of its most important

contributions in the world of arts and crafts. The first method of using origami as a

packaging for a cookie involves in using paper plates before making the procedure. The

origami folds allow the design of paper plates to be manipulated more easily resulting in

finished origami models that are used as a package. The ability to create origami with a

more realistic look is an important advancement in making origami as a package for

cookies because it is made from simple art and real artistic requirements. (Arthur

Labee, 2008)

A package can be a wrapping paper or a container used to protect the goods

within the setting of highly competitive markets whose duties are extended beyond their

original goal, to make profit. The paper plate becomes a solid contrast and a symbol for

creating the identities of a box shaped origami. Package becomes a mark of difference

and a symbol for recognizing a specific product or brand. (Miton,1991)

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III. Standards of a good packaging

There are certain principal roles that a food packaging must have. According to

Coles (2003), Packaging are to protect food products from outside influences and

damage, to contain the food, and to provide consumers with ingredient and nutritional

information. The goal of food packaging is to contain food in a cost-effective way that

satisfies industry requirements and consumer desires, maintains food safety, and

minimizes environmental impact. Food packaging can retard product deterioration,

retain the beneficial effects of processing, extend shelf-life, and maintain or increase the

quality and safety of food. In doing so, packaging provides protection from 3 major

classes of external influences: chemical, biological, and physical.

In summary, the literature and study reviews show the effectiveness of using

paper as a material for packaging. Based from the Journal of Food Science, paper and

paperboards are some of the materials that can be used in packaging food products

because of its characteristics. These are some of the product that can be made by

paper and paperboards: this includes milk cartons, folding cartons, bags and sacks,

and wrapping paper. Tissue paper, cups and paper plates that this research study will

used as the main material of creating an origami packaging for cookies. Based from the

literature reviews uniqueness are also one standard to consider in making a successful

packaging because most consumers always buy breakthrough products or products that

are not found before, and newly invented or unique from other products in the

marketplace; it is also to differentiate the product from its competitors. The quality of the

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packaging and its durability, it is also must be suitable for the product being packaged.

Cookies are type of food products so it must be sealed properly to avoid contamination

of any microorganisms that can be found outside, proper handling of food and protective

packaging are strictly implemented in food products.

CHAPTER THREE

METHODOLOGY

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Research Design

The researchers used experimental and quantitative way of research. The survey

questionnaire indicates what are the insights of the respondents in doing this research.

To assure the validity and reliability of the result of the study, the researcher made used

of random sampling where in all the Senior High School students have equal chances to

be selected as respondents. All the number of students per section was collected.

Lastly, for the product, the researchers used origami-designed packaging in wrapping

cookies, it is made of folding the paper plates into a box shaped.

Materials:

 Paper plate

 Cookies (10-12 pcs)

 Scissors

 Scotch tape/ Double sided tape

 Ruler

 Pencil

 Ribbons

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Procedure:

1. Fold the plate on the dotted lines then cut the long ones because you will stop by

folding in the edge.

2. Then use some scissors to cut them straight from the outside of the paper plate

and start from the outer side because you need to fold over again starting from

the line of the cut box then paste the scotch tape in the edge of paper plate.

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3. Bend with the tramps and fold of the sides to make the sides great and use the

scotch tape or double-sided tape to secure and form a complete box.

4. You can

use a

ribbon

to make

it more

appealing and tie it around the middle of the box.

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 5. Cut the upper side of the paper plate to add more dramatic design after applying

the ribbon

6. Lastly, the result after you assemble the paper plate and make it into an origami-

designed packaging for wrapping cookies.

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The Setting

This research study conducted a survey in Immaculate Heart of Mary College-

Paranaque.

Research Respondents

The subject of this study will be taken among the Senior High School students of

Immaculate Heart of Mary College-Paranaque. The total number of Senior High School

students is equal to 281, which the researchers are excluded. The researchers used the

Slovin’s formula in the obtaining the total number of respondents; where in,

N= is the total number of senior high school students

e= 95% Confidence level

281
n= 2
1+281( 0.05)

which resulted to 165= total number of respondents.

Instruments

A survey questionnaire was prepared by the researchers to know the feasibility of

origami-design in wrapping cookies based from results of the data.

