CHAPTER-I

1.1 INTRODUCTION OF THE STUDY

In plant training is an integral part of MBA program, because it gives us the practical
knowledge of what we have learnt during our study period. But practical knowledge is also
necessary along with the theoretical knowledge.

One can see how the theories and knowledge are being practically implemented. This
report is about a paper company. This report finish the information about all departments in
the organization and necessary information’s of the company.

Training is the process of learning a sequence of programmed behavior. It is an

application of knowledge. It gives people an awareness of the rules and procedures to guide
their behavior.

Development is a related process. It covers not only those activities which improved
job performance, but also those which bring development of their personalities to help
individual’s progress towards the actualization of their potential capabilities.

Education is the understanding and interpretation of knowledge. Education and the

importance’s qualities of mind, character, enable to understand of basic principles and
developed the capacities of analysis, synthesis and objectives.

As a MBA student, I inspired for studying various department and their contribution
to the successful running of factory.

1
1.2 INDUSTRY PROFILE

Agriculture is the largest sector in many developing countries. Most of the

developing countries have to depend upon development in order to meet the
demand for food and agricultural raw materials to earn foreign exchange for over
head investment and expansion of industries ,to meet the growing demand for
employment expansion and to raise cash income of rural people to stimulate industrial
expansion. Agriculture in India is not a business but it is a way of life.

Simon Kuznets lists three types of contributions of agriculture to economic growth

viz., (i) product contribution (ii) market contribution (iii) Factor contribution. “If
agriculture itself trades with others, it renders market contribution, if it transfers
resources to other sources, these sources being the productive Factor, it market a factor
contribution”.

As India enters an era of economic reforms, agriculture, particularly the livestock

sector, is positioned to be a major growth area. The fact that dairying could play a more
constructive role in promoting rural welfare and reducing poverty is increasingly being
recognized.

For example, milk production alone involves more than 70 million producers, each
raising one or two cows/buffaloes. Cow dung is an important input as organic fertilizer
for crop production and is also widely used as fuel in rural areas. Cattle also serve as an
insurance cover for the poor households, being sold during times of distress.

Dr.N.C.Wright, Director, Capricorn Research institute, Scotland who was invited

to India in 1936 for reviewing the progress of agriculture in the country has made two
recommendations:-

Industry needs have to be solved by developing own technology and technologists

in the country.

2
India is country of villages, of which most inhabitants are small, marginal farmers and
landless laborers. Development should be promoted only on cooperative lines.

India is the second largest producer of food in the world. Whether it is canned
food, processed food, food grains, dairy products, frozen food, fish, meat, poultry, the
Indian agro industry has a huge potential, the significance and growth of which will
never cease. Sea fishing, aqua culture, milk and milk products, meat and poultry are
some of the agro sectors that have shown marked growth over the years. Linkages
between members of the food supply chains and prevailing policies and business
environments to take advantage of the global market.
India is the world’s second largest producer of food next to china, and has the
potential of being the biggest with the food and agricultural sector. The total food
production in India is likely to double in the next ten years and there is an opportunity
for large investments in food and food processing technologies, skills and equipment,
especially in areas of canning, Dairy and Food Processing, Specialty Processing,
Packaging, Frozen Food/Refrigeration and Thermo Processing. Fruits & Vegetables,
Fisheries, Milk & Milk Products, Meat & Poultry, Packaged/Convenience Food,
Alcoholic Beverages & Soft Drinks and Grains are important sub-sectors of the food
processing industry.

Health food and health food supplement is another rapidly rising segment of this
industry which is gaining vast popularity amongst the health conscious. India’s food
processing sector covers fruit and vegetables; meat and poultry; milk and milk products,
alcoholic beverages, fisheries, plantation, grain processing and other consumer product
groups like confectionery, chocolates and cocoa products, Soya-based products, mineral
water, high protein foods etc.

We cover an exhaustive database of an array of suppliers, manufacturers,

exporters and importers widely dealing in sector like the – food Industry, Dairy

3
1.3 COMPANY PROFILE

CAPERICORN FOOD PRODUCTS INDIA LTD., Krishnagiri was registered in

the year 1992. The plant was commissioned on 22 - 03 - 1996. The original cost was Rs.
200.00 Lakhs. There was no over run in the cost. The installed capacity of the plant was
1250 TCD. Subsequently the city has taken up modernization programs with the
addition of balancing equipment in the year 1994 - 95 and the plant is poised to crush
about 1500 TCD.

Capricorn food products India limited is a private company incorporated on 19

December 2003. It is classified as Indian Non-government Company and is registered at
registrar of companies, Coimbatore. Its authorized share capital is Rs. 5,000,000 and its
paid up capital is Rs. 140,000.

