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    Key Deliverables: A) Hybrid of Two B) Why Hybrid ?

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    Akshay Mehta
    The document outlines key questions and deliverables for developing a strategy for an e-commerce company in India. It asks the respondent to choose between a fully owned, ecosystem, or hybrid strategy, backed by reasons and primary research. For the chosen hybrid strategy, it recommends leveraging the existing user base and brand value while keeping costs low. Primary research insights on consumer preferences are also requested. The response must include the impact on key customer and supply side metrics under various strategic implementations over time. New verticals and partnerships are discussed.

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    Key Deliverables: A) Hybrid of Two B) Why Hybrid ?

    Uploaded by

    Akshay Mehta
    26 views3 pages
    The document outlines key questions and deliverables for developing a strategy for an e-commerce company in India. It asks the respondent to choose between a fully owned, ecosystem, or hybrid strategy, backed by reasons and primary research. For the chosen hybrid strategy, it recommends leveraging the existing user base and brand value while keeping costs low. Primary research insights on consumer preferences are also requested. The response must include the impact on key customer and supply side metrics under various strategic implementations over time. New verticals and partnerships are discussed.

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    The document outlines key questions and deliverables for developing a strategy for an e-commerce company in India. It asks the respondent to choose between a fully owned, ecosystem, or hybrid strategy, backed by reasons and primary research. For the chosen hybrid strategy, it recommends leveraging the existing user base and brand value while keeping costs low. Primary research insights on consumer preferences are also requested. The response must include the impact on key customer and supply side metrics under various strategic implementations over time. New verticals and partnerships are discussed.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    26 views3 pages

    Key Deliverables: A) Hybrid of Two B) Why Hybrid ?

    Uploaded by

    Akshay Mehta
    The document outlines key questions and deliverables for developing a strategy for an e-commerce company in India. It asks the respondent to choose between a fully owned, ecosystem, or hybrid strategy, backed by reasons and primary research. For the chosen hybrid strategy, it recommends leveraging the existing user base and brand value while keeping costs low. Primary research insights on consumer preferences are also requested. The response must include the impact on key customer and supply side metrics under various strategic implementations over time. New verticals and partnerships are discussed.

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    You are on page 1of 3

    Key Deliverables

    5 slides- answer the 3 questions.

    Note:Please put all analysis, data points that have been used to arrive at your final recommendations
    in the annexures.

    Questions-1
    A) Choose ---Strategy (‘ecosystem’ route or the ‘fully owned’ or a hybrid of the two)?
    B) Back your strategy with reasons - why this particular strategy( bring in the relevant Indian
    context)
    C) Primary research to substantiate your strategy

    Solution:

    A) Hybrid of two
    B) Why hybrid ?

    Feasibility to company (Hybrid) From Indian consumer perspective

    Less marketing spend Price sensitive consumers: Gets the benefit of


    integration strategies : better offers

    Leverage already established user base Super app resolves the space issue of user base
    having low cost smartphone

    No efforts required to build brand value Prefer keeping those apps which can be used on a
    daily basis

    Cost of service would be less

    New verticals are in alignment with flipkart’s


    business model

    Increases their visibility

    Using vast wealth of data to deliver better


    service
    -provide personalized product and service
    -Also push the notifications at the right time
    C) PRIMARY RESEARCH INSIGHTS ( to get indian consumer perspective)

    Question-2

    Demand side:
    A) 3-4 key areas
    B)Timeline view of implementation
    C) Key customer metrics affected: eg Monthly active users, repeat, average spend time
    etc.

    Solution: A) ---

    B)

    1.Engagement metric would go up

    2. Customer retention would increase

    3.
    Questions:3

    Supply side:

    A) 3-4 key areas


    B)Timeline view of implementation
    C) Key supply side metrics affected: eg no of active sellers

    Additional questions (Supply side):

    ● New vertical - eg OTT--- fully owned or partnership?


    ● Should they integrate with Delhivery-- ?
    ● Should they scale seller base to offer a wide range of “local” products or continue to scale
    steadily while focusing on quality?

    Categories

    ● Entertainment,
    ● digital payments,
    ● financial services
    ● Healthcare
    ● Education
    ● Games.

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