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    Commercial Rubric

    Uploaded by

    Marianne Penonia

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Commercial Rubric

    Uploaded by

    Marianne Penonia
    77 views1 page

    Original Title

    Commercial-Rubric.docx

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

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    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    77 views1 page

    Commercial Rubric

    Uploaded by

    Marianne Penonia

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    You are on page 1of 1

    Description of Project

    A video commercial is created to promote the company’s product or product line. It should be concise and creative. It should also
    promote the existence of your product as well as its use and purpose in the market.

    Guidelines

    a. Student-employees of each company will write and produce two commercials. 1 full length commercial befitting online streaming
    platforms and another commercial fit for multimedia advertisement such as television or event promotion.

    b. Full length commercial should be at least 2 minutes short and not exceeding 5 minutes.

    c. Multimedia commercial should have the contents coming from your full length commercial that is 30 seconds short and not
    exceeding 90 seconds.

    d. All student-employees can participate in the production of the video commercial. You are allowed to use any model/influencer to
    appear in your commercial. You can also use a pure animated commercial by choice.

    e. all entries must be appropriate for a school event.

    f. Evaluation will follow the rubric for this project.

    5 4 3
    Creativity and Presentation The commercial is creative The commercial is The commercial shows
    and effectively written and somewhat creative and little creativity or
    is presented well. effective and/or the effectiveness and/or is not
    presentation is adequate. well presented.

    Purpose The commercial clearly The commercial somewhat The commercial vaguely
    explains and achieves the explains the need for explains the need of
    need for product in the product in the society. product in the society.
    society.

    Visual Aids The commercial makes The commercial includes The commercial did not
    good use of visual aids visual aids or props, but include any visual aids or
    and props. they do not significantly props or any visual
    contribute to the creativity.
    commercial or is not
    effectively done.

    Content Content is suitable and Content is somewhat Content is suitable and


    appropriate for school suitable and appropriate appropriate for school
    project. Brand image is for the school project. project. Brand image is
    supported effectively in the Brand image is visible in lacking in the video
    video elements (Logo, the video elements (Logo, elements (Logo, colors,
    colors, tagline) colors, tagline) tagline)

    Deductions:
    Obvious copyright infringement or plagiarism; example, use of different product brands or logo without permission. (2 points for each
    occurrence). Video is not within time frame (2 points).

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