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    Lesson Learn From Kcmtku

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    juniarto 8
    KCMTKU launched their product without waiting for perfection, focusing on consumer benefits. They created a blue ocean market with innovations like virtual try-ons. Through product testing and A/B marketing, they learned what consumers wanted and improved their offering. They used various digital marketing channels like Instagram and Facebook ads, and marketplaces to boost traffic. Their website and social content focused on educating and engaging consumers. Strategic partnerships and data-driven spending helped grow their brand positioning and sales.

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    Lesson Learn From Kcmtku

    Uploaded by

    juniarto 8
    40 views15 pages
    KCMTKU launched their product without waiting for perfection, focusing on consumer benefits. They created a blue ocean market with innovations like virtual try-ons. Through product testing and A/B marketing, they learned what consumers wanted and improved their offering. They used various digital marketing channels like Instagram and Facebook ads, and marketplaces to boost traffic. Their website and social content focused on educating and engaging consumers. Strategic partnerships and data-driven spending helped grow their brand positioning and sales.

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    lesson learn from kcmtku

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    KCMTKU launched their product without waiting for perfection, focusing on consumer benefits. They created a blue ocean market with innovations like virtual try-ons. Through product testing and A/B marketing, they learned what consumers wanted and improved their offering. They used various digital marketing channels like Instagram and Facebook ads, and marketplaces to boost traffic. Their website and social content focused on educating and engaging consumers. Strategic partnerships and data-driven spending helped grow their brand positioning and sales.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    40 views15 pages

    Lesson Learn From Kcmtku

    Uploaded by

    juniarto 8
    KCMTKU launched their product without waiting for perfection, focusing on consumer benefits. They created a blue ocean market with innovations like virtual try-ons. Through product testing and A/B marketing, they learned what consumers wanted and improved their offering. They used various digital marketing channels like Instagram and Facebook ads, and marketplaces to boost traffic. Their website and social content focused on educating and engaging consumers. Strategic partnerships and data-driven spending helped grow their brand positioning and sales.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 15

    LESSON LEARN

    FROM KCMTKU

    Nama : Juniarto
    NIM : 29319356
    01

    NO WAITING FOR THE


    PERFECT PRODUCT TO BE
    RELEASED

    From the KCMTKU case, to release a


    product does not have to wait for the perfect
    product but rather focuses on the benefits of
    the product offered to consumers.
    02 KCMTKU TRY TO CREATE THE
    OWN BLUE OCEAN MARKET
    KCMTKU avoids Red Ocean and
    creates they own Blue Ocean
    market. One of the innovations
    provided is online consultation,
    which can reach consumers in the
    regions. besides that, what is no
    less interesting is the Virtual Try On
    feature which can provide added
    value to the products offered to
    consumers.

    SOURCE : KCMTKU PPT


    03
    first time starting a business all forms and
    products of glasses were sold to the
    DOING A LOT OF market, ranging from style, quality, price
    PRODUCT TESTING TO
    THE MARKET and so on. This method were done to find
    out what kind of product KCMTKU that
    target market need.
    04 PRODUCT LAUNCHING JOURNEY

    First time start selling (A/B Testing) in the


    marketplace TOKOPEDIA and using TOP ADS

    At this stage, KCMTKU continues to conduct


    research on the opinions and values (stars) that
    consumers give to products. In increasing
    traffic, KCMTKU uses TOP Ads as a way to
    make products visible to potential consumers,
    namely gamers and focus more on the
    functionalities of the products offered. after
    getting a lot of consumer input and data on
    products, they stopped using TOP Ads due to
    large cost ads.
    Rebranding, Using Some channel
    and using ig & FB Ads

    When KCMTKU get enough data, they did rebranding


    and add value to the product, namely Virtual Try On
    Tech. This is an innovation that can reach potential
    customers wherever they are. To introduce new
    products and their innovations, KCMTKU uses
    Instagram Ads and Facebook Ads, besides that, they
    open stores in Market Place such as Shopee,
    Tokopeda and participate in several bazaars to
    increase traffic. At this stage, KCMTKU adds target
    users to gamers, workers, and sunglasses
    Website Revamping (UI UX)
    At this stage, the company
    develops more products and
    channels to get a more
    positioning in the market
    perspective. Besides that,
    KCMTKU also added to the
    target market, including
    fashionistas and kids, to be used
    in every activity.
    05
    DIGITAL MARKETING
    TOOLS OF KCMTKU

    SOURCE : KCMTKU PPT


    06

    STRATEGY CONTENT KCMTKU

    The appearance of the KCMTKU


    website looks to represent the THE WEBSITE CONTENT
    persona target market. With
    features that make it easier for
    consumers to buy and try products
    digitally. The content raised on the
    KCMTKU website features more
    pictures and various other content.
    it all makes consumers seem to
    want to linger on the website and
    curious about the products offered.
    THE INSTAGRAM
    CONTENT
    Instagram content from KCMTKU
    is rich with various information
    that clarifies consumers or
    potential consumers to find out
    the benefits of KCMTKU
    products.
    NOT ONLY
    HARD SELLING
    CONTENT, BUT
    INTERACTIVE AND
    INFORMATIVE
    CONTENT ALSO
    FEATURED IN THE
    INSTAGRAM
    "KCMTKU"
    (SOFT SELLING).
    07
    THE RIGHT PARTNER BUSINESS
    in the case of KCMTKU, determining a business partner is important in
    building a business. Nathania as the founder chose her father business partner
    because he has proven good in running the OPTIK business for many years
    and Nathania's ex boss at the Ads company as her partner also.
    08

    THE AMOUNT SPEND


    DEPENDS ON THE
    PROFIT EARNED
    Nathania said "How much we actually
    spend depends on the profit that will be
    made from one product. If we sell
    products with large profits, our spending
    will be higher. (CAC vs LTV formula)"
    LESSON LEARN TO APPLY IN MY OWN BUSINESS
    From the lessons learned from KCMTKU above, it provides an overview of
    what I will do in the company in the future. starting from point 1 to 8, that all
    done with various actions for the advancement of the company, especially my
    company which is engaged in advertising. For my future focus is to build
    channels and use good strategies to increase sales and build brand
    positioning in the market, which KCMTKU has done and is currently doing.
    Hebat Ngiklan.com

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