SOCIAL MEDIA MASTERY

PACING CALENDAR

Welcome to Social Media Mastery. The purpose of this pacing calendar is

to give you 3 separate options and a little guidance in the most efficient
way to consume the content based on your personal learning needs.

1. Intensive Calendar - The Intensive Calendar gives you the ability to

consume the entire course and its content in a week’s time. The calendar
gives you 3 days to consume all of the video content with 1 day of
review using the study guide, and then 1 day for you to take the exam.
As always, please adjust to your needs.

2. Steady Calendar - The Steady Calendar allows you to consume the

content with a dedicated 1-1.5 hours a day. We have discovered this is
about the standard amount of time most people can allocate each day
to personal growth and development. This course takes about 4 weeks
to get through with 1 day to allow you to complete the study guide,
and another day to take the final exam. If you need any extra days to
complete, you can always adjust as you see fit.

3. Relaxed Calendar - The Relaxed Calendar gives you time to complete

the course at essentially your own pace. Each module has been broken
down by week. With the Relaxed Calendar, the amount of video
content you consume per module varies each day. This breakdown
has been curated based on natural stopping points in the lessons. On
this plan, you will also have dedicated days to work on the workbook
content as well as the study guide. Please adjust this calendar based on
your learning needs.

Enjoy Social Media Mastery and we hope you get as much value out of it as
possible. Don’t forget to download the workbook for Social Media Mastery
under the “Resources” section of the Certification.
 INTENSIVE PACE: 1 WEEK COMPLETION TIME
Day 1 Day 2 Day 3 Day 4 Day 5
Module 1 - Core Concepts of Social Module 5 - Winning on LinkedIn Module 7 - Influencer Marketing
Module 3 - Facebook (93 mins) &
Media (31 mins) & Module 2 - Social (70 mins) & Module 6 - Twitter (75 from an Influencer's Prospective
Module 4 - Instagram (74 mins).
Media Scheduling and Planning (51 mins). (97 mins).
mins).
Week 1

Workbook: Module 1 & 2 Notes, Workbook: Module 3 & 4 Notes, Workbook: Module 5 & 6 Notes, Workbook: Module 7 - Notes, Review & Social Media Mastery
Learning Checks (Module 1 - pg. 6 Learning Checks (Module 3 - pg. 38 Learning Checks (Module 5 - pg. Learning Check (pg. 90), Quiz Final Exam (50 Questions) - 60
& Module 2 - pg. 24), Quiz & Module 4 - pg. 56), Quiz 65 & Module 6 - pg. 82), Quiz Questions (3), and Reflection Mins
Questions (3), and Reflection Questions (3), and Reflection Questions (3), and Reflection Questions (3).
Questions (3). Questions (3). Questions (3). Study Guide: Module 7 (10
Study Guide: Modules 1 & 2 (29 Study Guide: Modules 3 & 4 (23 Study Guide: Modules 5 & 6 (18 Questions)
Questions). Questions). Questions).

1
 STEADY PACE: 4 WEEK COMPLETION TIME
Day 1 Day 2 Day 3 Day 4 Day 5
Module 1 - Core Concepts of Module 2 - Social Media Planning Module 3 - Facebook - Video 1 - Module 3 - Facebook - Video 5 -
Social Media (31 mins) and Scheduling (50 mins) 4: Stacking Engagement (52 mins) 8: Call to Action (42 mins)
Week 1

Study Guide: Module 1 & Module

Workbook: Module 1 - Notes, Workbook: Module 2 - Notes, 2 (29 Questions). Workbook: Module 3 - Video 1 - Workbook: Module 3 - Video 5 -
Learning Checks (pg. 24), Quiz 4 Notes. 8 Notes, Learning Checks (pg.
Learning Checks (pg. 6), Quiz
Questions (3), and Reflection 38), Quiz Questions (3), and
Questions (3), and Reflection
Reflection Questions (3).
Questions (3).

Day 1 Day 2 Day 3 Day 4 Day 5

Module 4 - Instagram - Video 1 - Module 4 - Instagram - Video 7 - Module 5 - Winning on LinkedIn - Module 5 - Winning on LinkedIn
6: Influencing (43 mins) 11: Call to Action (32 mins) Video 1 - 5: Subscribe (37 mins) - Video 6 - 9: Call to Action (37
Week 2

mins)
Study Guide: Module 3 & Module
Workbook: Module 4 - Video 1 - Workbook: Module 4 - Video 7 - 4 (23 Questions). Workbook: Module 5 - Video 6 - 8
Workbook: Module 5 - Video 1 -
6 Notes. 10 Notes, Learning Checks (pg. Notes, Learning Checks (pg. 65),
5 Notes.
56), Quiz Questions (3), and Quiz Questions (3), and Reflection
Questions (3).

Day 1 Day 2 Day 3 Day 4 Day 5

Module 6 - Twitter - Video 1 Module 6 - Twitter - Video 5 - 8: Module 7 - Influencer Marketing - Module 7 - Influencer Marketing
- 4: Engagement Strategies Call to Action (31 mins) Video 1 - 3: The Strategy Behind - Video 4 - 6: Call to Action (31
Week 3

(46 mins) Using Influencers (68 mins) mins)

Study Guide: Module 5 & Module
6 (18 Questions).
Workbook: Module 6 - Video 1 - Workbook: Module 6 - Video 5 - Workbook: Module 7 - Video 1 - 3 Workbook: Module 7 - Video 4 - 6
4 Notes. 8 Notes, Learning Checks (pg. 82), Notes. Notes, Learning Checks (pg. 90),
Quiz Questions (3), and Reflection Quiz Questions (3), and Reflection

