Sales and Marketing Information Systems

Functional business systems are Information systems that focus on operational and managerial
applications in support of basic business functions. Examples information systems that support
applications in accounting, finance, marketing, operations management, and human resource
management. According to Khanore, et al. Information system can be classified by the specific
organizational function to Sales and marketing systems, Manufacturing and Production systems,
Finance and accounting system and Human resource system
Sales and Marketing Information Systems :

The sales and marketing function is responsible for selling the organization's product or
service. Marketing is concerned with identifying the customers for the firm's products or
services, determining what they need or want, planning and developing products and services to
meet their needs, and advertising and promoting these products and services. Sales are concerned
with contacting customers, selling the products and services, taking orders, and following up on
sales. Sales and marketing information systems support these activities .According to Shim, a
marketing MIS supports managerial activity in the areas of product development, marketing mix,
distribution, pricing decisions, promotional effectiveness, and sales forecasting.
Manufacturing and Production Information Systems

The manufacturing and production function is responsible for actually producing the
firm's goods and services. Manufacturing and production systems deal with the planning,
development, and maintenance of production facilities; the establishment of production goals;
the acquisition, storage, and availability of production materials; and the scheduling of
equipment, facilities, materials, and labor required to fashion finished products. Manufacturing
and production information systems support these activities . According to Hernandez & Rivera
the production information system is a computer program that manages a database of
information related to production. According to Shim the mission of a manufacturing
information system is to apply computer technology to improve the process and the efficiency of
a manufacturing system, thus raising quality of products and lowering the manufacturing costs.
In other words, a manufacturing system is a system that takes material, equipment, data,
management, and information systems technology as the input and uses manufacturing and
information process to generate better final products as output
Finance and Accounting Information Systems

Finance function is responsible for managing the firm`s financial assets, such as cash,
stock, bonds, other investment. The accounting function is responsible for maintaining and
managing the firm`s financial records such as receipts, depreciation, payroll etc . According to
Shim. The fundamental task of accounting software is to automate the routine chore of entering
and posting accounting transactions. This information is organized in an electronic format so as
to produce financial statements and can be accessed immediately to assist in the management of
the firm. A financial management information system provides financial information to all
financial managers within an organization .Financial decisions are typically based on information
generated from the accounting system
Human Resource Information Systems
Human Resources Information Systems are process of producing, organizing, storing and
distributing manpower information to help the organization managers at various levels, in order
to make proper decisions. Nowadays the majority of successful companies are using human
resource information systems to support daily operations of human resources Khanore, et al.,The
human resources function is responsible for attracting, developing, and maintaining the firm's
work force. Human resources information systems support activities such as identifying potential
employees, maintaining complete records on existing employees, and creating programs to
develop employees' talents and skills.
Conclusion
There are different types of information systems used in business organizations. transaction
processing systems designed to records the daily routine transactions necessary to the conduct of
the business. Office automation systems designed to support office tasks. Process control
systems designed to Monitor and control industrial or physical processes .
Management information system (MIS) basically concerned with converting data from internal
sources into information which is then communicated to managers at all the levels, in all
functions to make timely and effective decisions for planning, directing and controlling the
activities for which they are responsible .Decision support systems designed to help manager in
decision making that needs modeling, formulation, calculating, comparing, selecting the best
option or predict the scenarios .Executive information systems provides senior managers with a
system to assist in taking strategic and tactical decisions . Expert system program designed to
emulate human reasoning . This study attempts to clarify the role of each type of information
systems in business organizations.
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Sales and Marketing Information Systems

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Functional business systems are Information systems that focus on operational and managerial

Sales and Marketing Information Systems :

Manufacturing and Production Information Systems

Finance and Accounting Information Systems

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