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CX Deck

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Oracle CX Advantage

Value map paired with customer success stories

Copyright © 2019, Oracle and/or its affiliates. All rights reserved.


How to Use This as Part of your Customer Success Toolkit
• Value Map: This deck is a collection of Customer Stories matched with the Value Map
identifying key business drivers and KPIs. Each Industry Customer Success Slide will have
a tab highlighted at the top according to “Business Driver” listed on Slide 4.
• Big Book: Search for information on customer wins and download internal and external
slides
• Cloud Customer Success Stories Library: Search for external videos and more
information on CX Customer Stories
• Customer Videos: Browse CX videos on cloud.oracle.com
• Sales Central: Download decks with Customer Success Slides on the Cloud Messaging
page and Product pages

Copyright © 2019, Oracle and/or its affiliates. All rights reserved. 2


Oracle CX Advantage – Value Map
Business
Industry Solutions Solutions / Differentiators Products Business Impact KPIs
Drivers
Increase Revenue

Intelligent Digital Single View #1 CRM Platform: Intelligent system of engagement combining demographic, behavioral, and transactional information • • Oracle Cloud Platform ▲ Increase Actionable
CX

of Customer Single CRM platform across all LOBs • Integrated with enterprise ERP, SCM, HCM in the cloud and on-premise • Ingests data • ID Graph Consumer Data
Customer
from any 3rd party source • Real-time data model • Infused with AI and data science insights • DaaS
Engagement
Connected Data, Connected Intelligence, Connected Experience

and Acquisition Attract and ‘Moment-of-Need’ Engagement: Unified first, second and third party data to engage known and anonymous buyers • • Marketing Cloud ▲ Addressable / Realized Reach
Nurture Prospects Extends reach to all devices and channels • AI-powered offers and next-best actions • AI chatbots to automate and simplify • Audiences ▲ Consumer Database Growth
Sales, Marketing

targeting and campaigns. • Consistent, relevant personalized messaging delivery • Optimum engagement timing, content, • DMP ▼ Cost Per Acquisition
and channel

Engage and 1:1 Journey Marketing + Engagement: Consistent customer nurture on every digital and physical channel of customer • Marketing Cloud ▲ Online Traffic
Acquire Customers choice • Personalized connected experiences at every touch point • Fully guided buying and relationship lifecycle • Optimal • Engagement Cloud (Sales) ▲ Consumer Reach
interactions prediction • PaaS ▲ Customer Engagement
• Communities ▲ Conversion Rates
▲ Average Order Value
AI-Assisted Accelerate Empowered Sales: Sales planning • Hiring • Training • Territory management • Sales compensation • Subscription selling • • Engagement Cloud (Sales) ▲ CSAT/NPS
Sales Account management • Account planning and collaboration • Lead management • Opportunity management • Partner / • CPQ
Smart Selling ▲ Speed to Market
Dealer sales • Lead-to-cash • AI-assisted sales coach • Mobile sales • Complex CPQ • AI-next best offer / action • SCM/ERP • SPM ▼ Inventory Holding Costs
eCommerce

integration

Amplify Online Unified B2C and B2B Commerce: Single platform enables customers to purchase online, in social media and in store as part • Commerce Cloud ▲ Service Staff Productivity
Commerce of the customer journey • Customer engagement with rich content, product personalization, intelligent merchandising • • Marketing Cloud ▲ Case Deflection
Intelligent digital commerce • Single view of orders, product inventory, products and pricing across all channels • CPQ ▲ CSAT/NPS/CES
▼ Average Case Handle Time

Proactive Personalized Intelligent Service: Personalized asset-based service • omnichannel engagement • Predictive tools to empower agents • Engagement Cloud (Service) ▲ Sales Cycle Time Decrease
Customer Service • Integrated knowledge base and self-service • AI chatbots for smart self-service • Blended contact centers to handle voice, • Communities ▲ Sales Productivity
IoT-Enabled
text, chats, email, co-browsing • Field service scheduling and technician enablement • Integrated SCM and ERP • PaaS Improvement
Service

Customer Care • Up-sell / cross-sell • Mobile Field Service ▲ Revenue Maximization

Wow with Connected Service: IoT integration • Automated consumption and performance monitoring • Intelligent problem • Engagement Cloud (Service) ▲ Employee Retention Rate
Proactive Support identification and notifications • Automated ticket creation and routing • Integrated subscription billing and renewals • IoT ▲ Employee Productivity
• AI-powered cross-sell / up-sell recommendations • Subscription Management ▼ Employee On-Board Time

Operational and Operational #1 CRM Platform: 100% cloud • Global scalability • Secure • Trusted meta data platform • Mobile first • Business process • Oracle Cloud Platform ▲ Product Development - GTM
Decrease Costs

