Business Plan
Business Plan
Business Plan
INTRODUCTION TO INDUSTRY
Nowadays, t-shirt printing services expand in the industry since the demand
for the services are high among consumers. Long time ago, before the online t-shirt
printing business has not been commercialized, it was hard for people to find the any
business that provide such services due to unimproved computerized technology
during that time. But now, many people have improved their computerized technical
skills and intend to open up a business that provide online t-shirt printing service,
and etc.
In order to maintain the stability of the quality of service for long-term of view
is not easy to be done. It requires a lot of efforts and labor usage to fulfill consumers’
needs and wants so that the quality of service looks perfect. Therefore, the solution
is having great relationship with consumers practice proper ethics as an
entrepreneur while focusing on the company’s objectives.
Nowadays, there are many printing and embroidery service business that
have been available in market. Each of the businesses provides different prices,
machines, services, and etc. In addition, the business can be operated anywhere
which has urban areas so that the demand for the service will increase since they
are heavy users. The business normally opens near to the universities, colleges,
schools and factory as the most strategic place for t-shirt printing business .
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FAMES TEE Enterprise
Why must Fames Tee? Because we offer the cheapest price the customers.
Fames Tee is an online business with no overheads, no salesman commissions, or
even door-to-door services. What we quote you is real no frills price. We are
regularly 40% cheaper than brick and mortar businesses.
We have decided to run our business on 1st January 2015. Fames Tee
Enterprise offers many services to the customers and the business hours are from 9
a.m. until 5 p.m. In the near future, we really hope that we will be able to launch
another shop all over Malaysia which we cater for large and small scale projects. We
planned to locate our business at Kemaman, Terengganu. This is because there is a
huge and the best opportunity for us to become the first online T-shirt printing
business that operated in Kemaman. Our specialties are customers who are out of
Kemaman can use our services without go to our shop because we offer ordering by
online.
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FAMES TEE Enterprise
departments has their own responsibilities to help the company to achieve its vision,
mission and objectives.
VISION
Fames Tee Enterprise strives towards attaining the highest global quality
standards in all t-shirt printing services provided. We provide a remarkable
experience screen printing and embroidering custom t-shirts & coverall for your
organization or event.
MISSION
1. Consistently provide a superior printing experience to every customer and
provide the best possible service, support and quality for each and every job.
2. Specialized in fast turnaround without sacrificing quality.
3. Produce high quality work and great services to satisfy and earn repeated
customers.
4. Play the corporate social responsibilities efficiently.
OBJECTIVES
1. Provide many services available at one place to make it easy for our
customers and able to fulfill their need and wants.
2. Introduce the online t-shirt printing services in areas Kemaman, Kerteh &
Kuantan
3. Deliver the customers’ orders on time and provide services that are time
consuming such as orders can be made through fax and e-mail.
4. Gain maximum profits and raising funds in order to increase our
responsibilities towards the community and employees.
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FAMES TEE Enterprise
COMPANY’S BACKGROUND
COMPANY’S LOGO
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FAMES TEE Enterprise
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FAMES TEE Enterprise
COMPANY’S BILLBOARD
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FAMES TEE Enterprise
BUSINESS LOCATION
PRICE OF PREMISE
We are renting the premise with the rental rate of RM250.00 per month.
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AVAILABILITY OF MANPOWER
The location we chose offers a steady supply of multilingual workforce from well-
planned townships of Kemaman. Hence, we have the capacity to increase or
decrease manpower depending on the job size and schedule.
Our business is located near the factories, schools, institutes and several housing
areas in Bukit Kuang, Kemaman with closest being only 5 km from our location.
Customers can reach our premises by two types of public transportation which is bus
and taxi.
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FAMES TEE Enterprise
OPERATION HOUR
Saturday to Thursday 9.00 a.m. – 5.00 p.m. 2.00 p.m. - 3.00 p.m.
BUSINESS HOUR
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FAMES TEE Enterprise
BACKGROUND OF PARTNERS
GENERAL MANAGER
Email : azmi95@gmail.com
Academic Qualification :
Skills :
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ADMINISTRATION MANAGER
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MARKETING MANAGER
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OPERATION MANAGER
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SUPERVISOR
Skills :
Microsoft Office 2010, Microsoft Excel 2010
Fluent in English
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FAMES TEE Enterprise
PARTNERSHIP AGREEMENT
Partnership agreement has been created when all the partners decide to
establish a company named Fames Tee Enterprise that will fully operate on 1 st
January 2015. This agreement was made in order to make sure that the operation
run smoothly, effectively and efficiently based on the vision, mission and objectives
of the company. Besides, this agreement will become as a reference if there are
conflict of interests among all the partners. Thus, all partner members were agreed
to sign this agreement witnessed by Mr. Ali Thariq, lawyer from XXM & Co. All the
members agreed to obey the following terms and conditions:
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FAMES TEE Enterprise
ADMINISTRATION
NUR SUFIA AZWA BINTI 3000 15
MANAGER
MALEK ZAHAMAT
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FAMES TEE Enterprise
AGREED BY ;
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ADMINISTRATIVE PERSONEL
General Manager
1
Administrative Manager 1
Marketing Manager 1
Operation Manager 1
Supervisor 1
Assistant 3
TOTAL 8
LABOUR RIGHTS
All partnership should acknowledge the rights of staffs according to the law
OTHER MATTERS
Dismissed notice should be given by the shareholder who wishes to quit from the
business within 30 days from dismissed date and agreed by other shareholders. The
contribution by the shareholder can be claimed whether the company gains profit or
loss depending on the ratio of contribution. This dismissal will enforced within 24
hours.
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FAMES TEE Enterprise
Position Responsibilities
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FAMES TEE Enterprise
Managing agencies
Measuring success
Managing budgets
Writing copy
Approving images
Developing guidelines
Operation
To be responsible for production , inventory and quality
Manager
control .
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FAMES TEE Enterprise
REMUNERATION PLAN
For our company, we have chosen the EPF scheme to be given to all employees.
EPF is compulsory saving for employees so that they will have money to support
themselves once they retire. As general guideline, employers are requires to
contribute at least 12% of an employee’s basic salary. Fames Tess Enterprise also
provides Social Security Organization (SOCSO) contribution to ensure that
employees receive compensation in situation of work-related accidents or illness.
Table 4.0 illustrates the remuneration plan for each employee in Fames Tee
Enterprise.
In addition to our managing employees, our company has hired three assistant.
Therefore, the total monthly salary of all Fames Tee Enterprise employees is RM
7,900.00.
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FAMES TEE Enterprise
Fames Tee Enterprise has bought office furniture and reception area’s furniture from
Nuri Block Sdn Bhd and the personal computer has bought from Newtech Sdn Bhd
as listed in Table 5.0 below;
Type Of Equipment Quantity Price Per Unit (RM) Total Cost (RM)
Office Furniture 4 set 345.00 1380.00
Personal Computer 2 unit 1557.00 3114.00
Reception Area 1 set 250.00 250.00
Furniture
Total 4744.00
Table 5.0 List of Equipment & Furniture
ADMINISTRATIVE EXPENDITURE
RM RM
FIXED ASETS/CAPITAL EXPENDITURE
Furniture and Fitting 4,744.00
4,744.00
WORKING CAPITAL/MONTHLY EXPENDITURE
Salaries 7,900.00
Office Supplies (Emergency) 1,500.00
Rental 250.00
Utilities 900.00
10,550.00
Other Expenditure
Rental Expenditure 1,000.00
1,000.00
Total 16,294.00
Table 6.0 Administrative Expenditure
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FAMES TEE Enterprise
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Although we offer the price based on the competitor price, we promise that we
would give the best services ever and used the highest quality standard of ink and
threads.
A newly setup business set marketing objectives to introduce the new product
or services and to estimate market acceptance and sales while an existing business
set objectives to inform the market of new improved product or services, to increase
sales of existing product or services, to penetrate market and to regain market for
existing product.
For Fames Tee Enterprise it has set objectives as our guidelines to ensure
that our company may attain its goal which are to increase sales and service
awareness. We will conduct a survey for every 2 months to improve and
acknowledge feedback from our target market. Therefore, we are able to recognize
our business’ target achievement through the survey. The marketing objectives are
as follow:
1. To increase sales by 20% within the first year of operation plus, maintain the
target for every year.
2. To promote the features and descriptions of our services and its competitive
advantages to the target market
3. To increase our market share better than existing competitors in the same
industry within a year.
4. To reduce potential customers’ resistance to subscribe our services by
offering good services and affordable prices
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TARGET MARKET
School / Government Sector Universities & Institute Oil & Gas / Heavy Industry
SMK Cheneh Bharu Tati University College Perwaja
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FAMES TEE Enterprise
MAIN COMPETITORS
Being the fourth company to involve in printing and embroidery services in Kemaman, Fames Tee
Enterprise has to compete with several existing competitors. Table 10.0 shows the strengths and
weakness among the competitors.
