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    Psychology of Culture.: Business Psychology. International Communication in Business

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    Esther Mrt
    This document provides an overview of business psychology and intercultural communication. It defines business psychology as the study and practice of improving working life by combining an understanding of human behavior with real-world business experience. Business psychology uses research methods to help organizations and individuals perform effectively. It can be applied to areas like selection, leadership development, and culture. The document also discusses Richard Gesteland's model of cultural dimensions in business, which characterizes cultures based on their orientation toward tasks vs relationships, formality, time perception, and expressiveness. Assignments are provided relating to intercultural communication, cultural behaviors, and a psychology of culture video.

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    Psychology of Culture.: Business Psychology. International Communication in Business

    Uploaded by

    Esther Mrt
    20 views7 pages
    This document provides an overview of business psychology and intercultural communication. It defines business psychology as the study and practice of improving working life by combining an understanding of human behavior with real-world business experience. Business psychology uses research methods to help organizations and individuals perform effectively. It can be applied to areas like selection, leadership development, and culture. The document also discusses Richard Gesteland's model of cultural dimensions in business, which characterizes cultures based on their orientation toward tasks vs relationships, formality, time perception, and expressiveness. Assignments are provided relating to intercultural communication, cultural behaviors, and a psychology of culture video.

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    This document provides an overview of business psychology and intercultural communication. It defines business psychology as the study and practice of improving working life by combining an understanding of human behavior with real-world business experience. Business psychology uses research methods to help organizations and individuals perform effectively. It can be applied to areas like selection, leadership development, and culture. The document also discusses Richard Gesteland's model of cultural dimensions in business, which characterizes cultures based on their orientation toward tasks vs relationships, formality, time perception, and expressiveness. Assignments are provided relating to intercultural communication, cultural behaviors, and a psychology of culture video.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    20 views7 pages

    Psychology of Culture.: Business Psychology. International Communication in Business

    Uploaded by

    Esther Mrt
    This document provides an overview of business psychology and intercultural communication. It defines business psychology as the study and practice of improving working life by combining an understanding of human behavior with real-world business experience. Business psychology uses research methods to help organizations and individuals perform effectively. It can be applied to areas like selection, leadership development, and culture. The document also discusses Richard Gesteland's model of cultural dimensions in business, which characterizes cultures based on their orientation toward tasks vs relationships, formality, time perception, and expressiveness. Assignments are provided relating to intercultural communication, cultural behaviors, and a psychology of culture video.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 7

    Psychology of Culture.

    Business Psychology.
    International communication in
    business

    Universidad Del Rosario


    Interculturality
    Ganna Mitchenko
    What is Business Psychology?
    “Business Psychology is the study and practice of improving working life. It combines an understanding of
    the science of human behavior with experience of the world of work to attain effective and sustainable
    performance for both individuals and organizations”
     Applied Science
    Business Psychology is an applied science that investigates how to make people and organizations more
    effective. It uses social scientific research methods to study people, workplaces and organizations in order to
    better align their multiple and sometimes competing needs. Its goal is to create healthy and productive
    relationships between people and organizations for mutual benefit.
    As an applied science, Business Psychology does dictate to organizations what constitutes effective
    organizational practice. It has a reciprocal relationship with business and draws insights from those with
    experience of what works at work. This enables psychological research to be applied pragmatically and in a way
    that is appropriate to the situation. It also allows a cross fertilization of experience from business into
    psychology and of academic knowledge and rigor from psychology into business.
     Research methods
    Business Psychology employs wide range of social scientific research methods to investigate what constitutes
    best organizational practice. It uses a combination of qualitative and quantitative methods and considers both
    types of evidence equally legitimate. Common data collection methods include questionnaires, surveys, focus
    groups, interviews and case studies. Common analytical techniques include descriptive and inferential statistics,
    thematic and content analysis.
    Areas of Business Psychology
    Business Psychology can be applied to almost any people issue at work.
    Nonetheless, there are several well established domains of Business Psychology. These
    include:
     Selection and Assessment
     Organizational development
     Coaching
     Leadership development
     Learning and development
     Talent management
     Employee engagement
     Safe and user-friendly work environments
     Performance management and appraisal
     Culture
     Health and well-being at work
     Psychometric testing
    4 Dimensions of Cultural Business Behavior
    (Richard Gesteland)
    Business, deal focused culture vs Relationship-focused cultures

    (Task Oriented TO) (People Oriented PO)

    Formal cultures vs Informal cultures

    Monochromic culture vs Polychromic culture

    (Time-fixed) (Time-flexible)
    Expressive cultures vs Conservative / reserved cultures

    Based on this chart, how would you characterize your own culture?
    Why?
    Assignments:
     1. Read the article “Intercultural Communication In Global Business: An
    Analysis Of Benefits And Challenges” Class_12
     2. Read the article “Patterns of Cross Cultural Business Behavior” Class_12
     3. Read the file “Discussion Questions” Class_12, think about correct answers.
     4. What the video “The psychology of culture” Class_12
     5. After watching the video complete the quiz #1 Class_12
     6. Complete the Assignment#2 _ Class 12
    THANK YOU!!!

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