The objective of CAPRICORN FOOD PRODUCTS INDIA LTD., is to protect

economic interests of members by encouraging proper development of agricultural
industries on co-operative lines and through co-operative principles with a special
attention to small and marginal farmers. Accordingly the mango pulp factory was
established in 1998.

The CAPRICORN FOOD PRODUCTS INDIA LTD., factory is located at

Kalguddapatti, Palakodu Road, BanniHalli - post, kaveripatnam, and Krishnagiri. The
mango zone of factory is consists of 22 Mandals and spread over in 507 villages. There
are about 11,126 members and about 4000 farmers supplying mango pulp.

During the crushing season 2009 - 10 the cane area was 4002 hectors. For the
season 2009 - 10 the factory entered into agreement with the cane growers for supply of
2,56,671 out of which the mango pulp factory crushed only 2,09,728 Mtrs. About 46,943
Mtrs of cane was diverted to neighbouring private factories.

CAPRICORN FOOD PRODUCTS INDIA LTD.,is a Multi – National Company.

The company targets on the international market for their products. The product of

4
CAPRICORN FOOD PRODUCTS INDIA LTD., is an Industrial one. The company is
one among the top 15 companies in the same field.

Company is not encouraging the habit of giving advertising in Television

channels, News papersetc and instead of that, Company is giving advertisement in the
food magazines. Other business strategy that the company follows is participating in the
exhibitions across the world.

The company has around 12 Key accounts, i.e. the minimum turnover of with
these customers will be more than US. $ 5, 00,000. The yearly turnover of the company
is $ 15 million. Since the product is an industrial one, the packing and labeling has no
importance in the product promotion, but they are holding the international standards.

CAPRICORN FOOD PRODUCTS INDIA LTD., is an international based

company engaged in the manufacture of mango pulp. The Company's product includes
Totapuri mango pulp, Alphanso mango pulp, Gova pulp and Sindura mango pulp which
are used as a raw material in the production of other products, Its customers and other
importers are in Asia, China, Taiwan, Korea, America and Europe. It predominantly
operates in the Canned Fruits, Vegetables, Preserves, Jams, and Jellies sector. The
Company's principle activity is the manufacture and export of mango products.

It has set up highly technological production processes using latest technology

through which precision high productivity & quality are ensured. It has high
commitment to Precision, high quality & high productivity in production cycle. Every
job and process in its factories is carried out systematically and latest states of art
technology machines are employed. It has a very devoted and expert team to finish jobs
with an expert touch.

Capricorn food products aseptic Industries has grown as a well diversified group,
having adequate expertise in agro based industries conforming to international standards,
engaged in the processing of different and varieties of products that include Mango,
Tomato, Guava, Papaya, Pine – Apple etc.
5
 Capricorn food products aseptic Industries together have achieved the capacity of
350 metric tone per day. It is proud to say, that these companies combined together are
one of the largest manufacturers of mango based products.

Economic prosperity of any developing country depends on the integration of

agriculture with industry. According to a survey conducted recently on the changing
consumer preferences the annual consumption of value added foods alone would
possibly grow to nearly Rs.2, 25,000 crores.

Krishnagiri District employs more than 40,000 workers over the pulp industry
alone. It also generates meaningful financial empowerment to rural womenfolk. Its aim
is to increase the export potential of our nation in the area of pulp processing without
compromising the quality and purity. It employs nearly 3000 to 5000 labourers during
seasonal time.

The Progress are ahead in this company with modernization, innovation and
incorporation of latest trends and technology in the entire food chain as well as agro-
production, the total production capacity of agro products of this company in India and
the world is likely to double by the next decade.

6
 General Information

Company Sector Indian Non-Government Company

Business Type Private Company

Year Of Foundation 2003

Registration Number 10900

Year of Established 2003

Employee Name Saminathan Manoharan

VISION:
To be a globally impacting food processing company enriching lives with
innovation, integrity and superiority

MISSION:
To exceed customer expectations in the processing, distribution and marketing
of safe, tasty and high quality fruit and vegetable products from seed to shelf

To base our opera tons on values, commitment, experience and knowledge of

our people, partners and l Investors

To create, control and mon tor the quality and origin of the crops by constant
value addition to the farmers l and dealing with the challenges presented by the current
market scenarios

7
1.4 PRODUCT PROFILE

• Kesar Mango Pulp

Kesar Mango Pulp is made of only choice hand selected Mangoes. The
Kesar variety is only found in India and has a very unique sweet taste. Mango Pulp is
often used to make shakes, Ice cream or Indian Lassi. A tasty recipe is on the can for your
conveniences.

Alphonso Mango Pulp

Alphonso Mango Pulp is made of only choice hand selected Mangoes. The
Alphonso variety is only found in India and has a very unique sweet taste. Mango Pulp is
often used to make shakes, Ice cream or Indian Lassi. A tasty recipe is on the can for your
convenience.