Annual Production
Name & location Brand Market share %
(Unit)
Springshirt Printing
6 6200 45
Services
Fairuz Printing
4 4035 30
Enterprise
The Tiny Print Shop 5 3520 25
Total 15 13755 100
Table 10.0 Main Competitors
§
Springshirt owns the highest percentage of market share which is 45% in shirt printing
services due to their variety of clothe brands and the quality of their clothes. Springshirt has become
the first choice of target market 1 and target market 2 around Kemaman. Meanwhile, The Tiny Print
Shop owns the lowest percentage of market share at 25% with the same service.
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FAMES TEE Enterprise
MARKET SHARE
Fames Tee 25
Table 11.0 Market Share
Upon the existence of Fames Tee Enterprise in shirt printing industry, our company will be
able to own 25% of market share due to the quality of thread used and the embroidered images.
Springshirt Printing Services had their percentage decreased by 20%. The market share of both
Fairuz Printing Enterprise and The Tiny Print Shop had decreased by 10%.
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FAMES TEE Enterprise
Competitors can be defined as the other businesses which offer the same things, same kind
of products or services to the same group of customers. Competitors have become part of business
world. In any type of businesses, there must be the competitors. Fames Tee Enterprise also has the
competitors that offer same services. However, competitors are the factor that can motivate our
business to become better. Therefore, we have compiled all the information needed about our
competitor;
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FAMES TEE Enterprise
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FAMES TEE Enterprise
MARKETING STRATEGY
Criteria Description
Branding For the branding, every t-shirt that we produce we
will put our brand’s tag which is “Fames Tee Logo”
behind the collar.
1. Design
2. Packaging
3. Protection
4. Ease of use
5. Product Differentiation
6. Attractiveness
PRODUCT 7. Product safety
STRATEGY
Labelling All clothes are labelled and provide information on
the manufacture, size and usage instruction.
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MARKETING BUDGET
MARKETING EXPENDITURE
RM RM
FIXED ASETS/CAPITAL EXPENDITURE
Singboard 500.00
500.00
WORKING CAPITAL/MONTHLY EXPENDITURE
Salaries
Brochure 87.00
Business Card 50.00
Utilities
137.00
Other Expenditure
Promotion 900.00
Grand Opening 1,000.00
1,900.00
Total 2,537.00
Table 13.0 Marketing Expenditure
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OPERATION
SYMBOL ACTIVITY
STORAGE
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OPERATION
INSPECTION
DELAY
TRANSPORTATION
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4
Printing process either silkscreen process or embroidery process
*Base on customer request
6 Delivered to customer.
7 Process done
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PERMANENT ASSETS
Item Price /unit ( RM ) Quantity Price ( RM )
TOTAL 58,002.00
Table 16.0 Permanent Assets
PROPOSED ITEM
Item Price /unit ( RM ) Quantity Price ( RM )
Embroidery Machine 48000.00 1 48000.00
Table 17.0 Proposed Machine
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PROPOSED MACHINE
Here we list up 3 same machine that we desired in order to increase our monthly
profits. These machines is the same product, but differ in selling companies and price.
Brother Ltd.
Embroidery PR 48,000.00
Machine 1000E
Embroidery PR 50,000.00
Machine 1000E
Embroidery PR 51,000.00
Machine 1000E
In the end, we choose to buy the machine from Brother Ltd., which is the original
manufacturer of the embroidery machine.
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Blue + Daizo
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4. Long Sleeve
Muslimah/170 gsm =
15.00
300.00
TOTAL 1491.00
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Material Supplier
The location was chosen because of its proximity to both road and rail
transportation, where the cost of the production and transportation can be at a minimum
level. The chosen of our raw material are located Kuantan and Kuala Lumpur, therefore
the proximity to both public transportation systems ensures that our raw materials are
made available
Material for Fames Tee Enterprise will be obtained from a few supplier as shown in table 20.0 below;
3. SILKSCREEN2U
Flat Langkawi , Taman Melati Setapak Photo Emulsion Cheque
53100 Kuala Lumpur
Wilayah Persekutuan
Marketing Expenses
Promotion 2537 .00 50 .00
Operational Expenses
Raw Material 17,892.00 22,000.00 30,000 .00
Machine 34,000 .00 7000 .00 7000 .00
Equipment 1976 .00
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Based on the planning and projection of income and expenses, the company is
very confident that this business venture will create a satisfactory return on investment
from the second year of operation. For the first year, we are estimating to incur a very
minimal loss as we have made a conservative estimation of sales and expenses based
on the fact that the company has just started the operation. The business will
continuously perform the business strategies, especially on marketing aspect to ensure
that the business is well known to the customers and we hope to build loyal customer
base in second year of operation.
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