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Economics: Grade 9: The Law of Demand

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Economics: Grade 9

The law of demand:


There is an inverse relationship between the price and quantity demanded.

Example: If the price of milk increases, then the quantity demanded by the consumers decreases.

Demand schedule

Price Quantity
R5 10
R4 20
R3 30
R2 50
R1 80

Demand Curve (Shows the las of demand)

Demand
6

4
Price

0
10 20 30 40 50 60 70 80
Quantity

Demand

Why does the demand curve look like this?


• Substitution effect: Changes in price, motivates consumers to buy relatively cheaper
substitute goods. Example: butter vs margarine
• Income effects: Changes in price affect the purchasing power of consumers’ income.
Example: Salary = R500, you purchase 4 X2L milk at R20 = R80. If milk price increases to R25
can only afford to buy 3 instead of the 4. Budget for milk is R80.
• Law of diminishing marginal utility: As you continue to consume milk, you eventually get less
additional utility (satisfaction) from each unit you consume.

Change in quantity demanded


Due to:
• Change in price leads to movement along the demand curve

Change in demand
Due to the 5 shifters of demand

1. Tastes/ Preferences: Example: If a study is released and it shows that kids who have
milk in the morning perform better at school then most parents will prefer their kids
to have milk in the morning. Thus, increases the demand for milk.
2. Number of consumers: Example: IF new customers move to town, more milk will be
demanded. Thus, increases the demand for milk.
3. Price of related goods: Example 1 (substitutes): If the price of Almond milk increases,
its demand decreases and the demand for cow milk increases. Example 2
(Complements): If the price of cereal decreases, then demand for milk increases.
4. Income: Normal goods are those goods for which the demand increases as
consumer income increases. Inferior goods are those goods whose demand
decreases as consumer income increases.
5. Change in expectations: Example: If you think the price of milk will increase next
week, you will probably buy milk in bulk before next week.

Change in quantity demanded vs Change in demand

The law of supply:


There is a direct relationship between price and quantity supplied. Example: If price milk increases
then, quantity producers make increases.

The 5 shifters of supply:

1. Price of resources (Inputs): Example: If there is a huge increase in the price of dairy cows
then, supply of milk will decrease because milk producers need dairy cows in order to
produce milk.
2. Number of producers: Example: If there is an increase of the number of diary farmers then,
there will be an increase in the supply of milk.
3. Technology (Change that affects productivity): Example: New advance milking machines
would lead to an increase in the supply of milk; thus, the supply curve would shift to the
right.
4. Taxes and subsidiaries: Taxes- Takes away producers’ money, since they have less money to
produce milk, the supply curve will shift to the left. Subsidiaries- When the government
wants firms to produce more, so it gives firms more money to produce products. Thus, the
supply curve will shift to the right.
5. Expectations: Example: If a producer thinks they can make more money on their products a
few weeks from now (World cup), they will hold back supply now and supply more in a few
weeks’ time (More profit).

Change in quantity supplied vs Change in supply


Equilibrium price:
The equilibrium price is the market price where the quantity of goods supplied is equal to
the quantity of goods demanded. This is the point at which the demand and supply curves
in the market intersect.

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