1.

The role of Mental Frames in Moral Experience

 The Mental Frames helps a human think or see a positive way to solve a situation. Some
humans solve their problems using frustrations without knowing that their way of
solving it is definitely wrong. Without Mental Framing, negativity in solving problems
will always occur amd that will make our solving ways wrong. In some instances it would
result to depression and will cause the person to ask the reason for their existence. We
always need to look at the positive side most importantly if problems occur. We should
take note that mental framing is here remind us that problems are natural to exist for it
is part of life to help us live to the fullest.

2. The Dominant Mental Frames

 The common good approach

Although some of us are naturally born greedy and self-centered, we can never deny
that compassion for others always win. This is the most dominant mental frame because
it exist among people. We do good without thinking of how bad it will cause to
ourselves. We grow up with respect that we will bring throughout our lives.

3. What is Virtue Ethics?

 Virtue ethics is a moral theory that focuses on development of virtous character. It

emphasizes character rather than rules or consequences as the key element of ethical
thinking. also it is not just about actions but having a "moral character". And example
for this is helpfulness is a good character trait.

4.Differentiate a legal from a moral right

 Moral rights are rights accorded under some system of ethics. These might be grounded
in mere humanity- they might be rights that all people deserve just because they are
humans, or because they are rational beings, or whatever. Example might be the right to
be treated fairly, or the right to privacy. If I have a right to privacy, then you and others
are obligated not to invade my privacy. While the Legal rights are rights that people
have under some legal system, granted by a duly authorized legal authority or
government. For example, kids have a legal right to an education (Kindergarten up to
Grade 12)

5.Articulate what utilitarianism is

  Consequentialist ethical theories, including utilitarianism, judge the rightness or
wrongness of an action on the basis of the consequences it produces, it also asserts that
the moral quality of an action determined exclusively by its usefulness,in producing
good consequences.
 Utilitarianism merely supports respect for the individual in a derived form. At the level of
reaching judgment, the theory does not start out from the “integrity of the person”, but at
best reasons why one should institutionally provide individuals with inviolable personal
rights. By contrast Rawls is of an opinion that an adequate moral theory must
fundamentally allow for the “distinction between persons” in the sense of the autonomy
of every person as such. In Rawls’s view, respect for the person as well as the principles
of just distribution of the good expressing this respect should not be derived as merely a
means to an end. Rather, they must, as constitutive elements of the good, be a direct part
of reaching a moral judgment.

6.Critique utilitarianism

 Utilitarianism is somewhat relevant to karma but in a broader view. Where in, when
there is a morally good action it would help great number of people. One instance could
be found in the government. If the head of the country did actions that he thinks is good
for his people, and which it is, his people will benefit from it, both socially and
economically. Another instance is a man who is dying and decided to give his eyes to a
blind kid. He did a good action that will help the greatest number of people, who knows,
that kid might be the next great president.

7.Articulate what justice and fairness are

 Justice and fairness are closely related terms that are often today used interchangeably.
There have, however, also been more distinct understandings of the two terms. While
justice usually has been used with reference to a standard of rightness, fairness often has
been used with regard to an ability to judge without reference to one's feelings or
interests; fairness has also been used to refer to the ability to make judgments that are not
overly general but that are concrete and specific to a particular case. In any case, a notion
of being treated as one deserves is crucial to both justice and fairness.

