PART 1 (A)

COMPANY PROFILE

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 COMPANY PROFILE

At Star Fing Private Limited is a leading stock, share, currency & commodity broking
headquartered in India. We operate on a unique retail focused stock trading model that
provides revolutionary trading platforms and expertise to a diversified client base.

At Star Fing (Star Financial Group) we are with a simple aim, we want to teach you how to
invest your money and make profits. If you have ever considered… how to be a trader, what
to trade, what trading software to use or just how you can learn about the market….look no
further. With our trading program we offer a full range of financial training course all based
on price action trading so whether you are interested in trading futures markets,
Commodities, or day trading the currency markets we can teach you how to trade consistently
and profitably. We believe at Training Traders we can offer the very best Training, Coaching
and follow up Mentorship available anywhere. Your Training Course is just the beginning of
your journey. We take great care and pride in offering strong Mentorship and Coaching
follow up. It does not matter if you are a new trader or experienced – the education process
never ends. No two days are the same in Markets and all traders learn or should learn every
day. “A Customer is the most Important Visitor on our premises. He is not dependent on us,
but we are dependent on him. He is not an interruption in our work. He is the purpose of it.
He is not an outsider in our business. He is part of it. We are not doing him a falvour by
serving him. He is doing us a favour by giving us an opportunity to do so.” We are committed
to providing world-class products and services which exceed the expectations of our
customers, achieved by teamwork and a process of continuous improvement. It is Our faith in
Indian Stock and Commodities market that has helped us in creating a satisfied client base
that runs into lakhs… It is the faith of our clients in our excellent research, prompt and
quality services, which have seen them, smile even during the most turbulent times in
financial markets…

Star Fing Corporate Identity Number U74999KA2018PTC117623. KR03D0029133

(2011), & 3/93/5/3594/2014 and also SEA-HYD-ALO/03/74653/2018

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We are registered in Bombay Stock Exchange (BSE), National Stock Exchange (NSE) and
the two leading Commodity Exchanges in the county MCX & NCDEX.

Exchange Registration Details

 AP0397134991 (NSE)
 AP0397134991 (NSE-SX)
 AP0397134991 (NSE F&O)
 AP0106120157353 (BSE)
 AP0106120157353 (BSE F&O)
 AP 111340(MCX)
 AP 111340 (NCDEX)

We also provide training, we are with a simple aim, we teach you how to invest your money
and make profits. If you have ever considered… how to be a trader, what to trade, what
trading software to use or just how you can learn about the market….look no further. With
our trading program we offer a full range of financial training course all based on price action
trading so whether you are interested in trading futures markets, Commodities, or day trading
the  currency markets we can teach you how to trade consistently and profitably.

We believe at Training Traders we can offer the very best Training, Coaching and follow up
Mentorship available anywhere. Your Training Course is just the beginning of your journey.
We take great care and pride in offering strong Mentorship and Coaching follow up. It does
not matter if you are a new trader or experienced – the education process never ends. No two
days are the same in Markets and all traders learn or should learn every day.

We are committed to providing world-class products and services which exceed the

expectations of our customers, achieved by teamwork and a process of continuous
improvement.

It is Our faith in Indian Stock and Commodities market that has helped us in creating a
satisfied client base that runs into lakhs.

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It is the faith of our clients in our excellent research, prompt and quality services, which have
seen them, smile even during the most turbulent times in financial markets.

MISSION

Star Fing mission is to provide comprehensive and innovative brokerage solutions backed-

up by reliable support services at extremely competitive prices to our clients.

VISION

Star Fing  vision is to remove ‘complexity’ out of the ‘trading equation’.

we  also envisions becoming one of the leading financial service providers  in the country .

1. Competitive Rates. Flexible Plans.

With a view to make bulk trading cost-effective, we have strategically planned our pricing
with no commission charges so that our customers benefit immensely without having to
worry about excessive brokerage fees. We also offer personalized pricing plans to suit
individual trader preferences. Therefore, with Fortune, customers not only get rates at
competitive prices, but also get the option to avail customized rate plans to suit their trading
styles and requirements.

2. Unlimited Leverage. Unlimited Trading.

We offer customized aggressive plans that allow substantial leverage for our customers
through the benefit incurred by our cost-effective business model.

3. 24/7 services provided to clients.

                     Our support team are available all through the week in helping the clients in
there queries. A Customer is the most Important Visitor on our premises. He is not dependent
on us, but we are dependent on him. He is not an interruption in our work. He is the purpose

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of it. He is not an outsider in our business. He is part of it. We are not doing him a favour by
serving him. He is doing us a favour by giving us an opportunity to do so. We are committed
to providing world-class products and services which exceed the expectations of our
customers, achieved by teamwork and a process of continuous improvement. It is Our faith in
Indian Stock and Commodities market that has helped us in creating a satisfied client base
that runs into lakhs. It is the faith of our clients in our excellent research, prompt and quality
services, which have seen them, smile even during the most turbulent times in financial
markets.

4. KEY FEATURES

 FREE DEMAT ACCOUNT, FREE MOBILE TRADING, KYC

“No AMC Charges for the Demat account” Mobile Trading Platform is available absolutely
free for Android, Blackberry & Apple Phones KYC is one time exercise while dealing in
securities markets – once KYC is done through a SEBI registered intermediary (broker, DP,
Mutual Fund etc), you need not undergo the same process again when you approach another
intermediary.

 YOUR MONEY. YOUR CONTROL.

Complete trading solutions at your fingertips.

 COMPLETE  PEACE OF MIND

Highly trained customer support executives to address all your concerns.

 ATTENTION INVESTORS:

“Prevent unauthorised transactions in your account –> Update your mobile numbers/email
IDs with your stock brokers. Receive information of your transactions directly from
Exchange on your mobile/email at the end of the day.

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  ATTENTION INVESTORS:

“Prevent Unauthorized Transactions in your demat account –> Update your Mobile Number
with your Depository Partcipant. Receive alerts on your Registered Mobile for all debit and
other important transactions in your demat account directly from CDSL on the same day…
issued in the interest of investors

 ATTENTION INVESTORS:

“No need to issue cheques by investors while subscribing to IPO. Just write the bank account
number and sign in the application form to authorize your bank to make payment in case of
allotment. No worries for refund as the money remains in investor’s account.”