IT, HR, Operations

Alignment, Agility, automation • App development • Integrated data-as-a-service • Test and learn • Collaboration tools • Command center for • PaaS, IaaS Engagement / Collaboration
IT Cost Savings
Security, and Scale exec alignment and data democratization ▲ Insights Utilization by LOB
▲ Forecast Accuracy

Employee Empowered Employees: Mobile and social tools • HR help desk • Employee 1:1 smart journeys • Performance • HCM / PaaS ▲ User Adoption
Productivity and management • Mobile coaching and collaboration • Badging • Real-time performance management • Communities ▲ Speed to Market
Retention • Training ▲ Faster Decision Making
▼ App Development Time

Copyright © 2019, Oracle and/or its affiliates. All rights reserved. 3


KRA Increases Tax Compliance
and Citizen Satisfaction with
Oracle CX
• Increased the country’s long-term economic
benefits by making it easier and more
convenient for citizens to pay their taxes
• Empowered service teams to better track
compliance, becoming a more accessible and
informed government entity – improving the CUSTOMER PERSPECTIVE
KRA’s public perception Oracle is helping us build brand love and our
• Elevated citizen satisfaction by listening to relationship with the tax payers. That will help
social sentiment and increasing social us increase tax compliance.
channel response rates to 94% Sheila Mugusia
Chief Manager, Customer Experience

Copyright © 2019, Oracle and/or its affiliates. All rights reserved. 4


PERSONALIZED WOW WITH EMPLOYEE
SINGLE VIEW OF MOMENTS THAT ATTRACT & ENGAGE & ACCELERATE AMPLIFY ONLINE OPERATIONAL
CUSTOMER PROACTIVE PRODUCTIVITY &
CUSTOMER MATTER NURTURE ACQUIRE SALES COMMERCE ALIGNMENT
SERVICE SUPPORT RETENTION

KRA Increases Tax Compliance


and Citizen Satisfaction with
Oracle CX

KRA employed an omni-channel CX


platform to open lines of
communication and illustrate the Results
importance of tax compliance to its • Improved public perception of the authority, reaching more
citizens. Kenyans through an omni-channel communication strategy
• Made it easier and more convenient for citizens to pay their
taxes, which increased compliance
• Increased revenue has improved the country’s long-term
economic benefits

Copyright © 2019, Oracle and/or its affiliates. All rights reserved. 5


PERSONALIZED WOW WITH EMPLOYEE
SINGLE VIEW OF MOMENTS THAT ATTRACT & ENGAGE & ACCELERATE AMPLIFY ONLINE OPERATIONAL
CUSTOMER PROACTIVE PRODUCTIVITY &
CUSTOMER MATTER NURTURE ACQUIRE SALES COMMERCE ALIGNMENT
SERVICE SUPPORT RETENTION

KRA Increases Tax Compliance


and Citizen Satisfaction with
Oracle CX

KRA wanted to better understand its


citizens and engage with them
digitally, so that it could communicate
compelling reasons for voluntary Results
compliance. • Encouraged 26% more citizens to file tax returns
• Increased social channel response rates to 94%
• Doubled social engagement rate with taxpayers

Copyright © 2019, Oracle and/or its affiliates. All rights reserved. 6


PERSONALIZED WOW WITH EMPLOYEE
SINGLE VIEW OF MOMENTS THAT ATTRACT & ENGAGE & ACCELERATE AMPLIFY ONLINE OPERATIONAL
CUSTOMER MATTER NURTURE ACQUIRE SALES COMMERCE
CUSTOMER PROACTIVE
ALIGNMENT
PRODUCTIVITY &
SERVICE SUPPORT RETENTION

KRA Increases Tax Compliance


and Citizen Satisfaction with
Oracle CX

Historically, citizens traveled long


distances to pay taxes in person. KRA
needed to change the system and Results
offer personalized services across all • Increased citizen engagement through anywhere, anytime omni-
modern, digital touchpoints. channel service
• Personalized service actions and better responded to queries by
enabling agents to access a taxpayer’s full profile
• Improved KRA’s public perception with increased transparency

Copyright © 2019, Oracle and/or its affiliates. All rights reserved. 7


PERSONALIZED WOW WITH EMPLOYEE
SINGLE VIEW OF MOMENTS THAT ATTRACT & ENGAGE & ACCELERATE AMPLIFY ONLINE OPERATIONAL
CUSTOMER MATTER NURTURE ACQUIRE SALES COMMERCE
CUSTOMER PROACTIVE ALIGNMENT
PRODUCTIVITY &
SERVICE SUPPORT RETENTION

