WIRELESS

SOLUTIONS
Private company ltd

Business plan | 2020

Motto
Success is not final; failure is not fatal: It is the courage to continue that counts

Aimed to achieve higher profits with

higher consistency and effort
Greater accuracy to achieve maximum
goals by high efforts
Reliability and efficiency in our product
for better customer experience
Table of Contents
Executive Summary…………………………………………………………………………………………………………………………………2

Idea Sketch Pad……………………………………………………………………………………………………………………………………3

Porter’s Five Forces.....................................................................................................................................4

1-Threat of new entrants.............................................................................................................................4
2-Bargaining power of suppliers..................................................................................................................5
3-Bargaining power of buyers.....................................................................................................................5
4-Threat of substitute products………………………………………………………………………………………………………………5

5-Rivalry among existing competitors.........................................................................................................6

Market Plan…………………………………………………………………………………………………………………………………………7

1.Marketing startegy…………………………………………………………………………………………………………………………..7

1.b Marketing targets………………………………………………………………………………………………………………………….7

2.Market niche……………………………………………………………………………………………………………………………………8

3.Unique selling point…………………………………………………………………………………………………………………………8

4.Market research results…………………………………………………………………………………………………………………..9

5.Social Media Utility…………………………………………………………………………………………………………………………9

Financial Plan…………………………………………………………………………………………………………………………………..10

1.Financial Statement………………………………………………………………………………………………………………….....10

2.Break even analysis………………………………………………………………………………………………………………………11

 Executive summary
Wireless solution Inc is a local; friend’s owned company which has high technical skilled
owned owners working back from 10 years on wireless projects. Wireless solution basically
sells efficient and excellent quality wireless transmitters that charges your all daily useful
home appliances like mobile phones, laptops , cameras and etc quickly and effectively.
Wireless solutions gets high demands all across Pakistan as it saves customers from the
hectic mind troubling wires for each appliance also it charges multiple home electronic
devices at the same time.

An evaluation of the company’s internal strengths and weaknesses and external

opportunities and threats served as the foundation for this strategic analysis and marketing
plan. The plan focuses on the company’s growth strategy, its customer’s interest and best
product that can always challenge other same like product in the market.
Idea sketch pad
Porter’s Five Forces
Porter’s Five Forces analysis is a frame work that helps analyzing the level of competition within a
certain industry. It is especially useful when starting a new business or when entering a new industry
sector. According to this framework, competitiveness does not only come from competitors. Rather, the
state of competition in an industry depends on five basic forces: threat of new entrants, bargaining
power of suppliers, bargaining power of buyers, threat of substitute products or services, and existing
industry rivalry. The collective strength of these forces determines the profit potential of an industry and
thus its attractiveness. If the five forces are intense (e.g. .airline industry), almost no company in the
industry earns attractive returns on investments. If the forces are mild however (e.g. , soft drink
industry) ,there is room for higher returns .Each force will be elaborate do n below with the aid of
examples from the airline industry to illustrate the usage

1-Threat of new entrants

The threat of new entrants in the wireless power industry can be considered as low to medium. It takes
some time for the investors to invest depending on the situation of the market and the quality of the
product. Moreover, new entrants need licenses, insurances, distribution channels and other
qualifications that are not easy to obtain when you are new to the industry. Furthermore, it can be
expected that existing players have built up a large base of experience over the years to cut costs and
increase service levels. A new entrant is likely to not have this kind of expertise, therefore creating a
competitive disadvantage right from the start. However, due to the liberalization of market access and
the availability of leasing options and external finance from banks, investors, opens new
Doors are opening for potential entrants. Even though it doesn’t sound very attractive for companies to
enter the wireless power industry, it is NOT impossible. Many low-cost products have successfully
entered the industry over the years by introducing innovative cost-cutting business models, there by
shaking up original players.

2-Bargaining power of suppliers

The bargaining power of suppliers in the wireless industry can be considered very high. When looking at
the major inputs that wireless power industry need, we see that they are especially dependent on fuel
and high technical machines. These inputs however are very much affected by the external environment
over which the wireless companies themselves have little control. The price of wireless power products
is subject to the fluctuations in the global market, which can change wildly because of geopolitical and
other factors. In terms of wireless chargers for example, only two major suppliers exist: Samsung and
Apple Thus there for have substantial bargaining power on the prices they charge.

3-Bargaining power of buyers

Bargaining power of buyers in the wireless industry is very high. Customers are able to check prices of
different wireless charger product fast through the many online price comparisons websites such as
ecomperia .In addition, there aren’t any switching costs involved in the process. Customers now a days
are likely to buy wireless chargers of different companies to and from that would lower in the costs.
Brand loyalty there for doesn’t seem to be that high. Some wireless power companies are trying to
change the product features and shapes so that the buyers come back to them time to time.

4-Threat of substitute products

In terms of the wireless power industry, it can be said that the general need of its customers is better
fast charging. It may be clear that there are many alternatives for charging a device. Depending on the
urgency and distance, customers could take the wired or can charge through the power banks.
Especially in Asia, more and more people make use of high speed chargers that charges your device
instantly. Furthermore, as by going through the advanced era the company can go through serious
competition from likewise companies like Samsung and others for the charging time and the distance of
the charging a device wirelessly and moreover on the cost.

5-Rivalry among existing competitors

When looking at the wireless industry in the UnitedStates, we see that the industry is extremely
competitive because of a number of reasons which include the entry of low cost chargers, the tight
regulation of the industry where in safety become paramount leading to high fixed costs and high
barriers to exit, and the fact that the industry is very stagnant in terms of growth at the moment. The
switching costs for customers are also very low and many players in the industry are similar in size
leading to extra fierce competition between those firms. Taken altogether, that can be said that rivalry
among existing competitors in the airline industry is high.