 When people differ over what they believe should be given, or when decisions have to be
made about how benefits and burdens should be distributed among a group of people,
questions of justice or fairness inevitably arise. In fact, most ethicists today hold the view
that there would be no point of talking about justice or fairness if it were not for the
conflicts of interest that are created when goods and services are scarce and people differ
over who should get what. When such conflicts arise in our society, we need principles of
justice that we can all accept as reasonable and fair standards for determining what
people deserve.
8.Identify the important moral challenges of globalization

 Globalization poses four major challenges that will have to be addressed by

governments, civil society, and other policy actors.
 To make sure that all countries must benefit from globalization.
 The second is to deal with the fear that globalization leads to instability, which is
particularly marked in the developing world.
 To address the fear in the industrial and business line which will definitely increase
global competition and might lead to race of wages, labor rights, employment
practices and the environment.
 And finally, globalization and all of the complicated problems related to it must not
be used as excuses to avoid searching for new ways to cooperate in the overall
interest of countries and people.
 The important moral challenges of globalization are human security, democratic values,
economic justice, traid and aid, military spending and arms trade. By thinking globally
and acting collectively, each of us must contribute to build a more conpassionate,
humane and peaceful world.

9. Compare responses to shared moral dilemmas of baby boomers and Millennials

 The moral dilemmas of baby boomers and Millennials are Millennials, the generation
now in their 20s and 30s, live very differently than their parents. Compared to baby
boomers, millennials are more likely to be health-conscious and more likely to want to
live in big cities, among other key differences. Millennials are America's biggest
generation, with 95 million members in their 20s and 30s. They're mostly the children of
baby boomers — now America's second largest generation. Yet millennials differ from
their parents in several key ways, and the cohort is rewriting the rules for everything from
marriage to employment to the food industry.

10.State qualities of the Fillenials

 They value authenticity.

Some customers prefer products that doesn't brag about how the product is such a steal. They
prefer products that seem so authentic. Because of this, product producers hire models to try the
product personally and let them model for it. In this way, it would be more truthful and would
definitely attract customers because it was really tested and proven. One more thing, to attract
consumers is to use platforms that are widely used by people, such as advertisements on
televisions and social media.
 They want to be rewarded for their loyalty.
Some customers give their loyalty to the products and stores they go to. This is also to
make the stores give them their loyalty, too. One example is giving customers cards that
 must be given to the cashier everytime he buys in the store, this is to give them discount
according to what the stores decides them to give.
 They favor word-of-mouth recommendation.
Fillenials don’t merely rely on ads and copies. They trust reviews from friends, family,
and even strangers. Before ordering food or visiting a restaurant, they will first check
reviews on. When planning trips, they will browse websites that give advice before
booking a flight or hotel.
 They are tech-savvy.
Fillenials spend 5 to 10 hours a day consuming numerous online content—and that’s a
modest estimate. As technology inclined, people tend to use these for their own benefits
such as to help them lessen work or job for the day. One example is a person who calls a
fastfood chain to deliver him food to whatever reachable place he is at. It doesn't end on
them browsing the internet. They also share what they read to their circle of friends and
families. Product manufacturers must not rely on the traditional way of advertising their
goods. They must use digital to inform people about what they are selling.
 They will pay for experience.
Consumers prefers onhand experiences that even with a high price they would take it just
to experience it first hand. They would rather attent a concert than purchase the band's
merchandise. They always crave adventures and discoveries and other challenging
experiences. Millennial consumers appreciate brands that put value to their experience—
something exotic, adventurous, memorable, and perhaps a little bit dangerous.
 They are socially conscious.
For 76% of millennials, it is important that the brands and stores they purchase from has
a good impact on the society. Furthermore, 44% of millennial parents claim to shop only
from brands that reflect their norms/beliefs and values.
When a brand makes a mistake, you expect that a harsh effect will reflect especially in
this age of social media. Millions of losses can be incurred once consumers decide to
boycott a brand on social media sites and platforms.
Brands should be very cautious about the values they carry, especially since millennials
are an entirely new breed when it comes to advocacy and social justice.
 They carefully consider prices.
According to Goldman Sachs, 57% of millennials compare prices in stores. That doesn’t
mean they won’t consider buying more expensive goods. Even your brand can be a
pricier option, millennials will still make the purchase, as long as they are confident
enough in the quality of your product. Consistently good quality is one of the important
factors that make millennials loyal to a brand.
 They love good content.
Fillennials like witty and thought-provoking content. They are just as likely to share a
branded post as they are to share a photo from a friend. They just have to find in it
something they can relate to or even simply find funny.
Just take a look at the hugot culture that has been making its rounds in brands, who
utilize heart-breaking but humorous one-liners to connect easier and better with their
markets.
 It is important for brands and business owners to consider the effectiveness of digital
marketing in the Philippines; Filennials more often and rely on information from digital
platforms to influence their purchase decisions.
 They have a selective attention span.
In a study conducted by Kelton Research, millennial business professionals reported that
they had increased attention span. However, they became more selective in the content
they pay attention to. When selecting content to consume, millennials consider a
background and the story behind the content of a product. Video and animated visuals
also help in keeping them interested.
Brands can help connect with the millennial market through storytelling that is as
effective as it is compelling. Focus into what moves them without being scammed or
patronising and your brand is golden.
 They go at their own pace.
Millennials live by their own terms. They solve problems and make decisions through
processes they made for themselves, and don’t like anything that hinders their
creativity. Millennials love their individuality. Brands can knock on this creative
sensibility through personalised or out-of-the-box ads with a powerful, socially relevant
message that makes it easy to forget they’re ads in the first place.
Understanding why millennials behave the way they do is the first step to getting
valuable insights into what they want from your brand. Businesses and brands that
manage to do this can gain long-term consumers from the largest generation thus far.