KRA Increases Tax Compliance


and Citizen Satisfaction with
Oracle CX
One of KRA’s main goals was to change
public perception of the tax authority
by making the historically frustrating
process of paying taxes a delightful and Results
convenient customer experience. • Decreased service response times from weeks to just 30 minutes
• Empowered and delighted customers with web self-service
omnichannel service capabilities
• Eliminated costly errors, collecting an additional $4.19M in added tax
revenue within six months

Copyright © 2019, Oracle and/or its affiliates. All rights reserved. 8


City of San Jose Successfully
Partners with Oracle to Provide
an “Amazing Citizen Experience”
• Increased omnichannel citizen engagement,
closing 100K+ service requests at a faster
rate than ever before
• Standardized responses to queries, improving
resolution rate and alerting residents CUSTOMER PERSPECTIVE
progress on their service requests Oracle Service Cloud transforms the City
• Built robust service data lake for visibility from being reactive, to providing a higher
into requests patterns for improved level of service through data, insights, and
decision-making and services customer engagement.
Rob Lloyd
Chief Information Officer

Copyright © 2019, Oracle and/or its affiliates. All rights reserved. 9


PERSONALIZED WOW WITH EMPLOYEE
SINGLE VIEW OF MOMENTS THAT ATTRACT & ENGAGE & ACCELERATE AMPLIFY ONLINE OPERATIONAL
CUSTOMER MATTER NURTURE ACQUIRE SALES COMMERCE
CUSTOMER PROACTIVE
ALIGNMENT
PRODUCTIVITY &
SERVICE SUPPORT RETENTION

City of San Jose Successfully


Partners with Oracle to Provide
an “Amazing Citizen Experience”

The City of San Jose receives over 250K


phone calls every year, and has to track
500K+ citizen engagements. To handle this
volume, needed to be user-centric, cost Results
effective, and provide an omnichannel • Enabled citizens to interact on their preferred channels
experience to their citizens. • Responded to citizens accurately, consistently, and quickly
by arming agents with a robust knowledge base
• Gained the ability to alert residents about the progress of
their individual requests

Copyright © 2019, Oracle and/or its affiliates. All rights reserved. 10


PERSONALIZED WOW WITH EMPLOYEE
SINGLE VIEW OF MOMENTS THAT ATTRACT & ENGAGE & ACCELERATE AMPLIFY ONLINE OPERATIONAL
CUSTOMER MATTER NURTURE ACQUIRE SALES COMMERCE
CUSTOMER PROACTIVE ALIGNMENT
PRODUCTIVITY &
SERVICE SUPPORT RETENTION

City of San Jose Successfully


Partners with Oracle to Provide an
“Amazing Citizen Experience”

To meet its residents rising expectations,


the City of San Jose launched a user-
friendly mobile application to offer on-
demand, seamless customer Results
experiences. • Closed 100K+ service requests faster than ever before
• Gained insights and visibility into request patterns to
proactively improve decision-making and services
• Improved the cost-effectiveness of city services,
coordinating resolution across various departments faster

Copyright © 2019, Oracle and/or its affiliates. All rights reserved. 11


Leading Women’s Retailer
Increases Brand Loyalty with
Personalized CX
• Implemented an omnichannel communications
strategy to make the online experience as
seamless as in-store, driving 30,000 self-service
inquiries in one month
• Introduced proactive and mobile chat to help
shoppers, which increased their online orders
by $25K/week
• Identified important customer insights that
not only guide marketing campaigns, but
also help set future priorities to drive sales
and meet customer expectations

Copyright © 2019, Oracle and/or its affiliates. All rights reserved. 12


SELLING PERSONALIZED PROACTIVE IOT
PERSONALIZE EMPLOYEE
SINGLE VIEW OF AWARENESS & ENGAGE & ENGAGING AMPLIFY ONLINE OPERATIONAL
CUSTOMER NURTURE ACQUIRE
EFFICIENCY &
ECOMMERCE COMMERCE
CUSTOMER MAINTENANCE &
CUSTOMER SERVICE ALIGNMENT
PRODUCTIVITY &
EXCELLENCE SERVICE SUPPORT RETENTION

Leading Women’s Retailer


Increases Brand Loyalty with
Personalized CX
The brand’s goal was to bring their
personalized in-store experience
online, driving revenue through their
service channels by transforming Results
their contact center into a revenue- • Employed Proactive Chat in the shopping cart, encouraging 36% of customers
to complete purchases, resulting in $175K in sales in one week’s time
generating omnichannel Experience • Improved phone order conversion rates (26% to 34%) and decreased cart
Center. abandonment (8% to 2%)
• Identified specific volume drivers and future business priorities through
enhanced reporting analytics

