E-Commerce or Electronic Commerce
E-Commerce or Electronic Commerce
E-Commerce or Electronic Commerce
Features of E-Commerce:
Automated Inventory Management: Reports get generated when required which
makes e-commerce efficient.
Communication Improvement: It provides ways for faster, efficient, and reliable
communication with customers and partners. It makes exchange of information
easier.
Customer Support: It has various ways to provide pre-sales and post-sales
assistance to customers.
Improved Sales: Orders can be generated without human intervention that give a
big boost to existing sales volume.
Increased Advertising: It helps in better marketing management of
products/services.
Non- Cash Payment: The use of credit cards, debit cards, smart cards, electronic
fund transfer, and other modes of electronics payment.
Service Availability: It is available anytime and anywhere.
Disadvantages of E-Commerce:
Internet is required. It is not accessible without internet and not everyone has
access.
Start-up costs of the e-commerce portal are very high. The setup of the hardware
and the software, the training cost of employees, the constant maintenance and
upkeep are all quite expensive.
The e-commerce industry has a high risk of failure.
There are limited interactions with customers. Without being face-to-face, it can
be harder to understand the wants, needs, and concerns of your e-commerce
customers. Although there are ways to gather this data (survey data, customer
support interactions, etc.), it does take a bit more work than talking with shoppers
in person on a day-to-day basis.
Limited customer service. The site may only provide support during certain
hours of the day or a call to a customer service phone number may keep the
customer on hold.
No ability to test or try-on. E-commerce experience can be limiting for shoppers
who want to get hands-on with a product Online images can provide a good sense
about a product but do not necessarily convey the whole story about an item. It is
different from experiencing it directly. E-commerce can lead to dissatisfaction and
returns when consumers received products that differ from their expectations.
Security is another area of concern. Security breach where the information of the
customers can be stolen is possible. Credit card theft, identity theft, etc. remain big
concerns with the customers.
Technology breakdowns can impact ability to sell. If your e-commerce website is
slow, broken, or unavailable to customers, it means you can’t make any sales. Site
crashes and technology failures can damage relationships with customers and
negatively impact your bottom line.
E-Commerce is not instantaneous. There is a wait time for the product to be
shipped to the customer’s address.
Fulfillment problems. Even after the order is placed, there can be problems with
shipping, delivery, mix-ups etc.
8. Government to Citizen