Data-Driven Wound Care A Business and Clinical Opportunity
Data-Driven Wound Care A Business and Clinical Opportunity
Data-Driven Wound Care A Business and Clinical Opportunity
WOUND CARE:
A BUSINESS AND
CLINICAL OPPORTUNITY
Wound care is not for the faint of heart. Not only does its physical manifestation require an iron stomach
to deal with their appearance, smell, and the pain of the patient, they are also exceedingly complex to man-
age. Ask any layperson how to heal a wound, and they might say clean it, place a bandage over it, leave for
a few days, and as if by magic, the body heals the wound. Unfortunately, this is certainly not the case for
chronic wounds such as pressure injuries, and diabetic foot and leg ulcers. Chronic wounds, by definition,
are those that have not healed after three months.
Much can happen to the wound such as the introduc- Given this long time to heal, wounds are problemat-
tion of a bacterial or fungal infection, lack of resolution ic for healthcare organizations to manage, requiring
of underlying causes of the wound, or further injury. multiple interactions from multiple stakeholders to un-
In addition, many factors not conducive to wound derstand the situation, and push towards the goal of a
healing exist, such as comorbid conditions such as single patient’s wound healing. Multiply this problem
diabetes and cardiovascular disease, as well as oth- by multiple factors of the wound, multiple wounds on
er factors such as smoking and interference from a patient, and then multiple patients in your healthcare
other medications the patient may be taking. Indeed, organization, and suddenly, you have an exponentially
wounds have been described as a major snowballing difficult problem to manage.
threat to the healthcare system (Sen, 2009), for exam-
All the while, who is keeping track of these wound
ple lower-limb amputation rates are as high as 25% for
and patient numbers? Certainly, some information is
people with diabetic foot ulcers (Singh, 2005).
captured in the patient’s electronic health record or
The evolution of wound care (Figure 1) as a clinical a clinicians notebook, but mostly, that information is
specialty began around 50 years ago with George not available at a touch of a button for analysis and
Winters’ findings, (Winter GD, 1962) shortly followed management.
by industry taking up the mantle of both product de-
velopment and subsequent marketing to deliver their
products to clinicians globally (Queen D et al, 2004;
Queen D, 2011).
Total
Integrated
Service Approach
Delivery
Treatment
Assessment
& Diagnosis
MARKET DRIVERS
• Care providers and patients desire better outcomes and to reduce treatment burden
• Healthcare desires to reduce hospital based treatments requires more procedures
to be community based
• Payers desire to reduce the cost burden of treating long term wounds or at a minimum
capping costs with an increasing incidence
• Government initiatives in the UK (and other geographies) now incentivising “a return to com-
munity” or “out of hospital”
• Governments are restricting the usage of certain treatment options both from a cost
(e.g. biologicals) and healthcare perspective (e.g. antibiotics and the use of silver)
Wound Care Challenge
Wound care is a patient-centric approach with significant complexity due to many factors. Patients are often in mul-
tiple care settings, seeing multiple caregivers (Figure 2).
Consistency of approach and documentation is often an issue and can have a significant impact on clinical outcome.
Wound care is complex and oftentimes suboptimal. A multitude of patient factors can be involved, especially related
to comorbidities (Table 1). This information with its collection and computation takes significant experience and skill,
and is unlikely to be analyzed for rational clinical decision-making.
Skilled Nursing
Wound Care Clinics
Facilities
Physical Tests and Observations • Surrounding skin and wound edge characteris-
(Others) tics (e.g. punched out ulcers may be arteria; oe-
dema, pigmentation and induration may indicate
• Oxygen - e.g. transcutaneous O2 (perfusion)
venous ulcer)
• Ankle brachial pressure index (ABPI), arterial
• Wound site (e.g. sacral wounds may be pres-
Doppler, angiography (perfusion, PAD)
sure ulcers, lower leg wounds may be arterial or
• Imaging studies - e.g. X-rays, high freq
venous ulcers)
ultrasound, Duplex scanning (venous disease),
• Colour, odour, viscosity and quantity of exudate
CT/MRI scans
• Presence/level/character of pain
• Photoplethysmography (venous disease)
• Nutritional screening/assessment - e.g. body
(Bio)Chemical Tests
mass index (BMI), mini-nutritional assessment
• Glucose (diabetes melitus)
short form (MNA-SF) (malnutrition, obesity)
• Haemoglobin (oxygenation)
• Psychological screening - e.g Hospital
• Plasma albumin (malnutrition)
Anxiety and Depression Scale (HADS)
• Lipids (hypercholesterolaemia)
(depression, anxiety)
• Urea and electrolytes (renal function)
• Temperature (pyrexia, infection)
• HbA1c (long-term control of diabetes)
• Blood pressure (hypertension)
• Rheumatoid factor, antibodies (rheumatoid
• Neurological examination (neuropathy)
arthritis, connective tissue disease)
• Arterial pulses
• C-reactive protein (CRP) (inflammation,
Biological Tests infections)
SWIFTMEDICAL.COM 7
Wound care lacks E X A M P L E S O F T H E VA LU E
O F S TA N D A R D I Z E D R E C O R D S
robust evidence to
support data-driven
decision making. 1
The collection
of real world data has Medical billing codes rely on accurate
and reliable information to determine
proven to be difficult how much your organization charges for
your procedures - these are grounded in
and expensive… the data inputted into patient healthcare
records.