Copyright © 2019, Oracle and/or its affiliates. All rights reserved. 13


SELLING PERSONALIZED PROACTIVE IOT
PERSONALIZE EMPLOYEE
SINGLE VIEW OF AWARENESS & ENGAGE & ENGAGING AMPLIFY ONLINE OPERATIONAL
CUSTOMER NURTURE ACQUIRE
EFFICIENCY &
ECOMMERCE COMMERCE
CUSTOMER MAINTENANCE &
CUSTOMER SERVICE ALIGNMENT
PRODUCTIVITY &
EXCELLENCE SERVICE SUPPORT RETENTION

Leading Women’s Retailer


Increases Brand Loyalty with
Personalized CX
This popular brand wanted to provide
higher-quality, efficient, and personalized
customer experiences to increase loyalty
and improve their bottom line. Results
• Integrated service and marketing data to better understand each customer
• Personalized shopping experiences based on client profiles that connect a
customer’s in-store and online behavior
• Improved Average Answer Delay Rate from 1:20 to 0:17, increasing
customer satisfaction and capturing sales
• Deflected 30,000 monthly inquiries by allowing customers to self-serve

Copyright © 2019, Oracle and/or its affiliates. All rights reserved. 14


Leading Coffee Brand Brews
Better Business Results with
Oracle CX
• Enhanced account planning and collaboration
across the company’s 500 sales and service users
• Increased sales rep productivity with better
insight into the complete customer lifecycle
• Gained the ability for channel partners to
collaborate, using service request and
knowledge management

Copyright © 2019, Oracle and/or its affiliates. All rights reserved. 15


SELLING PERSONALIZED PROACTIVE IOT
PERSONALIZE EMPLOYEE
SINGLE VIEW OF AWARENESS & ENGAGE & ENGAGING AMPLIFY ONLINE OPERATIONAL
CUSTOMER NURTURE ACQUIRE
EFFICIENCY & ECOMMERCE COMMERCE
CUSTOMER MAINTENANCE &
CUSTOMER SERVICE ALIGNMENT
PRODUCTIVITY &
EXCELLENCE SERVICE SUPPORT RETENTION

Leading Coffee Brand Brews


Better Business Results with
Oracle CX
This popular North American coffee maker
experienced significant growth through
acquisitions, forcing the company to
manage multiple sales systems and Results
models. The company needed a • Enhanced account planning and collaboration across the
company’s 500 sales and service users
consolidated view for continued growth.
• Increased sales rep productivity with better insight into the
complete customer lifecycle
• Gained the ability for channel partners to collaborate, using service
request and knowledge management

Copyright © 2019, Oracle and/or its affiliates. All rights reserved. 16


Aman Bank Improves the
Customer Experience While
Saving Costs
• Reduced time to resolve customer queries and
increased response rate by 30% with one,
unified service platform
• Strengthened customer retention by
implementing a multi-channel platform
that allows customers to either self-serve or
engage with an agent through their channel CUSTOMER PERSPECTIVE
of choice 24/7 From ensuring 24/7 support for our client
services to facilitating our technical
• Reduced operating costs by automating innovation, Oracle is a name we can trust.
processes and integrating data across
Khemais Changuel, CIO
various branches and banking divisions

Copyright © 2019, Oracle and/or its affiliates. All rights reserved. 17


UNIQUE COMPLIANT PERSONALIZED EMPLOYEE
MOMENTS THAT ATTRACT & ENGAGE & AI POWERED PROACTIVE OPERATIONAL
CUSTOMER
MATTER NURTURE ACQUIRE SELLING
ADAPTIVE CASE ACCOUNT CLIENT SUPPORT ALIGNMENT
PRODUCTIVITY &
IDENTITY MANAGEMENT SERVICING RETENTION

Aman Bank Improves the


Customer Experience While
Saving Costs
The bank’s key business objective was to
increase the quality of its client
interactions, by providing omnichannel,
intelligent, and personalized engagements. Results
• Increased client retention rate with personalized experiences
• Improved service by installing an intuitive chat facility
• Enabled clients to contact the bank through their preferred channels
• Increased service response rate by 30%
• Allowed clients to securely access and digitally manage documents

Copyright © 2019, Oracle and/or its affiliates. All rights reserved. 18


UNIQUE COMPLIANT PERSONALIZED PROACTIVE EMPLOYEE
MOMENTS THAT ATTRACT & ENGAGE & AI POWERED OPERATIONAL
CUSTOMER
MATTER NURTURE ACQUIRE SELLING
ADAPTIVE CASE ACCOUNT CLIENT ALIGNMENT
PRODUCTIVITY &
IDENTITY MANAGEMENT SERVICING SUPPORT RETENTION

