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    Why Is This Brief Here?

    Uploaded by

    RISHIRAJ SENGUPTA

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    © All Rights Reserved
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    Why Is This Brief Here?

    Uploaded by

    RISHIRAJ SENGUPTA
    36 views3 pages

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    CreativeBrief_Final.docx

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    Copyright:

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    36 views3 pages

    Why Is This Brief Here?

    Uploaded by

    RISHIRAJ SENGUPTA

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    Client: Taopatch Date: 29 August

    Project Name Taopatch IMC

    Expected Deliverables Communication strategy using the 6M framework for Taopatch

    Prepared by and Date Group 7, 29th August, 2020

    Why is this brief here?

    Taopatch is a patented wearable health and fitness nanotech which converts heat from the body into light
    and sends it into the nervous system with immediate health benefits. The photons stimulate the Central
    Nervous system and reminds it how it was meant to communicate with the
    Rest of the body. The improved communication leads to the immediate and lasting health benefits
    The consumer has to be made aware of its health benefits and educated about its usage to ensure they
    purchase the product and get benefitted.

    The focus, therefore, is going to be on:

    Create Product Awareness Generate Product Trials Generate Product sales

    Whom do we need to influence, and what do we know about them?

     Geography: Indian Subcontinent


     Audience: All genders in the age range 18-70 years, patients with neuromuscular disorders, HCPs
     Platforms: TV Commercials, Health & Fitness Blogs, Social Media, YouTube
     E-commerce: Amazon, Flipkart, Online medicine stores (like 1MG etc), Company website
     Mindset: Health conscious individuals, sedentary professionals, athletes looking to improve
    performance, believers of self-healing rather than medicines, improve posture, sleep etc.

    What do we need them to do as a result of this communication?

    1. Become aware of Taopatch as wearable nanotech which provides great health benefits
    2. Engage with the communication (Participatory + Share)
    3. Move to the E-commerce/Website page to read more + try out the product (Trial order)
    4. Recommend to friends and families.
    Client: Taopatch Date: 29 August

    What do we need to convey?

    WHAT DO THEY NEED TO KNOW? WHY WOULD THEY CARE? WHAT DO THEY NEED TO FEEL?

    Taopatch is a wearable nanotech Back pain due to sitting for long They need to trust the
    device that improves muscular hours, injury from an accident, lack technology and its benefits and
    coordination and balance. It of sleep, anxiety are some of the see it as a revolutionary natural
    improves posture, reduces pain problems of modern world which alternative to medicines. They
    completely working on people care about , hence Taopatch need to feel confident about
    acupressure and natural energy. would be an effective treatment using the product in the best
    they would be looking for apart way to lead a healthy life.
    from medicines

    How will success be measured?

    1. Awareness: Impressions and Reach


    2. Amplification of content: Engagement by no. of shares on the content, watch duration on
    YouTube video, likes and positive reviews across platforms
    3. Link clicks and time-spent on the order page
    4. Weighted Engagement
    5. Trial and Sales

    Mandatories and Channels:

    MANDATORIES: CHANNELS:
    Taopatch, wearable nanotech, works on natural
    energy, brand logo and statement 1. Social Owned – Facebook & Instagram
    Published in PubMed,1800 doctor network. 2. Company Website
    Approved by Politechnico Milano, Sapienza (Rome) 3. YouTube videos
    4. Explore platform native features like
    Delivery Timeline: Instagram Q&A, Polls, Quiz – and declare
     First presentation internal: August 26, 202 the right answers. Make it engaging, less
    verbose and more participatory, stark
     Presentation of Ideas to Client : 27 August, 2020
    visuals
     Creative work: 28 August
     Final presentation to Client: 29 August

    Additional Reading Materials


    Improve Your Health and Wellness with Wearable Nanotechnology

    Measurable health benefits:


     Strengthen immunity
     Improve posture
     Eliminate pain (headache, PMS, joint, jaw)
     Reduce anxiety, improve emotional and mental wellbeing, focus, sleep, metabolism,
    etc.
     Boost athletic performance and recovery
     Relieve symptoms of Multiple Sclerosis, Parkinson's, Bell's Palsy, etc.
    Client: Taopatch Date: 29 August

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