Conversion Checklist for

Dropshipping Stores
Do you want to make more sales for your dropshipping store?
You’re in the right place.
 A Few Words About This Ebook
There are tons of blog posts, ebooks, and the like that list 50, 100 or even 150 conversion
tactics.

Those lists are fine if you want to waste hours reading through hundreds of ‘tips’ and trying
to find out which actually works with a dropshipping store.

But let’s be honest…

When it comes to dropshipping business, those lists are (mostly) useless.

Some of those posts even tell you to show an email popup to first-time visitors and send
them newsletters twice a week.

But not us...

We’ve had years of experience doing dropshipping and working with many dropshippers all
over the world. We analyzed 6-figure dropshipping stores to find out what brings them
success.

We:

● Reviewed +100 successful dropshipping stores on Shopify, ​ShopBase​, and other

eCommerce platforms.
● Explore the same pattern in their conversion funnel, showing you how to make
money from your dropshipping store in the first place.
● List out all the conversion tactics they’ve been using in each stage of their conversion
funnel.
● Filtered those tactics to find the most effective ones that drive REAL money.

🎉🎉
You have a choice to ​join our ShopBase Community​ to talk about all eCommerce things
related, give insights as well as get updates from our team. Welcome!

So… Enjoy!

WARNING​: All of the tactics in this ebook work like a charm. You’ll be shocked, for sure.
 Chapter 1: Conversion Funnel
A conversion funnel is a path that a potential customer goes through before he/she finally
buys on your store.

With it, you can anticipate your prospects’ needs and give them a right solution to their
problem.

In a nutshell, a dropshipping store should have a conversion funnel like this:

Why is it funnel-shaped? It’s because some potential customers will ‘drop out’ at each stage
of the funnel. As such, the top part (Awareness) is always larger than the bottom part
(Conversion).
Here’s a brief explanation for the conversion funnel above:

● Awareness​: This is where prospects get to know about your product. They may see
your Facebook video ad and click it to see what you offer.
● Interest​: Prospects land your product page. They look at product images,
descriptions, ratings and reviews, discounts, etc.
● Intent​: Prospects click the Add to Cart button. They place the product to their
shopping cart.
 ● Conversion​: Prospects make a decision to buy your product. They fill in their
payment information to complete the checkout.
A worthy note that if you don’t have a high-quality product, a conversion funnel can’t save
your business.
In the following chapters of this ebook, we’ll show you how to find the right product and
optimize the critical element in each stage to maximize your conversion rate:
● Product Research
● Facebook Video Ads​ (Awareness stage)
● Product Page​ (Interest stage)
● Cart Page​ (Intent stage)
● Checkout Page​ (Conversion stage)
 Chapter 2: Product Research
In this chapter, you’ll learn how to conduct product research like a pro.

If you’ve ever asked yourself:

“How do I get started with product research?”

“What do I have to do to find winning products?”

“Is there any specific thing I should zero in on when doing product research?”

You’ll find the answers below.

1. Product price
Expensive products mean you need to spend much more to get started. And, shoppers will
have to think a lot before buying from you.

Cheaper products mean you’ll probably have more potential customers. However, if the
prices are too low, you need to sell more items to have a margin.

Based on our analysis, products should be in the ​$20 - $50 or $50 - $100​ price bracket.
Those price ranges ensure your customers can afford to purchase, and you’ll get a good
profit.
 This is a dropshipping store built on ShopBase that reached ​$800K monthly revenue​ in
Nov 2019. ​You can join our community to read his tips and advice here​.

2. Product demand
There’s no reason to fill your store with the products that no one needs.

Ideally, when starting a dropshipping business, you should use ​Google Trends​ to check if
people are commonly interested in a particular product.

For example:
Here we analyzed the demand for three product types: hats, swimwear, and sunglasses. All
of them are summer vacation clothes protecting wearers from hot weather and providing
additional comfort. It means that these products solve the same issue for potential buyers.
But, as might be seen, the demand levels are totally different.