Aman Bank Improves the


Customer Experience While
Saving Costs
Aman Bank needed a best-of-breed,
centralized solution for its contact center to
reduce time to resolution and increase
client engagement. Results
• Increased speed, relevancy, and consistency of responses to
customer queries
• Gained the ability to identify, anticipate, and resolve banking issues
most frequently faced by clients
• Reduced costs by automating processes and centralizing data
• Ensured zero open incidents and the ability to meet SLAs

Copyright © 2019, Oracle and/or its affiliates. All rights reserved. 19


Bank of Guam Remains
Competitive with Data-Driven
Customer Experiences
• Established a multi-channel platform that
provides a 360-degree customer view across
everyday banking, lending, and insurance
divisions
• Increased credit card customer base with
cross-sell recommendations CUSTOMER PERSPECTIVE
We’re committed to providing our customers
• Improved data accuracy and increased service with a digital banking experience. The Oracle
agent productivity 75% through automation product suite has definitely given us that
advantage.
John Reyes, VP of Business Intelligence

Copyright © 2019, Oracle and/or its affiliates. All rights reserved. 20


UNIQUE COMPLIANT PERSONALIZED EMPLOYEE
MOMENTS THAT ATTRACT & ENGAGE & AI POWERED PROACTIVE OPERATIONAL
CUSTOMER MATTER NURTURE ACQUIRE SELLING
ADAPTIVE CASE ACCOUNT
CLIENT SUPPORT ALIGNMENT
PRODUCTIVITY &
IDENTITY MANAGEMENT SERVICING RETENTION

Bank of Guam Remains


Competitive with Data-Driven
Customer Experiences
Struggling to obtain an intelligent and
complete understanding of their
customers, Bank of Guam was bogged
down by outdated processes. They
needed a consolidated view of Results
transactional and behavioral data to • Established a single CRM platform across multiple lines of business
have meaningful conversations with • Delivered a single view of the customer
• Improved data accuracy and quality by eliminating manual entry
clients.
• Eliminated spreadsheets

Copyright © 2019, Oracle and/or its affiliates. All rights reserved. 21


UNIQUE COMPLIANT PERSONALIZED EMPLOYEE
MOMENTS THAT ATTRACT & ENGAGE & AI POWERED PROACTIVE OPERATIONAL
CUSTOMER ADAPTIVE CASE ACCOUNT PRODUCTIVITY &
MATTER NURTURE ACQUIRE SELLING CLIENT SUPPORT ALIGNMENT
IDENTITY MANAGEMENT SERVICING RETENTION

Bank of Guam Remains


Competitive with Data-Driven
Customer Experiences
In order to continue meeting
their customers’ and
shareholders’ rising
expectations, Bank of Guam
needed to enhance marketing Results
and social efforts, and connect • Improved customer experience with a multichannel platform
• Streamlined marketing and social media initiatives
with clients on the channel of • Increased internet banking adoption by promoting benefits during
their choice. branch visits
• Increased growth of credit card customer base through cross-sell
recommendations

Copyright © 2019, Oracle and/or its affiliates. All rights reserved. 22


UNIQUE COMPLIANT PERSONALIZED EMPLOYEE
MOMENTS THAT ATTRACT & ENGAGE & AI POWERED PROACTIVE OPERATIONAL
CUSTOMER
MATTER NURTURE ACQUIRE SELLING
ADAPTIVE CASE ACCOUNT
CLIENT SUPPORT ALIGNMENT
PRODUCTIVITY &
IDENTITY MANAGEMENT SERVICING RETENTION

Bank of Guam Remains


Competitive with Data-Driven
Customer Experiences
Bank of Guam needed a solution to
manage interdepartmental workflows
such as loan application process,
documentation verification, credit Results
verification, and committee approval. • Integrated multiple sales systems, increasing efficiencies
• Automated previously manual data capture
• Improved enterprise collaboration and increased user adoption
• Provided access to accurate customer information from a single
platform, eliminating the need to pull data from multiple systems

Copyright © 2019, Oracle and/or its affiliates. All rights reserved. 23


UNIQUE COMPLIANT PERSONALIZED EMPLOYEE
MOMENTS THAT ATTRACT & ENGAGE & AI POWERED PROACTIVE OPERATIONAL
CUSTOMER
MATTER NURTURE ACQUIRE SELLING
ADAPTIVE CASE ACCOUNT CLIENT SUPPORT ALIGNMENT
PRODUCTIVITY &
IDENTITY MANAGEMENT SERVICING RETENTION

