Introduction

The world of banking has assumed a new dimension at dawn of the 21 st century with the advent
of tech banking, thereby lending the industry a stamp of universality. In general, banking may be
classified as retail and corporate banking. Retail banking, which is designed to meet the
requirement of individual customers and encourage their savings, includes payment of utility
bills, consumer loans, credit cards, checking account and the like. Corporate banking, on the
other hand, caters to the need of corporate customers like bills discounting, opening letters of
credit, managing cash, etc.
Metamorphic changes took place in the Indian financial system during the eighties and nineties
consequent upon deregulation and liberalization of economic policies of the government. India
began shaping up its economy and earmarked ambitious plan for economic growth.
Consequently, a sea change in money and capital markets took place. Application of marketing
concept in the banking sector was introduced to enhance the customer satisfaction the policy of
privatization of banking services aims at encouraging the competition in banking sector and
introduction of financial services. Consequently, services such as Demat, Internet banking,
Portfolio Management, Venture capital, etc, came into existence to cater to the needs of public.
An important agenda for every banker today is greater operational efficiency and customer
satisfaction. The mew watchword for the bank is pretty ambitious: customer delight.
The introduction to the marketing concept to banking sectors can be traced back to American
Banking Association Conference of 1958. Banks marketing can be defined as the part of
management activity, which seems to direct the flow of banking services profitability to the
customers. The marketing concept basically requires that there should be thorough understanding
of customer need and to learn about market it operates in. Further the market is segmented so as
to understand the requirement of the customer at a profit to the banks.

DEFINITION OF BANK

The Oxford dictionary defines the Bank as,

“An establishment for the custody of money, which it pays out, on a customer’s order.”
According to Whitehead,
 “ A Bank is defined as an institution which collects surplus funds from the public,
safeguards them, and makes them available to the true owner when required and also lends sums
be their true owners to those who are in need of funds and can provide security.”

Banking Company in India has been defined in the Banking Companies act 1949,
“One which transacts the business of banking which means the accepting, for the purpose
of lending or investment of the deposits of money from the public, repayable on demand, or
otherwise and withdraw able be cheque, draft, order or otherwise.”

The banking system is an integral subsystem of the financial system. It represents an important
channel of collecting small savings form the households and lending it to the corporate sector.

The Indian banking system has Reserve Bank of India (RBI) as the apex body for all matters
relating to the banking system. It is the central Bank of India. It is also known as the Banker To
All Other Banks.

EVOLUTION OF INDIAN BANKING

Ancient banking system of India constituted of indigenous bankers. They have been carrying on
their age-old banking operations in different parts of the country under different names. The
modern age of banking constitutes the fundamental basis of economic growth. The term Bank is
being used since long time but there is no clear conception regarding its beginning. According to
the viewpoint, in good old days. Italian money leaders were known as “Banchi” because they
kept a special type of table to transact their business.

IMPORTANCE OF BANKS

Today banks have become a part and parcel of Kotak Bank's life. There was a time when
dwellers of the city alone could enjoy their services. Now banks offer access to even a common
man and their activities extend to areas hitherto untouched. Banks cater to the needs of
agriculturalists, industrialists, traders and to all the other sections of the society. In modern age,
the banking constitutes the fundamental basis of economic growth. Thus, they accelerate the
economic growth of a country and steer the wheels of the economy towards its goals of “self
reliance in all fields”. It naturally arouses Kotak Bank's interest in knowing more about the
‘Bank’ and the various men and the activities connected with it.

Indian Banking System

Banking in India has its origin as early as the Vedic period. It was believed that transition from
money lending to banking must have occurred even before Manu, The great Hindu Jurist, who
has devoted a section of his work to deposit advance and laid down rules relating to rates of
interest. During the Mogul period, the indigeneousBankers played a very important role in
lending money financing foreign trade and commerce. During the days of East India Company, it
was turn over the agency houses to carry on the business. “The General Bank of India” was the
first to join sector in the year 1786.The others that followed were the Bank of Hindustan and the
Bengal bank. The bank of Hindustan is reported to have continued till 1906 while the other two
failed in the meantime.

In the first half of the 19th century the East India Company established three banks:
1. Bank of Bengal (1809).
2. Bank of Bombay (1840).
3. Bank of Madras (1843.

These three banks are also known as Presidency Banks were independent units and functioned
well. These three banks were amalgamated in 1920 and Imperial Bank of India was established
on 27th january1921, which started as private shareholders banks, mostly Europeans
shareholders, with the passing of time Imperial bank was taken over by the newly constituted
State bank of India act in1955.In 1865 Allahabad Bank was established and first time exclusively
by Indians, Punjab National Bank Ltd. was set up in 1894 with headquarters at Lahore. Between
1906 and 1913, Bank of India, Central Bank of India, Bank of Baroda, Canara Bank, Indian
Bank, and Bank of Mysore were set up. Reserve Bank of India came in 1935. On July, 1969, 14
major banks of India were nationalized and on 15 th April, 1980 six more commercial private
banks were also taken over by the government.

Reserve Bank of India

The Banking system is an integral sub-system of the financial system. It represents an important
channel of collecting small savings from the households and lending it to the corporate sector.
The Indian banking system has The Reserve Bank of India (RBI) as the apex body from all
matters relating to the banking system. It is the “Central Bank” of India and act as the banker to
all other banks.