Still, there is a similarity. For these graphs, we looked at the term over 5 calendar years. The
exciting thing is that they have the same pattern of peaks and falls. Those fluctuations
happen during a specific time of year.

Every year, there are periods when the demand for a product goes super high, and there are
periods when people don’t search for it. In other words, that product has a seasonal nature.

It isn’t a bad thing itself for product research. However, you should remember that if your
dropshipping store contains seasonal products only, the volume of your sales will be
unstable during the year.

Some dropshippers go bananas for trending products. But no one can be sure 100% that
those products will be popular forever.

This can apply to all items which are trending - whatever goes up must come down.

3. Product uniqueness
Generic, dull, boring products can be easy or too hard to sell. It’s like a piece of cake for
Amazon or eBay to sell a popular product, but it can be a tough task for you to do that.

Also, many other dropshippers are probably selling those types of products, so it may leave
you with a very slim profit margin.
Our advice is that you should sell a ​niche product​ - something that is unique and tailored to
the needs of a specific group of people. This way, you can set yourself apart.

4. Competitive level
The less competitive the market is, the more likely you’ll get a high profit from that market.
As said above, selling a unique product can become your cash cow.

However, a niche store without any competitor sometimes shows that there is no money to
be made in that niche. That’s why it’s smart to keep an eye on the competitive level when
doing product research.
 Chapter 3: Facebook Video Ads
In this chapter, you’ll learn everything you need to create high-converting video ads yourself.
You don’t need to hire a Facebook expert anymore.

Got it? Let’s go.

1. Why Facebook video ads?

“Why not images, but videos? And, why not Instagram and Twitter, but Facebook ads?”

It’s easy to ask this question when you’re new to dropshipping.

Here’s the fact: Most 6-figure dropshipping stores have been running Facebook video ads
for years. And, they have convincing reasons to do that.

1.1. Videos beat images

Marketing strategies like content marketing​ ​take a lot of time​ (sometimes, even several
months) to bear fruit.

How about social media marketing like Instagram and Facebook display ads? Somehow,
they work.

But, if a picture is worth a thousand words, it can say that a video is worth a thousand
pictures.

Nowadays, ​72% of people would rather watch videos​ than reading product descriptions.
After enjoying a product video, they are​ ​64 - 85% more likely to make a purchase​! These
are truly huge numbers.

1.2. Videos build trust

If you can’t visit a store to touch a product in person, the next best thing is to watch someone
else use it. Using videos, you show your viewers how exactly your product looks like and
how to work with it in real life. They may have a sense of product quality and eliminate doubt
from their mind.

Most “winning products” need some explanation, and the best way to do this is through video
content.

1.3. Facebook video ads retargeting

Facebook video ads are effective and engaging for targeting cold traffic who don’t know your
brand.

Besides, if you run video ads, you can retarget your video viewers based on the percentage
of the video watched. Then, use those audiences to create a sales funnel and ​convert them
into hot traffic​, and subsequently into customers.
1.4. Facebook ads algorithm
Facebook ads algorithm is robust to determine the best ads to show to the best audience
while also creating a good user experience.

Hence, if you’ve created a high-quality video, you should use Facebook to promote them to
make sure your product will be shown to the right customers.

We love Facebook video ads so much.

2. How to optimize Facebook video ads

To make things easier, we assume you’ve created a Facebook video ad before.

The problem is you have no idea how to optimize it to drive sales for your store.

We’ll show you right now.

2.1. Video thumbnail

Your video is about a product, so your thumbnail should depict it.

You can use a close-up of your customer, your influencer, your character, or a shot of your
product. Such thumbnails are very clickable and attractive to viewers.

Here is an example from ​The Mandoline Slicer​. Their video thumbnail is a photo of a man
who is in his kitchen with their kitchen tools. Everything is relevant.
Note that you should avoid using stock images or random images. It’s better to create
custom products or take pictures of your products on your own.

