Students are able to talk about company.

A. What is a Company Profile?

Simply put, your company profile is a professional introduction and aims to inform people

(primarily prospective buyers and stakeholders) about your products, services, and current

status, yes -- but that doesn't mean you should settle for something boring.

Note: Finding examples to share here wasn't easy. While this wasn't a great discovery for me

while I was writing, it does show that a well-thoughtout company profile page is a great

opportunity for your company to differentiate itself.

B. Included in Company Profile.

A company profile is part of a company's business plan that provides an overview of the
company to potential customers and investors. It generally includes the following data:

1. the official name of the company,

2. its address, its telephone number, and
3. its e-mail address.
4. the overall business activities of the company.

C. How to create a company profile

So here are 10 things anyone shouldn't miss when developing or designing a company profile.

1. Cover.
2. Table of contents.
3. Foreword. As one of the first pages in a company profile design, the director's letter
page/spread should capture the spirit of the company. ...
4. Board of Directors. ...
5. Story. ...
6. Vision & values. ...
7. People. ...
8. Portfolio.

You will find many variations and lengths for a company profile. Some businesses may not have

grown enough yet and have profiles that are just two pages long. On the other hand, some

might include awards, certifications, and a large client portfolio, topping out at 30 pages.
 D. Company profile format

Simply put, your company profile is a professional introduction and aims to inform people

(primarily prospective buyers and stakeholders) your products, services, and current status. A

well written company profile is a great opportunity for your company to differentiate itself.

A company profile is an introduction to your business, and aims to tell an audience about your

products or services. ... A company profile often includes a compelling story about how the

company began, as well as the company's vision and values.

Here's how to write a profile story, in eight easy-to-follow steps.

1) Research your subject — a lot.

2) Create questions that linger.
3) Let your subject to do 90 percent of the talking.
4) Record your interviews.
5) Develop your angle.
6) Find pull quotes that move the story.
7) Tell the story.
8) Check your facts (and check them again)

Definition of profile.

a) a representation of something in outline especially : a human head or face represented or

seen in a side view.
b) an outline seen or represented in sharp relief : contour.
c) a side or sectional elevation: such as.

E. How to Introduce Your Business in a Letter

Start with a bang. Open with a sentence that grabs interest and establishes a reason to keep

reading.

1. Introduce yourself in terms that matter to the person to whom you're writing. ...
2. Tell the prospect what you can do for him or her. ...
3. Keep your letter short. ...
4. Make a clear point. ...
5. Edit and proofread. ...
6. Sign your letter.
 F. Vocabulary

term meaning
accounts n. department responsible for administering a company's financial affairs -
department also accounting department
For all billing enquiries, please contact our accounts department.
A.G.M.UK abbr. Annual General Meeting of a company's shareholders
The A.G.M. is where shareholders get an annual report on their
company's performance and strategy.
board of directors n. group of people chosen to establish policy for and control a company
Do you know anyone on Samsung's board of directors?
chairmanUK n. person who heads a board of directors; head of a company - also
chairperson; chair of the board (COB)
A chairman makes sure the board of directors is running the company
properly.
director n. member of a board of directors
How many new directors are being elected at this year's A.G.M.?
executive officerUS n. person managing the affairs of a corporation, incl. chief executive
officer (CEO), chief financial officer (CFO), etc
Sony's replacing several executive officers, including their CEO.
headquarters n. a company's principal or main office or centre of control Facebook built its new
headquarters near San Francisco in California.

manager n. person responsible for day-to-day running of a business or company

department; executive officerUS
My sister's now the manager of an online media company
managing n. senior director under the chairman responsible for day-to-day
directorUK management
Being the managing director can be a really stressful job.
marketing n. department that manages branding, promotion, advertising, packaging,
department pricing etc of products
How many staff are working in our marketing department?
organisation chart n. a table or plan showing a company's structure graphically Shouldn't the
Chairman of the Board be at the top of the organisation chart?
personnel n. department responsible for recruitment and welfare of staff or employees If
department you have a job interview, go to the personnel department on the third floor.
presidentUS n. the highest executive officer of a company; head of a company The company's
president has the biggest office, of course.
production n. department responsible for the manufacture, creation or crafting of products
department All our factories are designed and run by the production department.
purchasing n. department responsible for finding and buying everything a company needs
department The production department asked the purchasing department to buy some new
equipment.

Discovering valuable information about your customers has always been coveted in the business

world: If you understand who your customers are, you can strengthen your relationship with
them while building trust and credibility. You can also collect the information needed to make

the right decisions for your company. A business demographics survey is a great tool to unearth

and collect these kinds of insights. Here are some tips to help you prepare an effective business

demographics survey:

Asking the right questions

When conducting a survey, you first need to decide what to ask based on the goal of your survey.

For instance, if your customers are businesses that you’re looking to understand better, try using

a business demographics survey. Data from this kind of survey can help you widen your
customer

base, or you can use the information collected to tailor your product or service to better serve

your customers. Here are 10 sample questions to consider:

1) How long has your company been in business?

2) In which industry is your business?
3) What is your title at your company?
4) How long have you been in your current position?
5) How many people are employed at your company?
6) What was the annual revenue for your company last year?
7) Does your company have more than one location?
8) Does your company do business online?
9) Does your company serve consumers, businesses or both?
10) Which marketing channels do you use to promote your business?

What this means is that the more questions you ask, the less time people will devote to each

individual question and the more likely it is that they’ll stop taking the survey. While there are no

hard and fast rules on how many questions to ask, keep the question count low to receive higher

quality data.

Increasing response rates

Not only will you receive more reliable responses by asking fewer questions, but you’ll also get

higher participation. Additionally, make it easy to answer your survey from any device. A
questionnaire that is mobile-friendly prevents people from abandoning the process simply

because the interface is funky.

1. Don’t be shy about throwing in a little something for those devoting time to your survey.
Give your survey recipients motivation and thank them for filling out your survey by
including a cash reward. This can be done on an individual basis or as a drawing for
everyone who participated.
2. Keep in mind that the average email survey response rate is around 30 percent. So, be
sure to send your survey to a large enough pool of recipients to keep it statistically
relevant and meaningful.
3. Using a survey tool : Finally, let’s talk about how to physically conduct your survey.
Tools like VerticalResponse Surveys take away the grunt work, so you can focus on
reaping the feedback that will help improve your company. VerticalResponse’s Surveys
ensures your questionnaire is mobile-friendly and allows you to build and distribute
surveys in a few clicks. Best of all? You can send as many surveys as you want and
gather as much feedback as you need, at any time. With most tools, including
VerticalResponse’s, you can email the survey URL to your email lists, share it on social
media and add it to your website or landing page.
4. These business survey tips will get you on your way to collecting the information you
need to grow your business. Start interacting with customers through surveys today, and
get impactful feedback that will improve your company continually.