A Review of Theories of Multinational Enterprises: January 1998
A Review of Theories of Multinational Enterprises: January 1998
A Review of Theories of Multinational Enterprises: January 1998
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Salih KUŞLUVAN∗∗
ABSTRACT
This article critically reviews the theories which try to explain international
operations of multinational enterprises. It discusses the strengths and weaknesses of each
theory and points out a general, all encompassing single theory of multinational
enterprises in the literature.
I. Introduction
∗
This paper is derived from the present author’s thesis titled “Multinational Enterprises in
Tourism: A Case Study of Turkey”, (Strathclyde University, The Scottish Hotel School,
Published Ph.D. Thesis) Glasgow, 1994.
∗∗
Yrd.Doç.Dr., Lecturer at Nevşehir Tourism and Hotel Management School, University of
Erciyes.
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It is often articulated that tariffs, trade barriers (i.e., quotas) and non-tariff
barriers (i.e., regulations for imported goods) are a major cause for the presence of
MNEs (Calvet, 1981; Ragazzi, 1973). Most of the time, MNEs are thought to be a
reaction to protected markets. Empirical studies found a correlation between high
tariffs protecting an industry and the share of MNEs sales in that industry (Caves,
1982). "Levy of taxes" and "price and profit regulations" are also considered as
government disruption affecting the decision of firms to operate abroad (Calvet,
1981). This assumption is clearly far from explaining the existence of MNEs.
Because, it only sheds light on how firms overcome trade barriers and rationalize
their operations in other countries, it says nothing as to the origin of their desire and
ability to do so. Moreover, it is not clear why these trade barriers are not overcome
by other means (i.e., licensing) (Calvet, 1981).
d. The Aliber Theory
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investments take place and financial capital is not the most important component of
MNEs (Hennart, 1982).
On the other hand, Cantwell (1991) sees the theory as giving useful insights
about the "timing" of FDI and "take-overs" of MNEs which move into an unrelated
business sector.
e. MNEs as Supplement to International Trade
Apart from mercantilistic and absolute trade theories, all trade theories
(comparative advantage, neo-classical and neo-factor trade theories) suggest
that
"each country will specialise in the production and export of those
goods that it can produce at relatively lower cost (in which it is
relatively more efficient than other countries), conversely, each
country will import goods which it produces at relatively high cost
(in which it is relatively less efficient than other countries)"
(Samuelson and Nordhaus, 1989:901).
This is so owing to the fact that each country has certain endowments of
factors of production and that demand differs internationally. Nevertheless,
although some countries are well endowed with natural resources or labor, they
are not able to produce efficiently because of lack of intermediate products,
namely capital, technological knowledge and managerial capacity.
Considering this fact, Kojima (1978) tried to integrate trade theory with
MNEs. He suggested that "FDI is required in order to make factor markets
more competitive and efficient internationally and to improve production
processes in the country which is well endowed with the given resource"
(1978:22). He believed that MNEs would lead to the improvement of production
and exports if it is transferred a package of capital, managerial skills and
technology from an industry which has a comparative disadvantage in the investing
country compared to the recipient country, thus contributing to the productivity and
comparative advantage of host country. This he called "trade oriented" MNEs
which he associated with Japanese type of MNEs. On the other hand, if MNEs
move out from an industry which has comparative advantage in the investing
country to another which is in a disadvantageous position that would result in a
"loss of efficiency by blocking the reorganization of international trade" (1978:22).
This he called "anti-trade oriented" MNEs which he associated with the US MNEs.
More specifically, Kojima distinguished three different motives for MNEs:
(a) "resource oriented" (b) "labor oriented" (c) "market oriented". According to
him, first, resource oriented MNEs take place because the investing firm wants to
increase and secure the imports of commodities which home country lacks or
produces at a higher cost. This was labeled as trade oriented. Second, labor oriented
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MNEs occur in locations where the cheaper labor prevail. This is also labor
oriented for it employs idle or inefficient factor of production. Finally, market
oriented MNEs are of two kind. The one which is induced by trade barriers is trade
oriented providing that it serves the import substitution policy of recipient country
while providing more efficient use of resources. If the import substitution industry
grows towards export orientation, this kind of FDI turns out to be labor oriented.
The other type of market oriented FDI is 'market-seeking oligopolistic' MNEs. In
Kojima's view, this type of MNEs substitute for international trade and not
beneficial for the host country.
Of course, Kojima's approach was not an exception to scholars' dialectics.
Either (1986) criticized the theory by stating that the larger part of actual MNEs are
between the countries with relatively similar factor endowments. Dunning
(1988:10) argued that Kojima theory falls short in two areas:
"First, it can neither explain nor evaluate the welfare implications
of those types of FDI prompted by the desire to rationalise
international production and to benefit from the common
governance of cross-border activities. Second, it ignores the
internalisation of intermediate product markets and market
failures(transactional or structural).
Dunning also found the dichotomy between Japanese and American MNEs
artificial and reasoned that "the initial act of FDI would take place in sectors
where investing country has a comparative advantage in intermediate products
over recipient country"(1988:9). And this would change from “country specific
advantages” to "the transaction cost-minimizing advantages" which are rather firm
specific.
2. Micro Economic Approaches
a. Business Administration Approach
There are two versions of the business administration approach; first one
regards MNEs as a result of the growth of the firm (Kindleberger, 1969), and the
second sees MNEs as a process of internalization in the decision making "as a
result of reduction of psychic distance through manager's gradual accumulation of
experiential knowledge for foreign markets" (Sullivan and Bauerschmidt, 1990:19).