There are many wound assessment tools available • Cause of the wound
currently. However, evidence suggests that many pa- • Wound size
tients are still not receiving comprehensive and knowl-
• Wound site
edgeable wound assessment (Schultz et al, 2004).
• Wound bed
This can lead to delayed wound healing, increased risk
of infection, inappropriate use of wound treatments • Signs and symptoms of infection
and a reduction in the quality of life for patients. • Level of exudate
• Assessment of the surrounding skin
Consistency in wound care documentation is key.
Consistency will build trust that what is in the patient • Documentation
record is an accurate depiction of the wound. Having a
dedicated wound team or, better yet, a certified wound Why should you Measure the Wound?
specialist (e.g. CWS or WOCN) conducting the weekly Wound measurement is an essential part of wound
wound assessments should accomplish much great- assessment. It should be recorded on initial presen-
er consistency than relying on non-specialist bedside tation, and at regular defined intervals as part of the
nurses, who may not have received any wound as- reassessment process. There are various methods
sessment training. Wound care policies should dic- available to measure wounds and it is important to
tate who will consistently perform the wound assess- use the same method each time, with the patient in
ments and at what frequency. the same position. Continuous monitoring of changes
in wound size is an important way of evaluating re-
sponse to treatment. One of the key data components
relative to a patient’s wound care journey.
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Why should you Document the Wound Size and Parameters?
What is the purpose of wound documentation? The primary purpose is communication. Communica-
tion among current providers regarding present or past care enables the entire health care team to share
information about the care and treatment of the patient. Documentation is not only important for the reasons articu-
lated previously but can have serious implications related to regulatory, reimbursement of legal issues. Communica-
tion, of course, can be verbal or written, but it is written communication (the patient chart) that will most likely make
its way into court.
Reimbursement
Reimbursement directly impacts how clinicians deliver care. Increasingly, third-party payer sources
(Medicare, Medicaid) are examining where their money is going and whether they’re getting the
most from providers on behalf of their beneficiaries. Thus, third-party payers are requiring more
documentation regarding patient outcomes to justify payment. Clinicians who can document com-
prehensive and accurate assessments of wounds and the outcomes of their interventions are in a
stronger position to obtain and maintain coverage and thus reimbursement.
Regulatory
It is important to keep in mind that CMS mandates that skilled home nursing service must be provid-
ed with the expectation of the patient’s restorative potential. In other words, home nursing services
are provided on the condition that the patient “improve materially in a reasonable and generally pre-
dictable period of time.” Home nursing is not considered reasonable and necessary if the patient is
not able to heal the wound (Fife et al, 2012).
Legal
No matter the setting in which you practice, as a healthcare provider you are constantly under the
threat of a malpractice lawsuit. In nursing homes, the top targets for litigation are pressure ulcers,
malnutrition, and dehydration. Up to 20% of all U.S. legal medical claims and more than 10% of
settlements are wound related (Pfaff, 2005) and there are more than 17,000 pressure ulcer-related
lawsuits filed annually in the United States (AHRQ, 2018). So, for both you and your organization, it
is important to take the necessary measures to avoid being sued.
CASE 1
One multidisciplinary wound care center at the Karolinska University Hospital in Solna, Sweden,
was able to reduce the rate of lower limb amputations in patients with diabetes by 60% by intro-
ducing the implementation of best practice guidelines, education, and better team coordination
around patients with wounds (Alvarsson AA, 2012). They also speculate that more can be done to
improve on this through better coordination and referral into specialized multidisciplinary teams
to manage their wounds - certainly, better information management would be critical in improv-
ing this.