By looking at each competitive force individually, you are able to roughly map out the for industry and
its attractiveness. Note that industries might differ in terms of attractiveness depending on the country
you are looking at. Government policies are for example likely to be different in each country and also
the amount of suppliers and buyers might vary from nation to nation. Porter’s Five Forces is a good
starting point to evaluate an industry but should not be used in isolation
 Marketing Plan
Wireless solutions, Inc
Marketing plan

1. Marketing strategy

1.1. Product: wireless solution product comes in what inspires and what the customer needs
from us. The most important part of the product is that we keep our product up to date
all the time with the passing time. Reliability is a key factor for our product and some
attributes in our product makes it very difficult to be copied
1.2. Price: our aim is always to satisfy our customers and one way of doing that is through
adjusting the suitable prices for the product. We have many variants of our products and
the price is reflected by the premium liability of the product though our products are
relatively cheaper than comparatively other like us.
1.3. Distribution: The product is available directly from the market and due to its lightweight
it can be ordered from the internet through couriers or any kind of shipment. It can be
shipped anywhere anytime.
1.4. Promotion: Wireless solution main asset is through its promotions. Huge number of our
customers reorders our product each year and around 5 % budget is allotted to
promotions. Huge bonuses to the workers for best performances and free gift vouchers
to our customer for buying is the key point.

2. B: Target markets
Target market 1: office workers are the prime target for our product marketing. The daily
use of electronic devices in offices has the problem of wired charging so wireless solution
eliminate the problem by charging many devices consecutively.
Target market 2: schools colleges and universities require wireless charger so that teacher
and student can attend there lectures and work without having disturbed and there are also
not many connecters available in class so that whole class could charge at same time.
Target market 3: hospitals are the spaces where there is no plugs to charge the phone so
wireless charge directs this product to hospitals so that there should be charging to devices
available in case of emergency.
2. Market niche

3.1 geographical areas

 Region : Wireless solution only operate across Pakistan

 Climate: the product does not matter because of no impact due to the weather
 Habitat: urban\village

3.2 demographic criteria

 Sex: both male and female

 Age: tends to be in between 18-33
 Income: Middle to high
 Education: varied
 Religion: not relevant
 Generation: X , Y and baby boomers

3.3 psychological criteria

 Social: upper to lower

 Lifestyle: Active on social networks, computer work
 Personality: sincere and thoughtful about purchases
3.4 behavioral criteria
 Purchasing situation: normally on regular basis
 User status : regular user basically an employ student or teacher
 Readiness stage: Informed and interested
 Attitude toward product: very much positive as per use case

3. USP(unique selling proposition)

“One problem many users, just try wireless solutions for best wireless
charging”

The company Usp is that it produces the product that not only charges but also increases
the life span of the battery of the appliance that is charging through it unlike the other
competitive products. Not care for ourselves but yours comes first.
4. Market research results
According to a new report published by Allied Market Research, titled, “Wireless
Charging Market By Technology, and Application: Opportunity Analysis and Industry
Forecast, 2018-2027”,the global wireless charging market size was valued at $6,514.2
million in 2018 and is projected to reach $49,304.1 million by 2027, growing at a CAGR
of 23.4% from 2020 to 2027.
Wireless power transmission transfers electrical power from transmitter to receiver
without any wire connection. Wireless charging technology allows multiple devices to
connect wirelessly. Laser and microwave wireless charging technologies are projected
to exhibit highest growth in the market owing to their focus on narrow beam capability,
comparatively higher frequencies which allow broad bandwidth, and high-power
transmission rate

https://www.alliedmarketresearch.com/press-release/wireless-charging-
market.html#:~:text=According%20to%20a%20new%20report,reach%20%2449%2C304.1%20million
%20by%202027%2C

5. Social media utility

For social media we are available on the face book, pininterest, instagram , twitter and etc.
On addition we also reply on the press and publishers to talk about us.
Basically we want our customers to talk about us so that it can increase awareness of our
brand by sharing there experience about our brand.
Another idea is to hit a campaign around the departments which require our brand like
schools or universities. We will try to convey the basic purpose of our product and it will
create a social media page about the need for the product in these departments, conveying
the brand name to ordinary man also.
 Financial plan
Financial Statement
Financial Report Amount in dollars
<wireless solution>

Initiation phase Who Budgeted Actual Amount Total Actual

hour hour budgeted expenditure
Research draft Project 10 8 10 80 1000
leader
Consultation Unknown 1 1 5000 5000 5000
with project engineer
designer
Printing of Project 0.5 same 3000 3000 3000
reports member
Expenditure of Project 2 3 1500 5000 5000
travelling Members
Proposal design Graphic 1 1 2000 2000 2000
designer
Unexpected 5000
cost
Subtotal of the initial phase total $21000

Designing phase
Financial report Who Amount in dollars
<wireless solution>
Travelling cost Project 5 5 1000 5000 5000
members
Components Project 3 3 10000 10000 10000
members
Presentation Project 3 2 2500 2500
designing designer
Printing Project 0.5 0.5 2000 2000
leader
Project designing Project 3 3 10000 10000
errors engineer
Unexpected cost 3000 30000
Subtotal of the designing phase total $22500
Break even analysis for wireless solution Inc

Breakeven point ($) = total fixed cost/contribution margin

Expenses the business to incur
Net sales estimated in 3 years = $ 400000
Cost of goods sold = $ 228000
Total expenses = $ 22500 + $21000 = $43500

Variable expenses = $150000

Fixed expenses = $90000

Contribution margin = 1 - $150000/$400000 = 0.625

Breakeven point = $ 90000/0.625 = $144000