1) Inviting Fresh MBA or Graduates (Finance, Marketing and Human Resource HR

Internship): (Location : Bangalore & Hyderabad)- Direct Walk in Monday to Saturday
11 am to 4 pm

Star Fing- Training and consulting group invites fresh MBA Graduates specialized in Finance
and Marketing. we provide complete education and training experience focusing on trading
fundamentals, technical analysis, risk management, and highly-developed skills of execution
for virtually any trading instrument. At Star Fing we are with a simple aim, we want to teach
you how to invest your money and make profits. If you have ever considered… how to be a
trader, what to trade, what trading software to use or just how you can learn about the
market….look no further. With our trading program we offer a full range of financial training
course all based on price action trading so whether you are interested in trading futures
markets, Commodities, or day trading the currency markets we can teach you how to trade
consistently and profitably.

We believe at Training Traders we can offer the very best Training, Coaching and follow up
Mentorship available anywhere. Your Training Course is just the beginning of your journey.
We take great care and pride in offering strong Mentorship and Coaching follow up. It does
not matter if you are a new trader or experienced – the education process never ends. No two
days are the same in Markets and all traders learn or should learn every day.

6
Learning Objectives

At the end of the course, the participants should be able to:

* Recognize the basics of the commodities and Currency market

* Examine the risks and rewards in the Commodities and currency market
* Determine the participants in the Commodities market and their respective roles
* Appraise the effect of the global market on money stock and money market liquidity

Technical tools from basic to advanced.

Content and Structure

*Downloading installing and setting up the Trading Software

*How to install your Trading Software
*How to install indicators and templates

Just to give you overview on the topics we shall be initiating with:

Basic Class
Types of Trading
Types of charts
Chart Indicators
Trade setup & Rules
Trading Hours
Money Management
Trading Plans
Trade Personality
Trade with News
Carry Trade
Back to Basics

Finance

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1. Recognize the basics of the Stocks, commodities and Currency market
2. Examine the risks and rewards in the Stocks Commodities and currency market
3. Determine the participants in the Commodities market and their respective roles
4. Good understanding of international commodity market and understanding of economic
data and interest in financial markets.
5. Should increase the knowledge of financial markets.
6. Should have excellent time management, technical skills and analytical skills.
7. Procurement of new demat & trading Accounts.
8. To educate and advise individuals on investment decisions.
9. An individual to fix up appointments with HNI investors, make presentations, follow up
and close the deals.
10. Learning the importance of relationship between traders and clients.
 Marketing
1. An individual to generate the leads of Franchisee / HNI investors by doing Digital
Marketing / Social Media Marketing.
2. Handling calls in a consistently polite, professional and efficient manner.
3. Providing excellence service to customers through telephone.
4. Attracting potential customers by answering product and service questions.
5. Suggesting information about other products and services.
6. Responsible for initiating calls.
7. Provide customers with product and service information.
8. Candidate should have good presentation and convincing skills

Human Resource HR
1. Posting, communication and hiring interns for various other roles.
2. Source candidate from job portals and social sites.
3. Maintain the record and achieve client recruitment pressure.
4. Coordinating the interview process.
5. Employee personnel file management.
6. Maintaining the work structure by updating job requirements and job descriptions for all
positions.
7. Conducting orientations.
8. Calling, screening, short-listing, and interviewing of the candidates as per company
requirements.

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If you have the passion to perform and grow, Star Fing is the place for you! Please forward a
detailed profile to careers@starfing.com
2) Business Development Executive Post for SSLC / PUC / Graduates (Location:
Bangalore & Hyderabad) – Direct Walk in Monday to Saturday 11 am to 4 pm
 Job Description :
* An individual to generate the leads of Franchisee / HNI investors by doing Digital
Marketing / Social Media Marketing.
* Handling calls in a consistently polite, professional and efficient manner.
* Providing excellence service to customers through telephone.
* Attracting potential customers by answering product and service questions.
* Suggesting information about other products and services.
* Responsible for initiating calls.
* Provide customers with product and service information.
* Candidate should have good presentation and convincing skills
Job Requirements:

 * Should have passion of making big money

* Should have excellent communication and interpersonal skills
* Should have entrepreneurial spirit
* Who are ready to work with startup companies and who are much interested in
creating their own identity.
If you have the passion to perform and grow, Star Fing is the place for you! Please forward a
detailed profile to careers@starfing.com
3) Inviting  Business Consultant For MBA (Location: Bangalore & Hyderabad) – Direct
Walk in Monday to Saturday 11 am to 4 pm
Job Description :
* To educate and advise individuals on investment decisions.
* An individual to generate the leads of HNI investors.
* An individual to fix up appointments with HNI investors, make presentations, follow up
and close the deals.
* Handling the portfolios and setting up guidelines.
* Learning the importance of relationship between traders, market makers and clients.
* Good understanding of international commodity market and understanding of economic
data and interest in financial markets.

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* Ability to work under time pressure while keeping accuracy as a high priority.
* Should increase the knowledge of financial markets.
* Should have excellent time management, technical skills and analytical skills.
Job Requirements:
* Should have passion of making big money with Financial Market
* Should have excellent communication and interpersonal skills
* Should have entrepreneurial spirit
* Should be able to work under their own with minimum support
* Should be willing to put in effort
* Knowledge of derivative market and currency market would be an added advantage.
If you have the passion to perform and grow, Star Fing is the place for you! Please forward a
detailed profile to careers@starfing.com
 
4) Inviting  HR Manager & Admin (Female) (Bangalore & Hyderabad):- Direct Walk
in Monday to Saturday 11 am to 4 pm
We have immediate job openings for HR Manager. Candidates who have completed MBA
/Degree,Can apply for this post. Experienced and Fresher’s are also welcome. Should have
very good communication skills in English and Hindi is an added advantage. Salary +
incentive based job. Please forward a detailed profile to careers@starfing.com
Roles & Responsibilities:
Talent Acquisition, understanding the hiring requirements & supporting the business .
Sourcing candidates using job portals, job posting, networking sites and references.
Organizing interviews, negotiating salaries and following up with candidates till joining.
Managing and tracking vacancies.
To assist Directors in office administration as per instructions given from time to time
To coordinate and follow up with leads, enquiries and prospective clients. Send quotation to
clients as per their requirements and brief from the Sales team.
To maintain Director’s schedule and ensure they are communicated about their commitments
from time to time.
To successfully organise interviews in office in coordination with agencies and online
submissions.
To manage hr information and documentation as instructed by the directors.
To organise office programs, celebrations and other events from time to time.
To check company emails and respond as per instruction within given time.

