KURIKULUM

S1 MARKETING

Prasetiya Mulya – Kampus BSD (Undergraduate Program)

Edutown, Kavling 1.1, Jl. BSD Raya Utama
BSD City, Serpong, Tangerang 15820
Telp. (021) 304 50 500, 304 50 510 / Fax. (021) 304 50 505, 304 50 515
SMS: 0815 1166 2005 - Email: s1@pmsbe.ac.id

www.pmsbe.ac.id/s1

Kurikulum S1 Marketing - Prasetiya Mulya

S1 MARKETING
Semester 1

No Mata Kuliah SKS Prasyarat

1 Business Communication 1 2 ---

2 Reading and Writing 2 ---

3 Introductory Economics 3 ---

4 Consumer Behavior 3 ---

5 Civics Education 2 ---

6 Introduction to Business & Management 3 ---

7 Business Mathematics 3 ---

8 Personal Development 3 ---

Total SKS 21

Semester 2

No Mata Kuliah SKS Prasyarat

1 Business Communication 2 2 ---

2 Civilization of Pluralism 2 ---

3 Microeconomics 3 Introductory Economics

4 Consumer Insight 3 ---

5 Introductory Financial Accounting 3 ---

6 Introductory Statistics 3 ---

7 Information & Communication Technology 2 ---

8 Community Development 1 2 ---

Total SKS 20

Kurikulum S1 Marketing - Prasetiya Mulya

Semester 3

No Mata Kuliah SKS Prasyarat

1 Business Communication 3 2 Business Communication 1

2 Macroeconomics 3 Introductory Economics

3 Product Development and Service Innovation 3 Consumer Behavior

Introductory Financial
4 Introductory Managerial Accounting 3
Accounting
5 Leadership 3 ---

6 Marketing Research 3 ---

7 Religious Study 2 ---

Total SKS 19

Semester 4

No Mata Kuliah SKS Prasyarat

1 Business Communication 4 2 ---

Introductory Financial
2 Financial Management 3
Accounting
Introduction to Business and
3 Operation Management 3
Management
Introduction to Business and
4 Marketing Management 3
Management
Introduction to Business and
5 Human Resource Management 3
Management
6 Brand management 3 ---

7 Digital Marketing 3 ---

Total SKS 20

Kurikulum S1 Marketing - Prasetiya Mulya

Semester 5

No Mata Kuliah SKS Prasyarat

1 Business Communication 5 2 ---

2 Marketing Strategy 3 Marketing Management

3 Service Management 3 ---

4 Integrated Marketing Communication 3 Marketing Management

5 Sales Management 3 ---

6 Lifestyle Industry 3 ---

7 Leisure Industry 3 ---

Total SKS 20

Semester 6

No Mata Kuliah SKS Prasyarat

1 IELTS Proficiency Preparation 1 2 ---

2 Service Marketing 3 ---

3 Relationship Marketing 3 Marketing Management

4 Community Development 2 4 Community Development 1

5 Event Marketing 3 ---

6 Elective Course 6

Total SKS 21

Kurikulum S1 Marketing - Prasetiya Mulya

 Elective Marketing

No Mata Kuliah SKS Prasyarat

1 Advertising 3 Marketing Management

2 Distribution Strategy 3 Marketing Management

3 Public Relation & CSR 3 Marketing Management

4 Direct & Database Marketing 3 Marketing Management

Semester 7

No Mata Kuliah SKS Prasyarat

Financial Management;
Operation Management;
1 Strategic Management 3
Marketing Management;
Human Resource Management
2 Community Marketing 3 Marketing Management

3 Business Law and Ethics 2 ---

4 IELTS Proficiency Preparation 2 2 IELTS Proficiency Preparation 1

5 Elective Course 6

6 Pre Final Project Course 3

Total SKS 19

Elective Marketing

No Mata Kuliah SKS Prasyarat

1 Personal Branding 3 Marketing Management

2 Real Estate Marketing 3 Marketing Management

3 Health and Wellbeing Marketing 3 Marketing Management

4 Luxurious Product Branding 3 Marketing Management

5 Green Marketing 3 Marketing Management

6 Hospitality Marketing 3 Marketing Management

Kurikulum S1 Marketing - Prasetiya Mulya

 Pre Final Project Course

No Mata Kuliah SKS Prasyarat

1 Project Improvement 3 ---

2 Advanced Research Method in Marketing 3 ---

Semester 8

No Mata Kuliah SKS Prasyarat

All Core Courses
1 Final Project 6 Concentration, has fulfilled 137
SKS
Total SKS 6

TOTAL SKS = 146

Kurikulum S1 Marketing - Prasetiya Mulya

 www.pmsbe.ac.id/s1

While the information published in this info sheet was correct at the time of publication, S1 Prasetiya Mulya reserves
the right to alter, amend or delete details on any information in this guide.

Kurikulum S1 Marketing - Prasetiya Mulya