Bank of Guam Remains


Competitive with Data-Driven
Customer Experiences

With a 360-degree view of its customers,


Bank of Guam aimed to provide
personalized client services and Results
omnichannel engagement. • Provided clients with a 24-hours-a-day support and enhanced self-
service options, increasing their satisfaction
• Gained a better understanding of customer base by integrated data
from multiple sources
• Adopted a truly customer-centric and data-driven engagement
strategy across multiple departments

Copyright © 2019, Oracle and/or its affiliates. All rights reserved. 24


UNIQUE COMPLIANT PERSONALIZED PROACTIVE EMPLOYEE
MOMENTS THAT ATTRACT & ENGAGE & AI POWERED OPERATIONAL
CUSTOMER
MATTER NURTURE ACQUIRE SELLING
ADAPTIVE CASE ACCOUNT CLIENT ALIGNMENT
PRODUCTIVITY &
IDENTITY MANAGEMENT SERVICING SUPPORT RETENTION

Bank of Guam Remains


Competitive with Data-Driven
Customer Experiences

Bank of Guam wanted to grow its


customer base, empower agents with
data and and give them the ability to
cross-sell / up-sell. Results
• Increased growth of credit card customer base through cross-sell
recommendations

Copyright © 2019, Oracle and/or its affiliates. All rights reserved. 25


Banco Nación Modernizes
its CX to Reduce Costs and
Frustrations
• Eliminated long lines with user-friendly, digital
self-service options, and expedited mortgage
service processes by 30%
• Reduced staff work overload and operational CUSTOMER PERSPECTIVE
costs at bank branches by allowing customers
to begin the mortgage qualification Oracle Service Cloud helped us handle a high
process online demand for mortgage loans without
overloading our staff while with Oracle Social
• Centralized social media channels onto one Cloud, we can provide outstanding service on
platform, ensuring high responsiveness to our social media channels.
the bank’s thousands of monthly messages Mariana Álvarez Trinco
Head of Communications and Social Media

Copyright © 2019, Oracle and/or its affiliates. All rights reserved. 26


UNIQUE COMPLIANT PERSONALIZED EMPLOYEE
MOMENTS ATTRACT & ENGAGE & AI POWERED PROACTIVE OPERATIONAL
CUSTOMER ADAPTIVE CASE ACCOUNT PRODUCTIVITY &
THAT MATTER NURTURE ACQUIRE SELLING CLIENT SUPPORT ALIGNMENT
IDENTITY MANAGEMENT SERVICING RETENTION

Banco Nación Modernizes


its CX to Reduce Costs and
Frustrations
Banco Nación needed the right tools
to support its recent social media
investment, aligning social campaigns
with overall marketing strategy. Results
• Centralized all social media channel management and campaigns
onto a single platform
• Improved time-to-market of social campaigns
• Increased market awareness
• Gained market insights to help shape the brand

Copyright © 2019, Oracle and/or its affiliates. All rights reserved. 27


UNIQUE COMPLIANT PERSONALIZED EMPLOYEE
MOMENTS THAT ATTRACT & ENGAGE & AI POWERED PROACTIVE OPERATIONAL
CUSTOMER
MATTER NURTURE ACQUIRE SELLING
ADAPTIVE CASE ACCOUNT CLIENT SUPPORT ALIGNMENT
PRODUCTIVITY &
IDENTITY MANAGEMENT SERVICING RETENTION

Banco Nación Modernizes


its CX to Reduce Costs and
Frustrations
Banco Nación created a mortgage loan
program to meet high Argentinian
demand. As a result, they needed a tech
solution that would boost the bank’s Results
online presence, and improve • Expedited mortgage service processes by 30%
• Developed an interactive knowledge database that allows users to self-check to
communications and customer service. see if they qualify for loans
• Implemented self-service options, preventing unnecessary visits to bank
branches
• Reduced staff overload and operational costs while providing faster answers to
customers via digital channels

Copyright © 2019, Oracle and/or its affiliates. All rights reserved. 28


Leading North American TV,
Internet and Voice Company
Streamlines Business Processes
to Reduce Costs
• Will improve the CX by standardizing
customer-facing processes across all
business units
• Plan to increase service and billing
accuracy with unified knowledge bases
and effortless search
• Expect to decrease costs by reducing
integration complexities and eliminating
manual processes

Copyright © 2019, Oracle and/or its affiliates. All rights reserved. 29


SELLING PERSONALIZED PROACTIVE IOT
PERSONALIZE EMPLOYEE
SINGLE VIEW OF AWARENESS & ENGAGE & ENGAGING AMPLIFY ONLINE OPERATIONAL
CUSTOMER NURTURE ACQUIRE
EFFICIENCY & ECOMMERCE COMMERCE
CUSTOMER MAINTENANCE &
CUSTOMER SERVICE ALIGNMENT
PRODUCTIVITY &
EXCELLENCE SERVICE SUPPORT RETENTION