2.2. First 3s
Have a good scroll stopper, which is the first 2 - 3 seconds of the video that can grab
viewers’ attention, and stop them from scrolling. It’s good to test multiple variations with
different scroll stoppers.
Identify a problem of customers in the first 3 - 5 seconds of the video and offer a solution.
This tip is handy, especially for dropshippers selling health products.

2.3. Video headlines

Viewers’ eyes take in the movement of the video, but a compelling headline is what makes it
hit home. So, take time to think through your video headline.

Let’s see ​Snow​’s Facebook video ad headline:

‘Whiten Your Teeth In Just 9 Minutes’ - Clear, straightforward, simple, and bold.
Remember to write something engaging and informative, because it’ll grab viewers’ attention
in the feed.

2.4. Video script

Do you know ​85% of people​ ​watch videos without sound? Your video needs captions.

Here’s how:

● Make it seem like it’s a viral video on Facebook, not an ad.

● Add your logo to the video. Always brand yourself.
● Create simple, short, and easy-to-read captions to go along with your video.
● The first few lines should grab viewers’ attention with social proof, like “Everyone is
talking about this!” and show the problem your product solves.
● Don't talk a lot about features, technological mumbo jumbo, etc. Instead, explain how
your product will make viewers feel. This is key!
● Use a background song. Make sure it’s connected with your video content.
● End the video with a CTA, something like ‘Tag a friend who needs this’ or ‘Get yours
now by clicking the link below’.

Case in point:
Notice the way Body Wellspring made subtitles. They even highlighted important words to
point up the benefits of their product.

2.5. Ad description
You’re paying to promote your product, so it can be tempting to cram in as much as
possible.

You may think to yourself: ​“My product is very cool. I have to tell people everything about it.”
Never do that when it comes to Facebook video ads. The key to success is to keep your ad
copy short and lead with value.

Take a look at how ​Snow​ created their ad copy. They used four bullets to list out the best
things about their product, in plain language.

2.6. Call to Action (CTA)

Once you’ve convinced your prospect, top it off with a clear but specific call-to-action.

Whenever possible, avoid general CTAs, say, “Subscribe” at all costs. Instead, try specific
CTAs that speak to your audience, such as ‘Give Us A Try - Free 30-Day Supply’ or ‘Click
Goodbye to Bad Hair Days’.

If you don’t think of anything else, use ‘Shop Now’. It’s much better than ‘Subscribe’ or ‘See
Page’.

Pro Tip​: Keep a close watch on your competitors. They’ll possibly steal your copy and store
at any time you don’t know. However, as long as your ads are the best, you can always win
the auction.
 Chapter 4: Product Page
We can’t help but say that product pages are the heart and the soul of all eCommerce
stores. Dropshipping stores aren’t the exception.

Think about that for a moment.

Facebook video ads you pay for, in fact, are to convince viewers to visit your product page -
hopefully, with an intention to buy. It has to be the place where the value you offer your
visitors is the strongest.

Ignore it, and you’ll lose the most potential customers. Focus on it, and you’ll get money.

This chapter will share product page optimization tactics used by top dropshipping stores.
Plus, how you can easily apply them in real life.

1. Product images
Many dropshippers just ask their AliExpress supplier to give them product images. Then,
upload those images to their store without editing.

Meanwhile, successful dropshippers never do that. Here are what we actually do:

● Use product images from suppliers, but edit to make the pictures different from
competitors’.
● Partner with influencers, then ask them to take pictures of themselves using our
products.
● Give first customers a discount or just give it for free. Then, let them know that they
need to send us a picture of them and the product if they love it.
● Order a sample product and take the pictures ourselves.

Here’s an excellent example from ​Inspire Uplift​. Their product images look real and
stunning.
Keep in mind the following:

● The file format of product images should be JPEG.

● Use a consistent aspect ratio, or at least a height-equal-to-width ratio, for all the
images.
● Don’t add one image only. It’s better to ​show many images at the same time. They
can give ​details about a product that the product description can’t tell.
● Add alt text to all product images. It’ll be useful if your image can’t load. Alt text can
help boost your store’s SEO as well.