8
Alphonso Mango Slices

Alphonso Mango Slices is made of only choice hand selected Mangoes. The
Alphonso variety is only found in India and has a very unique sweet taste. Premium
Alphonso Mango Slices in Syrup to preserve the taste of an authentic Indian Mango.

9
 CHAPTER–II

ORGANIZATION CHART

MANAGING
DIRECTOR

PRODUCTION MARKETING
FINANCE MANAGER H.R. MANAGER
MANAGER MANAGER

SUPERVISORS SENIOR EXECUTIVE AREA MANAGER ASST. H.R. MANAGER

SR. MARKETING
ACCOUNTANT EXECUTIVES

JR. ACCOUNTANT

10
OBJECTIVES OF THE STUDY

➢ An internship provides meaningful work experience, which supplements and modifies

ideas gained from academic courses.
➢ An internship enhances the student`s subsequent academic work.
➢ An internship offers the student an opportunity to assess his/her abilities in
management.
➢ An internship provides an inside exposure to the structure processes within an
organization without a commitment to a permanent employer.
➢ An internship places the student in a favorable position for permanent employment.

SCOPE OF THE STUDY

➢ The aim of the study is to understand the departmental activities industry of

Capricorn food Products.
➢ It enable to know the strength of weakness of various department

LIMITATION OF THE STUDY

➢ The report provides only the department information

➢ Time constrain
➢ Insufficient data for SWOT analysis.

11
 CHAPTER – III

VARIOUS FUNCTIONAL DEPARTMENTS

PRODUCTION DEPARTMENT

PRODUCTION MANAGER

ASSISTANT MANAGER

SUPERVISOR

WORKERS

THE MANUFACTURING PROCESS

Raw Materials

In this company CAPRICORN FOOD PRODUCTS INDIA LTD Production

process Bread is made with three basic ingredients: grains, water, and baker’s yeast. The
harvested grain is ground according to the type of bread being made. All grains are
composed of three parts: bran (the hard outer layer), germ (the reproductive component),
and endosperm (the soft inner core). All three parts are ground together to make whole
wheat and rye breads.

12
 To make white flour, the bran and the germ must be removed. Since bran and
germ contain much of the nutrients in grain, the white flour is often “enriched” with
vitamins and minerals. Some white flour has also been fortified with fiber and calcium.

The grinding takes place at grain mills, which sell the grain to bakeries in bulk.
The bakeries keep the grains in storage sacks until they are ready to be used. In the
baking factory, water and yeast are mixed with the flour to make dough. Additional
ingredients such as salt, fat, sugar, honey, raisins and nuts are also added in the factory.

Mixing and kneading the dough

The sifted flour is poured into an industrial mixer. Temperature-controlled water

is piped into the mixer. This mixer is called “gluten” and gives bread its elasticity. A
pre-measured amount of yeast is added. Yeast is actually a tiny organism which feeds
off the sugars in the grain, and emits carbon dioxide. The growth of the yeast produces
gas bubbles, which leaven the bread. Depending on the type of bread to be made, other
ingredients are also poured into the mixer. Modern mixers can process up to 2,000
pounds (908 kg) of dough per minute.

The mixer is essentially an enclosed drum that rotates at speeds between 35 to

75revolutions per minute. Inside the drum, mechanical arms knead the dough to the
desired consistency in a matter of seconds. Although modern bread production is highly
computerized, the ability of the mixing staff to judge the elasticity and appearance of the
dough is critical. Experienced personnel will be able to determine the consistency by the
dough as it rolls around the mixer. The mixing process takes about 12 minutes.

Fermentation

Three methods are used to ferment the dough. In some plants, the high-speed
machinery is designed to manipulate the dough at extreme speeds and with great
force, which forces the yeast cells to rapidly multiply. Fermentation can also be
induced by the addition of chemical additives such as 1-cysteine (a naturally

13
 occurring amino acid) and vitamin C. Some bread is allowed to ferment naturally. In
this instance, the dough is placed in covered metal bowls and stored in a temperature-
controlled room until it rises.

Division and gas reproduction

After the dough has fermented, it is loaded into a divider with rotating blades that
cut the dough into per-determined weights. A conveyer belt then moves the pieces of
dough to a molding machine. The molding machine shapes the dough into balls and drops
them onto a layered conveyer belt that is enclosed in a warm, humid cabinet called a
“prover”. The dough moves slowly through the proved so that it may “rest”, and so that
the gas reproduction may progress.