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To handle employee queries, leave approvals as per leave policies.
To assist Directors in conducting monthly, quarterly and annual reviews.
To manage internal and external communication on behalf of the Directors.
To manage travel and guest arrangements on behalf of the Directors.
If you have the passion to perform and grow, Star Fing is the place for you! Please forward a
detailed profile to careers@starfing.com
5) Inviting  Telecallers (Female): (Bangalore & Hyderabad) – Direct Walk in Monday
to Saturday 11 am to 4 pm
Job Description
We have immediate job openings for Telecallers. Candidates who have completed
SSLC/PUC/ Degree,Can apply for this post. Experienced and Fresher’s are also welcome.
Should have very good communication skills in English and Hindi is an added advantage.
Salary + incentive based job.
Roles & Responsibilities:
* Should have excellent communication and convincing power.
* Handle Customers In & Outbound Call
* Email all Company information to potential customers.
* Convert lead to prospect & pass on to Sales. Arrange Meetings.
* Energetic, self-motivated, able to work independent under pressure.
* Keep accurate and detailed records of calls made and results achieved.
* Should be responsible for effective lead generation.
* Source new clients manage and grow existing client database.

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SERVICES

ADVISORY SERVICES

Training & Education

We at Star Fing (Star Financial Group) focus in training and educating individuals about
Financial market and to sharpen their skills to participate in the financial world.Star Fing
came alive with the intention to provide support and guidance to new comers to the trading
world. with our knowledge and years of experience in trading we have customized the
training programme and made it simple for a layman to understand the financial market.

Our courses are targeted for individual investors or traders, novice or experienced, who want
to learn how to use the same tools and techniques as the professional traders.

These courses offer a complete education and training experience focusing on trading
fundamentals, technical analysis, risk management, and highly-developed skills of execution
for virtually any trading instrument. At Star Fing we are with a simple aim, we want to teach
you how to invest your money and make profits. If you have ever considered… how to be a
trader, what to trade, what trading software to use or just how you can learn about the
market….look no further. With our trading program we offer a full range of financial training
course all based on price action trading so whether you are interested in trading futures
markets, Commodities, or day trading the currency markets we can teach you how to trade
consistently and profitably. We believe at Training Traders we can offer the very best
Training, Coaching and follow up Mentorship available anywhere. Your Training Course is
just the beginning of your journey. We take great care and pride in offering strong
Mentorship and Coaching follow up. It does not matter if you are a new trader or experienced
– the education process never ends. No two days are the same in Markets and all traders learn
or should learn every day.

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FINANCIAL SERVICES

Financial Planning:

As you ascend newer highs in your life, your aspirations and needs grow proportionately.
These ever-increasing needs are further compounded by inflation, which depreciates the
purchasing power of your hard-earned money. To achieve your dreams and fulfill your future
obligations, you need to carefully plan your finances. This can be done via sound financial
planning that takes into account your current and future needs, your individual risk profile
and your income to chart out a roadmap to meet these anticipated needs.

Investment Planning:

Placing of funds into the proper investment vehicles based on the investor’s future goals, time
horizon and priorities. This also takes into account the safety of the investments as well as
liquidity and level of return. Ideally, proper investment planning will allow the investor’s
funds to produce financial rewards over time.

Risk Management:

Risk management is the continuing process to identify, analyze, evaluate, and treat loss
exposures and monitor risk control to mitigate the adverse effects of loss. While a variety
of different strategies can mitigate or eliminate risk, the process for identifying and managing
the risk is fairly standard First, threats or risks are identified. And then the vulnerability of
key assets like information to the identified threats is assessed.

FRANCHISEE SERVICES

Have you always wanted your own business where you define the rules and the profits?

Have you been passionate about the financial markets and have wondered with awe about the
great potential it offers.

Do you have the people skills with the business skills to grow your own business in the world
of financial markets?

If all of this rings a bell and makes you excited, we at “Star Fing”, have an irresistible offer
for you.

We are providing a once in a lifetime opportunity to you to grow your own business, and take
the financial markets by storm.

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 We are offering you a Franchisee of our broking business arm in collaboration with Familiar
Brokers. They are providing Comprehensive and innovative Brokerage solution backed-up by
reliable support services at extremely competitive prices to our clients.

OTHER SERVICES

Real Estate & Insurance

 Real Estate

Our business philosophy is to create value for our clients by integrating accurate and
comprehensive information with key services to make property buying simple and hassle
free.

Our Expertise

Our expertise extends to all major land uses including residential, commercial, retail and
mixed-use properties as well as in specialized areas such as property management and
property investment solutions.

Property Consulting

Whether you are selling, buying or looking for smart real estate investment. Star Fing  is
simply your perfect property partner

 » High end Residential

 » High end Offices
 » Retail space in up market locations

Real Estate Investment

Since couple of decades Real Estate investment in India has always been a lucrative option
and as the County progresses the demand will only increase, further increasing the property
prices in and around the Country. But then one need to identify and invest in the right
property at the right time, here is where you will need the assistance of an expert who
understands the property market in India and guide you in making the right decision.

Our team having around ten years of expertise in Real Estate market with a strong presence
and knowledge is your perfect partner who will guide you to make the right investment at the
right time.

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Insurance

Life insurance is a simple answer to a very difficult question: How will my family manage
financially when I die? It’s a subject no one really wants to think about. But if someone
depends on you financially, its one you cannot avoid.

