Tree of Goals in Management: Forbes

The sole purpose of a mission statement is to serve as a company's goal/agenda, it
outlines clearly what the goal of the company is.]Some generic examples of mission
statements would be, "To provide the best service possible within the banking sector for
our customers." or "To provide the best experience for all of our customers." The reason
why businesses make use of mission statements is to make it clear what they look to
achieve as an organization, not only to themselves and their employees but to the
customers and other people who are a part of the business, such as shareholders. As a
company evolves, so will their mission statement. This is to make sure that the
company remains on track and to ensure that the mission statement does not lose its
touch and become boring or stale.
According to Forbes, the following questions must be answered in the mission statement:
 “What do we do?” — The mission statement should clearly outline the main purpose
of the organisation, and what they do.
 “How do we do it?” — It should also mention how one plans on achieving the
mission statement.
 “Whom do we do it for?” — The audience of the mission statement should be clearly
stated within the mission statement.
 “What value are we bringing?” — The benefits and values of the mission statement
should be clearly outlined.
When designing a mission statement, it should be very clear to the audience what the
purpose of it is. It is ideal for a business to be able to communicate their mission, goals and
objectives to the reader without including any unnecessary information through the mission
statement.
Tree of goals in management

A tree of goals is a method of increasing effectivenessthe companies have already formed a
special scheme, which is successfully used by many entrepreneurs. In the scheme, the
main goal is the state of the organization, which reaches the peak of financial well-being.
Since the activities of a large team are diverse, it is necessary to choose additional
guidelines in the actions. The most popular destinations for which goals are formulated:
 profitability, which is reflected in the indicators;

 market position;
 productivity, which includes costs, capacity, output;
 monetary resources included in the indicators;
 the company's capabilities.
Environmental analysis is a strategic tool. It is a process to identify all the external and internal
elements, which can affect the organization’s performance. The analysis entails assessing the
level of threat or opportunity the factors might present. These evaluations are later translated into
the decision-making process. The analysis helps align strategies with the firm’s environment.
Our market is facing changes every day. Many new things develop over time and the whole
scenario can alter in only a few seconds. There are some factors that are beyond your control.
But, you can control a lot of these things.
Businesses are greatly influenced by their environment. All the situational factors which
determine day to day circumstances impact firms. So, businesses must constantly analyze the
trade environment and the market.
 Geographical location
 The climate and weather
 Waste disposal laws
 Energy consumption regulation
 People’s attitude towards the environment
SWOT analysis (or SWOT matrix) is a strategic planning technique used to help a person
or organization identify the Strengths, Weaknesses, Opportunities, and Threats related
to business competition or project planning. It is intended to specify the objectives of the
business venture or project and identify the internal and external factors that are favorable
and unfavorable to achieving those objectives. Users of a SWOT analysis often ask and
answer questions to generate meaningful information for each category to make the tool
useful and identify their competitive advantage.
Strengths and Weakness are frequently internally-related, while Opportunities and Threats
commonly focus on environmental placement.
 Strengths: characteristics of the business or project that give it an advantage over

others.
 Weaknesses: characteristics of the business that place the business or project at a
disadvantage relative to others.
 Opportunities: elements in the environment that the business or project could exploit
to its advantage.
 Threats: elements in the environment that could cause trouble for the business or
project.
The degree to which the internal environment of the firm matches with the external
environment is expressed by the concept of strategic fit. Identification of SWOTs is
important because they can inform later steps in planning to achieve the objective. First,
decision-makers should consider whether the objective is attainable, given the SWOTs. If
the objective is not attainable, they must select a different objective and repeat the process.
SWOT analysis aims to identify the key internal and external factors seen as important to
achieving an objective. SWOT analysis groups key pieces of information into two main
categories:
1. Internal factors — the strengths and weaknesses internal to the organization