CASE 2
In the context of hospitals and long-term care, a well-coordinated clinician team reduced wound
care consumable cost by 55.8% (Ott C, 2018). In one study, a home healthcare team made pro-
cess and product innovations in order to improve wound care (Hurd T, 2013). Compared to be-
fore, they made a 78% total cost saving in nursing and material cost. In addition, wound healing
time was cut from 46 to 13 weeks and also the team reduced the need for daily wound dressing
changes. They also found greater adherence to wound care best practice. Another study details
the adoption of digital wound care management leading to a significant drop in healing time, cost
of consumables and number of visits (Khalil H et al, 2016).
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CASE 3
Centralizing wound care management under a single point of accountability, such as a skin and
wound coordinator, in combination with quality improvement, enabled through the adoption of
the Skin and Wound solution by Swift Medical has been demonstrated to reduce the prevalence
of pressure injuries (Au y et al, 2019). In the case of Teays Valley long-term care facility in West
Virginia, they were able to reduce the prevalence of pressure injuries by 77% over six months using
data to inform problematic cases and use root cause analysis to mitigate problems in their organi-
zation. Swift Skin and Wound gave metrics on critical statistics including wound population, num-
ber of wounds, wound healing progression, and treatments used, which was available in real-time
allowing the organization to act quickly and prioritize wound cases.
Patient-centric care by connecting information silos Swift Medical is bringing both big data and
with real-world evidence may be the key to solving this machine learning to wound care. Being de-
data deficit in wound care management. Alternative ployed in over 1,700 healthcare facilities, and
information outside of the context of clinical trials ex- monitoring over 200,000 patients per month
ists in the form of the real-world evidence which can is a wealth of data that is currently being lev-
form the basis for informing how wound care can be eraged to seek insights about patients with
improved. wounds that have evaded analysis so far.
So far, we have only discussed the practical applica- One example is predicting how long it would
tion of data. However, much more is possible with take for a wound to heal. We have demon-
the use of big-data, artificial intelligence and machine strated that the application of big data on
learning (AI/ML). What is “big data” and how can it be wound healing rates has yielded a predictive
applied? The term “big data” refers to datasets that are algorithm that is over two-times more accu-
generally too large to be processed by traditional soft- rate than conventional PUSH-based calcula-
ware. Now, specialized algorithms can analyze this tions (Gupta R et al, 2019).
data and give invaluable insights previously unattain-
Plans to bring machine learning and artificial
able by conventional methods (Woods JA et al, 2018).
intelligence to wound care are currently un-
AI/ML takes this further, by being able to extrapolate derway, and it will be exciting to see what will
data further to predict what may occur in the future. be achieved through the application of this
Machine learning enables healthcare systems to ca- advanced technology.
ter to individual clinicians, nurses or patients by learn-
ing and adapting to their specific situation, thereby
streamlining and improving healthcare across all lev-
els and specialties. Predicting which treatments will
be most effective and safe for a particular patient is
one of the most significant applications of machine
learning in healthcare.
Artificial intelligence (Data-Driven) has the potential to (“woundology”). Data-driven approaches have great
be a catalyst for the evolution of more informed wound potential to improve the delivery of wound care by aug-
care practice. The promise of data-driven wound care menting clinical workflows and guiding treatments
is predicted today on broad and extensive datasets that will improve patient prognosis. This approach will
from which to learn. Data-driven models today may not replace clinicians but greatly augment and amplify
make decisions with the benefits of tens of millions the effectiveness of those who provide wound care.
of patient records, and billions of data-points. Artificial This is a truly symbiotic relationship.
Intelligence (Data-Driven) has the potential to be the
catalyst for the evolution of more informed wound
‘Woundology’ — a generational influence
care practice. A physician is likely to only see patients
numbering in the few tens of thousands across their A recent study showed how around 40% of Americans
career (Rajkomar A et al, 2019), and can exhibit many credit technology for the biggest improvement in life
cognitive and affective biases (Croskerry P, 2013), as over the past 50 years. The current generation of
they are simply human. Machines, on the other hand, health care providers continues to adapt to the ever‐
can handle large data volumes and exhibit much changing new frame of reference. But the most signifi-
less bias, if any. cantly impacted generation will be the millennials. The
emergence of technology has wired them differently
Data-driven approaches will “upskill” resources and from birth.
drive collaboration with specialized clinical skills pro-
viding better insight. For example, automatically iden- What makes them different is that it is not a case of
tifying tissue types and wound stage will remove the adapting new technology into existing practice, but
human necessity and provide a more consistent and rather it is the existence of technology, not only in ev-
clinically relevant output. Enhanced wound and pa- eryday life but also in their everyday working environ-
tient risk measures and prognostic capabilities will ment. Technology will become more easily embraced
multiply the effectiveness of the care team. Machines as millennials become the new generation of caregiv-
will provide augmentation of approach rather than er, but also the next generation of decision-makers
replacement of human interaction. and patients. What makes millennials different is their
willingness to challenge “the norm” and to think dif-
With massive imagery and data sets, the patient and ferently. Disruption is their norm, and as such change
the clinician will benefit from the aggregated knowl- can and will happen.
edge of millions of prior encounters and outcomes.
