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    Cargills: "To Be A Global Corporate Role Model in Community-Friendly National Development."

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    Navitha Egodawatte
    Cargills is a Sri Lankan company with a mission to be a global role model in community-friendly national development. Their vision is to serve rural communities and customers through their core food business and related businesses, with a focus on reducing the cost of living, enhancing youth skills, and bridging regional disparity. Cargills is committed to being the largest contributor to regional development in Sri Lanka by empowering farmers and developing sustainable supply chains and communities.

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    Cargills: "To Be A Global Corporate Role Model in Community-Friendly National Development."

    Uploaded by

    Navitha Egodawatte
    559 views3 pages
    Cargills is a Sri Lankan company with a mission to be a global role model in community-friendly national development. Their vision is to serve rural communities and customers through their core food business and related businesses, with a focus on reducing the cost of living, enhancing youth skills, and bridging regional disparity. Cargills is committed to being the largest contributor to regional development in Sri Lanka by empowering farmers and developing sustainable supply chains and communities.

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    Cargills

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    Cargills is a Sri Lankan company with a mission to be a global role model in community-friendly national development. Their vision is to serve rural communities and customers through their core food business and related businesses, with a focus on reducing the cost of living, enhancing youth skills, and bridging regional disparity. Cargills is committed to being the largest contributor to regional development in Sri Lanka by empowering farmers and developing sustainable supply chains and communities.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    559 views3 pages

    Cargills: "To Be A Global Corporate Role Model in Community-Friendly National Development."

    Uploaded by

    Navitha Egodawatte
    Cargills is a Sri Lankan company with a mission to be a global role model in community-friendly national development. Their vision is to serve rural communities and customers through their core food business and related businesses, with a focus on reducing the cost of living, enhancing youth skills, and bridging regional disparity. Cargills is committed to being the largest contributor to regional development in Sri Lanka by empowering farmers and developing sustainable supply chains and communities.

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    © All Rights Reserved
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    Cargills

    Mission and Vision

    “To be a global corporate role model in community-friendly national development.”

    “Serve the rural community, our customers and all other stakeholders, through our core
    business – food with love – and other related businesses, based on the three main
    principles of;

     Reducing the cost of living


     Enhancing youth skills
     Bridging regional disparity by enhancing local and global markets”

    At Cargills, the company is committed in being the largest contributor to regional Sri
    Lanka. As a result, Cargills focuses on driving agriculture-centric regional growth by
    empowering farmers to adopt a sustainable supply chain while in turn developing the
    communities of Sri Lanka. As for the mission, Cargills strive to serve the community,
    customers and other stakeholders by remaining grounded in core values of its culture
    (Cargills (Ceylon) PLC, 2018).

    Expression

    Value proposition

    ‘Higher value for the lowest price’.

    Lowest price: Cargills Food City is perceived to be offering higher value at the lowest
    price among other supermarkets. (Especially fruits and vegetables)

    Brand core: “On your way home!”


    Relationships

    The present objectives of Cargills mainly focus on bridging regional disparity, reducing
    the cost of living and developing the communities of Sri Lanka. Therefore, strategies,
    policies and codes of conduct are developed in way that integrates stakeholder
    engagement into the operations at Cargills.

    Culture not sure*

    Path-goal approach to leadership uses what best fits the motivational needs of the
    employees by choosing behaviors to complement and supplement the work setting.

    Personality

     Trust and respect


     Integrity and accountability
     Serving customers in a responsible way
     Reducing environmental impact
     Improving the communities

    Position

    “Being the largest contributor to regional Sri Lanka”

    “Providing highest value for the lowest price”

    Competencies

     Variety in product offering


     Automated processes, CRM, third party delivery service
     Competent multi-cultural staff
     The distribution arm of Cargills; Millers is one of the oldest and largest
    distribution and logistics operations

    Can take points from here:

    At the core of Cargills’ over 170 years old story is our passion to be the helping hand the
    everyday heroes of our nation need to reach their fullest potential. Our relationship with our
    farmers who help us nourish the nation is strengthened by the various projects, scholarship
    programmes for farmers’ children and environmental initiatives we conduct to assist them in
    furthering their personal and business growth. Entrepreneurs form a critical part of our supply
    chain, bringing success to themselves while contributing to the local-economy. We take pride in
    helping encourage entrepreneurship in the country and improving the quality of life enjoyed by
    the communities they impact. Our employees’ hard work and determination has consistently put
    smiles on the faces of our valued customers. We consider our employee our family and we
    make it a priority to provide them with opportunities for development in both their professional
    and personal lives. Our customers’ have facilitated the transformation of countless lives for the
    better with their unwavering loyalty towards us. In return, we reward them with quality products
    made accessible to all, at the best possible prices. Our farmers, entrepreneurs, employees and
    customers are all heroes who inspire us to transform the ordinary into the extraordinary and as
    such, are our heroes. We continue to take great pride in empowering them.

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