Leading North American TV,


Internet and Voice Company
Streamlines Business Processes
to Reduce Costs
Manual, spreadsheet-based quoting
processes caused this leading
communications provider to look for a Results
modern solution that would easily scale, • Reduced systems complexity and costs with a centralized, robust
configure-price-quote system
and mitigate expensive maintenance • Scaled for growth and standardized opportunity-to-quote-to-order
concerns. processes
• Enabled sales teams to respond to customer inquiries faster
• Shortened the sales cycle times and reduced back-and-forth iterations

Copyright © 2019, Oracle and/or its affiliates. All rights reserved. 30


SELLING PERSONALIZED PROACTIVE IOT
PERSONALIZE EMPLOYEE
SINGLE VIEW OF AWARENESS & ENGAGE & ENGAGING AMPLIFY ONLINE OPERATIONAL
CUSTOMER NURTURE ACQUIRE
EFFICIENCY &
ECOMMERCE COMMERCE
CUSTOMER MAINTENANCE &
CUSTOMER SERVICE ALIGNMENT
PRODUCTIVITY &
EXCELLENCE SERVICE SUPPORT RETENTION

Leading North American TV,


Internet and Voice Company
Streamlines Business Processes
to Reduce Costs
Following a series of acquisitions a
leading communications company
was burdened by multiple, Results
disparate knowledge repositories • Created a unified, single source of truth to support Call Center
and billing instances that impeded Virtualization
its agents’ ability to quickly, easily • Improved agent productivity and reduced handling time by
consolidating knowledge management
and consistently serve customers.
• Lowered service costs and reduced integration complexity

Copyright © 2019, Oracle and/or its affiliates. All rights reserved. 31


Australian Communications
Company Differentiates and
Saves with Improved Field
Service Experience
• Increased efficiency and consistency of field
service operations and cut new installation
cycle times by up to 30%
• Reduced back office costs by 50% by providing
enhanced visibility and optimized operations
• Increased customer satisfaction score
to 8.4/10 in just three months–a direct
result of proactively informing customers
about status of appointments, and
real-time updates

Copyright © 2019, Oracle and/or its affiliates. All rights reserved. 32


SELLING PERSONALIZED PROACTIVE IOT
PERSONALIZE EMPLOYEE
SINGLE VIEW OF AWARENESS & ENGAGE & ENGAGING AMPLIFY ONLINE OPERATIONAL
CUSTOMER NURTURE ACQUIRE
EFFICIENCY &
ECOMMERCE COMMERCE
CUSTOMER MAINTENANCE &
CUSTOMER SERVICE ALIGNMENT
PRODUCTIVITY &
EXCELLENCE SERVICE SUPPORT RETENTION

Australian Communications
Company Differentiates and
Saves with Improved Field
Service Experience
Realizing consumers have increased
choice in the market,
the company needed to differentiate from Results
its competition by improving the • Cut new installation cycle times by up to 30%
• Improved on-time arrival of field technicians
efficiency and consistency of its field
• Increased workforce efficiency
service operations.
• Reduced back office costs by 50% with optimized operations
• Increased customer satisfaction score to 8.4/10 in just three months

Copyright © 2019, Oracle and/or its affiliates. All rights reserved. 33


BMW Group NZ Stands Out in
a Competitive Market with
Intelligent Communications
• Matured from ad-hoc, manual communications
to developing 10 different lead-gen nurture
campaigns in six months
• Outperformed past campaigns and industry
benchmarks, attributing 26% of car sales in
that period to lead management
• Fostered a culture of data-driven innovation
and decision-making across the organization

Copyright © 2019, Oracle and/or its affiliates. All rights reserved. 34


SELLING PERSONALIZED PROACTIVE IOT
PERSONALIZE EMPLOYEE
SINGLE VIEW OF AWARENESS & ENGAGE & ENGAGING AMPLIFY ONLINE OPERATIONAL
EFFICIENCY & CUSTOMER MAINTENANCE &
CUSTOMER SERVICE PRODUCTIVITY &
CUSTOMER NURTURE ACQUIRE ECOMMERCE COMMERCE ALIGNMENT
EXCELLENCE SERVICE SUPPORT RETENTION

BMW Group NZ Stands Out in


a Competitive Market with
Intelligent Communications
BMW Group NZ’s marketing strategy
was ad-hoc, agency-led, and batch-and-
blast. The company realized its need to
intelligently engage with its audience to Results
attract and keep luxury market share. • Matured from delivering manual communications to developing
10 lead-gen campaigns in six months
• Reached more consumers than ever before, outperforming past
campaigns and industry benchmarks
• Fostered a culture of insights-driven decision making across the
organization, revamping their agency relationships