Similar approaches have been successfully applied Millennials are more engaged and involved than pre-
in other clinical settings, such as radiology and dia- vious generations—just think social media (Queen
betic retinopathy, to streamline clinical diagnosis and D and Harding KG, 2018). Millennials are also highly
improve patient outcomes (Abramoff MD et al, 2016). peer‐influenced and driven by a belief of social respon-
sibility, a winning combination for healthcare. A recent
Through the use of technology systems such as mo- study has shown that by 2020 millennials will be mak-
bile skin and wound measurement apps, the wound ing the majority of healthcare decisions in the United
community can collect large volumes of calibrated States and by 2025 they will make up at least 75% of
and structured data. Subsequently, through data the workforce.
analysis (AI) techniques begin to truly understand
the areas of focus and change required to drive the
evolution of the specialization of the clinical area
SWIFTMEDICAL.COM 13
Data-Driven Wound Care Can Drive The Evolution of the Specialty
Artificial intelligence married to human intelligence will allow a more precise, patient-centric care, result-
ing in better outcomes. The ability to standardize practice through the many settings of care delivery,
and to “up-skill” its delivery can help relieve the systemic burden of wounds.
In wound care, data-driven approaches will impact on all areas, from prognosis, diagnosis, and treat-
ment, to workflow efficiency and broadening access to quality care. Engaging with technology will real-
ize the promise of better outcomes for patients through the enhanced delivery of care by their care team.
ACUTE CARE:
The Centers for Medicare and Medicaid Services (CMS) no longer reimburses for
Hospital Acquired Pressure Ulcers.
LONG-TERM CARE:
Federal regulations allow surveyors to impose fines and withhold federal reimburse-
ment for failure to implement and document evidence-based practice for pressure
ulcers.
HOME HEALTH:
The implementation of OASIS-C, which measures quality of patient care, could have
a financial impact on agencies, as reimbursement could be at risk.
Sources: National Centre for Biotechnology Information I www.ncbi.nlm.nih.gov, National Pressure Ulcer Advisory Panel (NPUAP
I www.npuap.org, Healthcare Cost and Utlisation Project (HCUP) I www.hcup-us.ahrq.gov, Agency for Healthcare Research and
Quality’s (AHRQ) I www.ahrq.gov
Data as a Driver and Measure of ROI
in Wound Management
SWIFTMEDICAL.COM 15
Conclusions
Understanding your wound population gives you the • Wound care has remained relatively static for the
data and power you need to know how to better re- past 50 years
source your organization. Knowing who your patients • The next generation of caregiver and care consum-
are, what wounds are present, what it takes to manage er could drastically change the face of wound care
these wounds, the treatments and interventions used, delivery and the evolution of the specialty
and the costs of these, means you can more efficient- • The social media and social engagement model
ly staff your organization, rationalize costs, and spot have a huge impact on understanding and belief.
emerging trends that will define how you will manage While our current generation of caregiver is way
your organization in the future. At the same time, this more sceptical of such sources, the millennial gen-
information improves wound management and care eration embrace and utilize this environment and
quality, and in turn, outcomes for your patients. more importantly trust it
• As the quality of the information increases and
The future of big data and machine-learning and arti- the reliable, validated sources recognized, this
ficial intelligence is beginning to yield exciting results, will become the most significant resource, even
and adoption of this technology will most certainly over face-to-face healthcare consultation with
give healthcare organizations a competitive advan- a professional
tage in demonstrating wound care mastery (Figure 4).
Abràmoff, Michael David, et al. “Improved Automated Detection of Diabetic Retinopathy on a Publicly Available Data-
set Through Integration of Deep Learning.” Investigative Ophthalmology & Visual Science 57, no. 13 (October 1, 2016)
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quality of care. Rockville, MD: AHRQ. https://www.ahrq.gov
Alvarsson, A. A retrospective analysis of amputation rates in diabetic patients: can lower extremity amputations be
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