MINI PROJECT WORK ON AMAZON Assignment CRM
MINI PROJECT WORK ON AMAZON Assignment CRM
MINI PROJECT WORK ON AMAZON Assignment CRM
History
History of Amazon
Amazon has a reputation for providing the customers with all things that they
need, all in one convenient space. What has since become called as 'the Amazon
Effect,' the company has successfully managed relations with millions of
customers worldwide without ever meeting them face-to-face. The entire
process of shopping at Amazon is very smooth and easy. It has a simple and
easy-to-use interface, stored personal and card details, and one-click ordering,
all of which make it possible to make purchases quickly and smoothly.
Customers also get benefit from recommendations of products that are based on
earlier purchases, a concept that has worked well both on the website and on its
Kindle devices. This clever use of customer data makes sure that its customers
continue to feel valued while allowing Amazon to keep coming up with new
and innovative ways of retaining and attracting customers.
It initially started as a books retailer but now sells an extensive array of products
through its own store along with extensive online marketplaces.
Amazon is also the creator of the Kindle device, an electronic reader and the
most popular product of its kind.
Amazon’s CRM also tackles most of their customer queries before reaching the
stage where human involvement is required. For example, each customer can
easily access their order history, which allows them to see which products they
have ordered, current status in the delivery process, and how much they have
spent on it. Their returns policy is similarly automatic, significantly reducing
their need for customer service staff and the costs associated with them.
Top 5 Ways Amazon uses CRM
Data collection
Amazon encourages all of its users to create personal accounts to make it easier
for them to make future purchases and keep track of their orders. These
customer accounts also give Amazon a targeted marketing mechanism as
customers can be communicated with via emails with offers and promotions
based on their previous purchases.
One way in which creating an Amazon account benefits the customer is ease of
purchase. With a personal account all personal, payment and address details can
be stored- allowing for swift, quick and easy future purchases.
Recommendations
Customer support
Amazon’s returns process is dealt with entirely online through a customer’s
account. If there is an issue that does require a customer to speak with a
customer service assistant over the phone, they will have access to the
customer’s account and order details, meaning that any issues can be dealt with
quickly and efficiently.
Kindle Marketplace
In doing so, the e-commerce leader has effectively been able to meet
the needs of its customers, while simultaneously driving steady sales
and traffic to its platform. In this comprehensive playbook, discover how
understanding the customer journey can optimize your Amazon go-to-
market strategy and drive shopper loyalty.
Making sure your own products rank high on Amazon is all the more
critical. As a result, Amazon SEO is one of the most essential elements
in an Amazon marketing strategy. Here are the key factors for a
successful ranking on Amazon:
1.1 Keywords: Essential Research and Proper Placement
Tip: Use Sonar to find the best keywords for your product listing – it’s
a free Amazon keyword tool with actual search volume for keywords on
Amazon.
Best Results
Pictures often say more than a thousand words. That’s why attractive,
conversion-optimized product images play an important role in Amazon
marketing. The first thing a customer sees of a product is its images.
Professional and deliberate product images make a good impression
and thereby increase the click rate and conversion rate (more tips for
optimizing product images).
Amazon reviews can just as much boost a product as they can ruin it.
That means it is vital to respond to negative reviews. At best, careful
review management converts a negative rating into a positive one.
So-called product test or deal platforms can be used to generate
reviews, but it is important to double-check that they conform to
Amazon’s review guidelines. Amazon itself also offers vendors and
sellers its fee-based review generation programs: Amazon
Vine (vendors) and the Early Reviewer Program (sellers).
Information
The questions that customers can ask on the product page are just as
important. Customers often ask about specific details of the application
or other information they can’t find on the product page. Sellers,
vendors, and other customers can answer questions. Sellers and
vendors should address unanswered questions regularly to ensure that
customers receive correct answers.
Doing so will also improve the information content of the product page:
The questions often point to larger information gaps, which can now be
added to the description.
1.6 Product Information: Crucial for Filter Navigation
The use of the FBA (Fulfilment By Amazon) shipping service also has a
positive impact on ranking. More and more buyers are Amazon Prime
members who prefer to buy FBA products because they don’t pay
shipping fees.
