Research Intent - Husband
Research Intent - Husband
Research Intent - Husband
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1. TITLE
The Impact of Green Attitudes on Purchase Intention of Green products in Western
Province, Sri Lanka
2. RESEARCH AREA
Theory of Reasoned Action (TRA) and Theory of Planned Behaviour (TPB )
3. RESEARCH QUESTION
Does consumer’s behavioral beliefs impact on purchase intention of Green products in
Western Province, Sri Lanka?
Does consumer’s subjective norms impact on purchase intention of Green products in
Western Province, Sri Lanka?
Does consumer’s perceived behavioral control impacts on purchase intention of Green
products in Western Province, Sri Lanka?
4. RESEARCH OBJECTIVES
To examine how consumer’s behavioral beliefs impact on purchase intention of Green
products in Western Province, Sri Lanka.
To examine how consumer’s subjective norms impact on purchase intention of Green
products in Western Province, Sri Lanka.
To examine how consumer’s perceived behavioral control impacts on purchase intention of
Green products in Western Province, Sri Lanka
5. TARGET GROUP
Potential consumers who have the ability to purchase domestic Green products in the
Western Province including the general public in Colombo, Gampaha and Kalutara