Functions of RBI:

 Currency issuing authority

 Banker to the government.

 Banker to other Bank.

 Framing of monetary policy.

 Exchange control.

 Custodian to foreign exchange and gold reserves.

 Development activities.

 Research and development in the banking sector.

CLASSIFICATION OF BANKS

On the basis of Ownership

PUBLIC SECTOR BANKS

Public sector banks are those banks that are owned by the government. The government owns
these banks. In India 20 banks were nationalized in 1969 and 1980 respectively. Social welfare is
there main objective.

PRIVATE SECTOR BANKS

These banks are those banks that are owned and run by private sector. An individual has control
over these banks in proportion to the shares of the banks held by him.

CO-OPERATIVE BANKS
These are those banks that are jointly run by a group of individuals. Each individual has an equal
share in these banks. Its shareholders manage the affairs of the bank.

According to the Law

SCHEDULED BANK
Schedule banks are the banks, which are included in the second schedule of the banking
regulation act 1965. According to this schedule bank:
1. Must have paid-up capital and reserve of not less than Rs500, 000.
2. Must also satisfy the RBI that its affairs are not conducted in a manner
Determinate to the interest of its depositors.
Schedule banks are sub-divided as:-
a) State co-operative banks
b) Commercial banks

NON-SCHEDULED BANKS
Non -schedule banks are the banks, which are not included in the second schedule of the banking
regulation act 1965. It means they do not satisfy the conditions lay down by that schedule. These
are the banks having paid up capital, less than Rs.5Lakhs. They are further classified as follows:-
A. Central Co-operative banks and Primary Credit Societies.
B. Commercial banks

According to Function

COMMERCIAL BANKS
These are the banks that do banking business to earn profit. These banks make loans for short to
business and in the process create money. Credit creation is the main function of these banks.

FOREIGN BANKS
These are those banks that are incorporated by foreign company. They have set up their branches
in India. These banks have their head offices in foreign countries. Their principle function is to
make credit arrangement or the export and the import of the country and these banks deals in
foreign exchange.

INDUSTRIAL BANKS
Industrial banks are those banks that offer long term and medium term loan to the industries and
also work for their development. These banks help industries in sale of their shares, debentures
and bonds. They give loan to the industries for the purchase of land and machinery.
AGRICULTURAL BANKS
Agricultural banks are those banks that give credit to agricultural sector of the economy.

SAVING BANKS
The principle function of these banks is to collect small savings across the country and put them
to the productive use. In India department of post office functions a savings banks.

CENTRAL BANK
Central Bank is the apex bank of the banking system of the country. It issues currency notes and
acts a banker's bank. Economic stability is the principle function of this bank. In short, it
regulates and controls the banking system of the country. RBI is the Central Bank of India.

PRIVATIZATION OF INDIAN BANKING

For the public sector banks, the era of bumper profit is over. For much of the last decade the
process of collaborated financial liberalization had cleared up the Bank’s balance sheet enabling
them to with stand increased competition, global financing, turmoil and even unprotected
industrial slow down. But the cycle of liberalization has run its full course. Now it is the time for
the big structural leap, rationalization, mergers, and privatization. Unless the banks undertake
these fundamental changes, their profit will stay under pressure.

There are twp areas of competitions which banking industry is facing internationally and
nationally. In the pre-liberalization era, Indian banks could grow in a closed economy but the
banking sector opened up for private competition. It is possible that private banks could become
dominant players even within India. It has been recorded a rapid rise of the new private sector
banks and it has tracked the transformation of the public sector banks as they grapple with the
changes of financial deregulation.
Use of ATM cards, Internet Banking, Phone Banking, Mobile Banking are the new innovative
channels of banking which are being widely used as they result in saving both time and money
which are two essential things that every one is short of and is running to catch hold of them.
Moreover private sector banks are aligning its infrastructures, marketing quality and technology
to build deep commitment in building consumer and retail banking. The main focus of these
banks is on innovative range of services or products.
STRUCTURE OF BANKING SYSTEM

Different countries of the world have different types of banking systems. However, commercial
banking had grown under all these banking systems. To understand the structure of banking
system, let us take up various types of banking systems one by one. These types are:

(1) UNIT BANKING

Unit Banking originated in the United State of America. It grew in the United States of America.
As a counter part of independent or industrial units.
“An independent unit bank is a corporation that operates one office and that is not related to
other banks through either ownership or control.
Shaper, Solomon and White.
Thus under unit banking, a single bank is a complete organization in itself having its own
management. The scale of operation is small and the area is restricted to a locality only. Unit
banking is localized banking and is much more responsive to the needs of the locality. It has
better understanding of the local problems and conditions, which helps it to cater to the needs of
the area in a better way. The staff of the unit bank is generally local and is in a better position to
determine the standing or desirability of the customers. The failure of the unit bank will not
endanger the banking system and economy. It is free from the difficulties and diseconomies of
large scale operations. It will not drain out the financial resources of villages and small towns to
big industrial centers and will ensure a balanced growth.

