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    For The Wild-Hearted: Discover Your Story

    Uploaded by

    Kateřina Slezáková
    This document provides a questionnaire to help individuals develop their personal or business brand. It asks questions about core values, mission statements, target audiences, visual style, and marketing strategies. The goal is to help users craft a clear brand identity and plan next steps to establish and grow their brand across various online and print platforms.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    For The Wild-Hearted: Discover Your Story

    Uploaded by

    Kateřina Slezáková
    137 views10 pages
    This document provides a questionnaire to help individuals develop their personal or business brand. It asks questions about core values, mission statements, target audiences, visual style, and marketing strategies. The goal is to help users craft a clear brand identity and plan next steps to establish and grow their brand across various online and print platforms.

    Original Title

    Emmeline_Bramble_Branding_Workbook

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    © © All Rights Reserved

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    PDF, TXT or read online from Scribd

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    This document provides a questionnaire to help individuals develop their personal or business brand. It asks questions about core values, mission statements, target audiences, visual style, and marketing strategies. The goal is to help users craft a clear brand identity and plan next steps to establish and grow their brand across various online and print platforms.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    137 views10 pages

    For The Wild-Hearted: Discover Your Story

    Uploaded by

    Kateřina Slezáková
    This document provides a questionnaire to help individuals develop their personal or business brand. It asks questions about core values, mission statements, target audiences, visual style, and marketing strategies. The goal is to help users craft a clear brand identity and plan next steps to establish and grow their brand across various online and print platforms.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 10
    At a glance
    Powered by AI
    The key takeaways are around developing a brand identity including core values, target audience, visual aesthetic, and platforms for promotion.

    Some of the main considerations for developing a brand include determining core values, crafting a mission statement, defining a target audience, and establishing a visual identity.

    Some ways to visually represent a brand include developing a logo, choosing color schemes and imagery, designing branded materials like business cards and social media profiles, and creating a consistent aesthetic across platforms.

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    F O R T H E W I L D - H E A R T E D

    E M M E L I N E B R A M B L E . C O M

    DIS COV E R YOU R STO RY >


    NAME YOU WILL USE
    TO MARKET YOURSELF
    OR YOUR BUSINESS

    W H AT A R E T H E CO R E VA LU ES O F YO U R B RA N D ?
    A R E T H E R E VA LU E S YO U H O L D T H AT YO U WA N T I T TO R E F L EC T ?

    W H AT M I S S I O N STAT E M E N T W I L L ACCO M PA N Y YO U R B RA N D ?

    LIST 10 ADJECTIVES YOU’D LIKE TO BE USED TO DESCRIBE YOUR BRAND

    LIST THREE BUSINESSES/INDIVIDUALS DOING SOMETHING SIMILAR...


    W H AT I S W O R K I N G F O R T H E M ? W H AT W O U L D Y O U D O D I F F E R E N T LY ?

    W H AT S E T S YO U A PA RT F R O M T H ES E P E R S O N S /G R O U P S ?

    W H AT A R E T H E K E Y WO R D S O R P H RAS ES S O M EO N E WO U L D S E A R C H TO
    FIND YOU?

    L I S T T H R E E I N D I V I D UA L S YO U K N OW W H O WO U L D I N S O M E WAY B E N E F I T
    F R O M YO U R C O N T E N T/ S E RV I C E S / P R O D U C T S

    D E S C R I B E YO U R I D E A L R E A D E R /C L I E N T/ S T U D E N T. . .

    W H AT A R E H I S / H E R PA S S I O N S ?

    W H AT ’ S H I S / H E R P E R S O N A L I T Y L I K E ?

    W H AT D R E W H I M / H E R TO YO U R B R A N D ?
    W H AT P R O B L E M D O Y O U S O LV E F O R T H I S I N D I V I D U A L ?
    W H AT U N I Q U E T H I N G C A N YO U / YO U R B U S I N E S S O F F E R ?

    WHERE WOULD THIS INDIVIDUAL FIND YOU?

    W H Y I S I T I M P O RTA N T TO YO U T H AT H E / S H E F I N D S YO U ?

    DESCRIBE THE MOOD YOU WANT YOUR BRAND TO EVOKE...

    W H AT F E E L I N G S S H O U L D I T E L I C I T ? W H AT D O YO U WA N T I T TO M A K E P EO P L E T H I N K O F ?
    IF YOUR BRAND WAS A SONG WHICH WOULD IT BE? WHY?

