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Creative Thinking Reframing and Mind Mapping PDF

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Creative Thinking Part 1: Reframing and Mind Mapping

1: Reframing

Reframing is about changing the way that we view or interpret information, opening up creative
possibilities and new opportunities. For example, we could have assumed a coworker had an
attitude problem and later learn that they were going through severe personal issues, which made
us view them with compassion instead of anger. Another example would be times in which we
resisted or disliked doing a task until we realized the benefits of doing it, which shifted how we
experienced it. Also, there may have been a time when you failed and had a negative view of the
experience until you realized that the experience actually led to a positive outcome.

In other words, the person, product, or event did not change, what changed was the way you
viewed the situation. Therefore, many creative thinkers and creators simply reframe the way they
view things in order to shift a situation from being a problem or obstacle to an opportunity.

Questions to help you reframe:

When faced with a challenge or problem that you need to generate creative solutions ask yourself
these questions:

Meaning — what else could this mean?

Context — where else could this be useful?

Learning — what can I learn from this?

Humor — what is the funny side of this?

Solution — what would I be doing if I had solved the problem? Can I start doing any of that
right now?

Positive aspect — what opportunities are lurking inside this problem?

Points of view — how does this look to the other people involved?

Creative heroes — how would one of my creative heroes approach this problem?
2: Mind Mapping

When someone is making notes or writing down an idea, they tend to do it in a linear form.

Topics  Thoughts About Topic  Sub-topics  Additional Ideas  Possibilities

However, this can actually inhibit creativity, as writing in sentences or bullet points pushes our
brain to write things in logical order. Mind mapping allows you put things down through
associations. The way it works is that you put the main idea in the middle of where you are
writing. From that spot, you add related ideas around it, connecting them into clusters. Mind
mapping stimulates both your left and right brain. It also helps us see associations and
relationships with concepts more clearly as we connect ideas.

How to make a mind map:

 Start in the center of the page


 The lines should be connected and radiate out from the central concept
 Use different colors for different branches of the mind map
 Use images and symbols to bring the concepts to life and make them easier to remember

Below is an example of a mind map that also includes tips for creating one.
Keep in mind that
when using mind
mapping for
creativity and idea
generation, the
emphasis is not on
what it LOOKS
LIKE, instead what
matters is the ability
to rapidly generate
and connect ideas in
meaningful ways.
Creative mind
mapping can be
MESSY, like the
example below.

You can also mind


map with the team!
Here is what that
might look like:
Mind Map Idea: _____________________________________________________________

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