(2) BRANCH BANKING:

Economic and Managerial problems faced by the unit banks let to the emergence of banking
system. Now, This the most popular and important banking system. In branch banking, a bank
has a large network of branches scattered all over the country. Branch banking developed in
England. Subsequently most of the countries of the world adopted the system. In terms of
branches, the State Bank of India has emerged as one of the largest banks in the world.
As under the system the resources of a number of branches get pooled under the same
management, any individual branch is in a better position to face excessive withdrawals by the
customers. It facilitates diversification of activities because the area covered by the branches is
generally widespread. Under the system branches can operate without keeping large idle cash
reserves. It becomes possible for the bank to hire the services of competent and professionally
qualified managers, capable of understanding the handling technical problems and complex
situations. The cost of remitting or transferring funds from one place to another works out to be
less. The staff stays at a branch only for a limited period, so the chances of objective decision
making in the branch banking are high.
Branch Banking tends to bring homogeneity in the prevailing Interest Rates as it increases the
mobility of resources from one place to another. It is easier for the Central Bank to exercise
Control. It will communicate only with a few Registered /Head Offices of the Banks and not
with each individual branch. In this system there more safety and liquidity of funds. The choice
of securities and investments is larger. Branch banking makes complete banking services
available to the smallest communities. The branches in small localities can be initially operated
at loss in expectation of future gains.
The comparative study of unit banking and branch banking is a case of small scale banking
versus large scale banking. It is evident that the scale is clearly titled towards branch banking.
With the growth of large scale business it is no wonder that the trend is almost every country
towards the branch banking i.e. big banks with a network of branches all over the country. Even
in the U.S.A. The birthplace of unit banking. The Bank of America has now more than 500
branches in the state of California itself.

(3) CHAIN BANKING :

Shaper, Solomon and White have defined Chain Banking as
“An arrangements by which two or more banks –each of which retains its identity, capital and
personnel –are brought under common control by any device other than a Holding Company.”
Under the system there is pooling of resources. Chain banking overcomes certain limitations of
unit banking. But the system suffers from certain limitations of its own. There may be a lack of
co-ordination, proper control etc. The system is inflexible.

(4) GROUP BANKING :

It is similar to Chain Banking, the difference being that under Group Banking two or more banks
are brought under the control of the same management through a Holding Company. Both the
systems aim at gaining the advantages of large scale operations. The banks are able to pool their
resources in case of emergency or when large amount of cash is required to meet the loan
requirements of the customer. The advantages and disadvantages of both the systems are similar.
Both the systems developed in the United State of America as a result of attempts to overcome
the difficulties or limitations of unit banking.

(5) CORRESPONDENT BANKING:

Under Correspondent banking, small banks serving local communities hold deposits with joint
banks serving in big cities. This kind of banking is prevalent in U.S.A. The correspondent banks
perform two important services of outstation cheque clearing and loan participation for the
respondent banks while they benefit for the deposit funds of respondent banks.
 A)

COMMERCIAL BANKS
PRIMARY FUNCTIONS :

1) Accepting of Deposits : A bank accepts deposits from the public. People can deposit
their cash balances in either of the following accounts to their convenience:-
a. Fixed or Time Deposit Account : Cash is deposited in this account for a fixed
period. The depositor gets receipts for the amount deposited. It is called Fixed
Deposit Receipt. The receipt indicates the name of the depositor, amount of
deposit, rate of interest and the period of deposit. This receipt is not transferable. If
the depositor stands in need of the amount before the expiry of fixed period, he can
withdraw the same after paying the discount to the bank.
b. Savings Account : This type of deposit suits to those who just want to keep their
small savings in a bank and might need to withdraw them occasionally. Banks
provide a certain rate of interest on the minimum balance kept by the depositor
during the month.

c. Current Account : This type of account is kept by the businessman who are
required to withdraw money every new and then. Banks do not pay any interest on
this account. Any sum or any number of withdrawals can be presented by such an
account holder.

2) Advancing of Loans : The bank advances money in any one of the following ways.
a. Overdraft Facilities : Customers of good trading are allowed to overdraw from
their current account. But they have to pay interest on extra amount they have
withdrawn. Overdrafts are allowed to provide temporary accommodation since the
extra amount withdrawn is payable within a short period.
b. Money at Call : It is the money lent for a very short period varying from 1 to 14
days. Such advances are usually made to other banks and financial institutions only.
Money at call ensures liquidity. In the Interbank market it enables bank to make
adjustment according to their liquidity requirements.
 c. Loans : Loans are granted by the banks on securities which can be easily disposed
off in the market. When the bank has satisfied itself regarding the soundness of the
party, a loan is advanced.
d. Cash Credit : The Debtor is allowed to withdraw a certain amount on a given
security. The debtor withdraws the amount within this limit, interest is charged by the
bank on the amount actually withdrawn.
e. Discounting Bill of Exchange : It is another method of making advances by the
banks. Under this method, bank give advance to their clients on the basis of their bills
of exchange before the maturity of such bills.
f. Investment in Government Securities : Purchasing of government securities by
the banks tantamount to advancing loans by them to the Government. Banks prefer to
buy government securities as these are considered to be the safest investment. For
example : Indira Vikas Patra : It enables the banks to meet requirement of statutory
liquidity ratio (SLR)

3) Credit Creation :One of the main functions of banks these days is to create credit.
Banks create credit by giving more loans than their cash reserves. Banks are able to create
credit because the demand deposits i.e. a claim against the bank is accepted by the public
in settlement of their debts. In this process the bank creates money. For this reason Prof.
Sayers has called bank “the manufactures of money.”