There are many types of life insurance, but for all them the bottom line is the same: They pay
cash to your family after you die, allowing loved ones to remain financially secure. Life
insurance payments can be used to cover daily living expenses, mortgage payments,
outstanding loans, college tuition and other essential expenses. And, importantly, the death –
benefit proceeds of a life insurance policy are almost never subject to income tax.

SWOT ANALYSIS

Strengths of Financial Institutions

As one of the leading organizations in its industry, Financial Institutions, Inc. has numerous
strengths that enable it to thrive in the market place. These strengths not only help it to
protect the market share in existing markets but also help in penetrating new markets. Based
on Fern Fort University extensive research – some of the strengths of Financial Institutions,
Inc. are –

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 Good Returns on Capital Expenditure – Financial Institutions, Inc. is relatively
successful at execution of new projects and generated good returns on capital expenditure
by building new revenue streams.
 Superb Performance in New Markets – Financial Institutions, Inc. has built expertise
at entering new markets and making success of them. The expansion has helped the
organization to build new revenue stream and diversify the economic cycle risk in the
markets it operates in.
 Highly skilled workforce through successful training and learning programs. Financial
Institutions, Inc. is investing huge resources in training and development of its employees
resulting in a workforce that is not only highly skilled but also motivated to achieve more.
 High level of customer satisfaction – the company with its dedicated customer
relationship management department has able to achieve a high level of customer
satisfaction among present customers and good brand equity among the potential
customers.
 Automation of activities brought consistency of quality to Financial Institutions, Inc.
products and has enabled the company to scale up and scale down based on the demand
conditions in the market.
 Strong distribution network – Over the years Financial Institutions, Inc. has built a
reliable distribution network that can reach majority of its potential market.
 Reliable suppliers – It has a strong base of reliable supplier of raw material thus
enabling the company to overcome any supply chain bottlenecks.
 Highly successful at Go To Market strategies for its products.

Weakness of Financial Institutions

Weakness are the areas where Financial Institutions, Inc. can improve upon. Strategy is about
making choices and weakness are the areas where a company can improve using SWOT
analysis and build on its competitive advantage and strategic positioning.

 Organization structure is only compatible with present business model thus limiting
expansion in adjacent product segments.
 There are gaps in the product range sold by the company. This lack of choice can give
a new competitor a foothold in the market.

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 High attrition rate in work force – compare to other organizations in the industry
Financial Institutions, Inc. has a higher attrition rate and have to spend a lot more
compare to its competitors on training and development of its employees.
 The company has not being able to tackle the challenges present by the new entrants
in the segment and has lost small market share in the niche categories. Financial
Institutions, Inc. has to build internal feedback mechanism directly from sales team on
ground to counter these challenges.
 The profitability ratio and Net Contribution % of Financial Institutions, Inc. are below
the industry average.
 The marketing of the products left a lot to be desired. Even though the product is a
success in terms of sale but its positioning and unique selling proposition is not clearly
defined which can lead to the attacks in this segment from the competitors.
 Investment in Research and Development is below the fastest growing players in the
industry. Even though Financial Institutions, Inc. is spending above the industry average
on Research and Development, it has not been able to compete with the leading players
in the industry in terms of innovation. It has come across as a mature firm looking
forward to bring out products based on tested features in the market.
Opportunities for Financial Institutions

Stable free cash flow provides opportunities to invest in adjacent product segments. With
more cash in bank the company can invest in new technologies as well as in new products
segments. This should open a window of opportunity for Financial Institutions, Inc. in
other product categories.

 Organization’s core competencies can be a success in similar other products field. A

comparative example could be - GE healthcare research helped it in developing better Oil
drilling machines.
 Lower inflation rate – The low inflation rate bring more stability in the market, enable
credit at lower interest rate to the customers of Financial Institutions, Inc..
 Economic uptick and increase in customer spending, after years of recession and slow
growth rate in the industry, is an opportunity for Financial Institutions, Inc. to capture
new customers and increase its market share.

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 Opening up of new markets because of government agreement – the adoption of new
technology standard and government free trade agreement has provided Financial
Institutions, Inc. an opportunity to enter a new emerging market.
 The new taxation policy can significantly impact the way of doing business and can
open new opportunity for established players such as Financial Institutions, Inc. to
increase its profitability.
 The new technology provides an opportunity to Financial Institutions, Inc. to practices
differentiated pricing strategy in the new market. It will enable the firm to maintain its
loyal customers with great service and lure new customers through other value oriented
propositions.
 New customers from online channel – Over the past few years the company has
invested vast sum of money into the online platform. This investment has opened new
sales channel for Financial Institutions, Inc.. In the next few years the company can
leverage this opportunity by knowing its customer better and serving their needs using big
data analytics.
Threats Financial Institutions

 Imitation of the counterfeit and low quality product is also a threat to Financial
Institutions, Inc.’s product especially in the emerging markets and low income markets.
 Intense competition – Stable profitability has increased the number of players in the
industry over last two years which has put downward pressure on not only profitability
but also on overall sales.
 Growing strengths of local distributors also presents a threat in some markets as the
competition is paying higher margins to the local distributors.
 The demand of the highly profitable products is seasonal in nature and any unlikely
event during the peak season may impact the profitability of the company in short to
medium term.
 No regular supply of innovative products – Over the years the company has
developed numerous products but those are often response to the development by other
players. Secondly the supply of new products is not regular thus leading to high and low
swings in the sales number over period of time.
 Increasing trend toward isolationism in the American economy can lead to similar
reaction from other government thus negatively impacting the international sales.

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 As the company is operating in numerous countries it is exposed to currency
fluctuations especially given the volatile political climate in number of markets across the
world.
 Shortage of skilled workforce in certain global market represents a threat to steady
growth of profits for Financial Institutions, Inc.   in those markets.