Molding and baking

When the dough emerges from the proved, it is conveyed to a second molding
machine which re-shapes the dough into loaves and drops them into pans. The pans
travel to another proved that is set at a high temperature and with a high level of
humidity. Here the dough regains the elasticity lost during fermentation and the resting
period.
From the proved, the pans enter a tunnel oven. The temperature and speed are
carefully calculated so that when the loaves emerge from the tunnel, they are completely
baked and partially cooled. While inside the tunnel, the loaves are mechanically dumped
from the pans onto shelves. The baking and cooling process lasts approximately 30
minutes.

Slicing and packaging

The bread continues to cool as it moves from the oven to the slicing machine. Here
vertical serrated blades move up and down at great speeds, slicing the bread into
consistently sized pieces.

14
 Metal plates hold the slices together while picking up each loaf and passing it to
the wrapping machine. Pre-printed plastic bags are mechanically slipped over each
loaf. At some bakeries, workers close the bags with wire twists. Other plants seal the
bags with heat.

Totapuri & Mango Pulp

It offering 3.1 kg and 850 grams and Ascetic Bags.

Totapuri Mango pulp is made from selected variety of Totapuri Mango. Fully
matured Totapuri Mangoes are harvested, swiftly transported to processing units, where
they are inspected, washed, blanched, pulped, deseeded and processed. Mango pulp is
liquid gold in color. We are one of the leading manufacturers of mango pulp based in
South India.

Mango Pulp Kesar Alphonso

15
 The product is manufactured from ripe, sound, hand-picked, selected Kesar /
Alphonso mangoes, free from damage, soils and cuts. Ripe mango fruits are washed,
inspected, sliced and carefully pulped. The pulpy mass is pasteurized, hot filled in OTS
cans and sealed hermetically.

Packing:

Packed in cartons /Trays of 12 x A 2 1/2 Cans of 850 Gms. Net in each carton/ tray
OR Packed in trays of 6 x A 2/1/2 Cans of 850 Gms. Net in each tray OR Packed in
Cartons of 24 x A 2 1/2 Cans of 850 Gms. net in each carton.

Storage:

Storage at dry Warehouse conditions at ambient temperature.

Mango Pulp

The company has gained an expertise in trading Mango Pulp. These are highly
demanded in every corner of the world from home to large scale production industry.
We take the full advantage of the tropical climate and for this reason we are known for
offering the impeccable quality of the pulp. These pulps are also available in the market
for daily.

Mango pulp is the inner fleshy yellow, sweet part of the mango. Pulp of mango
can be easily extracted by peeling any variety of mangos and then crushing it. In order to
extract mango pulp, crush using your hands or put the pieces in a mixer or food
processor and blend to a pulp.

16
How to select

A ripe mango should be selected to extract the pulp of mango. Most favoured
variety used is Alphonso and Totapuri mangoes.

Culinary Uses

➢ Mango Pulp is widely used in preparing juices, drinks, nectars etc.

➢ It is used as a base in preparation of various jams and marmalades.
➢ Use Mango pulp to make AamRas which goes very well with Puris.
➢ Use to make delicious milkshakes which can be prepared in a jiffy.

How to store

Mango pulp once extracted from mango should be kept sealed in air-tight glass
jars. Ready-made cans of pulp should be properly closed after usage. Pulp can remain
fresh for at least 4-5 days on being refrigerated.

Health Benefits

✓ Mango has high iron content, so pregnant women and people suffering
from anemia are advised to consume it regularly. Thus, fresh mango pulp
can be consumed.
✓ It combats acidity and improves digestion.
✓ Mango is rich source of Vitamin A and Vitamin E which helps hormonal
system function efficiently
✓ Selenium is also present in mangoes which provide protection against
heart disease
✓ Pack of three, 30 ounces each (total of 90 ounces)
✓ It is a puree and can be used as a topping or blended together with milk or
yogurt

17
ADMINISTRATION DEPARTMENT

ADMINISTRATIVE OFFICER

BILL ENTRY

CASHEIR

The administrative department consists of

➢ Establishment which deals with the personal department work

➢ Purchase section to purchase material by calling quotations from dealers

➢ Sales section deals the release of sugar allotted by the Chief Director of
sugar.

18
LABOUR WELFARE DEPARTMENT

Time office and canteen have been placed under the direct control of labour welfare
officer.

As on date the company is having the following employees on various categories

Office - 15

Supervisors - 65

Clerical - 150

Other staff - 71

Workers - 528

--------------

Total : 829

--------------

19
QUALITY CONTROL DEPARTMENT

QUALITY MANAGER

QUALITY ASSISTANT MANAGER

QUALITY CONTROLLER

INSPECTOR

Quality Assurance

Quality Analysis department checks the quality of the raw material also. If the
raw material is not up to the required quality, it will be rejected and sending back to the
particular supplier who supplied the material. If the material has the required quality, the
raw material will be send to the production department. After starting the production,
there are many steps to check the quality of the product.