Day 1 Day 2 Day 3 Day 4 Day 5

Week 4

Study Guide: Module 7 (10 Social Media Mastery Final Exam Social Media Mastery Final Exam
Questions) Review - 80 Questions (50 Questions) - 60 Mins

2
 RELAXED PACE: 8 WEEK COMPLETION TIME
Day 1 Day 2 Day 3 Day 4 Day 5
Week 1: Module 1

Module 1 - Core Concepts of Module 1 - Core Concepts of Module 1 - Core Concepts of

Social Media - Video 1 - 2: Social Social Media - Video 3 - 4: Goal Social Media - Video 5 - 6:
Media and the CVJ (8 mins) Setting (15 mins) Building Your Brand (9 mins)
Workbook: Reflection Questions Complete Module 1 of the Study
(3), and Quiz Questions (3) Guide (16 Questions).
Workbook: Module 1 Video 1 - 2 Workbook: Module 1 Video 3 - 4 Workbook: Module 1 Video 5 - 6
Notes & Learning Check (pg. 6). Notes. Notes.

Day 1 Day 2 Day 3 Day 4 Day 5

Week 2: Module 2

Module 2 - Social Media Schedul- Module 2 - Social Media Schedul- Module 2 - Social Media Schedul-
ing & Planning - Video 1 - 2: ing & Planning - Video 3 - 4: Build ing & Planning - Video 5 - 7: Call
Content Types (18 mins) a Monthly Social Calendar (28 to Action (11 mins)
mins) Workbook: Reflection Questions Complete Module 2 of the Study
(3) and Quiz Questions (3) Guide (13 Questions).
Workbook: Module 2 Video 1 - 2 Workbook: Module 2 Video 3 - 4 Workbook: Module 2 Video 5 - 7
Notes. Notes. Notes & Learning Check (pg. 24).

Day 1 Day 2 Day 3 Day 4 Day 5

Week 3: Module 3

Module 3 - Facebook - Video 1 - Module 3 - Facebook - Video 4 - Module 3 - Facebook - Video 6 - 8:

3: Building Awareness (36 mins) 5: Converting Sales (34 mins) Call to Action (25 mins)
Workbook: Reflection Questions Complete Module 3 of the Study
(3) and Quiz Questions (3) Guide (10 Questions)
Workbook: Module 3 Video 1 - 3 Workbook: Module 3 Video 4 - 5 Workbook: Module 3 Video 6 - 8
Notes. Notes. Notes & Learning Check (pg. 38).

Day 1 Day 2 Day 3 Day 4 Day 5

Week 4: Module 4

Module 4 - Instagram - Video 1 - Module 4 - Instagram - Video 4 - Module 4 - Instagram - Video 8 -

3: Establish Your Purpose (27 7: Engagement on Instagram (23 11: Call to Action (25 mins)
mins) mins)
Workbook: Reflection Questions Complete Module 4 of the Study
(3) and Quiz Questions (3) Guide (13 Questions).
Workbook: Module 4 Video 8 -
Workbook: Module 4 Video 1 - 3 Workbook: Module 4 Video 4 - 7
11 Notes & Learning Check (pg.
Notes. Notes.
56).

3
 RELAXED PACE: 8 WEEK COMPLETION TIME
Day 1 Day 2 Day 3 Day 4 Day 5
Week 5: Module 5

Module 5 - Winning on LinkedIn - Module 5 - Winning on LinkedIn Module 5 - Winning on LinkedIn -

Video 1 - 3: Aware (17 mins) - Video 4 - 6: Convert (33 mins) Video 7 - 9: Call to Action (21
mins) Workbook: Reflection Questions Complete Module 5 of the Study
(3) and Quiz Questions (3) Guide (8 Questions).
Workbook: Module 5 Video 7 - 9
Workbook: Module 5 Video 1 - 3 Workbook: Module 5 Video 4 - 6
Notes & Learning Check (pg. 65).
Notes. Notes.

Day 1 Day 2 Day 3 Day 4 Day 5

Week 6: Module 6

Module 6 - Twitter - Video 1 - 2: Module 6 - Twitter - Video 3 - 5: Module 6 - Twitter - Video 6 - 8:

Building Your Twitter Strategy (29 Drive Traffic to Your Website (24 Call to Action (24 mins)
mins) mins) Complete Module 6 of the Study
Workbook: Reflection Questions Guide (10 Questions).
(3) and Quiz Questions (3)

Workbook: Module 6 Video 1 - 2 Workbook: Module 6 Video 3 - 5 Workbook: Module 6 Video 6 - 8

Notes. Notes. Notes & Learning Check (pg. 82).

Day 1 Day 2 Day 3 Day 4 Day 5

Week 7: Module 7

Module 7 - Influencer Marketing - Module 7 - Influencer Marketing - Module 7 - Influencer Marketing -

Video 1 - 2: Objective of Influenc- Video 3 - 4: Building Your Video 5 - 6: Call to Action (13 mins)
er Marketing (40 mins) Workbook: Reflection Questions Complete Module 7 of the Study
(3) and Quiz Questions (3) Guide (10 Questions).
Workbook: Module 7 Video 5 -
Workbook: Module 7 Video 1 - 2 Workbook: Module 7 Video 3 - 4
6 Notes & Learning Check (pg.
Notes. Notes.
90).
Week 8: Final Exam Week

Day 1 Day 2 Day 3 Day 4 Day 5

Workbook: Complete All Aspects

of the Workbook, not previously Social Media Mastery Final Exam Social Media Mastery Final Exam
completed. Make sure that you Review - 80 Questions (50 Questions) - 60 Mins
review your notes one more time.