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 PART 1 (B)

SECTOR OVERVIEW

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SECTOR OVERVIEW

SECTOR SIZE AND MAJOR PLAYERS

Market Size
Mutual Fund industry’s AUM grew from Rs 10.96 trillion (US$ 156.82 billion) in October
2014 to Rs 23.93 trillion (US$ 339.55 billion) in April 2020. Inflow in India's mutual fund
schemes via the Systematic Investment Plan (SIP) route reached Rs 82,453 crore (US$ 11.70
billion) in 2019. Equity mutual funds registered a net inflow of Rs 8.04 trillion (US$ 114.06
billion) by end of December 2019.
Another crucial component of India’s financial industry is the insurance industry. Insurance
industry has been expanding at a fast pace. The total first year premium of life insurance
companies reached Rs 2.59 lakh crore (US$ 36.73 billion) in FY20.
Along with the secondary market, the market for Initial Public Offers (IPOs) has also
witnessed rapid expansion. In 2019, US$ 2.5 billion was raised across 17 IPOs.
Furthermore, India’s leading bourse, Bombay Stock Exchange (BSE), will set up a joint
venture with Ebix Inc to build a robust insurance distribution network in the country through
a new distribution exchange platform.
Investments/Developments

 Value of Unified Payments Interface (UPI) transactions was valued at Rs 2.06 lakh
crore (US$ 29.22 billion) in March 2020, recording 1.25 billion transactions.
 In March 2020, ClearTax, an online tax filing platform, acquired GST software and
services business of Karvy Data Management Services for an undisclosed amount.
 In April 2020, Axis Bank acquired an additional 29 per cent stake in Max Life
Insurance.
 Turnover from derivatives segment reached Rs 3,453.9 lakh crore (US$ 49.41 trillion)
in FY20 and stood at US$ 5.09 trillion in FY21 (till May 2020).
 In 2019, FPI investment in Indian equities touched a five-year high of Rs 101,122
crore (US$ 14.47 billion).
 Merger and Acquisition (M&A) worth US$ 25.162 billion was recorded in the first
ten months of 2019.
 Total value of private equity (PE)/venture capital (VC) investment grew 44 per cent
over past three years in value terms to reach US$ 48 billion in 2019.

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  In October 2019, ICICI Lombard General Insurance Company acquired Unbox
Technologies for an aggregate cash consideration of Rs 225 crore (US$ 32.19
million).
 There were 9,659 non-banking financial companies (NBFCs) registered with the
Reserve Bank as on March 31, 2019.

 
Government Initiatives

 In November 2019, Government allocated Rs 10,000 crore to set up AIFs for revival
of stalled housing projects.
 Under the Interest Subvention Scheme for MSMEs, Rs 350 crore (US$ 50.07 million)
was allocated under Union Budget 2019-20 for 2 per cent interest subvention for all
GST registered MSMEs on fresh or incremental loans.

 In December 2018, Securities and Exchange Board of India (SEBI) proposed direct
overseas listing of Indian companies and other regulatory changes.
 Bombay Stock Exchange (BSE) introduced weekly futures and options contracts on
Sensex 50 index from October 26, 2018.
 In September 2018, SEBI asked for recommendations to strengthen rules which will
enhance the overall governance standards for issuers, intermediaries or infrastructure
providers in the financial market.
 The Government of India launched India Post Payments Bank (IPPB) to provide
every district with one branch, which will help increase rural penetration. As of
August 2018, two branches out of 650 branches were already operational.

22
PART 2 (A)

23
 WEEKLY REPORT

 WEEK 1

o On a very first week in STARFING. I had training session period in

which I had an interaction session with the Managing Directors and
my supervisors, etc.

o They exposed the working environment of their organisation and

how it differentiate them from other organisations.

o They gave us the basic training how to work in an organisation.

o They introduced us their ongoing running projects in the country

and also about their upcoming new projects.

o They made us familiar about their customer satisfaction and guided

us how we should deal with the customers.

24
 WEEK 2

o They provided us the information and details of their ongoing

township projects in the city of Nagpur.

o They told us to do detailed study of this project and try to

understand and analyse it.

o All the basic details of the township projects were shared to us by

the site supervisor which helped us to have a clear vision of their
project.

o They now assigned us the task of doing Marketing Research for

this project by having direct interaction with the likely customers
who could be the part of this township project.

o Now we had to make the detail data entry of the interested and
non-interested customers in excel sheet.

o They told us to provide them with our opinion and suggestions we

felt after doing the Market Research and listening to the customer
demands and requirements.

o Finally we had to submit a short report on this Market Research.

25
3RD WEEK

 On a very 3nd week in session period in which I had an interaction session

with the Peoples.

 To study the Market in Shops visit and report is check.

 The Shops work is better than other Product because the report is
compared to the other travels.

 To know the Prospectus in Shops in the Market.

 The Report is collected and report is submitted to Group Leader.

 The Group Leaders is fixed with the meeting and Proper Guide the
Group Leader.

 Then the All Group members are discuss the activity Sheet in the
Market.

26
4TH WEEK

 The Role Session about the Product Marketing in the Market

 And the Perfect knowledge about the Marketing
 And then Presentation about the Company Product
 Group Presentation Activity about the Different Ways of Marketing
Strategy used.

5TH WEEK

 In this week the SIP Prospectus and Work sheet is field.

 Then the Topic Discussion i.e. SIP Topic in the session
 The customers Discussion and Feedback in the Customer
 Then Session conducted by the Officer and Report is check.

27
 OBJECTIVE OF THE STUDY

· To study the online presence of business & its services.

· To study the Social media presence & promotion of products.
· To increase client/employees engagement & generate leads.
· To determine organization services through web & social media.

28
 RESEARCH METHODOLOGY

The study of conducting research is Research Methodology. Research: The word research is
composed of two syllables “Re” and “Search”. “Re” is the prefix meaning ‘Again or over
again or a new’ and “Search” is the latter meaning ‘to examine closely and carefully’ or ‘to
test and try’. Together they form, a careful, systematic, patient study and investigation in
some field of knowledge undertaken to establish principles / policies. Research can also be
defined as-

 Search for knowledge

 Systematic and scientific search for getting relevant answers on any taken up specific
topic.
 Scientific enquiry into a subject.
 Research is a movement from the unknown to the known.
 It is the voyage of discovery Acc to Bulmer, Research is primarily committed to
establishing systematic, reliable and valid knowledge about the social world.