Pro Tip​: You can add a hover effect to your product images. When a customer moves the
cursor over a product image, the image will be zoomed, like this:
2. Product variants
Common types of variants:

● Sizes
● Colors
● Styles
● Materials
Why are product variants significant? It’s because people like choices but don’t want to take
much time to figure them out.

If a product comes with options, shoppers can get what they want and feel more satisfied
with their purchase.

Let’s say you drop ship clothes. Instead of adding multiple products to your store for each
shirt color or size, you can show all product options from a single product in your store.
Some tips:

● If there are under 10 options, use a button selector. If there are more than 10 options,
use a dropdown selector.
● Add a high-quality photo for each variant, so shoppers can see a true-to-life example
of every choice.

3. Product name
Put yourself in your potential customers' shoes and make a nice product name.

Think about what people type when they search for similar products. Then, create readable
and short product names. Don’t use the ridiculous AliExpress mishmash of words.
A right product name should:

● Be not too long.

● Include keywords and phrases that potential customers may use to search for.
● Not contain all the variations of your product. If you want visitors to know you have
several variations of a product, write several variations in the title, or compile all
variations in a preview image.
4. Product description
Product description should sell, not just tell.

That said, writing a good product description isn’t just about adding a title and a short
description to give information.

It’s more than about giving your potential customers convincing reasons why they should
buy what you’re selling.

The description of ​Stretch & Seal Lids​ on Inspire Uplift is an excellent example of applying
these.

Below is the first part, which gives shoppers an overview of Stretch & Seal Lids, from what it
is to when they should use it. The brand uses powerful words and phrases to emphasize the
outstanding characteristics of the product like ‘delicious’, ‘garden fresh’, ‘waste-free’, etc.
The second part shows the benefits of Stretch & Seal Lids. Each advantage comes with a
detailed description, which helps shoppers know what they’ll get if they purchase the
product.

Inspire Uplift capitalized important words, made them bold, and used bullet points, so their
product description is very scannable.

However, a description doesn’t always have to go into too much detail. Provided that your
description clarifies what the product does and why someone should buy it, it can be short.

Case in point:

Your product description should answer two questions:

 1. What’s unique about your product​? Think about key features that make it different
and better than its alternatives. Be specific but concise.
2. How does your product make a person’s life better​? Always tie in each feature to
a benefit that triggers visitors’ feelings in one way or another.
We wrote a detailed guide to write a compelling product description. If you want to read it,
click ​here​.

5. Pricing
The price shouldn’t be too high or too low.

High prices can repel customers from your store instantly! Low prices, on the contrary,
attract a lot of customers.

A smart strategy is to spy on your competitors’ prices first. Then, set moderate prices for
your products. A good price often ends on 5, 7, and 9, like this:

6. Discount
As humans, we love discounts. Who doesn’t want them?

So, if you can offer a discount for each product or in bulk, it would be great for you and your
potential customers.
This is a dropshipping store built on ShopBase that reached $800K monthly revenue in Nov
2019. ​You can join our ShopBase Community to read his tips and advice here​.

A worthy note that your discounts should be reasonable. 78% discount is certainly a good
deal, but seriously, who would believe that?

Think: $15 plastic phone case could have cost almost 70 bucks. That’s unbelievable!

If you try to manipulate them, you’ll lose your customers’ trust, sooner or later.

7. Add to cart button

You could have the best product description, the highest quality images, and the sweetest
discounts, but if nobody sees your Add to Cart button, that’s all useless.

Here’s a solution: Make your Add to Cart button impossible to miss with an action color*.
The orange “pops” from the white background, and serves as action color.

*An action color that stands out, used for elements on a webpage that you want action to be
taken upon.

8. Trust badges
Trust badges or trust symbols act as a guarantee for your store’s trustworthiness.

The higher the prices of your products are, or the less known your store is, the more critical it
is to show trust badges on your store. Shoppers need to know you’re real before they add an
item to their cart.