2. External factors — the opportunities and threats presented by the environment
external to the organization
Analysis may view the internal factors as strengths or as weaknesses depending upon their
effect on the organization's objectives. What may represent strengths with respect to one
objective may be weaknesses (distractions, competition) for another objective. The factors
may include all of the 4Ps as well as personnel, finance, manufacturing capabilities, and so
on.
The external factors may include macroeconomic matters, technological change, legislation,
and sociocultural changes, as well as changes in the marketplace or in competitive position.
The results are often presented in the form of a matrix.
SWOT analysis is just one method of categorization and has its own weaknesses. For
example, it may tend to persuade its users to compile lists rather than to think about actual
important factors in achieving objectives. It also presents the resulting lists uncritically and
without clear prioritization so that, for example, weak opportunities may appear to balance
strong threats.
It is prudent not to eliminate any candidate SWOT entry too quickly. The importance of
individual SWOTs will be revealed by the value of the strategies they generate. A SWOT
item that produces valuable strategies is important. A SWOT item that generates no
strategies is not important
Marketing
In many competitor analysis, marketers build detailed profiles of each competitor in the
market, focusing especially on their relative competitive strengths and weaknesses using
SWOT analysis. Marketing managers will examine each competitor's cost structure,
sources of profits, resources and competencies, competitive positioning and product
differentiation, degree of vertical integration, historical responses to industry developments,
and other factors.
Marketing management often finds it necessary to invest in research to collect the data
required to perform accurate marketing analysis. Accordingly, management often conducts
market research (alternately marketing research) to obtain this information. Marketers
employ a variety of techniques to conduct market research, but some of the more common
include:
 Qualitative marketing research such as focus groups

 Quantitative marketing research such as statistical surveys
 Experimental techniques such as test markets
 Observational techniques such as ethnographic (on-site) observation
 Marketing managers may also design and oversee various environmental scanning
and competitive intelligence processes to help identify trends and inform the company's
marketing analysis
Strengths Weaknesses Opportunities Threats
Reputation in Shortage of Well established Large consultancies

marketplace consultants at position with a well- operating at a minor
operating level rather defined market niche level
than partner level
Expertise at partner Unable to deal with Identified market for Other small
level in HRM multidisciplinary consultancy in areas consultancies looking
consultancy assignments other than HRM to invade the
because of size or marketplace
lack of ability
In community organization
The SWOT analysis has been used in community work as a tool to identify positive and
negative factors within organizations, communities, and the broader society that promote or
inhibit successful implementation of social services and social change efforts. [9] It is used as
a preliminary resource, assessing strengths, weaknesses, opportunities, and threats in a
community served by a nonprofit or community organization. This organizing tool is best
used in collaboration with community workers and/or community members before
developing goals and objectives for a program design or implementing an organizing
strategy. The SWOT analysis is a part of the planning for social change process and will not
provide a strategic plan if used by itself. After a SWOT analysis is completed, a social
change organization can turn the SWOT list into a series of recommendations to consider
before developing a strategic plan.]
one example of a SWOT Analysis used in community organizing
A simple SWOT Analysis used in Community Organizing
Strengths and weaknesses (internal factors within an organization):
 Human resources — staff, volunteers, board members, target population

 Physical resources — your location, building, equipment
 Financial — grants, funding agencies, other sources of income
 Activities and processes — programs you run, systems you employ
 Past experiences — building blocks for learning and success, your reputation in the
community
Opportunities and threats (external factors stemming from community or societal forces):
 Future trends in your field or the culture

 The economy — local, national, or international
 Funding sources — foundations, donors, legislatures
 Demographics — changes in the age, race, gender, culture of those you serve or in
your area
 The physical environment —is your building in a growing part of town? Is the bus
company cutting routes?
 Legislation — do new federal requirements make your job harder...or easier?
 Local, national, or international events
Although the SWOT analysis was originally designed as an organizational method for
business and industries, it has been replicated in various community work as a tool for
identifying external and internal support to combat internal and external opposition. The
SWOT analysis is necessary to provide direction to the next stages of the change
process. It has been used by community organizers and community members to further
social justice in the context of Social Work practice.

Tree of Goals in Management: Forbes

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The sole purpose of a mission statement is to serve as a company's goal/agenda, it

Tree of goals in management

 profitability, which is reflected in the indicators;

 Strengths: characteristics of the business or project that give it an advantage over

1. Internal factors — the strengths and weaknesses internal to the organization

 Qualitative marketing research such as focus groups

Strengths Weaknesses Opportunities Threats

Reputation in Shortage of Well established Large consultancies

one example of a SWOT Analysis used in community organizing

A simple SWOT Analysis used in Community Organizing

Strengths and weaknesses (internal factors within an organization):

 Human resources — staff, volunteers, board members, target population

 Future trends in your field or the culture

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