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  • Acme Medical Imaging: Analysis of Case: Heading 1

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    Sayali Naik
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    Acme Medical Imaging lacked formal processes and clear guidelines which led to cost overruns and delays. To address this, Acme needs to establish standardized phases and deadlines for product development and select outside contractors to ensure accountability. Additionally, team members did not fully understand Acme's commercialization process and lacked product specifications, contributing to shifting strategies. The success of Acme's new project could provide a significant financial boost through first-mover advantage and existing customer interest. Managers like Payton and Sayers play key roles in analysis, production, and marketing, so their survival depends on the project's success.

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    ACME imaging analysis

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    829370_829370o

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    Acme Medical Imaging lacked formal processes and clear guidelines which led to cost overruns and delays. To address this, Acme needs to establish standardized phases and deadlines for product development and select outside contractors to ensure accountability. Additionally, team members did not fully understand Acme's commercialization process and lacked product specifications, contributing to shifting strategies. The success of Acme's new project could provide a significant financial boost through first-mover advantage and existing customer interest. Managers like Payton and Sayers play key roles in analysis, production, and marketing, so their survival depends on the project's success.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    364 views3 pages

    Acme Medical Imaging: Analysis of Case: Heading 1

    Uploaded by

    Sayali Naik
    Acme Medical Imaging lacked formal processes and clear guidelines which led to cost overruns and delays. To address this, Acme needs to establish standardized phases and deadlines for product development and select outside contractors to ensure accountability. Additionally, team members did not fully understand Acme's commercialization process and lacked product specifications, contributing to shifting strategies. The success of Acme's new project could provide a significant financial boost through first-mover advantage and existing customer interest. Managers like Payton and Sayers play key roles in analysis, production, and marketing, so their survival depends on the project's success.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 3

    Acme Medical Imaging: Analysis of Case

    Heading 1

    1. What can be done to achieve cost reduction and lead time goals?

    The answer to the Acme’s failure to achieve cost minimization and delayed projects lies

    in their legacy that is being brought to the company by their very product development

    department. The department works in a haph-hazard manner with no specific guidelines

    on the deadline of each phase that is bieng carried out there. This not only gives excuse to

    the departments that will take over the job but also gives an impression to the employees

    regarding the lax attitude of the business. Thus in order to solve this issue, the legacy

    shall be rectified. Moreover, there shall be selected contractors for all the production

    process in order to ensure better coordination and more personal responsibility on these.

    2. Do team members have a clear understanding of Acme’s commercialization process?

    Since Acme imaging lacked formal commercialization process one may doubt that the

    members were clear about way they would commercialize their product. Moreover, the

    members even lacked product specifications which are essential to market and sell the

    product. While every member came with their own concept and then the CEOs sudden

    shift of the strategy only confirms our doubts.

    3. How does project success fit into overall financial viability for the company?

    The success of the project will leave a very positive impact on the margins of the

    company for the fact that the technology is new, which would give Acme the First mover

    advantage. Furthermore, there are many anxious customers that have already lined up to
    Abbreviated title 2

    buy the project. Therefore, if Acme successfully launches the product before its

    competitors then it will definitely grab the majority of the market share.

    4. How can Payton and Sayers survive and thrive in this engineering –centric culture?

    Managers play a key role in the success of any organization irrespective of the type of the

    business. They not only have a key role at initial stages such as cost=benefit analysis and

    determining the financial feasilbity of the project but they also play a key role during the

    process of production i.e. supply chain management. Moreover, they play a vital role in

    the commercialization of the product by specifying its marketing strategy which includes

    the identification of target market to the advertisements that would increase the sales of

    the product. Since, there is no business that wishes its product to fail hence one cannot

    visualize Payton and Sayers struggling for survival if the product makes a success.
    Abbreviated title 3

    References

    Not Applicable

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