b2b Assignment

B2B MARKETING
Submitted By: - Submitted To:

Aparna Singh Mr. Ramakrishna
19021141023 Dikkatwar
M.B.A. ( 2019-21)
1.B2C Product-Automobiles
Automobiles are B2C Business to Consumer is the method of doing commerce
where businesses trade and transact directly with end customers who buy the
product for consumption and Everyone knows some of the biggest consumer-
facing brands, but in every model of car or truck they produce are dozens of other
companies' products. These include the tires, hoses, batteries and electronics that
are essential for the final consumer product – the vehicle – to operate properly. The
manufacturer purchases these products from its various suppliers and incorporates
them into the final product. When you buy a car from one company, you're
purchasing parts created by dozens or even hundreds of other businesses from all
around the world. Business-to-business sales are a vital part of every industry's
supply chain.So this can be a B2B opportunity of the chosen product.The target
market would be the same automobile industry which now act b2b to sell tires,
hoses, batteries and electronics to the automobile industry.
2.Element of marketing mix-Promotion
Marketing and branding B2B products or services requires a unique approach.

Unlike with B2C companies, the target audience isn't a consumer at all, but another
company. This means B2B marketers must build a direct marketing experience to
drive organic traffic from company decision-makers.
Driving sales means understanding another company's business processes,

nurturing trust between both your organizations, and developing a business-
specific strategy with your sales team to turn potential customers into buyers. B2B
marketing campaigns require careful planning.
B2B typically relies on its sales function and account management team to
establish and strengthen customer-client relationships. "Marketing may include
advertising in trade journals, having a presence at conventions and trade
conferences, digital marketing – an online presence, SEO, email outreach – and
other traditional awareness efforts."
While the methods might be similar to those of B2C companies, the messaging and
branding is often different. Rather than speaking to a consumer's desire to get
something new, fun or convenient, B2B companies face the challenge of
convincing company decision-makers that their products or services will yield a
return on investment. That means less emphasis on social networks, brand
awareness and the overall customer journey. Instead, the focus should be building
relationships with other businesses and highlighting overall ROI.
For some B2B companies, such as digital marketing firms that specialize in content
creation and social media management, this can be a tough sell. This type of work
doesn't produce immediate results, so making the sale requires educating potential
customers. That's where a knowledgeable sales team comes in.
The key to B2B marketing is demonstrating value to a business's bottom line. If

your solution streamlines processes, focus on the efficiencies your potential
customers could gain. If your services increase traffic to a website or boost
conversion rates, highlight the potential for added revenue. In business, it all comes
back to profitability: If you can make the case that your products or services will
enhance the bottom line, landing the sale becomes much easier.
To improve B2B marketing campaigns, here are some things one should keep in
mind when interacting with other businesses:
● A well-trained and knowledgeable sales team will allow you to build

effective relationships.
● You're speaking directly to high-level company decision-makers, not
average consumers, so you should set the tone of your messaging
accordingly.
● The emphasis in B2B marketing communication should be building
relationships, not extending your brand voice by leveraging social
networks.
● Other businesses want to know the ROI they can expect from your
product.

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B2B MARKETING

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2.Element of marketing mix-Promotion

Marketing and branding B2B products or services requires a unique approach.

Driving sales means understanding another company's business processes,

The key to B2B marketing is demonstrating value to a business's bottom line. If

● A well-trained and knowledgeable sales team will allow you to build

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