According to Clifford Woody, Research comprises of

 Defining and redefining problems.

 Formulating hypothesis (basic idea)
 Collecting
 Organizing
 Evaluating data
 Making decisions
 Suggesting solutions
 Reaching conclusions

Marketing is an essential aspect of every business organization, if it is to be successful. Good

marketing managers are referred to as those who have fair and are able to take decisions
based on their instincts and gut feeling in other word, this are person who are clearly tried to
understand to particular industry, there product offering, their competitor, there customer and
above all how to use marketing communication to successfully sell as product. But the

29
continuously changing marketing environment involves a great amount of uncertainty, risk
and above all substantial marketing expenditure.

Most marketers are for removed from their ultimate customer the torch bear who will be the
ultimate decision maker to determine the success or failure of the product. Yet these
managers must be knowledgeable and well informed about their market, customer and
competitor so as to make good marketing decision. This is where the concept of the
marketing research facilities by providing information to aid the decision making process.

At the end of the day, for the marketing decision makers, marketing research is group of
method and technique to provide relevant information that can support analysis and decision
to do with the creation and management of marketing communication.

Before going into the definition of marketing research let us briefly examine the meaning of
terms research and market research simply stated research refers to the process of collecting,
documentating and analyzing important critical relevant information pertaining to any
problem or question. This mean that the presence of a problem or query or question implies
research is to be undertaken.

For year together, the Indian industry has always relied on entry barrier to protect it from
competition. During this period, the success of the firm depended upon political patronage
rather than operational efficiency and performance. From the customer side there was a
forced loyalty and grudging acceptance of high tariff.

However, now the integration of the Indian industry with the global economy the customer
are also becoming more aware, demanding and sophisticated, with the advent of e-commerce
and the disappearance of trade barriers, marketing firms need to stretch themselves in order
to reach out the customer.

Research Approaches-

There are two main approaches to research, namely quantitative approach and qualitative
approach. The quantitative approach involves the collection of quantitative data, which are
put to rigorous quantitative analysis in a formal and rigid manner. This approach further
includes experimental, inferential, and simulation approaches to research. Meanwhile, the
qualitative approach uses the method of subjective assessment of opinions, behavior and
attitudes. Research in such a situation is a function of the researcher’s impressions and

30
insights. The results generated by this type of research are either in non-quantitative form or
in the form which cannot be put to rigorous quantitative analysis. Usually, this approach uses
techniques like in-depth interviews, focus group interviews, and projective techniques.

Sample Size 50 Respondents

Universe Nagpur City
Sample Method Random Sampling Method
Type of Research Quantitative Research

RESEARCH DESIGN

31
DATA COLLECTION

Data collection is a standout amongst the most essential stages in carrying on a research. You
can have the best research plan in the world, however, in the event that you can’t gather the
necessary data you will not have the capacity to complete your venture. Data collection is an
extremely challenging work which needs exhaustive planning, diligent work, understanding,
determination and more to have the capacity to complete the assignment effectively. Data
collection begins with figuring out what sort of data is needed, followed by the collection of a
sample from a certain section of the population.

All marketing research can tap two sources of data for investigation that are:

1) Internal sources

2) External source

Fact and figure are the raw materials with which the research work . Internal sources
are the companies own record register, documents, sales record invoices provide valuable
information regarding sales by product territories, customers, Research starts with internal
data and it is irrespective . Preliminary or the explanative phase of research usually taps the
internal source initially. All other sources and information are the external source of data.

The sampling area was Nagpur district .Almost 60 respondents were covered during
the research work .it included 2 stockiest, 5 dealers and 3 retailers and 50 customers.
Questionnaire method was followed.

Another way of classifying the source of information is -

1. Primary data
2. Secondary data

A research plan was followed for gathering primary data, secondary data or
both.

Primary Data-

32
When someone refers to "primary data" they are referring to data collected by the researcher
himself/herself. This is data that has never been gathered before, whether in a particular way,
or at a certain period of time.

Researchers tend to gather this type of data when what they want cannot be find from outside
sources. You can tailor your data questions and collection to fit the need of your research
questions.

This can be an extremely costly task and, if associated with a college or institute, requires
permission and authorization to collect such data. Issues of consent and confidentiality are of
extreme importance.

Primary data actually follows behind secondary data because you should use current
information and data before collecting more so you can be informed about what has already
been discovered on a particular research topic.

Primary data is the data collected by the researcher themselves, i.e.

1. interview
2. observation
3. action research
4. case studies
5. life histories
6. questionnaires
7. ethnographic research

Secondary Data-

If the time or hassle of collecting your own data is too much, or the data collection has
already been done, secondary data may be more appropriate for your research.

This type of data typically comes from other studies done by other institutions or
organizations. There is no less validity with secondary data, but you should be well informed
about how it was collected.

Secondary sources are data that already exists

1. Previous research

33
 2. Official statistics

DATA ANALYSIS & INTERPRETATION

1) How many of you have your accounts in the following networking sites?

Accounts in networking sites No of Respondents

Facebook 109
Twitter 74
Instagram 67
Google+ 72
Pinterest 20
Tumbir 7
Quora 47

Accounts in networking sites

120
109
100

80 74 72
67
60
47
40
No of Respondent
20
20
7
0
er + st ir
ook t t a m
gle re b or
a
b i gr o e m u
ce t
a Tw sta Go in Tu Q
F In P

INTERPRETATION
From the above graph, it is clear that:
 Almost 100% of the respondents have their accounts in Facebook.
 67.27% of the respondents have their accounts in Twitter.

34
  65% of the respondents have their accounts in Google+
 61% of the total respondents have their accounts in Instagram.
 Few respondents have their accounts in Pinterest, Tumbir and Quora.
2) Which networking site is the best medium to communicate its product/service to
its target customer?

Best networking site to reach TG No of Respondents

Facebook 97
Twitter 7
Instagram 3
Google+ 0
Pinterest 1
Tumbir 0
Quora 2

Best Networking Site To Reach TG

3% 1% 2%
6%
Facebook
Twitter
Instagram
Google+
Pinterest
Tumbir
Quora

88%

INTERPRETATION
From the above graph, it is clear that:
 88% of the respondents agree to the fact that Facebook is the best networking
site for an organization to reach its target customers.
 Next to Facebook, 6% of the total respondents feel Twitter is the best
networking site for an organization to reach its customers.

35
  Very few respondents feel Instagram, Pinterest and Quora can be few of those
networking sites for an organization to reach its target customers.
3) Do you access the ads being displayed on your screen while surfing?

Accessing Ads while surfing No of respondents

Often 17
Sometimes 63
Never 30

Accessing Ads while surfing

16%
27%
Often
Sometimes
Never

57%

INTERPRETATION

From the above graph, it is clear that:

 16% of the total respondents often access the ads which appear on the screen
while surfing on net.
 27% of the total respondents never access the ads which appear on the screen
while surfing on net.
 Whereas, 57% of the respondents sometimes access the ads which appear on
the screen while surfing on net. This shows that organization can communicate
their product to their target audience with the help of contextual advertising of
flassh ads and / or by providing hyperlinks to their main website where the
customer can gather more information regarding the product.

36
4) What kind of brand communication attracts you the most?

Kinds of Brand Communication No of Respondents

Interactive Fan Pages 36
Flash Ads 22
Banner Ads 16
Games, Quiz or Updates 30
Video Ads 41

Kinds of Brand Communication

45%
41%
40%
36%
35%
30%
30%
25% 22%
No of Respondents
20%
16%
15%
10%
5%
0%
Interactive Flash Ads Banner Ads Games, Quiz Video Ads
Fan Pages or Updates

INTERPRETATION
From the above graph, it is clear that:
 38% of the total respondents feel video Ads is the best kind of brand
communication which attracts them the most.
 33% the total respondents feel interactive fan pages is the best kind of brand
communication which attracts them the most.
 Very few respondents fell flash ads, banner ads and games, Quiz or Updates
attract the customers a bit less comparatively.

37
5) Do you collect information before purchasing the product?

Collecting Information Before No of Respondents

Purchased
Yes 91
No 9

Collecting Information Before Purchased

9%

Yes
No

91%

INTERPRETATION

From the above graph, it is clear that:

 91% of the total respondents collect information before purchasing the product.
 9% of the total respondents do not collect information before purchasing the product.

Indian customers are highly information seekers. They collect more information about a
product before buying it. Internet Penetration in India is key player for this phenomenon.
Be it sports, Medical, IT, Ecommerce or any other sector, customers are able to access
information regarding them through smart devices.

38
6) How do you get information about new Products?

Sources Of Information About New No Of Respondents

Products
News 61%
Advertisements 80%
Family & Friends 48%
Social Media 79%

Sources Of Information About New Products

90%
80% 79%
80%
70%
61%
60%
50% 48%
40%
30% No Of Respondents
20%
10%
0%
s ts s ia
ne
w
en end ed
i M
em Fr l
t is & ci
a
r So
ve ily
Ad Fa
m

INTERPRETATION
From the above graph, it is clear that:
 73% of the total respondents get information about new product from
advertisements.
 Next to advertisements, 72% of the toatl respondents get information about
new products from social media.
 Respondents also get information about new products from news and family &
friends.

7) If yes, then what type of information do you collect?

39
 Type of Information No of Respondents
Customers experience 99%
Quantity 23%
Attributes 55%
Price 90%
Quality 85%

Type of Information
120%

99%
100%
90%
85%
80%

60% 55% No of Respondents

40%
23%
20%

0%
Customers Quantity Attributes Price Quality
experience

INTERPRETATION
From the above graph, it is clear that:
 Indian customers are becoming high information seekers. Different kinds of
information are collected by individuals before purchase of the product.
 90% of the total respondents collect information regarding customer’s
experience before purchase of the product.
 Price is the second most important factor which is essential for consideration
before purchase of the product.
 Quantity, Quality , attributes and specifications are other factors which are
necessary for consideration before the purchase of the product.
8) What type of product/ services do you purchase online?

40
 Types of Product/ Services No of Respondents
Fashion 75%
Electronics 84%
Books & Media 62%
Baby & Kids 10%
Home & Living 35%
Health & Sports 46%
I Never Purchase Online 2%

Types of Product/ Services

90% 84%
80% 75%
70% 62%
60%
50% 46%
40% 35%
30%
20% 10% No of Respondents
10% 2%
0%

io
n cs ia ds ng ts e
sh oni ed Ki ivi por nlin
tr M & L S
Fa ec & by & & se
O
l s a e th
E ok B m al ha
Bo Ho e u rc
H P
v er
e
IN

INTERPRETATION
From the above graph, it is clear that:
 77% of the total respondents purchase from the category Electronics Online.
 68% of the total respondents purchase from the category “Apparels (Fashion)
Online.
 57% of the total respondents purchase from the category “Books & Media”
online.
 Very Few respondents purchase products from the category “Home & Living”
“Health & Sports and “Baby & Kids” This can be a limitation to the survey as
maximum respondents were from the age group 21-30 years.
9) Mention one form of media, which you give more importance?

Medium of utmost importance No of Respondents

Radio 3%

41
 OOH 5%
Newspapers 11%
Online 69%
TV 22%

Medium of utmost importance

3%
5%
20%
10%
Radio
OOH
Newspapers
Online
TV

63%

INTERPRETATION
From the above graph, it is clear that:
 63% of the total respondents feel online is the medium of utmost importance
to reach the target group. In this global world , it has become a necessity for
all the organization to go online.

The above graph shows that there is a lot of scope for online retail industries.

 20% of the total respondents feel Television is the best medium for any
organization to reach their target customers.
 10 % of the total respondents agree to the fact that news paper is the medium
of utmost importance to reach target audience.

10) How do you normally purchase a product?