In other words: You can achieve more sales and a better conversion rate
with FBA. This, in turn, has a positive effect on the ranking.
2. Amazon Advertising
Several discount promotions are available for both vendors and sellers
conducting online marketing with Amazon. Some of the promotions are
free; others are liable to a charge.
Free of Charge
Sale Price
A time-limited, reduced price offer is one of the most manageable
actions. On the product page, the customer sees the regular price as a
strikethrough price, followed by the sale price and the savings (“you save
X%”).
Promotions
The promotional discounts increase the conversion rate and sales, which
in turn has a positive effect on the ranking. Thus, coupons are another
way to operate Amazon SEO. The promotions can be created and
distributed free of charge. There are no further costs for the seller aside
the discount.
Subject to a Fee
Amazon Lightning Deals, Prime Day, etc.
The “Amazon Lightning Deals” are a special form of discount. Here, a
predetermined quota of an item is featured for a short time (4 to 12
hours) at greatly reduced prices. Consider them support for the classic
Amazon marketing promotions.
Amazon sets limiting criteria for item quantity and price to create a
Lightning Deal. Sellers can only generate Lightning Deals for products
that have already been pre-selected or qualified by Amazon. Vendors,
on the other hand, can freely select products for Lightning Deals from
their product catalog. The use of a Lightning Deal is subject to a fee.
Vendors and sellers who have registered a brand with Amazon can
create a brand store. This type of shop is assembled with a modular
system and can contain several navigational layers to present the
assortment of goods. Use unique pictures and texts to present your
brand in an appealing way. The brand shop has its own URL and is
therefore ideal as a landing page for external traffic.
3. External Amazon Marketing (aka Off-Amazon): Lead More
After this detailed overview of the marketing activities that are carried out
directly on Amazon or belong to Amazon’s promotional offers (On-
Amazon marketing), let’s now take a look at the ways to advertise
products on Amazon from outside (Off-Amazon marketing).
Off-Amazon measures guide users who are not yet on the Amazon
website directly or indirectly to your product page on Amazon. The
principle is relatively simple: A link on an external page leads to your
product on Amazon. The external site directs users to Amazon, where
they buy the product. Useful landing pages are a product page, a
product selection page, or the Amazon Brand Store.
“Pay-per-click” advertising
Newsletter / E-Mails
Newsletters are also great for Off Amazon marketing. Sellers can
regularly offer their customers new products via the newsletter. If these
products link to Amazon, the recipients can conveniently buy the
products. The seller thus generates additional sales on Amazon, which
he would not have achieved without Off-Amazon marketing.
Content Targeting
Social Media
Brand pages in social networks can be used to grow brand awareness,
strengthen customer loyalty, and raise awareness about the product
offering on Amazon. Host a competition, for example, or point out new
products or current Amazon deals.
Many merchants and brands ask themselves: Why should I send traffic
to Amazon instead of my own online shop? The advantages of your
own online shop: No fees and more control over your Amazon marketing
efforts.
The most successful merchants use an individual landing page for their
Off-Amazon marketing strategy. Instead of linking directly to the product
on Amazon from the external page, external traffic first reaches the
landing page. It usually looks similar to an online store and presents the
products in a very appealing way. Unlike an online store, however, you
can’t buy the products directly on the website. Instead, clicking on the
“buy” button will lead you directly to the product on Amazon, where you
can finally buy it. The landing page acts as a medium to make the
product even more attractive to customers, to increase the purchase
probability. The landing page is also useful for building a newsletter
mailing list, which in turn can be used for other Off-Amazon advertising
(see above).
Put simply: The more a product sells on Amazon, the better it will rank in
organic search results. Every advertising measure, which — whether
On- or Off-Amazon — successfully increases the sales of a product on
Amazon, always has the positive side effect that it improves the ranking
of the product. In the context of an Amazon marketing strategy, you can
start an upward spiral: Introduce a new marketing measure and generate
the first sales. This improves ranking. The higher ranking increases
sales, and you earn more money, which you can reinvest into your
marketing efforts.
Sellics: Successful Advertising on Amazon
Sellics helps vendors (Sellics Vendor Edition) and sellers (Sellics Seller
Edition) achieve maximum success with their Amazon marketing
strategy:
Amazon SEO: