A Project Report Submitted in Partial Fulfilment of The Requirements For The Degree of Master

A Dissertation Report
On
“A Study on Consumer Decision Making Variables of
Zomato”
ROURKELA, ODISHA
A project report submitted in partial fulfilment of the

Requirements for the degree of Master of Business Administration
BIJU PATNAIK UNIVERSITY OF

TECHNOLOGY, ODISHA
Submitted By
Name: - DULAMANI KHADIA
University Reg. no – 1806260017
MBA: 2018-2020
Under the Supervision of

Prof. Lipsa Das
FACULTY, RIMS
Rourkela Institute of Management Studies

Institutional Area, Gopabandhu Nagar, Chhend,
Rourkela – 769015, Odisha
DECLARATION
I Dulamani Khadia hereby declare that this project titled “A Study on Consumer Decision
Making Variables of Zomato’’ at Rourkela,Odisha, is submitted to the Biju Patnaik
University of Technology as a partial requirement for the award of Degree of Master of
Business Administration, of Rourkela Institute of Management Studies during the year
2018-2020.
It is the record of an original & independent study carried out by me, under the supervision of
my internal guide Prof. lipsa Das , faculty member of Rourkela Institute of Management
Studies. This project report has not been submitted earlier by me or by anybody else for the
award of any other degree in any University in India or abroad.
ACKNOWLEDGEMENT
I express my sincere gratitude and indebtedness to Dr. Subrat Prasad Pattnayak, HOD
(MBA), RIMS for helping me find out this opportunity.I would like to thank Prof. Lipsa
Das, Faculty Guide, RIMS for her initiative in this field of study, for his valuable guidance,
sympathies and kind attitude always encourage me to carry out the present work firmly.
My special thanks to my respected all faculties of RIMS for sharing his precious knowledge
and experience in this field of study which help me to carryout my Project. Finally, a warm
thanks to my friend Pratyansu Kumar Rout, MBA 4th Semester, RIMS who helped me
throughout my report.
Place: Rourkela
CERTIFICATE FROM THE INSTITUTE
This is to certify that this project report entitled “A Study on Consumer Decision Making
Variables of Zomato” at ROURKELA,” submitted to Rourkela Institute of Management
Studies is a bonafide record of business done by Dulamani Khadia, MBA 4th Semester
(2018-20), having Regd. No.- 1806260017.
Prof. Lipsa Das Dr. Subrat Prasad Pattanayak

Faculty HOD (MBA)
RIMS, Rourkela RIMS, Rourkela
PREFACE
Technical study is incomplete without the practical knowledge. No doubt theory provides the
fundamental stone for the guidance of practice examines the element of truth lying in the
theory.
There is a well-known proverb “without practical knowledge no one can achieve success”. It
is like “experience is the best teacher” on that base we can say, a person who wants to be
successful in the life he/she has to have knowledge about theoretical as well as practical
knowledge and step into the giant world.
Practice make man prefect as it said that study with knowledge you know only theoretical
work and with experience you know that exact practical functioning and meaning.
I am obliged to represent my dissertation report on “Consumer decision making variables on

Zomato”. The dissertation report is all about a survey conducted of several respondents who
are users of Zomato and then carried out further analysis, interpretation and prepared a
detailed report.
EXECUTIVE SUMMARY
This report has been prepared with a specific purpose in mind. It outlines the history and
current scenario of Zomato globally and locally. The first part of the study takes us through
the present state of affairs of the online food industry.
The report contains a brief introduction of Zomato and a detailed view of the tasks, which
have been undertaken to analyse the market of Zomato i.e. we have evaluated the company
on Michael Five force model, PESTLE analysis and SWOT analysis of Zomato in order to
identify areas of potential growth for Zomato.
The main objective of the study is to evaluate performance and acceptability in terms of
security, user friendliness, accuracy and reliability and to understand consumer behaviour and
perception towards Zomato and also to study the consumer decision making variables
regarding Zomato.
The study is conducted through primary and secondary data and the sample size is 100
respondents. The primary data is collected from respondents who are users of Zomato. Some
of the major findings from the study are as majority of the respondents found the food
ordered by Zomato is somewhat hygienic. Most of the people trust on Zomato and are
satisfied with the delivery services of Zomato. Youngsters who are students are attached to
the online food ordering through Zomato and majority of them found the delivery charges
medium.
Keywords: Online food industry, Service quality, website/application quality and easiness,
product quality and freshness.

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A Dissertation Report

A project report submitted in partial fulfilment of the

BIJU PATNAIK UNIVERSITY OF

Under the Supervision of

Rourkela Institute of Management Studies

Prof. Lipsa Das Dr. Subrat Prasad Pattanayak

I am obliged to represent my dissertation report on “Consumer decision making variables on

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