In between the production process the samples are taken and send for further
testing. The Quality Assurance department is led by Mr. Arivalazhan. Quality assurance
department’s main duty is to support the production department, which maintains the
quality in the production. This is to ensure that the products are being made in the
quality as per the customer is desired. The sample of products is retained in the lab for
three years. This is to verify that any compliant arise according to the quality of the
product. The private Ltd. Co. is committed to offer finest quality mango to its valued
clients. Stringent quality measures are followed at every stage of processing of rice right
from cleaning to packaging.
20
 Further, its area cups and plate are also manufactured under the surveillance of
quality inspectors. Entire range is developed meeting diverse needs as per the market
norms.

It is processed grade hand pounded- organic mango, and other variety grains
undergo the following testing procedure

❖ Removal of Damages mango

❖ Removal of broken mango

These are also checked for nutritious value at its premise by its quality team.

Warehousing Facility

The unit is treated with fumigants and other pesticides to check the growth of
fungus and to keep away rodent and other pests. The temperature is also maintained
under control inside the warehouse. The warehouse unit is handled under the supervision
of the warehousing staff. It has posse’s capacious warehousing facility to store bulk
quantity of mango grains and areca products. Hygienic condition is maintained inside
the facility to keep the products fresh and uncontaminated for a long time. In addition, it
also gives importance to packaging of its different range of rice.

Packaging Facility

Sturdy and hygienic material is used to pack our products ensuring original
quality remains intact even after long distance transportation. Dry, safe gunny bags,
cotton cloth and other materials are used for packing of the grains. It ensures the purity
& freshness and long life of the products. Packing of the ordered quantity range is also
done as per the client specific requirements.

21
Diligent Professionals

Team of agriculturists has wide experience in processing quality rice

effectively. With their thorough knowledge in the field of milling and processing, our
quality inspectors check at every stage of the process.

Its professionals ensure of offering superior quality of rice in cognizance with

international standard. It employs a team of highly qualified and trained professionals
who posse’s vast experience in the field of milling and processing mango.

They strive for offering best quality and uniform sized mango to our valued
clients. Various professionals who work with us comprise of agriculturists, quality
inspectors, administrators and marketers.

22
PERSONNEL DEPARTMENT

HR MANAGER

HUMAN RESOURCE DEPARTMENT

ASST. HR MANAGER

SUPERVISOR

TIME KEEPERS

EMPLOYEES

The role of Human Resources is changing as fast as technology and the global
marketplace. Historically, the HR Department was viewed as administration, kept

23
personal files and other records, managed the hiring process, and provided other
administrative support to the business. Those times have changed.

The positive result of these changes is that HR professionals have the opportunity
to play a more strategic role in the business. The challenge for HR managers is to keep
up to date with the latest HR innovations—technological, legal, and otherwise.

Its strength is its team of highly dedicated and competent professionals, with a
shared vision of delivering only the best, every time. It is its firm belief that every
individual’s potential should be constantly upgraded, throughout training programs. It
with this belief that we have every one of our employee trained in Yoga and Meditation,
to uplift them at both the physical and spiritual plane and importantly, make them better
at concentrating towards, total customer satisfaction.

Human Resource Management (HRM) is the function within an organization that

focuses on recruitment of, management of, and providing direction for the people who
work in the organization. It can also be performed by line managers.

Human Resource Management is the organizational function that deals with issues
related to people such as compensation, hiring, performance management, organization
development, safety, wellness, benefits, employee motivation, communication,
administration, and training.

HRM is also a strategic and comprehensive approach to managing people and the
workplace culture and environment. Effective HRM enables employees to contribute
effectively and productively to the overall company direction and the accomplishment of
the organization’s goals and objectives.

The key functions of human resource management include recruiting people,

training them, performance appraisals, motivating them as well as workplace
communication, workplace safety, and much more.

24
 The scope of HRM is extensive and far-reaching. Therefore, it is very difficult to
define it concisely. However, we may classify the same under following heads:

HRM in personnel Management:

This is typically direct manpower management that involves manpower planning,

hiring (recruitment and selection), training and development, induction and orientation,
transfer, promotion, compensation, layoff and retrenchment, employee productivity. The
overall objective here is to ascertain individual growth, development and effectiveness
which indirectly contribute to organizational development.

It also includes performance appraisal, developing new skills, disbursement of

wages, incentives, and allowances, travelling policies and procedures and other related
courses of actions.

HRM in Employee Welfare:

This particular aspect of HRM deals with working conditions and amenities at
workplace. This includes a wide array of responsibilities and services such as safety
services, health services, welfare funds, social security and medical services. It also
covers appointment of safety officers, making the environment worth working,
eliminating workplace hazards, support by top management, job safety, safeguarding
machinery, cleanliness, proper ventilation and lighting, sanitation, medical care, sickness
benefits, unemployment benefits and family benefits.

