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    Revised Assignment

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    Rajaa21321
    SWVL aims to serve students and employees commuting within cities. It offers a reliable and affordable alternative to unreliable rickshaws and prohibitively expensive car services. SWVL promotes itself on Daraz to reach over a million existing users. It uses quick, reliable commutes via the app, and runs advertising campaigns on platforms like Facebook and Instagram with video ads. SWVL also offers promotional codes for free rides and discounts on group rides.

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    Revised Assignment

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    Rajaa21321
    85 views3 pages
    SWVL aims to serve students and employees commuting within cities. It offers a reliable and affordable alternative to unreliable rickshaws and prohibitively expensive car services. SWVL promotes itself on Daraz to reach over a million existing users. It uses quick, reliable commutes via the app, and runs advertising campaigns on platforms like Facebook and Instagram with video ads. SWVL also offers promotional codes for free rides and discounts on group rides.

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    SWVL aims to serve students and employees commuting within cities. It offers a reliable and affordable alternative to unreliable rickshaws and prohibitively expensive car services. SWVL promotes itself on Daraz to reach over a million existing users. It uses quick, reliable commutes via the app, and runs advertising campaigns on platforms like Facebook and Instagram with video ads. SWVL also offers promotional codes for free rides and discounts on group rides.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    85 views3 pages

    Revised Assignment

    Uploaded by

    Rajaa21321
    SWVL aims to serve students and employees commuting within cities. It offers a reliable and affordable alternative to unreliable rickshaws and prohibitively expensive car services. SWVL promotes itself on Daraz to reach over a million existing users. It uses quick, reliable commutes via the app, and runs advertising campaigns on platforms like Facebook and Instagram with video ads. SWVL also offers promotional codes for free rides and discounts on group rides.

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    © All Rights Reserved
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    Download as pdf or txt
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    Principles of Marketing

    Assignment No: 04
    Group Members: Reg#
    Hasaan Rafique 70068128
    Kamran Ali 70068068
    Hassan Irfan 70068135
    Shehzor Amir 70068123
    M.Awais 70068130
    Channel Design Decision for the Service

    What segments to serve (Customer):


    Through direct experience, our team at SWVL has experienced the
    challenges associated with daily commutes i.e. Students and Employees
    within the city. Rickshaws tend to be unreliable and expensive and car
    companies are prohibitively expensive. SWVL offers a unique opportunity
    that enables you to commute within the city at your own convenience, in
    comfort and at affordable prices.
    Channel Objectives:
    Considering the fact that Daraz has more than a million users/customers,
    SWVL used it as a good channel of promotion.
    Alternatives:
    Intensive Distribution (Quicker, Reliable and Cheaper):
    Commutes using the SWVL Application are quick you’ll be able to navigate
    through the city to your drop-off point, in the most effective and efficient
    manner possible. Your commute time shall roughly be the same as it would
    be if you were to go on your own car. Save in exceptional circumstances,
    with SWVL you’ll always reach your drop-off point, no matter what.

    Promotion Tool:
    Advertising:
    A cross-platform media campaign helps in reaching
    consumers more effectively, SWVL has achieved great results through utilizing
    Search, Display, YouTube and Apps.
    SWVL used its existing video content to create short, localized video ads that it
    could show to relevant people across Facebook, Instagram, Messenger and
    Audience Network. It built awareness with informational videos that
    demonstrated the benefits of SWVL and encouraged people to install the app by
    running further ads with the app install objective and call to action.

    Sales Promotion:
    SWVL offered a comfortable, reliable, and affordable daily commute via their
    promo code ‘AOJEE’ for FREE rides! Also, SWVL offers their service on Discounted
    price for weddings and other events.

    Through direct experience, our team at Airlift has experienced the challenges associated with daily
    commutes within the city. Rickshaws tend to be unreliable and expensive and car companies are
    prohibitively expensive. Airlift offers a unique opportunity that enables you to commute within the city
    at your convenience, in comfort and at affordable prices.

    Through direct experience, our team at Airlift has experienced the challenges associated with
    daily commutes within the city. Rickshaws tend to be unreliable and expensive and car ies are
    ers a unique opportunity that enables you to commute within the city at your conve

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