For example:
We recommend you to show trust badges in three places in your store:

● In the product page: Establish your credibility the moment visitors visit your store.
● In the cart page: Reinforce that it’s OK to click the Checkout button.
● In the checkout page: Ensure visitors complete their checkout process without
payment security concerns. Prove that you’re always trustworthy.

Pro Tip​: Trust badges are useful, but you should go with recognized third parties. Do A/B
test if you aren’t sure which badge brings the most effective result.

9. Urgency and scarcity

Limited-time offers and limited quantities are strangely appealing. Let’s break down three
reasons for that:

● Scarce items encourage shoppers to take action​:​ ​The offer is about to end,
meaning they don’t have time. They have to decide whether they buy it or not quickly.
● Scarce items feel exclusive​: Since your offers or products are limited, they aren’t
available for everyone. Those who get rare items have exclusive access. That’s why
clubs have VIP areas, and airlines have private membership lounges.
● Scarce items make shoppers feel powerful​: Some people have something that
others want but can’t have, which gives the former the ownership power.
With those in mind, the more scarce an item, the more people want it.
To turn urgency and scarcity to your advantage, you can show a countdown timer and a
countdown stock on the product page. If you have an online store on ​ShopBase​ or
WooCommerce, you can use these tools to create these countdowns, ​Boost Convert​ (works
for ShopBase stores) and ​Countdown Cart​ (for WooCommerce, BigCommerce, Weebly
stores), for free.
The best place to display countdowns is right below trust badges and the Add to Cart button,
for example:
10. Social proof
92% of people will trust a recommendation from a peer, ​Nielsen’s report​ said that. We tend
not to trust websites or brands… we’d rather trust our peers.

Word of mouth​ is the most trusted source of advertising. The second is reviews and ratings.

Que Bottle​ knows that well. Their products have a lot of ratings with 4 to 5 stars, so they
feature ratings right under the product title.
Que Bottle even shows reviews along with images at the bottom of the product page. In the
Reviews section, shoppers can also click the Question tab to read answers or ask questions.
But here’s the thing: reviews and ratings are now a bit run-of-the-mill. How come do you
make your store different?

Take a look at the example below:

This store shows a countdown timer ‘Sale ends in [...]’, uses the word ‘Limited stock’, and
colors it with red. All of those elements scream urgency.

But they don't stop at that. To further motivate shoppers to buy, they display the number of
visitors who are viewing the item, how many items were sold on their store, and how many
people have already bought it.

Try to steal the tactic!

11. Shipping, refund, and return policy

Shipping, refund, and return is a part of any dropshipping business.

No one expects to get return and refund requests, but as a business owner, you should
make the process smooth both for:

● your customers​: They get the right product or money back as soon as possible.
● your store​: Customers may buy again and recommend your store as a reliable place
to shop.
Besides, having such that policy on your store gives shoppers all the information they need
to purchase in confidence. That contributes to their shopping experience as well.
Myth of Eastern​ did an excellent job of creating a dedicated page for their shipping, return,
and refund policy. They also created a FAQs page for more in-depth advice.

Myth of Eastern clarifies everything on their site. That’s what they want their customers to
feel.

12. Mobile optimization

About ​79% of mobile users​ bought products online using their smartphone in the last 6
months.

So, optimizing your store for mobile should be one of the first steps in your marketing
strategy. Avoid the inconvenience that causes shoppers to abandon their cart.
Here’s how:

● No side to side-scrolling. Stack everything vertically. Use mobile-friendly navigation,

which lets shoppers tap, pinch, and zoom rather than having to click.
● Integrate a fixed header bar in your mobile store to keep essential pages like
Collections and Products always in view. This way, shoppers can easily navigate
through your store.
● Write product description that sells, not tell only. Use bullets to emphasize key
benefits and make use of GIFs, videos, photos to show shoppers what your products
look like and how they work.
● Provide a seamless checkout experience. For example, create a single one-page
checkout, support automatically complete fields and show a progress indicator during
checkout.
● Simplify the layout and remove complex functions. Use ​Test My Side​ by Google to
test your mobile store for load time.