    W H AT WO U L D YO U R B RA N D S M E L L L I K E ? W H Y ?

    W H AT S E AS O N WO U L D B EST R E P R ES E N T YO U R B RA N D ? W H Y ?

    W H AT P O E M / B O O K / M OV I E WO U L D B EST R E P R ES E N T YO U R B RA N D ? W H Y ?

    L I S T A L L T H E P L AC E S T H AT YO U ’ L L B E D I S P L AY I N G W R I T I N G . . .

    B LO G P O S T S , FA C E B O O K A D S , I N S TA G R A M C A P T I O N S , E TC .
    W H AT Q UA L I T I ES D O YO U WA N T TO CO M E T H R O U G H I N YO U R VO I C E ?
    A P P R O A C H A B I L I T Y, H U M O R , H U M I L I T Y, E L E G A N C E , E T C .

    W H AT B O O K / S I T E / M AG A Z I N E D O YO U LOV E R E A D I N G ? W H AT A B O U T
    T H E N A R RAT I O N E N T I C ES YO U ?

    W H AT A R E YO U R G O -TO P H RAS ES ? G R E E T I N G S ? N I C K N A M ES ?
    I A P P A R E N T L Y R E F E R T O E V E R Y T H I N G A S ‘ D A R L I N G .’ W H A T ’ R E Y O U R G O - T O W O R D S ?

    WHICH OF THESE ARE IN ALIGNMENT WITH YOUR BRAND VISION/VALUES?

    D O YO U H AV E A N E X I ST I N G B RA N D ? W H AT I S WO R K I N G A N D W H AT I S N OT ?
    W H AT P L AT FO R M S W I L L YO U B E /A R E YO U A L R E A DY U S I N G ?

    B LO G , P I N T E R E S T, I N S TA G R A M , FA C E B O O K , V LO G , E TC .

    DO THEY HAVE A CONSISTENT AESTHETIC? YES / NO

    W H AT S O R T O F I M AG E RY/C O LO U R S WO U L D YO U L I K E AC R O S S
    THESE CHANNELS?

    W H AT M AT E R I A L S D O ES T H AT R EQ U I R E ?

    DO YOU HAVE THE SKILLS TO MAKE THESE? YES / NO

    I F N OT, D O YO U H AV E T I M E TO L E A R N T H E M ? YES / NO
    D E P E N D I N G O N YO U R A B OV E A N SW E R S , W H AT A R E YO U R N E X T ST E P S ?

    R E S E A R C H L AYO U T I D E A S / C O LO U R S C H E M E S , TA K E B R A N D P H OTO S , H I R E D E S I G N E R , E TC .

    W H AT D O YO U WA N T YO U R STO RY TO B E I N F I V E Y E A R S ? W H AT CA N YO U
    BE DOING NOW TO GET THERE?

    I T ’ S I M P O R TA N T T H AT YO U R V I S U A L N A R R AT I V E C A N G R O W A S YO U D O !
    C H EC K T H E O N E S T H AT W O U L D B E U S E F U L TO YO U R B R A N D

    PRINT D I G I TA L

    ◻ BUSINESS CARDS ◻ WEBSITE

    ◻ NOTEPADS ◻ FAC E B O O K PAG E

    ◻ POSTCARDS ◻ TWITTER PROFILE

    ◻ ENVELOPES ◻ I N S TA G R A M

    ◻ BROCHURES ◻ E M A I L S I G N AT U R E

    ◻ PACKAGING ◻ NEWSLETTER

    ◻ LETTERHEAD ◻ INVOICE

    ◻ LABELS ◻ CALENDAR

    ◻ BOOK COVER ◻ PRICING SHEET

    ◻ I L LU S T R AT I V E / L E T T E R E D ◻ E-BOOK

    PRINTS ◻ BANNER ADS

    ◻ I N V I TAT I O N S ◻ G I V E AWAY

    ◻ MAGAZINE/JOURNAL ◻ PODCAST

    ◻ BOOKMARK ◻ VLOGS/VIDEOS

    ◻ H A N GTA G ◻ E-COURSE/TUTORIALS

    ◻ OFFICE SUPPLIES ◻ E-VITES

    (MUGS, PENCILS, PENS, ◻ RSVPS

    ETC.)
    A TO - D O L I S T TO H E L P YO U S TAY O N T R A C K

    TAS K DEADLINE

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