4) Cheque system of Payment of Funds

A cheque, a negotiable instrument, which in fact is a bill of exchange, drawn upon a banker, is the
most popular credit instrument used by the client to make payments. Cheque system is the main
credit instrument in the banking world.
Although a cheque is not a legal tender money, the serves as a medium of exchange in a limited
way as it is a negotiable instrument.
Because of “clearing houses” and “clearing” operations of the banks, cheques can be and are used
for transferring funds from one centre to another. In the modern days they can also be used for
transferring funds from one country to another.
SECONDARY FUNCTIONS
Besides the above primary functions, banks also perform may secondary functions such as agency
functions, general utility and social functions.
A) Agency Functions
Banks act as agents to their customers in different ways :-
i) Collection and Payment of Credit and Other Instruments: The Commercial banks collect
and pay cheques, bills of exchange, promissory notes, hundies, rent, interest etc. On behalf of
their customers and also make payments of income tax, fees, insurance premium etc. on behalf of
the customers. Customers can leave standing instructions with the banker for various periodic
payments ensuring the regular payments and avoiding the trouble of performing it themselves.
ii) Purchase and Sale of Securities : The modern commercial banks also undertake the purchase
and sale of various securities like shares, stocks, bonds units and debentures etc. On behalf of the
customers, banks do not give any advice regarding the suitability or otherwise of a security but
simply perform the functions of a broker.
iii) Trustee and Executor : Banks also acts as trustees and executors of the property of their
customers on their advice. Sometimes banks also undertake income tax services on behalf of the
customers.
iv) Remittance of Funds : The Commercial banks remit funds on behalf of clients from one
place to another through cheques, drafts, mail transfers etc.
v) Representation and Correspondence : Sometimes commercial banks acts as representatives
or correspondents of the clients especially in handling various applications. For instance,
passports and travel tickets, booking of vehicles, plots etc.
vi) Billion Trading : In many countries, the commercial banks trade is billions like gold and
silver. In Oct 1997, 8 banks including SBI, IOB, Canara Bank and Allahabad Bank have been
allowed import of gold which has been put under open general licensed category.
vii) Purchase and Sale of Foreign Exchange : Banks buy and sell foreign exchange, promoting
international trade. This function is mainly discharged by foreign Exchange Banks.
viii) Letter of References : Banks also give information about economic position of their
customers to domestic and foreign traders and vice versa.
B) GENERAL UTILITY SERVICES
In addition to agency services, banks render many more utility services to the public. These
services are :-
i) Locker Facilities : Banks provide locker facilities to their customers. People can keep
their valuables or important documents in these lockers. Their annual rent is very
nominal.
ii) Acting as a referee : It desired by the customers, the bank can be a referee i.e. who
could be referred by the third parties for seeking information regarding the financial
position of the customers. The bank will acts as referee only and only if it is desired by
the customer, otherwise the secrecy of a customers is account is maintained very
carefully.
iii) Issuing letters of credit : Bankers in a way by issuing letters of credit certify the
credit worthiness of the customers. Letters of credit are very popular in foreign trade.
iv) Acting as Underwriters : Banks also underwrite the securities issued by the
Government and Corporate bodies for a commission. The name of bank as an
underwriter encouraged investors to have faith in the security.
v) Acting as information banks : Commercial banks also acts as “information” bureau
as they collect the financial, economic and statistical data relating to industry, trade
and commerce. HDFC Bank is providing information relating to NRI Schemes and
commentaries of experts on development in the areas of finance through Internet.
vi) Issuing Traveler’s cheques and credit cards : Banks have been rendering great
service by issuing traveler’s cheques, which enable a person to travel without fear of
theft or loss of money. Now, some banks have started credit card system under which
a credit card holder is allowed to avail credit from the listed outlets without any
additional cost or effort. Thus, credit card holder need not carry or handle cash all the
time. Now, international credit cards are joining hands with Indian Banks.
vii) Issuing of gift cheques: Certain banks issue gift cheques of various denominations,
e.g. Some Indian banks issue gift cheques f the denominations of Rs. 21, 31, 51 and
101 etc. They are generally issued free of charge.
 viii) Dealing in Foreign Exchange: Major branches of commercial banks also transact
business of foreign exchange. Commercial banks are the main authorized dealers of
foreign exchange in India.
ix) Merchant banking Services: Commercial banks also render merchant banking
services to the customers. They help in availing loans from non-banking financial
institutions.
x) Help in Transportation of Goods: Big businessmen or industrialists after consigning
goods to their retailers send the Railway Receipt (Consignment Note) to the bank.

List of Public Sector Banks

o State Bank of Bikaner & Jaipur

o State Bank of Hyderabad
o State Bank of Indore
o State Bank of Mysore
o State Bank of Saurastra
o State Bank of Travancore

Other Nationalised banks are:

 Allahabad Bank
 Andhra Bank
 Bank of Baroda
 Bank of India
 Bank of Maharastra
 Canara Bank
 Central Bank of India
 Corporation Bank
 Dena Bank
 Indian Bank
 Indian Overseas Bank
  Oriental Bank of Commerce
 Punjab & Sind Bank
 Punjab National Bank
 Syndicate Bank
 UCO Bank
 Union Bank of India
 United Bank of India
 Vijaya Bank