Copyright © 2019, Oracle and/or its affiliates. All rights reserved. 35


SELLING PERSONALIZED PROACTIVE IOT
PERSONALIZE EMPLOYEE
SINGLE VIEW OF AWARENESS & ENGAGE & ENGAGING AMPLIFY ONLINE OPERATIONAL
EFFICIENCY & CUSTOMER MAINTENANCE &
CUSTOMER SERVICE PRODUCTIVITY &
CUSTOMER NURTURE ACQUIRE ECOMMERCE COMMERCE ALIGNMENT
EXCELLENCE SERVICE SUPPORT RETENTION

BMW Group NZ Stands Out in


a Competitive Market with
Intelligent Communications
BMW Group NZ sought to eliminate the
constraints of legacy systems, manual
customer communications, and offline
customer experiences. They wanted to Results
increase their reach and engagement • Delivered 14 different messages, with a 60%+ open rate
with personalized experiences at every • Attributed 26% of the marketed car’s sales to lead management
touch point. campaigns
• Decreased costs with an automated platform that delivered more
than 65,000 emails in the first six months

Copyright © 2019, Oracle and/or its affiliates. All rights reserved. 36


Global Manufacturing Company
Improves its CX with Increased
Visibility into the Customer
Journey
• Empowered all global LOBs to provide
modern CX across the entire customer
lifecycle for the first time in company history
• Increased customer satisfaction by bridging
the gap between service and sales
• Enabled sales teams to act proactively
and more efficiently with real-time,
actionable data

Copyright © 2019, Oracle and/or its affiliates. All rights reserved. 37


SELLING PERSONALIZED PROACTIVE IOT
PERSONALIZE EMPLOYEE
SINGLE VIEW OF AWARENESS & ENGAGE & ENGAGING AMPLIFY ONLINE OPERATIONAL
CUSTOMER NURTURE ACQUIRE
EFFICIENCY & ECOMMERCE COMMERCE
CUSTOMER MAINTENANCE &
CUSTOMER SERVICE ALIGNMENT
PRODUCTIVITY &
EXCELLENCE SERVICE SUPPORT RETENTION

Global Manufacturing Company


Improves its CX with Increased
Visibility into the Customer
Journey
After multiple acquisitions, this
manufacturing company was unable
to access a complete view of the Results
customer, which diminished sales • Consolidated sales, service, and financial data on one unified platform
• Empowered sales teams to act proactively and more efficiently with real-time,
efficiencies. This ultimately actionable data
threatened overall sales • Implemented a highly scalable CPQ process, reducing quote-to-order time
form weeks to minutes
performance and revenue goals. • Reduced time required for order entry and review, allowing sales to sell faster

Copyright © 2019, Oracle and/or its affiliates. All rights reserved. 38


SELLING PERSONALIZED PROACTIVE IOT
PERSONALIZE EMPLOYEE
SINGLE VIEW OF AWARENESS & ENGAGE & ENGAGING AMPLIFY ONLINE OPERATIONAL
EFFICIENCY & CUSTOMER MAINTENANCE &
CUSTOMER SERVICE PRODUCTIVITY &
CUSTOMER NURTURE ACQUIRE ECOMMERCE COMMERCE ALIGNMENT
EXCELLENCE SERVICE SUPPORT RETENTION

Global Manufacturing Company


Improves its CX with Increased
Visibility into the Customer
Journey
This manufacturer had never deployed a
unified application or technology
globally. Across sales, service,
marketing, finance, legal, and IT, each Results
LOB acted as regional organizations, • For the first time, empowered all global LOBs to deliver modern CX
acquiring, deploying and supporting • Increased customer satisfaction by
v bridging the gap between
service and sales
various disparate systems. • Enabled leadership to gather intellect about their business across
all LOBs

Copyright © 2019, Oracle and/or its affiliates. All rights reserved. 39


CX Customer Success Contacts
• Amanda Crocker, Senior Product Manager, Product Management - Marketing Customer Advocacy Lead
CX Customer Advocacy
• Helen Pitts, Director Outbound Product Management
CX Customer Advocacy
• Karen Rihs, Principal Product Manager
CX Customer Advocacy
• Heather Sieberg, Principal Product Manager
CX Customer Advocacy
• Angela Wells, Senior Director, Outbound Product Management
CX Customer Advocacy
• Molly Ambrogi-Yanson, Senior Product Manager, Outbound Product Management
CX PR and Communications
• Alice Park, Senior Product Marketing Manager, Global Product Marketing
CX Product Marketing Content

Copyright © 2019, Oracle and/or its affiliates. All rights reserved. 40


Copyright © 2019, Oracle and/or its affiliates. All rights reserved. 41

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