Way of Purchase a product No of Respondents

Research online and purchase from retail 40%
shop
Reasearch online and purchase online 40%

42
 Visit retail and purchase online 10%
Visit and purchase from retail shop 20%

Way of Purchase a product

40% 40%
40%
30%
20%
20%
10%
10%
0%
No of Respondents

IN
TERPRETATION

From the above graph, it is clear that:

Research a done about a product is mostly online. After doing the research respondents buy
product either online or offline (from retail stores) depending upon:

 Price of the product

 Type of the Product
 Offers and discounts given online and Offline

Few of the respondents feel there is no hard and fast rule of way of purchasing a product.
Whenever the product is provided cheap, they go for it.

Still there is a certain percentage of the crowd who do the research and purchase from retail
shop. So the companies have to put an extra effort to capture this segments of the population.

11) How do you share your after experience with others?

Ways of sharing after experience No of Respondents

Word of Mouth 80%
On company’s Website 5%
Writing a blog 5%
Messaging 5%
Social Networking sites 15%

43
 Ways of sharing after experience

14%

5% Word of Mouth
On company’s Website
5%
Writing a blog
Messaging
5%
Social Networking sites

73%

IN
TERPRETATION

Post purchase behavior of the customers is as important as the way opted by them to buy a
product. Organizations must focus on how their customers share their after experience with
others, whether it is possible or negative. If the experience is negative, then what actions
should be taken and if positive, then how to capture the untapped audience.

From the above pie chart, it is clear that:

 Word of mouth (73%) is the most popular way of sharing after experience with
others.
 14% of the total respondents share their after experience through social networking
sites.
 5% of the respondents share their after experience through messaging.
 Rest of the respondents share their after experience by writing on company’s website
or by writing a blog.

FINDINGS

44
 Few respondents have their accounts in Pinterest, Tumbir and Quora.

 Very few respondents feel Instagram, Pinterest and Quora can be few of those
networking sites for an organization to reach its target customers.
 This shows that organization can communicate their product to their target audience
with the help of contextual advertising of flash ads and / or by providing hyperlinks to
their main website where the customer can gather more information regarding the
product.
 Very few respondents fell flash ads, banner ads and games, Quiz or Updates attract
the customers a bit less comparatively.
 Indian customers are highly information seekers. They collect more information about
a product before buying it. Internet Penetration in India is key player for this
phenomenon. Be it sports, Medical, IT, Ecommerce or any other sector, customers are
able to access information regarding them through smart devices.
 Respondents also get information about new products from news and family &
friends.
 Quantity, Quality, attributes and specifications are other factors which are necessary
for consideration before the purchase of the product.
 Few of the respondents feel there is no hard and fast rule of way of purchasing a
product. Whenever the product is provided cheap, they go for it.

SUGGESTIONS

45
 In INDIA the Digital marketing is a new and emerging concept in the present scenario

of global competitive world.

 The small scale industries are the best beneficiary of this concept, but they don’t have

the awareness about the digital marketing usage.

 So that the Digital marketing agencies should give the awareness to them in order

utilize the best way to advertising, to promote sales and as well as to build their brand.

 The digital/social media consumer behavior literature is fast-growing and largely

focuses on phenomena that are practically relevant and theoretically interesting.

 Researchers have mostly considered how consumers use information available to

them in digital/social media environments. Future research should continue this

approach, although in a more expanded fashion.

 Consumers’ behaviors other than those related to online WOM/reviews should be

considered, and other types of information found in online environments should be

considered.

46
 CONCLUSIONS

 The first research analysed the effectiveness of STARFING, in terms of attitude

towards.
 Towards the ad. In addition, the advertising’s appeal seemed to play an important
role:
 Emotional appeal leads to a more positive attitude towards the ad, whereas a
rational appeal.
 Leads to a more positive attitude towards the brand and to higher purchase
intentions.
 There search results also showed that, in the case of STARFING India, it is better to
advertise low involvement products.
 Finally, giving incentives appeared to be effective in terms of purchase intentions.
Based on these results, we can confirm that STARFING India is effective.
 STARFING India appeared to be more interactive than advertising through
newspapers and this interactivity had a positive impact on the attitude towards the
advertisement, the attitude towards the brand and the consumer’s purchase
intention.
 However, as indicated previously, we ought to deal with some caution with these
results, because our additional research showed that incentives are necessary to
increase consumers.

47
 BIBLIOGRAPHY

WEB SITES

 www.digitalbuzzblog.com
 www.digitalmarketing.com
 www. STARFING.com
 www.googlebooks.com

BOOKS

 Digital Marketing Jerry Wind & Vijay Mahajan

 Digital media Dave Chaffey
 Direct Digital Marketing Drayton Bird

48
 ANNEXURE

1) How many of you have your accounts in the following networking sites?

 Facebook
 Twitter
 Instagram
 Google+
 Pinterest
 Tumbir
 Quora
2) Which networking site is the best medium to communicate its product/service to
its target customer?
 Facebook
 Twitter
 Instagram
 Google+
 Pinterest
 Tumbir
 Quora
3) Do you access the ads being displayed on your screen while surfing?
 Often
 Sometimes
 Never
4) What kind of brand communication attracts you the most?
 Interactive Fan Pages
 Flash Ads
 Banner Ads
 Games, Quiz or Updates
 Video Ads

49
5) Do you collect information before purchasing the product?
 Yes
 No
6) How do you get information about new Products?
 News
 Advertisements
 Family & Friends
 Social Media
7) If yes, then what type of information do you collect?
 Customers experience
 Quantity
 Attributes
 Price
 Quality
8) What type of product/ services do you purchase online?
 Fashion
 Electronics
 Books & Media
 Baby & Kids
 Home & Living
 Health & Sports
 I Never Purchase Online
9) Mention one form of media, which you give more importance?
 Radio
 OOH
 Newspapers
 Online
 TV

10) How do you normally purchase a product?

 Research online and purchase from retail shop

 Reasearch online and purchase online
 Visit retail and purchase online
 Visit and purchase from retail shop

50
11) How do you share your after experience with others?

 Word of Mouth
 On company’s Website
 Writing a blog
 Messaging
 Social Networking sites

51