List of Private Sector Bank

 Bank of Punjab
 Bank of Rajasthan
 Catholic Syrian Bank
 Centurion Bank
 City Union Bank
 Dhanalakshmi Bank
 Development Credit Bank
 Federal Bank
 HDFC Bank
 ICICI Bank
 IDBI Bank
 IndusInd Bank
 ING Vysya Bank
 Jammu & Kashmir Bank
 Karnataka Bank
 Karur Vysya Bank
 Laxmi Vilas Bank
 South Indian Bank
 United Western Bank
  UTI Bank

List of Foreign Banks in India

 ABN-AMRO Bank
 Abu Dhabi Commercial Bank
 Bank of Ceylon
 BNP Paribas Bank
 Citi Bank
 China Trust Commercial Bank
 Deutsche Bank
 HSBC
 JPMorgan Chase Bank
 Standard Chartered Bank
 Scotia Bank
 Taib Bank

Upcoming Foreign Banks In India

By 2009 few more names is going to be added in the list of foreign banks in India. This is as an
aftermath of the sudden interest shown by Reserve Bank of India paving roadmap for foreign
banks in India greater freedom in India. Among them is the world's best
private bank by Euro Money magazine, Switzerland's UBS.

The following are the list of foreign banks going to set up business in India

 Royal Bank of Scotland

 Switzerland's UBS
  US-based GE Capital
 Credit Suisse Group
 Industrial and Commercial Bank of China

Merrill Lynch is having a joint venture in Indian investment banking space -- DSP Merrill
Lynch. Goldman Sachs holds stakes in Kotak Mahindra arms.

GE Capital is also having a wide presence in consumer finance through GE Capital India.

India's GDP is seen growing at a robust pace of around 7% over the next few years, throwing up
opportunities for the banking sector to profit from.

The credit of banks has risen by over 25% in 2004-05 and the growth momentum is expected to
continue over the next four to five years.

Participation in the growth curve of the Indian economy in the next four years will provide
foreign banks a launch pad for greater business expansion when they get more freedom after
April 2009.

Objectives of the Study

This study has been conducted with a variety of important objectives in mind. The following
provides us with the chief objectives that have tried to achieve through the study. The extent to
which these objectives have been met could judged from the conclusions and suggestions, which
appear in the later of this study.

The Chief Objectives of this study are:

1.To find the bank sector that is largely availed by the customer.
2.To study the factors the factors influencing the choice of a bank for 3.availing services.
4.To find and compare the satisfaction level of customers in public sector 5.as well as in
private sectors bank.
6.To study the problem faced by customer.
7.To get suggestions for improvement or change in the services of public and private sector
banks.
8.To study what do people expect in the new era of banking.
 RESEARCH METHODOLOGY

Research is an art of scientific investigation. In other word research is a scientific and systematic
search for pertinent information on a specific topic. The logic behind taking research
methodology into consideration is that one can have knowledge about the method and procedure
adopted for achievement of objectives of the project. With the adoption of this others can
evaluate the results also. Its main aim is to keep the researchers on the right track.

The methodology adopted for studying the objectives was surveying the saving account holders
of District Jalandhar. So keeping in view the nature of requirements of the study to collect all the
relevant information regarding the comparison of saving account of Centurion Bank of Punjab
with other banks, direct personal interview method with structured questionnaire was adopted for
the collection of primary data.

Secondary data has been collected through the various magazines and newspapers and by surfing
on Internet. And the guide in the organization was consulted at many times.

SAMPLE DESIGN:-A sample design is a definite plan for obtaining a sample from a given
population. It refers to the techniques or the procedure the researcher would adopt in selecting
items for the sample. Sample design may as well lay down the number of items to be included in
the sample i.e.,
the size of the sample. Sample design is determined before data are collected. Here we select the
population as sample in our sample design. The selected respondents should be as representatives
of the total population.

POPULATION:- The persons holding saving account related to business class of District
Jalandhar were taken into consideration.
 DATA COLLECTION

Data was collected by using main two methods i.e primary data and secondary data.

PRIMARY DATA
Primary data is the data which is used or collected for first time and it is not used by anyone in
the past. There are number of sources of primary data from which the information can be
collected. We choose the following resources for our research.

QUESTIONNAIRE:-This method of data collection is quite popular, particular in case of

big enquiries. Here in our research we set 15 simple questions and request the respondents to
answer these questions with correct information.

RESPONDENTS:-Respondents helps in creation of more accurate idea about our research.

We personally meet the respondents inside and outside the banks.

SECONDARY DATA
Secondary data is the data which is available in readymade form and which is already used by
people for some purposes. There may be various sources of secondary data such as-newspapers,
magazines, journals, books, reports, documents and other published information.

BANKS ANNUAL REPORTS:-Banks issues there annual reports to get the people
informed with the profitability and growth of the bank. These annual reports helps us a lot to get
the latest data and other related information for our research. It tells us about the increase or
decrease in profits and other facilities.

JOURNALS AND PUBLICATIONS OF DIFFERENT BANKS :- We also take

into consideration the journals and publications issued by the bank at different times. we comes
to know about the Branches, ATM, locations and other useful information.
MANUALS AND BROACHERS OF DIFFERENT BANKS:-We take the help of
bank staff and other people who gives us deep information and data which may not be available
at anywhere. They gives us there full co-operation.

INTERNET:-We also take into consideration the internet facility with which we collect lot of
latest information.

SAMPLE PLAN :

 SAMPLE SIZE: Keeping in mind all the constraints the size of the sample of the

study was selected as 80.