11. Construct a plan for coping with the challenges of globalization

 In welcoming globalization, one must ensure that all country are beneficiaries. So, each
of them, must submit a report to update each and everyone about the progress they
have in this certain country. This is to inform whether they benefit or not. Change is the
only constant in this world, years from now, globalization will be terminated. For this
not to happen, every country must ensure that the four purposes of globalization is
implemented. This must be checked globally and no country must be left behind. This
will help people decide if globalization is effective in our changing world or just brings
problems. Each country must know each products they make, this is to help avoid
competitions. Much better if they will adopt barter concept of the past. If they wouldn't
want barter then, they must respect each products and make some goods that is far
different from the others. Wages of employees must be fairly distributed to avoid
complaints from people. And lastly, all country must cooperate and find ways to
improve. The four purposes of globalization should be utilized to achieve the goals of
globalization.
Members:

Baguuo, Jean Friedrich

Bayaua, Elaine Joy

Justo, Charity Bell

Leonardo, Vennice

Mutia, Jamaimah

Uera, Erra

References:

Sewell, J. (1998, June 5). Challenges of Globalization. Retrieved from

https://www.carnegiecouncil.org/publications/archive/dialogue/1_11/relevance_social/588

Konick, S. (2009). Moral Frameworks for Ethics. Retrieved from

http://www.slideshare.net/BlackDetah/moral-framework-for-ethics?from_m_app=android

Hasnas, J. (2008, August 15). The Encyclopedia of Libertarianism Retrieved from

https://www.libertarianism.org/encyclopedia/utilitarianism-0

Taylor, S. (2019, April 3). 5 Major Differences Between the Lives of Millennials and Baby
Boomers. Retrieved from
https://www.google.com/amp/s/www.businessinsider.com/difference-millennials-baby-
boomers-2019-4%3famp

Brian, S. (2019, March 3). Personality Traits of Millennials: How to Market to this Generation.
Retrieved from https://www.morriscreative.com/personality-traits-millennials-market-
generation/

Jordan, H. (2018, April 9). What is Mental Framing? Forging the past to a Happy life. Retrieved
from https://solitarymindspace.com/what-is-mental-framing

Macdonald, C. (2017, January 9). What is the difference between moral rights and legal rights?.
Retrieved from https://www.quora.com/What-is-the-difference-between-moral-rights-and-
legal-rights
Velasquez, M., Andre, C., Shanks, T., and Meyer, M. (2014, August 1). Justice and Fairness.
Retrieved from https://www.scu.edu/ethics/ethics-resources/ethical-decision-making/justice-
and-fairness/