According to the first assumption firms grow in two ways: (1) by reinvesting the
internally generated finance which is a cheaper source, (2) firms grow as their
markets grow (Kindleberger, 1969). The former is not a plausible argument for it
takes no account of MNEs which are financed in the host country. Concerning the
latter if markets grow it does not follow that MNEs should take place in that
foreign market, it could be served by exports or licensing. There is no answer why
local firms are inferior to home country firms in growing by reinvesting internally
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generated funds and in serving the local market. The second version,
internationalization in the decision making, fails to explain the factors leading to
that decision.
b. Hymer-Kindleberger Theory
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conditions. At the second stage "a certain degree of standardization" comes into
existence because of the increase in demand and "the commitment to achieve
economies of scale" (1966:196).
Product differentiation does not come to an end, specialization in product
for different market segments prevail and the cost of production gains more
attention and importance. Competition begins to appear at this stage. The location
of production is unlikely to move somewhere out of the country. Vernon notes that
this stage is crucial for the firms whether to invest in other advanced countries or to
continue to export. He mentions a host of considerations for this decision (cost of
production, protected patent position, threats of new competition in the country of
import, the level of tariff protection and the political situation). After careful
evaluation, he believes that more advanced countries would be the first to receive
FDI because of threat either from home country or host country competitors. At the
last stage of product cycle (the standardized product), the less developed countries
are considered to provide competitive advantages especially in terms of labor cost.
In subsequent versions of product cycle theory, Vernon (1971, 1979)
attributed MNEs to the oligopolistic behavior of firms. The cycles have been
changed into "innovation based oligopoly" "mature oligopoly" and "senescent
oligopoly". As regards the first stage innovation could be in labor saving as well as
land saving (European MNEs) and material saving (Japanese MNEs). The mature
oligopoly stage holds that there are few firms dominant in the market in which they
are on alert to each others' locational and product differentiation strategies and
entry is very difficult. It is at this stage that FDI occurs to capture new markets and
locational advantages. As for the last stage advantages held by few firms come to
an end. The firms may "slough off" the product or create new oligopolistic
advantages. They may also look for cheap production location in less developed
countries.
A few shortcomings of product cycle theory are expressed. Rugman et al
argued (1985) that it did not take into account various comparative advantages of
different countries at the initial stage of production. As a point in case, it is shown
that resource oriented MNEs do not fit in this theory (Hood and Young, 1979). It is
added that products are developed not only for a particular market but also for
different markets continuously (Buckley and Casson, 1976). Recently, Vernon
(1985) acknowledged that although the theory had some explanatory power of the
US MNEs, it had declined.
d. MNEs as Oligopolistic Reactions of Firms
This view suggests that oligopolistic firms will respond to initial FDI of rival
firms in order to seize a market share (Knickerbocker, 1973). In the test of the
hypotheses on 187 American MNEs. Knickerbocker discovered that foreign
subsidiaries are bunched together within very close time periods. Clearly, this does
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not form a separate theory of MNEs. What is needed to be explained is the initial
act of MNEs.
e. Internalization (Transaction Cost) Theory of MNEs
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would be different depending on the "characteristics of the firms, the products they
produce and the markets in which they operate" (1988:2). The advantages of MNEs
may be exclusive and privileged access to specific technological, managerial,
financial or marketing assets or MNEs possess better organisational capabilities to
succesfully integrate separate value-adding activities which draw on such assets.
Regarding the locational advantages, Dunning pointed out that firms
will be
"involved in foreign production whenever they perceive it is in
their best interests to combine spatially transferable intermediate
products produced in the home country, with at least some
immobile factor endowments or other intermediate products in
another country" (1988:4).
Once again, Dunning made a distinction between structural market
imperfections (i.e. government distortions) and transactional imperfections
resulting in transaction gains such as transfer price manipulation, reduction in costs,
gains from leads and lags in payments in different locations.
The third advantage, internalization, refers to the advantages of controlling,
coordinating ownership and location specific advantages within the MNEs rather
than selling the right to use those advantages to domestic firms in the host country.
The utilisation of these advantages depends primarily on the relative cost of equity
and non-equity forms of managing interrelated economic activities. The benefits to
the firm of better planning, coordination, and opportunities to increase profits must
be weighed against communication and control difficulties (Buckley, 1987). That
means that internalisation depends on whether or not transferring ownership
specific advantages is in the best interests of enterprises within the firm. If internal
market is perceived to provide more gains vis-à-vis external market, then
internalization will take place. Although it is acknowledged that eclectic paradigm
has wide applications to explain FDI and new forms of international investment
(Either, 1986), Casson (1986) argued that internalization theory encompass
ownership and locational advantages.
IV. Conclusion
This paper has reviewed theories that attempt to explain various forms of
international investment of firms across national boundaries. Theories of MNEs
give a hint or clue either about motives for firms to go abroad or advantages that
enable national firms to go abroad or timing of going abroad. In this sense it can be
said that every theory has some explanatory power as to the international
investments of firms. However it seems that OLI paradigm provides a better
framework for a single general theory of MNEs. Not only does OLI have the
feature of encompassing all other theories of MNEs, but it also has analytical
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power in examining (1) what motivates national firms to go abroad, (2) what the
reasons for different forms of investment of national firms abroad are and (3) what
enables national firms to go abroad and be successful. Future research may be
directed to pinpointing ownership, internalization and location advantages of
different forms of international investments of firms in different industry branches.
ÖZET
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