 SAMPLING UNIT:-

Centurion Bank of Punjab Branch in Jalandhar city. Due to nature of study, we also
visited various different banks ICICI, HDFC, SBI, PUNJAB NATIONAL BANK etc. of
Jalandhar District.

 SAMPLING TECHNIQUE:- Stratified convenient sampling.

All the saving account holders were taken into consideration. Research was conducted on
clear assumptions that the respondents would give frank and fair answers in a pragmatic
way and without any bias.

 SAMPLING DESCRIPTION:- In order to understand the nature and

characteristics of various respondents in this study, the information was collected and
analyzed according to their socio economic background which included the characteristic
of their respondents like education, age marital status and monthly income. This
 description shows that respondents included in this survey belong to different
backgrounds and this turn increase the scope of the study.

DATA COLLECTION: Data was collected using two main methods:

COLLECTION OF DATA

Secondary Data Primary Data

Questionnaire
Bank’s Annual Reports

Journals and Publications of Respondents

Different banks

Manuals/Broachers of
Different Bank

Economics times
and financial world
 LIMITATIONS OF THE STUDY

Due to constraints of time and resources, the study is likely to suffer from certain limitations.
Some of these are mentioned here under so that the findings of the study may be understood in a
proper perspective.

The limitations of the study are:

 Some of the respondents of the survey were unwilling to share information.
 The research was carried out in a short period of 6 weeks . Therefore the sample size
and other parameters were selected accordingly so as to finish the work within the given
time frame.
 The information given by the respondents might be biased because some of them might
not be interested to give correct information.
 The officials of the bank supported me a lot, but did not have sufficient time to make the

points more clear.

CHAPTER – 3
DATA ANALYSIS AND INTERPRETATION
 Analysis of Data collected
1. The respondents were asked about which banking sector’s services do their
avail.
Table1: banking sector’s services which the respondents avail.

Banking sector Number of respondents

Public 32
40
Private 38 Graph
35 1:
Both 30
30

25

Public
20
Private
Both
15

10

0
No of respondents

Banking Sector’s services which the respondents avails

INTERTRETATION:-It was found that most of the respondents were availing

services of private sectors banks while those of the public sector banks were less
as compare to public sector

2. The respondents were Asked about the type of account they have in the
public sector as well as Private sector banks

Table 2.1 Number of type of account held in Public sectors banks

 Type of Accounts

Name of Savings Current Demat Fixed Salary

Account deposits
Total no of 50 15 6 15 14
respondent
s

Total no of respondents
60

50

40
Total no of respondents
30

20

10

0
Saving Current Demat Fixed deposits Salary
Graph 2.1 :- Number of type of accounts held in Public sector banks
Analysis: 50% people own Saving Account, 15% own Current account, 6% demat,15%
fixed deposits account and 14% salary Account

Interpretation: It was found that in case of public sector banks, maximum number of
account holders owns Saving Account. After Saving account most prefer account is salary
account prefer by people and the next priority goes to fixed deposits Accounts.

3. The basic purpose of this question was to know the most preferred bank.
Table 3. Number of respondents preferring different banks

Names of Banks Number of respondents

ICICI Bank 24
HDFC Bank 22
State Bank Group 20
Punjab National Bank 28
Punjab And Sind Bank 6

30

25

20
ICICI bank
HDFC Bank
15
State Bank Group
P.N.B
10 Punjab and sind Bank

0
Number of respondents
Analysis: From above graph, it is seen that 28% stake of the respondents follows to Punjab
National bank followed byICICI bank. It is the bank which provide 12-hour banking.also the
ATM machine is more as compared to the other private sector banks.

Interpretation : From the above graph, it is seen that Punjab national is the most preferred
bank as compared to other Public and Private sector Banks.
The reason for preference of public sector bank is the minimum amount of deposit for saving
account.

4. The aim to ask this question was to know he reasons for their preference in
different banks :-

Table 4:- Reason for account in different banks

Reasons No of respondents
 Friendly Behaviour of the Staff 16
Reliability/trust 14
Quick and fast services 55
Location 15

Friendly behaviour of the

Chart Title staff
Reliability/ Trust Graph 4:-
60
Quick and fast services
Reasons for
account in
50 Location
different
banks
40
Inpretation
30 : By
analyzing
20 this graph,
we can
10 conclude
that most of
0 the people
No of respondents is
influenced
by the
quick and speedy services provided by the bank and location is given less preference than others.

5.The respondents were asked about the facilities they were availing in public
as well as private sector banks :-

Table 5.1 Number of people availing different facilities at public sector banks:
Facilities Availed No of respondents
ATM/Debit card 60
Demat 5
Internet/Mobile/Phone Banking 15
Insurance 20
 60

50

40
ATM/Debit card
Demat
30 Internet/Mobile/Phone banking
Insurance
20

10

0
No of Respondents

Graph 5.1: Number of people availing different facilities at public sector banks

Interpretation: From the above graph, it was found that was availed by most of the people at
public sector banks was that of ATM/Debit cards which hold 90% of respondents. It is clearly
observed by the graph that Insurance are neck to neck holding 20% of respondent each.