It also relates to supervision, employee counseling, establishing harmonious

relationships with employees, education and training. Employee welfare is about
determining employees, real needs and fulfilling them with active participation of both
management and employees. In addition to this, it also takes care of canteen facilities,
crèches, rest and lunch rooms, housing, transport, medical assistance, education, health
and safety, recreation facilities, etc.

25
HRM in Industrial Relations:

Since it is a highly sensitive area, it needs careful interactions with labour or

employee unions, addressing their grievances and settling the disputes effectively in
order to maintain peace and harmony in the organization. It is the art and science of
understanding the employment (union- management) relations, joint consultation,
disciplinary procedures, solving problems with mutual efforts, understanding human
behavior and maintaining work relations, collective bargaining and settlement of
disputes.

The main aim is to safeguarding the interest of employees by securing the highest
level of understanding to the extent that does not leave a negative impact on
organization. It is about establishing, growing and promoting industrial democracy to
safeguard the interests of both employees and management.

Benefits of HRM:

The benefits of these functions have been discussed here in detail:

Recruitment and Training

This is one of the most important responsibilities of the human resource

management team. The human resource managers work out plans and strategies of
hiring the right kind of people. They design the criteria suitable for a specific job
description.

Their responsibilities also include formulating the obligations of an employee and

the scope of tasks assigned to him. Based on these two factors, the contract of an
employee with the organization is developed. When required, they also provide training
to the employees according to the requirements of the organization. An organization
cannot build a good team of working professionals without the help of a good human
resource management team.

26
Performance Appraisals

Human resource management encourages every individual in the organization, to

work according to his potential and also helps him increase his potential. The
management team communicates with the employees, all the necessary information
regarding their performances and also defines their respective roles from time to time.
This helps the employee to form an outline of their anticipated goals in much clearer
terms and thereby, helps them execute the goals with best possible efforts. Performance
appraisals taken from time to time also help in motivating the employees.

Maintaining Work Atmosphere

The performance of an individual in an organization is largely driven by the work

atmosphere or work culture that prevails at the workplace. A good environment can
bring out the best in an employee. A congenial atmosphere gives the employees job
satisfaction as well. A good work environment is one of the benefits employees can get
from human resource management.

Managing Disputes

There are several issues on which disputes may arise between the employees and
the managers in an organization. In such a scenario, it is the human resource department
which acts as a consultant and mediator to sort out the issues in an effective manner.

Developing Public Relations

The responsibility of establishing good public relations lies with the human
resource management to a great extent. They organize business meetings, seminars and
various official gatherings on behalf of the company in order to establish relationships
with other business sectors. Sometimes, the human resource department plays an active
role in preparing the business and marketing plans for the organization too.

27
 Any organization, without a proper setup for human resource management is
bound to suffer from serious problems while managing its regular activities. For this
reason, a lot of stress is given these days for the setup of an effective human resource
management system.

Human resource management serves these key functions:

➢ Training and Development

➢ Recruitment & Selection
➢ Performance Evaluation and Management
➢ Promotions
➢ Redundancy
➢ Industrial and Employee Relations
➢ Record keeping of all personal data
➢ Compensation, pensions, bonuses etc in liaison with Payroll
➢ Confidential advice to internal ‘customers’ in relation to problems at
work.
➢ Career development.

Recruitment policy

In today’s rapidly changing business environment, a well defined recruitment

policy is necessary for organizations to respond to its human resource requirements in
time. Therefore, it is important to have a clear and concise recruitment policy in place,
which can be executed effectively to recruit the best talent pool for the selection of the
right candidate at the right place quickly. Creating a suitable recruitment policy helps
ensure a sound recruitment process.

It specifies the objectives of recruitment and provides a framework for

implementation of recruitment programme. It may involve organizational system to be

28
developed for implementing recruitment programme and procedures by filling up
vacancies with best qualified people.

COMPONENTS OF THE RECRUITMENT POLICY

i. The general recruitment policies and terms of the organization

ii. Recruitment services of consultants
iii. Recruitment of temporary employees
iv. Unique recruitment situations
v. The selection process
vi. The job descriptions
vii. The terms and conditions of the employment

A recruitment policy of an organization should be such that:

❖ It should focus on recruiting the best potential people.

❖ To ensure that every applicant and employee is treated equally with dignity and
respect.
❖ Unbiased policy.
❖ To aid and encourage employees in realizing their full potential.
❖ Transparent, task oriented and merit based selection.
❖ Weight age during selection given to factors that suit organization needs.
❖ Optimization of manpower at the time of selection process.
❖ Defining the competent authority to approve each selection.
❖ Abides by relevant public policy and legislation on hiring and employment
relationship.
❖ Integrates employee needs with the organizational needs.