13. Upselling and cross-selling

To generate higher revenue, you have two options:
 ● Make more orders.
● Increase average order value (AOV, meaning more $ per order).

Option 1 isn’t easy to achieve because you have to either make your customers come back
to your store again and again or attract new customers.

If you go with option 2, you’ll possibly get more money quickly. It’s because you just need to
upsell or cross-sell products to convince shoppers to add more items (or expensive items) to
their cart.

There are many ​upsell and cross-sell apps​ to help you boost sales, for example, ​Boost
Upsell​ or ​Boost Sales​. These apps allow you to show product recommendations on the
product page, like this:

Or, like this:

See, upselling and cross-selling products aren’t that complicated as you might think.
 Chapter 5: Cart Page
Woohoo! Shoppers already click the Add to Cart button, and now they’re in the cart page.
Excited, huh? You’re sure they’ll complete their order, and you’ll get the money soon.

But in our analysis, shoppers rarely behave so simply like that. Too often, they abandon their
cart even before clicking the Checkout button.

You should pay enough attention to the shopping cart page optimization. In a word, your cart
page should give shoppers two things:

#1 Clarity​: It’s easy to understand what’s in the cart and the final cost, including shipping
and taxes. Keep things simple, and don’t give them a price shock.

#2 Control​: The cart page should have product images, product name and price, total price,
payment methods, etc. Give shoppers the freedom to update quantity, remove products, etc.

Case in point:

To level up your cart page, take notice of the following:

#3 Smart bar​: Use tools like ​SiteKit​ to create a smart bar which stays at the top of your cart
page or moves as a visitor scrolls. That smart bar offers shoppers something like free
shipping, a discount, or a free gift (with a threshold).

BlueCrate is the master of doing that.

They give away free shipping if shoppers buy over $X amount, which helps them increase
their AOV and potentially boost profits.

#4: Discount and countdown timer​: If you don’t want to use a smart bar, you can show
your offer along with the product, like this:
It’s much better if you show a countdown timer to notify shoppers that the offer will end soon,
so they have to take action instantly.

#5 Trust badges​: There is a chance shoppers don’t look at trust badges in the product
page, or they need more confirmation to ensure that they’re safe to buy from you. That’s why
you should display trust badges again in the cart page.

#6 Upselling and cross-selling​: Not many dropshipping stores show complementary

products in the cart page. But we strongly advise you to do this since it’s useful to rocket
your AOV.
 Chapter 6: Checkout Page
Shoppers tend to ​abandon their cart​ when they’re in the checkout process. Reasons can
be complex checkout flow, lack of payment options, lack of trust, etc.

The last part of this ebook will give you the best practices to optimize the checkout page for
your dropshipping store. They’re great to reduce abandoned cart rate and recover revenue
lost.

1. Visible progress bar

If you ever buy something from a Shopify store or if you ever sell online with Shopify, you
may know there’s a big downside with the checkout page on this platform.

The progress bar is pretty small and doesn’t do a good job at indicating what step in the
checkout process you’re on.

That can bring shoppers some uncertainty in terms of how long they’ve got left. Uncertainty
can kill conversion rates.

Here is the ultimate solution: make the progress bar more visible, like this:

2. PayPal checkout
23% of shoppers​ will leave your store without completing their order if you require them to
create an account before they complete the checkout. They want to do things quickly and
have instant results.

Rule: Don’t force your shoppers, especially first-time buyers, to create an account before
they can complete their order.

Instead, add the Guest Checkout button or use Express Checkout with PayPal to give
shoppers a shortcut through the checkout process.
Here is an example:

In case you miss: websites that use PayPal Checkout have a ​47% higher conversion​ ​rate
than those that don’t.

Give it a try, seriously!

3. Store's logo
Look at two dropshipping stores below. Which do you think it’s more trustworthy and legit?

We bet your answer is the ​TrendyGoods​ store. Ours is the second, too.

By adding your logo, you make your checkout page look a lot more trustworthy and
legitimate. That will benefit your conversion rate.