Statistical Treatment

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 The researchers used IBM SPSS to analyze the data. The researchers have

chosen this software because it allows many different types of analysis and data

transformation that helped the results of the study to be clear and appropriate. The

questionnaires are divided into 4 categories of a standards in a good packaging. The

researchers analyzed each table if the respondents agree or disagree in feasibility of

origami making origami design packaging for cookies based from the average scores

using the mean. Every question from the instrument is interpreted as a variable of the

study.

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 CHAPTER FOUR

PRESENTATION AND INTERPRETATION OF DATA

This chapter presents the answers to the research questions of the research

project.

A total of 165 respondents are chosen from the 281 Senior High School students. It

was the total number of respondents based from the Slovin’s formula used.

The following tables show the results of the data gathered from the respondents of 165

Senior High School students of Immaculate Heart of Mary College Paranaque. All data

are interpreted using frequency and percentage, including the mean of each questions.

Each table represents a factor used in the study.

Research Question 1: How possible can origami be used as an alternative way of

packaging cookie products?

Based from the data, utilized it is feasible to make origami designed packaging

for wrapping cookies. The results of the data are provided in the table below.

Research Question 2: How to make the design of origami packaging beautiful, orderly

and protect the quality of cookie products?

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 The procedures and materials in making an origami packaging for wrapping

cookies, it was made in terms of providing protection to the cookie products, providing a

quality packaging in wrapping cookies, its overall product for wrapping cookies,

its advantage in preserving the environment.

Table 1: The feasibility of making origami-designed packaging for wrapping cookies in

terms of providing protection to the cookie products.
Protection WM
1.The packaging was able to provide a barrier from 4.20
any contamination of microorganisms. (germs and
spoiling agents)
2.The packaging was able to prevent direct 4.30
access to the cookies from the outside.
3.The origami packaging work well in preserving the 4.00
quality of the cookies.
Total Average: 4.17

Table 2: The feasibility of making origami-designed in terms of providing a quality

packaging in wrapping cookies.
Quality WM
1.The packaging is durable enough for wrapping 4.01
cookies.
2.The materials used in making origami packaging 4.42
for cookies is affordable.
3.The origami packaging design for cookies can be 4.25
an alternative for ordinary packaging.
Total Average: 4.23

Table 3: The feasibility of making origami-designed in terms of its overall product for
wrapping cookies.
Overall Product WM
1.The overall result of making an origami 4.35
packaging can maximize 10-12 pieces of
cookies.
2.It is easy to make an origami-based packaging for 4.10
wrapping cookies.
3.The origami packaging for cookies can be 4.19
introduced in the marketplace.
Total Average: 4.21
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Table 4: The feasibility of making origami-designed for wrapping cookie in terms of its
advantage in preserving the environment.
Environment WM
1.The packaging can contribute in proper waste 4.36
disposal.
2.The materials used in making the package are 4.39
eco-friendly.
3.It can be helpful in students and young 4.28
entrepreneurs who wants to sell food products such
as cookies.
Total Average: 4.34

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 CHAPTER FIVE

SUMMARY, CONCLUSION, AND RECOMMENDATION

This chapter presents the summaries, conclusions, and recommendations of the

research project.

Summary

1. It is possible to use origami-designed in wrapping cookies by just using a paper

plates as its main material. Paper plates are made up of paper cartons, because

most of cookie products are wrapped in plastic. Using paper can be one way to

promote recycling and contribute to lessen the usage of plastic that can harm our

environment.

2. The feasibility of making origami-designed packaging for wrapping cookies are a

unique way of introducing a new way of packaging cookies. The product can also

be used in many ways such as a gift box for different occasions and new concept

of packaging for young entrepreneurs who may want to sell cookie products.

Conclusion

1. The feasibility of making origami-designed packaging has been effective for

wrapping cookies and can be introduced to the marketplace.

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 2. Small businesses like online shops and personal selling can used this concept of

packaging for their products to be sold.

Recommendations

1. Further studies may utilize the instrument used in this study to learn about the

feasibility of making origami-designed packaging for wrapping cookies.

2. The instrument used in this study can be adapted by the future researchers who

want to study about this research topic.

3. Further studies may use other materials and shapes in making origami-designed

packaging for wrapping cookies.

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