6. The purpose of this question is to know the satisfaction level they were
having with their banks overall performance:-

Public sector banks

Table 6.1 Satisfaction level of the customers regarding the facilities availed from the public
sector banks

Level of Satisfaction No.of respondents %age

Excellent 12 24%
Good 21 42%
Very Good 27 54%
 60%
54%
Graph
50%
6.1
42%
40%

30%
24%

20%

10%

0%
Excellent Good Very Good

Series 1
Satisfaction level of Customers regarding the facilities availed from the public sector banks.
Analysis:
It was found that in case of public sectors banks, 18% of the respondents were highly satisfied
ranked excellent from the products and services availed by them. 44% were just satisfied given
very good and 38% have moderate view.

Interpretation: People have mixed type of view regarding public sector banks.

7. The respondents were asked that if they have given option, would they like
to shift from the present banks:-

Table 7 Number of customers ready to shift from present bank.

 80

70

60

50

40

30

20

10

0
Yes No

Graph 7:- Number of customers ready to shift from their present bank or not.

Interpretation:

From this above Graph, we can conclude that the number of respondents ready to shift from their
present bank is 28% while 70% customers seems to be satisfied from their bank and hence willing
to shift from their present bank to other.

8. The aim to ask this question was to know whether the respondents faces any
problem regarding the services provided them by their preferred bank :-

Table 8 Problem faced by customers.

Types of problem No of respondents

Time consuming 10
Introduction 8
Reference 15
Too many formalities 6
No facility of photograph instantly 4
No problem 6
 12% 22%
8%

Time Consuming
Introduction
12% Reference
Too many Formalities
16% No facilities of photograph
instantly
No problem
30%

Interpretation:
It was found that most of the respondents are facing problem of reference. Respondents also find
that the time and too much formalities also cause problem in bank
CHAPTER – 4
FINDINGS
FINDINGS OF THE STUDY

 More number of people have account with private banks.

 Majority of the respondents whether in public sectors or in private sector banks have
savings account with banks.
 Number of problem faced by the people is more in public sector banks.
 People want a change in the behavior of the staff of the public sector banks.
 People are more satisfied form the private sector banks due to their better services
provided by them in terms of speedy transactions, fully computerized facilities, more
working hours (in case of ICICI bank, the number of working hour are 12), good
investment Advisory services, efficient and co-operative staff, better approach to
Customer Relationship Management.
 In private sector banks proper promotional activities should be taken up so as to make the
population aware of the services provided by the banks even in rural areas.
 The facility that was availed by most of the people at public sector banks was that of
ATM/Debit cards. The least availed facility was that of Demat account and foreign
transfer of funds.
 The facility that was availed by most of the people at private sector banks was that of
Internet/Phone banking by ATM/Debit card.
 Majority of respondents do not want to shift from their present bank.

 From the above study it is clear that private banks are providing better services than
nationalized banks. 95% respondents favored that private banks are providing better
services than nationalized banks while 5% respondents are not agree with it.
 From the above study it is clear that majority of the respondents said that the average
balance requirement for operating their saving account is between 5000-10000. 20% said
 it is between 10000-20000 and remaining 5% said it is between 20000-50000 in private
sector banks which as compared to Public sector bank is very high.
 40% respondents said that the bank employees never pay any attention to them and 10%
respondents said that their problems are not solved by bank executives. The remaining
50% respondents give a positive reaction in the favour of bank. 30% respondents
favoured that their problems are solved by bank executives and 20% respondents said
they are received with smile by bank executives. So there is a mix response.
 Majority of the respondents said that the average time taken for transactions is between
25 to 50 minutes in their bank. 30% respondents said the average time taken for
transaction is between 20-25 minutes, 20% said it is between 10 to 25 min. and remaining
10% said that the average time taken for transaction by their bank is 5 to 10 minutes.

 From the above study is clear that the banks do not organize any customer meets. All
the 100% respondents said that their bank does not organize any customer's meets to
resolve their problems. Customer satisfaction is the demand of time, so the banks should
organize customer meets to resolve the problems of their customers.
 From the above study it is clear that majority of the respondents are ready to pay nominal
charges for better services provided by private banks while 40% respondents are not
ready to pay any nominal charges.
 The above study depicts that 60% respondent said that their bank updates them time to
time about the latest facilities and remaining 40% said that their bank doesn't update
them.
CHAPTER – 5

CONCLUSION
 CONCLUSION

The customers now days are not only exposed of what type of service is being provided by banks
in India but in the world as a whole. They expect much more than what is actually being
provided. So the new coming banking sector has to provide and cater to all the needs of the
customers otherwise it is difficult to survive in the competition coming up.

They not only expect the safety of money but also best ways to invest that money which need
needs to be fulfilled. Banks need to have a better outlook towards to actually what customers are
requiring. Entries of the private sector banks have made the competition tougher. If a bank is not
functioning properly it is being closed. So it is difficult to face these types of conditions. Here a
simple philosophy can work that customers are God and we need to follow this to survive and
serve better.

The banking sector is poised for explosive growth. In this, scenario, it is imperative that banks
adopt technology at an aggressive Pace, if they wish to remain competitive. Mani Mamallan
makes a case for banks to outsource their technology infrastructure requirement, thus enabling
early adoption and increased efficiencies.