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FACTORS AFFECTING RECRUITMENT POLICY

❖ Organizational objectives
❖ Personnel policies of the organization and its competitors.
❖ Government policies on reservations.
❖ Preferred sources of recruitment.
❖ Need of the organization.

1. Human resource involves in all sources in each and every management activities.

2. It is an utilization of human/manpower all the areas in organization i.e., supply of

human in all sources (till first to last stage)

3. First step in human resource department is to maintain “ATTENDENCE”of the

employees/worker/labour of organization.

4. The promoters are already well-trained in the labour management. The labour
requirement will be met as under:

5. Recruiting labour from villages around the factory,

6. Procuring labour by buses and vans from nearby villages,

7. In-due-course workers’ quarters will be provided inside the factory where at least 60%
of the labour will be given quarters and subsidized, food thus assuring permanent and
quality man-power.

It is already reaping the rewards of our truly unique approach, in the shape of our
ever increasing list of satisfied client.

1. While person do over time they can get amount for their work.

2. The main work of the HR is to select right person for right job in right time

3. Major involvement of HR in all over the organization is necessary to stand best

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 4. HR provides all the basic necessity for its workers

5. Welfare schemes like

6. ESI—Employee State Insurance

7. PF – Provident Fund

8. Medical facilities for their family members

9. Providing loans etc.,

When the new person joint into concern HR provides welfare for them in
following way:

❖ Training –training according to their knowledge and capacity.

❖ Offer (placement) – fixing them in a job according to their eligibility.
❖ Proper fans and lighting facilities is provided for each labour& staffs.
❖ Incentives are provided labours.
❖ Company made a medical check – up to all the labours in each year.
❖ Company supply clean and taste drinking water. Every year increment and bonus are
provided for workers.
❖ Giving common uniforms for workers, cap, mask etc., for their welfare.
❖ Recruitment and placement of human assets in various positions.
❖ Personal establishment work and Personal records maintenance.
❖ Administering employee welfare programs
❖ Organizing employee related functions.
❖ Formulating and monitoring employee motivation schemes
❖ Payroll processing.
❖ Time office administration.
❖ Matters concerned with organization chart, placements, career growth, and job
rotation.
❖ Training of personal.
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❖ Managing Industrial Relations.
❖ Compensation related issues.
❖ Monitoring discipline and assisting line management on disciplinary matters.
❖ Dealing with employee counseling and grievances.

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 FINANCE DEPARTMENT

FINANCE MANAGER

ASST. FINANCE MANAGER

ACCOUNTANT

ENTRY MAKERS

EMPLOYEES

Under the leadership of Mr.Seetha Raman finance department is doing a

fabulous job in the organization. Data entry, book keeping and the preparation of budget
are the main function of finance department.

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 During the financial year of 2011-12, the company is running in a safe position.
The company has a cash credit with State Bank of India. The finance department verifies
all the bills passed by various departments and the bills are cleared, either on the same
day or some of the customers have the credit period for one month.

FINANCIAL MANAGEMENT

Financial management emerged as a distinct field of study at the turn of this

century many eminent persons defined it in the following ways.

DEFINITIONS

According the BONNEVILE AND DEWEY: “Financing consists in the rising,

providing and managing of all the money, capital or funds of any kind to be used in
connection with the business”.

According to Prof. EZRA SOLOMAN: Financial management is concerned

with the efficient use of any important economic resource, namely capital funds.

Financial Management is that managerial activity which is concerned with the

planning and controlling of the firm’s finance. Finance is one of the foundations of all
kinds of economic activities. Finance is the life-blood of a business.

The financial management study deals with the process of procuring necessary
financial resource and their judicious use with a view to maximizing the value of the
firm and there by the value of the firm and there by the value of the owners i.e. equity
share holders in a company.

Practicing managers are interest in this subject because among the most crucial
decisions of the firm are those which relate to finance, and an understanding of the
theory of financial management provides them with conceptual and analytical insights to
make those decisions skillfully.

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MARKETING DEPARTMENT

MARKETING MANAGER

ASST.MARKETING MANAGER

SUPERVISOR

DISTRIBUTORS

EMPLOYEES

MARKETING

The term marketing has changed and evolved over a period of time, today
marketing is based around providing continual benefits to the customer, these benefits
will be provided and a transactional exchange will take place.

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DEFINITION

Philip Kotler defines marketing as ‘satisfying needs and wants through an

exchange processes. The chartered institutes of marketing define marketing as ‘the
management process responsible for identifying, anticipating and satisfying
customer requirements profitably’

The management process through which goods and services move from concept
to the customer. As a practice, it consists in coordination of four elements called 4P’s

(1) Identification, selection, and development of a product

(2) Determination of its price

(3) Selection of a distribution channel to reach the customer’s place, and

development and implementation of a promotional strategy.