If you’re unsure how to add a logo to your store, follow these tutorials:

● Add a logo to the Shopify checkout page

● Add a logo to the ShopBase checkout page

4. Trust badges
The checkout page is the place where shoppers complete their purchase. Thus it should be
a must to show trust badges.
Even if shoppers may not know what those logos mean, they’re there to ​reassure your
credibility​.

Keep in mind that not all trust seals are the same. According to Baymard Institute, the
Norton Verisign​ logo is the most highly trusted.

To add trust badges to your store, follow these steps:

Step 1:​ Download the trust seals images.

Step 2:​ Use Photoshop or other video editing apps to combine your logo image and trust
seals images into one.

Step 3:​ Follow the instruction ​here​ and h

​ ere​ to add the created image to Shopify and
ShopBase store, respectively.

5. Countdown timer
Most of us have a fear of missing out. We don’t want to be left behind.

That’s why adding some urgency and scarcity to the checkout page works, most of the time.

Make it clear that shoppers don’t have much time to hesitate. They should take quick action;
otherwise, they lose the product.

Case in point:
To add a ShopBase checkout timer like this, you can use the code ​here​.

6. ‘Why choose us’ section

Apart from showing trust badges, you can add the ‘Why choose us’ section to boost
customers’ trust.

Here is a good example.

You’re free to add images and text the way you like. For example, you can explain your
money-back guarantee, how long it takes to ship orders, or how many orders you’ve
successfully sent to customers.
To add the ‘Why choose us’ section to your checkout page, do as follows:

Step 1:​ Go to your ShopBase store admin > ​Online Store​ > ​Theme ​> ​Customize​ >
Settings​ > ​Checkout​.

Step 2:​ Scroll down to the bottom. Then, add ​this code​ to the ​Put your custom JavaScript
code here to add and change some content of Checkout pages​ box.
Step 3:​ Click ​Save​.

7. Payment form
A rule of thumb is to make form filling easy and intuitive through good design. This also
includes:

● Use asterisks for mandatory fields.

● Use dropdowns where there are lists of options, say, country list.
● Use radio buttons where there are only a few options.

Case in point:
Note that people don’t like to fill the form fields in. It’s your job to reduce any redundant fields
to make shoppers not bothered or overwhelmed when seeing them.

8. Shipping fee
Show the actual shipping cost, and ensure the total cost reflects the final price. Never hit
them with sticker shock.

If you can afford to offer free shipping, it’s your competitive advantage. But be careful to
make sure your free shipping offer is profitable. Otherwise, you’ll go broke.
 Final Words
So many new dropshippers have no idea where to even start when it comes to conversion
rate optimization.

We get the feeling that their focus is only on the ‘Facebook Video Ads’. They forget the more
important point that their potential customers have to visit their store to buy.

Without optimizing product page, cart page, and check out page, it can be tough to convert
visitors into customers.

But now you know all the effective tactics to attract customers, make money, and boost
conversion rate right away. They’re at your disposal.

It doesn’t always have to be a complicated process. Just follow the tactics above to optimize
five things:

1. Product research​: Zero in on the price, demand, and uniqueness of products as well
as competitive level in the market.
2. Facebook Video Ads​: Ensure video thumbnail, headline, script, ad description, CTA,
and the first 3s of your video look awesome.
3. Product page​: Take notice of product images, variants, name, description, pricing,
discount, CTA, trust badges, psychological effects, policies (shipping, return, refund),
mobile optimization, upselling and cross-selling.
4. Cart page​: Optimize it to maintain trust with customers and give them more
convincing reasons to check out.
5. Checkout page​: Do your utmost to motivate customers to complete their order.
You’re just some steps away to get money.

These tactics are by no means fancy or novel ideas. They’re simple but can make the
biggest difference in your sales.

Start with everything you already have in place. Take 15 minutes each day to implement
them.

And, the next time someone tells you their struggle with conversion, send them this ebook.

Brought to you by ​ShopBase​ team.