In the prevailing scenario, a number of banks have adopt a new deployment strategy of
infrastructure outsourcing, to lower the cost of service channels. As a result, other banks too will
need to align their reinvented business models. The required changes at both the business and
technology levels are enormous. In a highly competitive banking markets, early adopters are
profiting from increased efficiencies.
CHAPTER – 6

SUGGESTIONS
AND
RECOMMENDATIONS

SUGGESTIONS
Based on the study conducted, There are some of the suggestions given by the customers of how
the modern banking should be. These are the comment given by them about the improvement of
the banking sector in India.

 Banks should obey the RBI norms and provide facilitiesas per the norms, which are not
being followed by the banks. While the customer must be given prompt services and the
bank officer should not have any fear on mind to provide the facilities as per RBI norms
to the units going sick.
 Banks should increase the rate of saving account
 Banks should provide loan at the lower interest rate and education loans should be given
with ease without much documentation. All the banks must provide loans against shares.
 Fair dealing with the customers. More contribution from the employee of the bank. The
staff Should be co-operative, friendly and must be capable of understanding the problems
of customers
 Internet banking facility must be made available in all the banks.
 Prompt dealing with permanent customers and speedy transaction without harassing the
customers
 Each section of every bank should be computerized even in rural areas also.
 Real time gross settlement can play a very important role.
 More ATM coverage should be provided for the convenience of the customers.
 No limit on cash withdrawls on ATM cards.
 The bank should bring out new schemes at time-to-time so that more people can be
attracted. Even some gifts and prizes may be offered to the customers for their retention.
 24 hours banking should be induced so as to facilitate the customers who may not have a
free time in the daytime. It will help in facing the competition more effectively.
 The charges for saving account opening are high, so they should also be reduced.
 Customers generally complain that full knowledge is not granted to them. Thus the bank
should properly disclose the features of the product and services to the customers.
Moreover door to door services can also be introduced by bank.
 The need of the customer should properly be understood so that customer feels satisfied.
The relationship value should be maintained.
 The branch should promote cooperation and coordination among employees which help
them in efficient working.
 Maintenance of proper hierarchy should be done. A good hierarchy set up can ensure
better results with in the bank.

Banking sector is improving by leaps but still it needs to be improved. Proper and efficient
relationship staffs having knowledge for one stop banking, customer friendly atmosphere,
and better rate of interest are need of the hour.the concept of privatization has overall
improved the services in all the banks. Home banking will be order of the day.

Recommendations
For Public Sector Banks:
  Bank staff should be customer friendly and highly motivated to serve the
normal customer.
 As far as possible, banks should reduce its documentation process while
providing loans.
 Computerization should be done in banks at all level and the operators should
de properly trained.
 Token system should be induced so as to minimize the waiting lines in the
banks.
Proper ambience in the banks can develop a healthy

 Proper ambience in the banks can develop a healthy working culture.

 Quick services should be provided.

For Private sector Banks

 24 hours banking should be induced so as to facilitate the customers who may
not have free time in the day time. It will help in facing the competition more
effectively.
 More ATM coverage should be provided for the convenience of the
customers.
 Customer care services should be provided by banks.
CHAPTER – 7
BIBLOGRAPHY

BIBLIOGRAPHY
BOOKS:
 Kothari C.R. (1990) Research Methodology: Method and Techniques; Wishva
Prakashan, New Delhi.
 Bodie.Z, Kane.A & Mracus.J : Essentials of Investments.
 Prof. E Gordon & Dr. K. Natrajan “Banking Theory Law and Practice”.
 “Indian financial System & Commercial Banking” by Khan Masood Ahmed
 “Banking in India” by P.N.Varshney

WEBSITES:
 www.centurionbop.co.in
 www.pnbindia.com
 www.statebankofindia.com
 www.icicibank.com
 www.rbi.org.in
 www.iba.org.in
 www.knowledgestom.com
 www.igniter.com

BROACHERS & PAMPHLETS

 Broachers and pamphlets of Saving A/c
 PERSONAL DETAILS.
NAME-………………………………………………………………………
AGE-………………………………………………………………………...
GENDER-…………………………………………………………………..
EDUCATION-……………………………………………………………...
ADDRESS-………………………………………………………………….
……………………………………………………………………………….
PHONE NO.-……………………………………………………………….
E-MAIL ID-…………………………………………………………………

Q1. Which Sector bank do you have your account?

Public  Private  Both 

Q2. In which bank do you have your Account?

1.

2.

3.

4.

Q3. Which type of account do you have in the bank?

Saving  Current 

Demat  F.D 
 Salary 

Q4 In Case you have yours Account in more than one a Bank which one is your
most preferred bank (Give only one bank)

Q5. Rank the selection criteria for opening account with bank?

Brand Image  Services 

Location  Charges 

Q6. Kindly rank the reasons for yours preference in this particular bank?

Quick and fast services  Location 

Friendly Behavior  Reliability 

Q7. Which facilities are you availing at your bank?

Atm/Debit card  Credit card 

Insurance  Mobile Banking 

Q8.How often do you use debit card to shop?

Occasionally  Never 

Q9. How much Satisfied are you with your bank’s overall performance ?

Excellent  Very Good 

Good 
Q10. Any Specific services you expect from your bank ?

Q11.If an option is given to you, would you like to shift from the present

Bank?

Yes  No 

Q12. Do you face any problem regarding the services provided by your preferred

bank?
If Yes

Q13. Would you like to give any suggestions for the better functioning of banks

in these sectors?

Public Sector

Private sector

16. Any other suggestions please specify ?

____________________________________________________________

____________________________________________________________

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