Local SEO Checklist - Moz (Shared)
Local SEO Checklist - Moz (Shared)
Local SEO Checklist - Moz (Shared)
Eligibility
Do you provide your service at a physical location?
Do you provide your service at a customers location?
Is your business only virtual / online?
Are your listing addresses actually employees homes?
Is your listing location an unstaffed virtual office?
Keyword stuffing
Name in GMB listing exactly matches legal business name?
Keyword stuffing in listing name?
Individual practitioner: Includes company name in business listing field?
No review spam
Incentives provided for reviews?
Owner or current employees generated reviews?
Company has negatively reviewed competition erroneously?
Directions:
1 . Conduct search of target keywords
2. Analyze local results that appear
3. Place category of top 3 results underneath each keyword
4. Determine best category based on competitors
Directions:
1 . Google the city name of where you think your listing should show up
2. Analyze the boundaries of that city limit
5. Listing accuracy
Directions:
1. Review top 3 competitors showing up for your category in Google
2. Document the count and quality of their reviews
3. Look up your own business listing
4. Document your review count and quality metric
5. Repeat for Yelp
Responsiveness
On a scale of 1 -4, how would you rate your responsiveness to reviews?
Do you use software to assit with review management?
All businesses:
Contact Us page features complete Name, Address, Phone Number?
Is your site mobile responsive?
What is your homepage load speed?
Link schemes
Are you paying for inbound links?
9. Content quality
Crawl errors:
Duplicate page content errors?
Crawl attempt errors?
Pages with 5XX errors?
Pages with 4XX errors?
Pages with 3XX errors?
Robots.txt file is reviewed and updated?
scale
Yes
Acceptance criteria
Yes
Yes
< 2 seconds
Yes
Yes
Yes
Yes
No
No
Yes
No
count
count
count
count
count
Yes
Yes
Yes
Yes
Month 4 Month 5 Month 6 Month 7 Month 8
Yes
negative reviews
ews occasionally
or monitoring and responsing to all reviews