The Pandemic in International Trade PDF

The pandemic in international trade, ¿threat or opportunity?
By Oriana Cardona Cuellar, David Javier Santa Castillo, Leydi Vanesa Tutistar.
Abstract:
The year 2020 brought with it a big surprise and no one imagined the impact of that, although it was
something we saw coming. By the end of 2019, a problem was developing in the city of Wuhan in
China, an epidemic that threatened to become a pandemic. Also taking into account that none of
the companies were prepared to receive the pandemic and the effects that it was going to have on
their products. First, we have the negative view where companies left out the market and generate
a depression in jobs and commerce, on the other hand we have a how the companies would be
forced to generate new opportunities and their permanence in the market. This situation is a big
race for the company and all the world.
Introduction:
The unexpected rapid spread of COVID-19 in the last months and the measures taken by
governments to contain it have had serious consequences for the world’s major economies,
therefore many productive activities have been disrupted. But in a globalized world, international
trade is essential to save lives in the middle of global health crises; and international cooperation
is needed to keep trade flowing. In the midst of significant uncertainty, are somethings to keep this
flow like keep supply chains flowing, especially for essentials such as health supplies and food,
because they are the ones with the highest demand in the middle of the pandemic because they are
basic implements; another great aspect to take into account will be boost confidence in trade and
global markets by improving transparency about trade-related policy and avoid making things
worse, through unnecessary export restrictions and other trade barriers. Below we will show the
bad impact of the pandemic in the international trades and how it will grow and find opportunities
in this situation. Due to now we have a “new normal” based on these opportunities and the way we
take advantage of that.
The global markets have seems fractured by covid 19, many productive activities have been
disrupted like tourism, manufacturing, agricultural and production, even the supply chain was
affected with the blank sailing by shipping companies whereby the products can not reach their final
destination, all markets are focused on essentials such as health supplies and food, even the
technology industry (Ivanov & Das, 2020) . Now keeping the health of people is the main aim of the
governments, this difficulty obliges companies to change their main activity and search for a way to
survive with the new business necessities. For example, for this reason in someone countries were
eliminated tariff and taxes the food and medical supplies, the aim of take these measures is to
ensure that there are enough provisions in the market (either by decreasing exports or increasing
imports). However, governments have taken these measures out of national interest. Only a handful
of countries manufacture the medical equipment currently needed, and only some countries have
an adequate stockpile of devices, medicines, and personal protective equipment. And these trade-
restrictive measures more often than not will have a disproportionate impact on developing
countries that are short on supply and short on manufacturing capacity.
The companies have had to leave aside the traditional means of marketing and make strong
investments in digital advertising and services because people staying longer in their houses and
must arrive more directly making “top on mind top on heart" to the consumers and thus be able to
penetrate with the alternatives of sale and not affect their incomes even more. Another big
opportunity is E-commerce, the most used platform to buy safety and fast, for this reason many
companies have had to implement this new form to buy with a solid platform of e-commerce should
remain top-of-mind to keep customers and attract sales, because this movement has come to stay
in our system the rest of our lives, the pandemic only was a catalyst . The e-commerce could remain
a consistent and convenient option for customers until the pandemic decreases, and an extended
economic recovery could give shoppers time to reinforce online shopping habits so they last long
term.
Conclusion
short the adaptation of the marketing to a new model based on selling thinking about well-being
and health has been the winner way to survive in the market at the point of creating the “new
normal”. Although some of the short-term consequences of the COVID-19 pandemic for
international trade are serious, they are not unmanageable. From this perspective, one could expect
that once the pandemic disappears (or is at least under control), international trade will go back to
business as usual. On the other hand, the companies that have been able to continue in the market
are the analysis and the cooperation of the different areas as a solidity of the suitable studies
of feedback. This crisis has to seem like an opportunity to improve the current process in
international commerce and the supply chain, only in this way we can be prepared for the next
races.
References
Ivanov, D., & Das, A. (2020). Coronavirus (COVID-19/SARS-CoV-2) and supply chain resilience: A
research note. International Journal of Integrated Supply Management, 13(1), 90-102.

The Pandemic in International Trade PDF

Uploaded by

Copyright:

Available Formats

The Pandemic in International Trade PDF

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

The Pandemic in International Trade PDF

Uploaded by

Copyright:

Available Formats

The pandemic in international trade, ¿threat or opportunity?

You might also like