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    Toys "R" Us Profile: The Company

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    Ahmed Niaz
    Toys "R" Us started in 1948 as a baby furniture store and opened its first toy supermarket in 1957. It grew to become one of the largest toy retailers in the world with over 1500 stores globally. However, it recently filed for bankruptcy and closed all U.S. and British stores in 2018 after losing its number one retail position to Walmart and struggling with high debt levels.

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    Toys "R" Us Profile: The Company

    Uploaded by

    Ahmed Niaz
    79 views1 page
    Toys "R" Us started in 1948 as a baby furniture store and opened its first toy supermarket in 1957. It grew to become one of the largest toy retailers in the world with over 1500 stores globally. However, it recently filed for bankruptcy and closed all U.S. and British stores in 2018 after losing its number one retail position to Walmart and struggling with high debt levels.

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    TOYSRUS.docx

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    Toys "R" Us started in 1948 as a baby furniture store and opened its first toy supermarket in 1957. It grew to become one of the largest toy retailers in the world with over 1500 stores globally. However, it recently filed for bankruptcy and closed all U.S. and British stores in 2018 after losing its number one retail position to Walmart and struggling with high debt levels.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    79 views1 page

    Toys "R" Us Profile: The Company

    Uploaded by

    Ahmed Niaz
    Toys "R" Us started in 1948 as a baby furniture store and opened its first toy supermarket in 1957. It grew to become one of the largest toy retailers in the world with over 1500 stores globally. However, it recently filed for bankruptcy and closed all U.S. and British stores in 2018 after losing its number one retail position to Walmart and struggling with high debt levels.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 1

    TOYS “R” US PROFILE

    The Company
    One of the world’s largest and famous toy retailers sell their merchandise
    through more than 1500 stores; 685 toy stores in US, 605 international toy
    stores and 216 BABIES”R”US stores. The company has been bought in 2006
    by American and English investment funds
    How the Company Started
    In 1948, returning from the Army, 25-year-old Charles Lazarus added his
    $2,000 savings to a $2,000 bank loan to convert his father's bicycle repair shop
    and setting up the first baby furniture store in Washington DC. In 1957, Lazarus
    opened the first toy supermarket. In 1978, TOYS”R”US became a public
    company when it listed its shares on the stock market and evolved into a
    powerful international toy vendor. Lazarus also designed and stylized the Toys
    "R" Us logo, which featured a backwards "R" to give the impression that a child
    wrote it.
    Business Strategies
    The main objective which the company is trying to meet is regaining the
    number one position from Wal-Mart. It is also focusing on BABIES”R”US by
    working hard to become the number one baby product specialist store chain in
    the world which sells children's clothes, furniture and accessories. “Geoffrey
    the Giraffe” become the official mascot in various print advertisements. TOYS
    ”R”US has a development strategy which consist in opening new stores in new
    strategic places in order to increase its turnover. TOYS”R”US has also ventured
    into a partnership with Amazon.com to improve the e-commerce division of
    their business.  Finally, the company has adopted a multichannel strategy by
    creating a website so as to sell its toys for people who live far from a store.
    Recent Events
    In 2001, it opened its Times Square flagship store in New York. However, it
    recently lost its number one US position to Wal-Mart. Moreover, it significantly
    expanded its video merchandising in US stores. All these events helped evolve
    TOYS”R”US into an 11 billion dollar business. Unfortunately, the company
    went bankrupt and filed for protection on September 18, 2017. In March 2018,
    the company announced that it would close all of its U.S. and British stores.

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