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    Two Wheeler

    Uploaded by

    aashi
    This document is a questionnaire for a study on factors influencing two-wheeler choice among students. It asks respondents questions about their current two-wheeler ownership and use, reasons for not owning one, preferences and priorities when purchasing a two-wheeler, and demographic information. The goal is to understand students' buying and usage behaviors to gain insights for the study. Respondents are asked to rate various attributes by importance and indicate their level of agreement with personality statements.

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    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd

    Two Wheeler

    Uploaded by

    aashi
    178 views8 pages
    This document is a questionnaire for a study on factors influencing two-wheeler choice among students. It asks respondents questions about their current two-wheeler ownership and use, reasons for not owning one, preferences and priorities when purchasing a two-wheeler, and demographic information. The goal is to understand students' buying and usage behaviors to gain insights for the study. Respondents are asked to rate various attributes by importance and indicate their level of agreement with personality statements.

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    © Attribution Non-Commercial (BY-NC)

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    This document is a questionnaire for a study on factors influencing two-wheeler choice among students. It asks respondents questions about their current two-wheeler ownership and use, reasons for not owning one, preferences and priorities when purchasing a two-wheeler, and demographic information. The goal is to understand students' buying and usage behaviors to gain insights for the study. Respondents are asked to rate various attributes by importance and indicate their level of agreement with personality statements.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    178 views8 pages

    Two Wheeler

    Uploaded by

    aashi
    This document is a questionnaire for a study on factors influencing two-wheeler choice among students. It asks respondents questions about their current two-wheeler ownership and use, reasons for not owning one, preferences and priorities when purchasing a two-wheeler, and demographic information. The goal is to understand students' buying and usage behaviors to gain insights for the study. Respondents are asked to rate various attributes by importance and indicate their level of agreement with personality statements.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 8

    QUESTIONNAIRE FOR TWO WHEELER

    CATEGORY
    Dear respondent, This is a study carried out in SDM IMD by team QTMR to understand the
    various factors which influence the choice of two wheelers among students. We wish to get
    insights into your buying and usage behaviour irrespective of whether you own/use two wheelers
    presently or not. Hence, we request your honest assessment for questions below which is
    extremely valuable for our study.

    * Required
    Top of Form

    1.Do you own a two wheeler? * If YES Please go to Q 2, else go to Q 4.

    • YES

    • NO

    2.Which type of two wheeler do you own currently?

    • Geared motorbike

    • Geared scooter

    • Gearless (eg.Honda Activa,TVS Scooty etc.)

    3.Average distance travelled by you in a month is around? Please go to question 6

    • 0-100kms

    • 101-200

    • 201-300

    • 301-400

    • More than 400


    • I don't keep track

    4.Why do you not own a two wheeler? (You can tick more than one)

    • No real need

    • Financial constraints

    • Two wheelers in the market do not meet my requirements

    • Do not know how to drive/Afraid of driving

    • I am satisfied with alternate mode of transportation like bus,rickshaws,etc

    • I borrow from friends when required

    • Other:

    5.Which kind of two wheelers would you buy in future? (Please choose one option)

    • Motor bike

    • Scooter

    • Electric bike

    • Cant's Say

    • I don't want to buy one

    6.Which price bracket does/would your vehicle fall? *

    • Less than Rs. 30,000

    • 30,000-40,000
    • 40,001-50,000

    • 50,001-60,000

    • 60,001-70,000

    • I don't know

    7.What is/would be the engine capacity (CC) of your two wheeler? *

    • Less than 100 cc

    • 100cc to 125cc

    • 126cc to 150cc

    • 151cc to 180cc

    • Above 180 cc

    • I don't know

    8.Kindly rate each of the following based on the importance you give while purchasing a two
    wheeler * ( 1=Least important to 5=Most important)
    1 2 3 4 5

    Price of Vehicle

    Looks and Shape (Design


    and Styling)

    Maximum Speed (km/hr)

    Mileage per litre


    promised by the company

    Pick up of the vehicle


    1 2 3 4 5

    Sound of the vehicle

    Maintenance cost of the


    vehicle
    A wide range of colours
    to choose from
    Availability of Self-start
    (or button start)

    Weight of the vehicle

    Proximity of the service


    station
    Engine capacity of the
    vehicle (cc of the vehicle)
    Resale value of the
    vehicle
    Cost of alternate modes of
    transportation like
    Bus,Rickshaw etc.
    Convenience of alternate
    modes of transportation
    like Bus,Rickshaw etc.
    Quality of after sales
    services by the dealer

    Driving comfort

    Storage space for


    common articles
    (Helmet,vehicle
    documents,books,bags
    etc.

    Safety while driving

    Brand image of the


    vehicle consdired
    1 2 3 4 5
    Advertisement of the
    vehicle in the media
    Recommendation of
    Parents
    Recommendation of
    Peers/Friends
    Recommendation of
    Dealer/Salesperson
    Celebrity
    appeal/endorsement for
    the Brand you consider to
    buy
    Recommendation/analysis
    by auto magazines, auto
    shows on TV
    Road conditions of the
    city
    Distance of the most
    frequently visited place(s)
    (ex: hotels, shopping
    areas) from the place
    where you stay
    Toughness/strength of the
    vehicle

    Reserve tank capacity

    9. Rate the following parameters: * (1=Strongly Disagree,2=Disagree,3=Neither Agree nor


    Disagree,4=Agree,5=Strongly Agree)
    1 2 3 4 5
    I am passionate about
    racing
    I like to do non-
    conventional things
    I like to go on long
    drives frequently
    1 2 3 4 5
    My surroundings
    should be lively and
    full of activity
    I like to use flashy &
    colourful articles
    I don’t mind
    experimenting with
    my options
    I take risks without
    worrying too much
    about consequences
    I love to explore new
    places
    I like to meet new
    people
    I enjoy calmness and
    serenity around me
    I always tend to
    compare anything I
    buy with what others
    have
    I take great care of my
    personal belongings
    I like to accept
    challenges
    I like to modify the
    looks of my vehicle
    Uncertainties make my
    life more exciting
    I would love to
    overtake every other
    vehicle on the road
    My vehicle is/will be a
    matter of pride for me
    I like people to notice
    my vehicle
    1 2 3 4 5
    Two wheeler is an
    essential part of my
    life
    My vehicle speaks a
    lot about my
    personality
    I keep myself updated
    about two wheelers
    industry
    I make sure that my
    vehicle is in excellent
    condition all the time

    10.Name

    11. Gender: *

    • Male

    • Female

    12. How much work experience do you have? *

    • No work-ex

    • Less than 12 months

    • 12months to 24 months

    • More than 24 months

    13. Annual family income: *

    • Upto Rs 2,00,000

    • Rs. 2, 00,001 – 4, 00,000


    • Rs4,00,001 – 6,00,000

    • More than Rs. 6,00,000

    Submit

    Bottom of Form
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