As a philosophy, marketing is based on thinking about the business in terms of

customer needs and their satisfaction. Marketing differs from selling because (in the
words of Harvard business school’s emeritus professor of marketing Theodore C.Levitt)

MARKETING DEPARTMENT

Marketing department

Marketing manager

Marketing Executive

❖ The finished product are ready to sale to wholesale shops in its district

❖ They have domestic markets on

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 Rob Engelmann is putting up a list of nine core activities / responsibilities a
Marketing Department must handle.

1. Focus on the Customer.

2. Monitor the Competition.

3. Own the Brand.

4. Find & Direct Outside Vendors.

5. Create New Ideas.

6. Communicate Internally.

7. Manage a Budget.

8. Understand the ROI.

9. Set the Strategy, Plan the Attack and Execute.

Marketing management has to implement marketing strategies, programmes and

campaigns. It must evaluate effectiveness of each part of marketing mix and introduce
necessary modifications to remove discrepancies in the actual execution of plans,
policies, strategies, procedures, and programms.

Marketing is the foremost function that gives the management hopes for their
integrated task through making profits. It is a social and managerial process by which
individuals and groups obtain what they need want through creating and exchanging
products and value with others.

A sale is one of the important in every trading and manufacturing company. The
ultimate purpose of production is to them in a high profit besides the primary objective
of any business undertaking is to sell the goods successfully.

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 Secondly the ultimate goal of the proprietor or business undertaking is to earn
optimum profit. It can be achieved by either by increasing sales or decreasing the
overheads to some extends like production.

Purchasing, finance etc., Sales are making marketing and it from major portion in
these dynamic economics activities and effect to it. Hence sales plays a viable part
company as well in the competitive market.

Sales promotion and other are implemented by effective business and the second
one is waste control and cost control is implemented by the executives and worker of the
company.

The wide network of communication channels systematically well connected

systems. The receipt of weaving, stitching etc., are maintained by system. They are 14
system & laptop. They have telephone connections with intercom facility connected to
various departments through the receptionist 7 internet facility either STD / ISD
facilities.

Apart from this they have separate e-mail connection and separate fax facility in
their firm’s name making effective contact with their buyers all over the world. They
maintain correspondence with their buyers through e-mail as well as fax.

OBJECTIVES OF MARKETING DEPARTMENT

Consumer satisfaction

The main aim of there is to satisfy the consumers. They produce accordingly to
their satisfaction.

Pre-planning

The match pre-plans its marketing segments i.e., to concentrate on which products
so that would yield more dales.

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 Marketing server

A market survey is often made by the company so as to find out the willingness
and desired of the consumers in developing the product

Price fixation

The price of the commodity is fixed by the federation where reasonable price is
fixed according to the quantity which enables all the people to get the product.

Importance / Advantages of Marketing

1. Marketing is a connecting link between the consumer and the producer.

2. Marketing helps in increasing the living standard of people.
3. Marketing helps to increase the nation’s income.

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 CHAPTER IV

SWOT Analysis

1. Pioneering role in establishing exports of grapes and pomegranates from

India to Europe.
2. State of the art juice processing plant at Nasik, Maharashtra
3. Systematic and thorough approach to food safety
Strengths
4. Investments in technology like mechanized packing systems, post-harvest
facilities etc.
5.Focus on building and maintaining networks of growers at several different
locations has enabled it to become a consistent and dependable supplier.

Here are the weaknesses in the Freshtrop Fruits SWOT Analysis:

Weaknesses 1.Agriculture remains inefficient and is vulnerable to climatic changes.
2.Pests can affect produce and create a lot of problems.

Following are the Opportunities in Freshtrop Fruits SWOT Analysis:

1.FFL is banking on the growth of Supermarkets in India, in which fresh
Opportunities produce is an integral part of a typical grocery retail chain.
2.FFL expects significant growth in export volumes in Europe.
3.Untapped markets in other parts of the world

The threats in the SWOT Analysis of Freshtrop Fruits are as mentioned:

1. Cyclical business-FFL predominantly deals in the exports of pomegranates
and grapes making it a seasonal venture. The revenues of the company are
accrued in two quarters of April-June and Jan-March.
Threats 2.FFL has been facing margin pressures from the local traders who create a
price spiral, by rigging the prices of the fresh produce.
3.The entry barriers in terms of technology, capital investment etc. being low
in this business, several larger players such as Godrej, ITC may enter which
may intensify the competition in future.

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CONCLUSION

Being a management student the internship is an opportunity to gain practical

knowledge. Internship is really useful to me, after completing my internship I have
understood the different activities which took place in an organization.

While undergoing the internship I was much more impressed in holding the
responsibility of various positions of a company.

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