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Green IT or IT sustainability is the study and practice of environmentally sustainable IT or

computing. This can include "designing, manufacturing, using, and disposing of computers,
servers, and associated subsystems efficiently and effectively with minimal or no impact on
the environment. Besides IT itself being green, it can support, assist, and leverage other
environmental initiatives to achieve energy efficiency and reduce carbon footprint in every
walk of life by offering innovative solutions. In addition to moving itself in a greener
direction and leveraging other environmental initiatives, ICT could also help create green
awareness by assisting in building communities, engaging groups and supporting education
and green advocacy campaigns.

DeitY has started the Green IT initiative by awarding a project for development of ICT
Technologies for smart buildings with low carbon emissions to C-DAC Chennai and C-DAC
Bangalore. A project to develop technologies for achieving power optimization in HPC
systems has also been initiated at C-DAC Pune.

Target Key Areas For Maximum Impact


Though according to some estimates today IT contributes to around 2-3% of Global Carbon
Emissions and we need to control that, IT has the potential and power to impact the
remaining 97-98% as well. The critical element in this entire journey is the Green IT
intervention strategy where everyone agrees on plan on areas where IT could influence the
environment.

Here are some Green IT Initiatives that we have taken or are underway at various
organisation

 Green IT as a focus area in the IT Policy


 New, energy efficient datacenter with power management features
 Virtualization and server consolidation
 Use of TFTs in place of CRTs for displays
 Reduction of printers
 Video conferencing / Collaboration tools - to reduce travel
 Buying of energy certified equipment - replacing old inefficient equipment
 Creating Awareness in organisation
 Usage of e-learning to reduce trainee or trainer travel
 New IT initiatives to cut paper consumption such as;
o Converting our paper based customer loyalty program to an online card based
program
o Cutting down on printing of cheques in a big way and going for electronic
fund transfer
o Digitization of workflows needing approvals
o Using digital signatures and sending documents electronically to partners

Benefits
Implementing Green IT initiatives benefits not only the environment but the enterprise as
well. Here are some positive outcomes that we saw after embarking on our Green IT mission:
 Focus on Green IT provided excellent means for opportunity to care for the society
and environment
 For the employees, it gives a sense of satisfaction and ownership as they feel that they
are also trying to contribute at their level in saving the environment
 Many initiatives also help to improve productivity in the organisation - e.g. video
conferencing, workflow automation, customer loyalty program automation, electronic
transfer of funds, digital signatures etc
 Green IT helps the IT team in day to day management - e.g. number of servers to be
managed reduced as we used virtualization, or number of printers to be managed have
reduced
 direct savings in power consumption and cost thereof - whether at datacenter or at
user end it wnot just considering power consumption by equipment but also considering
lower heat generation as the room requires reduced air-conditioning.
 Other savings include space, power and administrative cost savings at the datacenter,
reduced paper consumption costs, etc.

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